kml567
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Post by kml567 on Jul 2, 2014 18:38:48 GMT -5
A little worried that this song is slowing so early (On the Verge songs seem to have a lengthier explosion period), but the strong iTunes sales (it's now on the cusp of Top 50) suggest audiences like what they're hearing. So I still see this one smashing. I think this song is doing well. For an unknown new artist, he's getting big-market adds very quickly (from non-Clear Channel stations). Los Angeles, Houston (2x), Dallas, Atlanta (the Cumulus one), Philadelphia, Seattle (2x), etc are already on board. It's getting airplay on 107 out of 149 stations. I think these are all positive signs and his radio tour has proven to be highly successful. As for the On The Verge comparisons, Craig and Dustin are slightly higher on airplay (in the #27-#29 range) after a few weeks of "OTV", but Sam is doing really well on sales. It's currently #48 all genre (#11 on iTunes country). Dustin was somewhere around #70 and Craig was somewhere around #325 on iTunes after several weeks of "OTV" airplay. So I do agree with you that iTunes sales are strong and suggests the audience likes what they're hearing.
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Post by Deleted on Jul 2, 2014 22:36:05 GMT -5
I understand and respect your views. I think I'm just feeling that most of the backlash of this program landed in this thread when in fact I don't see much of anything about it in the Dustin Lynch or Craig Campbell thread. I think it has more to do with the dislike of this Artist than the program itself and that's fine for people to feel that way. It wasn't very well-documented in the Dustin Lynch thread, but that's because his gains weren't nearly as big, and I honestly didn't even realize he was an On The Verge artist until a couple weeks after the song's release; I simply thought it's gains were natural...the result of radio's excitement for the lead single to Lynch's sophomore album. However, if you check the Craig Campbell thread--especially pages 1 and 2--the discussion (mostly against) of On The Verge is well-documented in there. I believe Craig's song had been on the chart for about 9 weeks already when it suddenly started rocketing up out of nowhere. And regarding the once-an-hour thing that Clear Channel has done, that is quite unpopular here in the country forum, and that's been well-documented in various threads as well. We simply don't hear about it as much anymore since there's really nothing new we can add (I don't feel the need to repeat myself and say how I dislike the procedure in every thread in which a song has gotten top-of-the-hour plays upon its debut), and also because it's been more than 2 years since CC started that 'program' so it's not really 'news' anymore...people either like it or they don't, and there's no sign that CC is going to stop doing it. Anyway...I feel like discussion in this thread has gotten a bit circular in the past few days. Some people like On The Verge, some people don't. But those opinions were stated a few days ago and now I feel like we're just going in circles here, so I am hoping that our further discussion can revolve more on Sam and this song and its progression on the charts, and less on one side trying to persuade the other that their view is the correct one.
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jferstler
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Post by jferstler on Jul 3, 2014 0:38:27 GMT -5
I find myself trying very hard to not like this song. I don't want to like it, but the fact of the matter is I do like this song. As a young person in society that listens to mostly only country music, this sounds about like what all my friends listen to. It's a pop song, plain and simple a pop song with almost no elements of country music in its production but it's still receiving a lot of airplay on country music stations which just confuses me. How has the production element of country changed so much in the past couple years? Will the line between country music and top 40 pop music eventually become so vague that stations begin just playing music with no genre dichotomy. Only time will tell...
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kanimal
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Post by kanimal on Jul 6, 2014 23:34:13 GMT -5
Top 30 thanks to the chart update.
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onebuffalo
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Post by onebuffalo on Jul 7, 2014 14:20:44 GMT -5
Top 30 thanks to the chart update. It was #30 in last week's chart update.
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kanimal
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Post by kanimal on Jul 7, 2014 15:34:19 GMT -5
Top 30 thanks to the chart update. It was #30 in last week's chart update. Nope. Was #31. 31 30 SAM HUNT Leave The Night On 1910 1552 358 13.262 Plus, for further reference, here's a screen from last week's published email:
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carriekins
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Post by carriekins on Jul 7, 2014 15:37:31 GMT -5
I believe he was referring to Billboard Airplay, kanimal. :)
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onebuffalo
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Post by onebuffalo on Jul 7, 2014 15:42:48 GMT -5
Carriekins is correct. This is what I said last week: I'm surprised the bottom did not fall from under Sam Hunt. #30 in its third week and still managed to move UP!
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Post by Deleted on Jul 9, 2014 1:18:32 GMT -5
I couldn't help but notice this one's appearance on the Callout America chart in last night's Billboard issue. It enters at #35 on a chart that only ranks 35 songs. A huge 48% of listeners in this sample gave this one a neutral rating. That's typically what happens when listeners aren't very familiar with an artist, and that definitely supports the notion that casual radio listeners were not clamoring to hear this song. Listeners want to hear artists that they are familiar with first.
"Leave The Night On" has sold quite well, but given its low ranking at Callout America, I'm left to assume that there isn't a lot of overlap between people buying this song and people who listen to country radio. The total passion ranking was just 6%, whereas Brothers Osborne's "Rum" has nearly 31% total passion, Randy Houser's "Like A Cowboy" is at almost 35%, Scotty's "Feelin' It" is over 37%, Cassadee Pope is at 34%, and David Nail is at nearly 50%. And all of those songs have much, much less airplay than Sam's song does.
I understand that the industry is very excited about Sam and perhaps many feel that he can bring about a bit of a sonic/lyrical shift at country radio, but the early feedback from loyal listeners is very weak and suggests that listeners are enjoying other low-charting songs much more, so perhaps it would have been in Clear Channel's best interest to let this one take a natural course up the chart (and I think it would have done well anyway, given the response to his radio tour and the fan response to his mixtapes and concerts) rather than giving LTNO corporate-programmed airplay.
CC might have instead done On The Verge with the latest from David Nail or perhaps Scotty McCreery, Cassadee Pope, or Randy Houser. Listeners would be somewhat familiar with them and perhaps more likely to rate their songs higher on listening surveys, since each of these artists has had at least a couple of hits (but aren't yet big enough names that they can move up the chart super quickly yet), and then it also wouldn't seem like radio/Clear Channel is trying to champion either of them as 'the next big thing' before any listener feedback came in. David in particular has been testing extremely and consistently well for months despite low airplay, but I imagine that casual listeners are probably wondering why they are hearing this Sam Hunt guy more often than is typical for a brand new artist's song (and I know from personal experience that this is true for at least some people; many of the friends I was with at the lake over the weekend were wondering why this song was all over the place...they didn't dislike it, but they just didn't understand why it was getting played so much given that they'd never heard of Sam before).
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kanimal
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Post by kanimal on Jul 9, 2014 1:55:25 GMT -5
"Leave The Night On" has sold quite well, but given its low ranking at Callout America, I'm left to assume that there isn't a lot of overlap between people buying this song Just can't buy this. The song has steadily been rising (it's now #36 on the overall iTunes store and #9 on country), and the only place providing exposure to the song is country radio. And insofar as its sales are growing in correlation to its growth in airplay/playlist adds, there's no other reasonable assumption than that it is resonating with listeners. Though I cannot really explain the disparity with callout scores (although I'm, on the whole, skeptical of this sort of research - we see how meaningless it is with movies and 'CinemaScore'), there is certainly no better explanation than attributing the sales to interest generated by radio. You need to be a pretty big star to keep a country song in the Top 100 without radio exposure, and Sam Hunt is certainly not a big star. And even if you want to attribute the early sales movement to his "fanbase" (which is a stretch considering he's a virtual unknown), that only got him into the bottom of the top 100. And it's not the kind of thing that would KEEP you in the top 100 (Lana freaking Del Rey, who has one of the most passionate fanbases in music, couldn't keep her song in the top *200*; insert Hunter Hayes for a country example). It's certainly not the thing that would produce a steady rise on the charts. The only other remotely plausible explanation is that people are scanning the Top 100 (he's in the top 10 of country right now, but he wasn't until very recently, so he didn't have front page exposure), randomly deciding they like the name of the song (few really know who Sam Hunt is, so they wouldn't be drawn to his track listing), clicking preview, and getting hooked based on that preview. And even if that somehow ludicrous scenario is accurate, if they're *ENJOYING* the preview, then it's highly unlikely they wouldn't also enjoy the song on the radio.
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Post by Deleted on Jul 9, 2014 2:25:22 GMT -5
I didn't say there wasn't any overlap, but I still don't think it's that huge. Many songs can blow up on iTunes long before they blow up on radio (and some don't even wind up doing well at radio). Plus, this song no doubt has a lot of appeal to listeners of other genres (given its cross-over sond), and I do think that a lot of people scour iTunes for music to add to their collections without really listening to radio all that often.
Admittedly, the listener feedback charts are probably a week or two behind the airplay updates, so I am sure that in the next week or two the neutral scores will go down (as in, those percentages will trend toward positive) and this song will move up on the Callout America survey as well as other surveys. But I do have a friend who interns for Phoenix's Clear Channel station and he said the response they've gotten for this song has been lukewarm at best. Again, just one station, but I think it does say something that some of the surveys we can see show that many listeners haven't exactly warmed up to this just yet. LTNO hasn't cracked the top 15 at Rate The Music either as of the July 8th update.
The more airplay it gets, the more it will sell, but I am just saying that the most loyal listeners--those who listen to country radio most frequently (and comprise the majority of those who take surveys) might not be buying this nearly as much as younger listeners who listen to radio less often but are more 'active' consumers when it comes to iTunes, Amazon, etc.
Additionally, I do think being labeled as On The Verge and the top 10 exposure on the iTunes country chart helps a lot. Casual fans are wondering what all the buzz is about...why this guy is an "On The Verge" artist, or who is this Sam Hunt guy who's selling so well on iTunes? So they go check it out and if they like it, they buy it, and those sales might then lead to more word-of-mouth. That's kind of how the iTunes charts work...if a lot of people buy a song in a quick amount of time (see FGL's "Dirt"), many others might wonder what all the fuss is about, or why a song is so popular, and then they check it out and decide whether or not to jump on the bandwagon.
On the whole there generally isn't a strong correlation between airplay, callout scores, and digital single sales for most songs. I think the advent of the digital single does indeed make it a lot easier to discover/purchase music without really relying on radio to tell someone what's good/popular. In any case, "Leave The Night On" has been featured across multiple Clear Channel platforms including on their iHeartRadio website page (with links to purchase the song at iTunes or Amazon) as well as in various CC advertisements.
The Callout America chart does seem to skew a bit more conservative but the people sampled changes from week to week and the results stay fairly consistent. Basically I was just stating that Sam's initial appearance there lines up with the notion that listeners tend to prefer hearing familiar voices first and foremost. Obviously with strong sales and more airplay, this song is likely to start trending more and more positive (ie, the call-out will catch up more to the amount of airplay).
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kanimal
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Post by kanimal on Jul 9, 2014 8:18:15 GMT -5
I didn't say there wasn't any overlap, but I still don't think it's that huge. Many songs can blow up on iTunes long before they blow up on radio (and some don't even wind up doing well at radio). Plus, this song no doubt has a lot of appeal to listeners of other genres (given its cross-over sond), and I do think that a lot of people scour iTunes for music to add to their collections without really listening to radio all that often. Admittedly, the listener feedback charts are probably a week or two behind the airplay updates, so I am sure that in the next week or two the neutral scores will go down (as in, those percentages will trend toward positive) and this song will move up on the Callout America survey as well as other surveys. But I do have a friend who interns for Phoenix's Clear Channel station and he said the response they've gotten for this song has been lukewarm at best. Again, just one station, but I think it does say something that some of the surveys we can see show that many listeners haven't exactly warmed up to this just yet. LTNO hasn't cracked the top 15 at Rate The Music either as of the July 8th update. The more airplay it gets, the more it will sell, but I am just saying that the most loyal listeners--those who listen to country radio most frequently (and comprise the majority of those who take surveys) might not be buying this nearly as much as younger listeners who listen to radio less often but are more 'active' consumers when it comes to iTunes, Amazon, etc. Additionally, I do think being labeled as On The Verge and the top 10 exposure on the iTunes country chart helps a lot. Casual fans are wondering what all the buzz is about...why this guy is an "On The Verge" artist, or who is this Sam Hunt guy who's selling so well on iTunes? So they go check it out and if they like it, they buy it, and those sales might then lead to more word-of-mouth. That's kind of how the iTunes charts work...if a lot of people buy a song in a quick amount of time (see FGL's "Dirt"), many others might wonder what all the fuss is about, or why a song is so popular, and then they check it out and decide whether or not to jump on the bandwagon. On the whole there generally isn't a strong correlation between airplay, callout scores, and digital single sales for most songs. I think the advent of the digital single does indeed make it a lot easier to discover/purchase music without really relying on radio to tell someone what's good/popular. In any case, "Leave The Night On" has been featured across multiple Clear Channel platforms including on their iHeartRadio website page (with links to purchase the song at iTunes or Amazon) as well as in various CC advertisements. The Callout America chart does seem to skew a bit more conservative but the people sampled changes from week to week and the results stay fairly consistent. Basically I was just stating that Sam's initial appearance there lines up with the notion that listeners tend to prefer hearing familiar voices first and foremost. Obviously with strong sales and more airplay, this song is likely to start trending more and more positive (ie, the call-out will catch up more to the amount of airplay). I'll concur with the latter part of that sentence to an extent, at least as far as right NOW goes. Being on the front page of the country section and in the Top 50 overall will build curiosity. But it didn't PUT him into the Top 100, and it isn't the only thing that helped him go from #90 to #36. As for the former, how well is that communicated to consumers (I follow radio charts more than I can actually listen to the radio)? I mainly know about On the Verge because I follow the radio airplay charts and add board and notice when unknowns suddenly explode at the different formats. But to what extent does that drive individual consumer interest (DIRECTLY - not referring to On the Verge = Airplay = Exposure)? How many people are seeing "ooh, on the verge" and then buying because of that?
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jamesmckee
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Post by jamesmckee on Jul 9, 2014 8:29:09 GMT -5
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Post by Deleted on Jul 9, 2014 19:20:33 GMT -5
As for the former, how well is that communicated to consumers (I follow radio charts more than I can actually listen to the radio)? I mainly know about On the Verge because I follow the radio airplay charts and add board and notice when unknowns suddenly explode at the different formats. But to what extent does that drive individual consumer interest (DIRECTLY - not referring to On the Verge = Airplay = Exposure)? How many people are seeing "ooh, on the verge" and then buying because of that? I'm sure you'd have to ask somebody who works for Clear Channel :) As for myself, I really don't think there's any way to know the answer to this. But my main thought is that there really aren't any songs that get substantial exposure anywhere other than radio. Sure, there are awards shows and TV performances but those are only temporary bumps. It just appears to me that right now the Callout America chart reflects the more conservative and loyal frequent listeners who are more likely to buy CD's rather than a bunch of digital singles, hence why songs like "Chainsaw", "Dust", and "River Bank" are testing well despite lower sales numbers (particularly with "Chainsaw"). It doesn't appear that the Callout America survey is capturing the audience that is buying "Leave The Night On". I suspect (and again, this is just a hunch) that a lot of younger people are downloading Sam's song, and the reason it has [so far] only made a weak splash at Callout America is because many of those younger listeners probably aren't the ones being surveyed. Instead, the ones being surveyed are evenly balanced in the entire 18-54 demo. As it skews older, those folks are more likely to positively rate a song if they are familiar with the voice behind it (that generally seems to be how the Callout America chart works, at least to me). I think "Leave The Night On" is selling well for a variety of reasons...yes, definitely the airplay, but also the buzz in general and the fact that it is clearly a song with cross-genre appeal.
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sabre14
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Post by sabre14 on Jul 11, 2014 16:10:35 GMT -5
Here it is without the link. ;) For some reason when I searched for this myself and clicked it on YouTube, the recommended video options it gave me were by Colbie Caillet, August Alsina, G.R.L, Maroon 5, John Legend, and the remix of "Drink To That All Night". I guess vevo thought I was trying to watch pop videos...
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onebuffalo
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Post by onebuffalo on Jul 11, 2014 16:11:38 GMT -5
^Leave The Night On IS a pop video!
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Au$tin
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Post by Au$tin on Jul 11, 2014 16:26:51 GMT -5
I. Love. This.
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onebuffalo
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Post by onebuffalo on Jul 11, 2014 16:32:49 GMT -5
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Au$tin
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Post by Au$tin on Jul 11, 2014 16:36:20 GMT -5
Because it's a good song? I don't know, it just has something to it that many other songs on country radio just don't seem to have. I'm not sure what it is, but this one just pops. The rhythm is the chorus is killer. The "Drops of Jupiter" reference is awesome as well.
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onebuffalo
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Post by onebuffalo on Jul 11, 2014 16:39:19 GMT -5
I can take it or leave it. Sam Hunt sounds fine here, but it is very poppy to say the least.
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sbp17
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Post by sbp17 on Jul 11, 2014 16:45:55 GMT -5
For some reason when I searched for this myself and clicked it on YouTube, the recommended video options it gave me were by Colbie Caillet, August Alsina, G.R.L, Maroon 5, John Legend, and the remix of "Drink To That All Night". I guess vevo thought I was trying to watch pop videos... The song is infectious for sure and I like his voice but it does sound more fitting between Caillat and Levine than Strait and Paisley.
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.indulgecountry
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Post by .indulgecountry on Jul 11, 2014 16:52:35 GMT -5
Because it's a good song? I don't know, it just has something to it that many other songs on country radio just don't seem to have. I'm not sure what it is, but this one just pops. The rhythm is the chorus is killer. The "Drops of Jupiter" reference is awesome as well. A lack of anything country?
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Au$tin
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Post by Au$tin on Jul 11, 2014 17:23:16 GMT -5
Because it's a good song? I don't know, it just has something to it that many other songs on country radio just don't seem to have. I'm not sure what it is, but this one just pops. The rhythm is the chorus is killer. The "Drops of Jupiter" reference is awesome as well. A lack of anything country? See I don't agree with this. At least not 100%. It's more country than the crap being put out by the likes of Florida Georgia Line and their related artists as of late. Of course it has a lot of pop elements in it, but I think it's in line with something from Speak Now, for example. Not a pop song because of its large amounts of country influence, but also not a country song because it's too poppy in its rhythm. It kinda reminds me of "Barefoot Blue Jean Night" in the instrumental, which is another personal favorite of mine. I can see this making it to just outside the top ten here. Hopefully farther. Without a overhauled remix, though, this would do nothing at pop. Which is unfortunate because I think it could fare very well there. I'd sure much rather see this crossover than "Drink to That All Night" and "This Is How We Roll."
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jlatn5b
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Post by jlatn5b on Jul 13, 2014 13:41:14 GMT -5
Heard this song for the first time today on the radio. Thought I had flipped to a pop station and didn't recognize the song, so I Shazam'd it and was surprised to see it was Sam Hunt. Looked at the dial and realized I was on a country station. I can accept the country genre stretching some (as long as it maintains a place for the traditional-leaning sound as well), but this does not belong on country radio. It's a straight up top 40/AC song.
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.indulgecountry
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Post by .indulgecountry on Jul 13, 2014 14:10:30 GMT -5
A lack of anything country? See I don't agree with this. At least not 100%. It's more country than the crap being put out by the likes of Florida Georgia Line and their related artists as of late. Of course it has a lot of pop elements in it, but I think it's in line with something from Speak Now, for example. Not a pop song because of its large amounts of country influence, but also not a country song because it's too poppy in its rhythm. It kinda reminds me of "Barefoot Blue Jean Night" in the instrumental, which is another personal favorite of mine. Where are these large amounts of country influence? Many have already expressed that this song just doesn't have an ounce of country in it, and as someone who is an avid fan of the genre, I don't hear them either. Knowing your musical taste is mostly pop music, I feel that may have an impact on how you view the song. It doesn't sound like anything on Speak Now to me, and aside from a few songs (none of which were ever pushed to country radio -- which is the real kicker here, since Taylor never tried to pass off "The Story of Us" i.e. as a country song like Sam clearly is here), that album is far countrier than this tune could be classified (and it's a strange comparison since musically Sam and Taylor just aren't similar to me at all). Jake Owen's song has a more 'arena rock' flavor to its production, but it's still a country song.
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McCreerian
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Post by McCreerian on Jul 13, 2014 14:33:34 GMT -5
They are trying to create a "Country" Robin Thicke with this guy. Sam is another good looking, slick, pop vocalist who couldn't make it on Pop radio if he tried so they went the Country route instead. It's probably what it'd sound like it Robin tried it himself.
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jferstler
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Post by jferstler on Jul 13, 2014 16:36:42 GMT -5
They are trying to create a "Country" Robin Thicke with this guy. Sam is another good looking, slick, pop vocalist who couldn't make it on Pop radio if he tried so they went the Country route instead. It's probably what it'd sound like it Robin tried it himself. With all due respect your wrong there. Sam has always wrote country songs, his eps and work tapes have always been country. Sam has never attempted a career as a pop artist. J
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kanimal
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Post by kanimal on Jul 14, 2014 15:58:35 GMT -5
They are trying to create a "Country" Robin Thicke with this guy. Sam is another good looking, slick, pop vocalist who couldn't make it on Pop radio if he tried so they went the Country route instead. It's probably what it'd sound like it Robin tried it himself. With all due respect your wrong there. Sam has always wrote country songs, his eps and work tapes have always been country. Sam has never attempted a career as a pop artist. J And on top of that, I don't hear any musical resemblance to Robin Thicke. The lyrical and melodic structure is more like what you'd hear from Jason Mraz or Mat Kearney, and the vocal delivery has something of a Rob Thomas vibe. (Also - why would someone want to create a country Robin Thicke when pop doesn't even want Thicke anymore; I'd think you're better off saying they're looking for a country Ed Sheeran, since that's both closer to Sam Hunt's sound and logical due to the success Sheeran had with Taylor). I can see how there are elements that make this sound too "pop" for some country listeners, but this song, in its current form, is certainly not something you'd expect to hear all over the most contemporary pop stations (as I said earlier, maybe Hot AC). Plus, he's a country songwriter.
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someguy
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Post by someguy on Jul 25, 2014 23:52:36 GMT -5
I actually like this song a lot. I definitely agree that it's not very country, and would rather see it shooting up the HotAC chart than the country chart, but I like it as a song. With Sam's writing credits, I'm really interested in what his album will sound like (though again, I completely agree with the criticism about the lack of country sound in this song).
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sabre14
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Post by sabre14 on Aug 7, 2014 13:25:26 GMT -5
After a fairly slow last week for "Leave The Night On", this week has been downright rough. It's down 24 spins and has lost about .700 in audience as of Thursday morning. I don't remember "Keep Them Kisses Comin'" or "Where It's At" (Yep, Yep)" having a week this rocky in the twenties. It's testing below average thus far in Call-out scores with over a 15% total dislike with just a 65% positive feedback with a 19.6 neutral which means many have now been exposed to this song.
I still expect this to pick the pace back up a bit since it's only 9 weeks old and MCA is fully committed to Sam, but now we've seen "Leave The Night On" go through it's first rough patch of road.
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