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Post by areyoureadytojump on May 31, 2011 18:38:57 GMT -5
www.billboard.com/#/news/it-s-official-lady-gaga-s-born-this-way-1005208502.storyIt's Official: Lady Gaga's 'Born This Way' Sells 1.11 Lady Gaga .Lady Gaga's "Born This Way" album debuts at No. 1 on the Billboard 200 chart with 1,108,000 million copies sold in its first week, according to Nielsen SoundScan. It's only the 17th album to sell a million in a week since SoundScan began tracking sales data in 1991, and the highest sales week since 2005. "Born This Way" also marks Gaga's first No. 1 album -- "The Fame" debut peaked at No. 2, while "The Fame Monster" EP reached No. 5 and dance effort "The Remix" hit No. 6. "Born This Way's" bow reaps the largest sales week of any album since 50 Cent's "The Massacre" did 1,141,000 in its first week, in March of 2005. The last time we had a million-plus frame was when Taylor Swift's "Speak Now" premiered at No. 1 with 1,006,000 in November of 2010. The SoundScan-era record week is held by NSYNC's "No Strings Attached," when it debuted at No. 1 with 2,416,000 in 2000. Additionally, Gaga is only the fifth woman to notch a million-plus week. The record frame for a woman is held by the bow of Britney Spears' "Oops! I Did It Again," which started with 1,319,000 upon its release in May of 2000. "The Bodyguard" soundtrack, driven mostly by Whitney Houston songs, was the first SoundScan-era album to shift a million, and it did so over the busy Christmas shopping week of 1992 (1,061,000). Later, Norah Jonas' "Feels Like Home" debuted with 1,022,000 in 2004, and then the aforementioned Swift sizzled just last year. While there wasn't any doubt as to whether Lady Gaga's "Born This Way" album would debut at No. 1 on the Billboard 200 -- that's been an assumption for months -- its first-week number was always in question. A month ago, executives at Gaga's record company, Universal Music Group, were expecting a first week total of around 400,000. That number escalated to 650,000-700,000 by its release on Monday, May 23 -- the same day AmazonMP3 announced its controversial decision to sell the album for 99-cents for one day only. By last Wednesday (May 25), sources indicated that a million-unit week seemed quite plausible. Once Amazon opted to again sell the set for 99-cents on Thursday, May 26, "Born This Way's" million-unit week was all but guaranteed. It's estimated that AmazonMP3 sold upwards of 440,000 downloads of its 99-cent "Born This Way" album. Gaga's total downloads haul from all digital retailers was 662,000 -- the biggest week for a digital album in SoundScan history. It represents 60% of the set's overall first week. A full recap of the week's top 10 selling albums and digital songs will follow on Wednesday morning (June 1).
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Kevin
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Post by Kevin on May 31, 2011 18:39:42 GMT -5
Wow! 60% of the total album sales came from digital albums. Is that the highest percentage we have thus far?
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Post by cube84 on May 31, 2011 18:54:38 GMT -5
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chartfreak
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Post by chartfreak on May 31, 2011 18:59:06 GMT -5
That number escalated to 650,000-700,000 by its release on Monday, May 23 -- the same day AmazonMP3 announced its controversial decision to sell the album for 99-cents for one day only. By last Wednesday (May 25), sources indicated that a million-unit week seemed quite plausible. Once Amazon opted to again sell the set for 99-cents on Thursday, May 26, "Born This Way's" million-unit week was all but guaranteed. It's estimated that AmazonMP3 sold upwards of 440,000 downloads of its 99-cent "Born This Way" album.
When I read this, I read that it wouldn't have reached a million without the sale. It's great that she did. Let the sales of the summer roll in.
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Post by Deleted on May 31, 2011 19:01:19 GMT -5
10 biggest sales weeks since the 2005 50 Cent album
1 6/11/2011 Born This Way Lady Gaga 1,108,000
2 11/13/2010 Speak Now Taylor Swift 1,046,718
3 6/28/2008 Tha Carter III Lil' Wayne 1,005,545
4 9/29/2007 Graduation Day Kanye West 956,936
5 9/17/2005 LATE REGISTRATION KANYE WEST 860,330
6 11/8/2008 Black Ice AC/DC 784,288
7 1/5/2008 NOEL JOSH GROBAN 758,590
8 11/24/2007 As I Am Alicia Keys 742,426
9 7/10/2010 Recovery Eminem 741,413
10 6/25/2005 X&Y COLDPLAY 737,294
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Post by Deleted on May 31, 2011 19:01:49 GMT -5
When I read this, I read that it wouldn't have reached a million without the sale. It's great that she did. Ugh. Not necessarily. Enough of those 440,000 downloaders could have easily bought Born This Way elsewhere had that sale not happened, allowing it to still reach 1,000,000. Please play again. |
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Post by Deleted on May 31, 2011 19:02:51 GMT -5
Yes, we can't assume all 440,000 or even any would not have still bought it
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Post by Deleted on May 31, 2011 19:04:24 GMT -5
The Fame Monster only peaking at #5 will go down in history looking very bizarre.
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chartfreak
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Post by chartfreak on May 31, 2011 19:04:46 GMT -5
Yeah, all 440,000 bought it for 99 cents and then bought a physical copy. lol
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Post by Fat Ass Kelly Price on May 31, 2011 19:05:20 GMT -5
Even if we assume that only half of the 440,000 would've bought the album at full price, thats around 888,000. Still a great opening. If 75% of those 440,000 bought the album at regular price, it would've sold a million. Not sure how likely that is. Regardless, it's all irrelevant. The fact is that the album did sell a million.
And if the 330k estimate from the first 99 cent day was true, then the album would have still sold a million without the second day.
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Post by Deleted on May 31, 2011 19:05:43 GMT -5
Yeah, all 440,000 bought it for 99 cents and then bought a physical copy. lol You don't understand what they're saying. ;) |
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Music Fan
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Post by Music Fan on May 31, 2011 19:05:44 GMT -5
Obviously, if those people really wanted it, they would've have bought it anyhow at whatever price. But let's be realistic here, MOST LIKELY, Gaga would not have made the million mark had it not been for that $0.99 sale that went on for TWO days.
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chartfreak
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Post by chartfreak on May 31, 2011 19:06:34 GMT -5
This is my last comment regarding the whole 99 cents thing...I disagree. that she would have sold 1 million without the sale.
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Post by cube84 on May 31, 2011 19:08:02 GMT -5
It's estimated that AmazonMP3 sold upwards of 440,000 downloads of its 99-cent "Born This Way" album.
so 40% of the total 0.99$
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Post by Adonis the DemiGod! on May 31, 2011 19:09:03 GMT -5
Also how many out of the 440k total that Amazon sold were sold at 99 cents? The album was only sold for 2/7 days at 99 cents. Therefore I want to know what the Amazon breakdown was for it's digital album sales at 99 cents vs. the regular price?
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MikeCheck12
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Post by MikeCheck12 on May 31, 2011 19:09:10 GMT -5
It's in the book, folks. She sold over a million - so debate all you want. It ain't gonna change a damn thing.
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MikeCheck12
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Post by MikeCheck12 on May 31, 2011 19:09:42 GMT -5
Also how many out of the 440k total that Amazon sold were sold at 99 cents? Exactly |
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Post by Deleted on May 31, 2011 19:10:20 GMT -5
It's in the book, folks. She sold over a million - so debate all you want. It ain't gonna change a damn thing. The end. |
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Post by Adonis the DemiGod! on May 31, 2011 19:11:52 GMT -5
Maybe there needs to be a distinction for the digital era. I think record companies in general should just stop shipping CDs to stores and just sell their music online...and get companies to sponsor albums rather than have all that risk on themselves.
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₫anny Jerz ♔
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Post by ₫anny Jerz ♔ on May 31, 2011 19:16:32 GMT -5
Incredible sales.
Also interesting to note that the two biggest sales weeks of the past five years came in just the last 7 months or so. Great news for the industry.
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jazzyskye10²
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Post by jazzyskye10² on May 31, 2011 19:24:23 GMT -5
It's in the book, folks. She sold over a million - so debate all you want. It ain't gonna change a damn thing.  |
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Lockheart
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Post by Lockheart on May 31, 2011 19:32:43 GMT -5
I don't know but many people are saying 440K number is the 99c sales
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Acid Eyes
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Post by Acid Eyes on May 31, 2011 19:33:05 GMT -5
We need to take a look at the larger implications of these sales.
Bottom line: People will purchase music if it's accessible and affordable. The days of selling albums for over $10? Kiss those days goodbye.
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Lockheart
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Post by Lockheart on May 31, 2011 19:42:36 GMT -5
I think this 99c promotion is a good idea but I don't think Amazon is gonna do it again anytime soon.
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Post by Adonis the DemiGod! on May 31, 2011 19:45:49 GMT -5
I don't know but many people are saying 440K number is the 99c sales Those are guesses at best as stated by Billboard. |
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TheJakes
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Post by TheJakes on May 31, 2011 19:58:23 GMT -5
We need to take a look at the larger implications of these sales. Bottom line: People will purchase music if it's accessible and affordable. The days of selling albums for over $10? Kiss those days goodbye. In addition to the loss leader* pricing from Amazon there was lots of innovative marketing involved in moving units - in particular digital downloads. You had things like the Farmville tie-in, tie-in's with the iPhone Grnder app, the Best Buy cellphone tie-in (some of those sales counted and some did not depending on how the sale was made), etc. As well Gaga did her best saturation level marketing that might even have put Beyonce to shame. Some of these innovations can be duplicated but some might be one-offs that even Gaga won't be able to do again. * Some people are acting as if loss-leader marketing is new. This is, however, the first true digital loss leader. In the past retailers might buy, for example, 50k in units and sell them at a big discount but their sales were physically limited by their stock. There is always an unlimited supply of digital stock. In the past, iTunes with its monopolistic dominance of the digital market never had to use such deep loss-leaders. Amazon, with deep pockets and a desire to make a big splash in the digital music marketplace is the first to use loss-leaders in such a big way. Whether they do so again is debatable since this promo cost them almost $4 million which is big money even to an Amazon. |
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Acid Eyes
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Post by Acid Eyes on May 31, 2011 20:02:39 GMT -5
I just think albums in general would sell at lot better if they weren't over $10. Maybe not $.99, but it can't possibly cost that much to "manufacture" a digital album.
I'd gladly pay $3 or $4 for an album from an artist I was vaguely interested in.
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Lockheart
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Post by Lockheart on May 31, 2011 20:06:58 GMT -5
I just think albums in general would sell at lot better if they weren't over $10. Maybe not $.99, but it can't possibly cost that much to "manufacture" a digital album. I'd gladly pay $3 or $4 for an album from an artist I was vaguely interested in. This. Even though physical albums don't sell much nowadays as they used to, I still like to have that option as well. If only they were less than 10 dollars as well |
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leoapp
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Post by leoapp on May 31, 2011 20:13:41 GMT -5
Top Selling SoundScan Weeks:
1. *NSYNC, No Strings Attached, 2,416,000.
2. *NSYNC, Celebrity, 1,880,000.
3. Eminem, The Marshall Mathers LP, 1,760,000.
4. Backstreet Boys, Black & Blue, 1,591,000.
5. Eminem, The Eminem Show, 1,322,000.
6. Britney Spears, Oops!...I Did It Again, 1,319,000.
7. The Beatles, 1, 1,259,000.
8. 50 Cent, The Massacre, 1,141,000.
9. Backstreet Boys, Millennium, 1,134,000.
10. Lady Gaga, Born This Way, 1,108,000.
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Post by Deleted on May 31, 2011 20:15:45 GMT -5
Soundscan 10 biggest one-week sales
1 4/8/2000 No Strings Attached 'N Sync 2,415,859
2 8/11/2001 Celebrity 'N Sync 1,879,955
3 6/10/2000 The Marshall Mathers LP Eminem 1,760,049
4 12/9/2000 Black & Blue Backstreet Boys 1,591,191
5 6/15/2002 The Eminem Show Eminem 1,321,799
6 6/3/2000 Oops...I Did It Again Britney Spears 1,319,193
7 1/6/2001 1 The Beatles 1,258,667
8 3/19/2005 The Massacre 50 Cent 1,140,638
9 6/5/1999 Millennium Backstreet Boys 1,133,505
10 6/11/2011 Born This Way Lady Gaga 1,108,000
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