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Post by josh on Jul 27, 2014 14:24:34 GMT -5
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SPRΞΞ
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Post by SPRΞΞ on Jul 27, 2014 14:29:59 GMT -5
Wow lol.
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irice22
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Post by irice22 on Jul 27, 2014 15:01:03 GMT -5
What was that? It appears to not exist anymore.
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Post by josh on Jul 27, 2014 15:03:34 GMT -5
Some person posted a thread asking if other radio people were going to play WOA instead of this. Also I think they said this was another Unconditionally/Dark Horse situation.
It was just so random. I was trying to see if I could find how many spins this had, and found that instead lol.
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Deleted
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Post by Deleted on Jul 27, 2014 15:05:20 GMT -5
Some person posted a thread asking if other radio people were going to play WOA instead of this. Also I think they said this was another Unconditionally/Dark Horse situation. It was just so random. I was trying to see if I could find how many spins this had, and found that instead lol. That would be in line with the KIIS FM PD's reaction to it being a single.
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Post by Love Plastic Love on Jul 27, 2014 15:36:11 GMT -5
Wasn't Walking on Air getting fairly steady spins for awhile? Like, not crazy but 20-50 per week? I may be making it up. This will be an interesting single run, that is for sure.
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Au$tin
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Post by Au$tin on Jul 27, 2014 15:36:12 GMT -5
Yea this should be at least 1.789 by now. Oddly specific.
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Kurt
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Post by Kurt on Jul 27, 2014 16:10:42 GMT -5
Wasn't Walking on Air getting fairly steady spins for awhile? Like, not crazy but 20-50 per week? I may be making it up. This will be an interesting single run, that is for sure. From looking back at @jf816's daily updates thread, there was a week in late October when it jumped from having 20-50 spins into the top 60, peaking with 266 spins on October 29 and 30 before collapsing on Halloween (#140, down to 33 spins). That was mostly due to the iHeartRadio album release party. I guess it was on the evening of the 22nd, so the jump from the 24th to the 30th would fit.
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Au$tin
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Post by Au$tin on Jul 27, 2014 18:11:03 GMT -5
Welp, they're already on the promo for this. Just heard it on a commercial for the Teen Choice Awards. I wonder if she'll perform it there too? It airs August 10th, but usually it's filmed beforehand.
#825 on iTunes
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heybren22
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Post by heybren22 on Jul 27, 2014 22:18:45 GMT -5
That concert video is embarrassing. I mean, she sounds so bored in the studio version that live Katy feels the need to always sing in higher octaves. I just can't
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Post by Love Plastic Love on Jul 27, 2014 22:19:05 GMT -5
Thanks Kurt. That is probably what I was remembering!
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Post by Deleted on Jul 27, 2014 22:31:42 GMT -5
How is this doing on itunes so far, and how are the spins like so far, who has numbers for me?
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kanimal
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Post by kanimal on Jul 27, 2014 22:52:57 GMT -5
Those alleged comments from radio PDs are interesting to me. You'd think that in addition to audience testing, they'd surely get some feedback from PDs at the nation's Top pop stations (especially since those guys seemingly make gut decisions on songs independent of audience feedback).
Shouldn't they have known KIIS was going to say "F this song" before selecting it as a single?
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YourFaveIsAFlop
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Post by YourFaveIsAFlop on Jul 27, 2014 23:34:12 GMT -5
I love the instrumental but her vocal is so...bored? And the lyrics...they're bad even by Katy standards
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popbox
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Post by popbox on Jul 27, 2014 23:55:56 GMT -5
I would laugh so hard if WOA just catches on instead while this gets ignored. Would be twice in one era Katy's choice has been shunned for the RIGHT choice. Would serve her inflated ego right.
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bornfearless2000
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Post by bornfearless2000 on Jul 28, 2014 8:41:11 GMT -5
eh. I like this song, but by far it's Katy's weakest single IMO. Hopefully they will pull a great video for this.
Release WALKING ON AIR already.
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kmbgs
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Post by kmbgs on Jul 28, 2014 9:10:53 GMT -5
It's interesting because I always thought Katy had an ear for radio hits but based off of the singles she wants to release I might be wrong about that, and I wouldn't be surprised if those co-writers are the ones who are really responsible for making the songs she's "written" hits.
Actually, I'm sure that's the case. OOTB is SO not my cup of tea and that, I believe, was lacking the superstar co-writers for the most part.
Also one last thought: TOY, UnC, and now TIHWD (assuming it doesn't perform well - which might not happen). I'd be interested to know which singles she picked, if any, from TD, and if she was pushing for something other than was ultimately released. It just seems like giving this chick her own record label is a horrible idea all of a sudden.
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Au$tin
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Post by Au$tin on Jul 28, 2014 10:04:19 GMT -5
I don't like "Walking on Air," and don't see its appeal at all.
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icefire9
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Post by icefire9 on Jul 28, 2014 11:38:59 GMT -5
How is this doing on itunes so far, and how are the spins like so far, who has numbers for me? iTunes: #812 Radio: 0.000 AI (from 2 days ago) Lyric Video: 2,229,401 views in 4 days (for the scale of this, Dark Horse will more than triple its worldwide views for this week)
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Post by Deleted on Jul 28, 2014 11:41:24 GMT -5
The numbers are trending positive, that's great news.
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irice22
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Post by irice22 on Jul 28, 2014 11:49:56 GMT -5
I love the instrumental but her vocal is so...bored? And the lyrics...they're bad even by Katy standards Her bored vocals are my favorite part of the song. I think a lot of people are missing the joke with this song. She sounds like a robot programmed to party and it's hilarious. I hope the video reflects that idea so people finally understand why this is a good song. I find this to be one her best songs in terms of inflection. She gives the song character by having... well, no character.
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kanimal
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Post by kanimal on Jul 28, 2014 11:55:11 GMT -5
I would laugh so hard if WOA just catches on instead while this gets ignored. Would be twice in one era Katy's choice has been shunned for the RIGHT choice. Would serve her inflated ego right. I promise you Katy would not cry if radio programmers worked hard to make one of her songs a hit. The pride boost she would GAIN from that would more than outweigh the pride hit she would take from This is How We Do not doing well. Whether the next big hit is This is How We Do or Walking on Air, Katy Perry still wins, guys. I'm also a bit confused people aren't accounting for release strategy when it comes to releasing singles. While I do think it's a bit strange to risk not going with the fan/critic favorite for a FIFTH single, I think people have been victims of tunnel vision when they criticize the PRISM strategy. Yes, Dark Horse was clearly a better single than Unconditionally. But Unconditionally was still going to be a single - so what does it matter whether it underperformed in late 2013/early 2014 or in mid-2014? By saving a surefire #1 in Dark Horse for the THIRD single, Katy was theoretically giving herself the chance to EXTEND the shelf life. No, she probably didn't anticipate Unconditionally flopping as hard as it did (most assumed Katy was infallible at radio at that point - and the momentum from Roar should have done better to prop this one up), but the mindset was right. The single release schedule should maximize the STRENGTH and LENGTH of the run. Separating the album's two standout singles is not a bad call.
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irice22
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Post by irice22 on Jul 28, 2014 13:02:05 GMT -5
I would laugh so hard if WOA just catches on instead while this gets ignored. Would be twice in one era Katy's choice has been shunned for the RIGHT choice. Would serve her inflated ego right. By saving a surefire #1 in Dark Horse for the THIRD single, Katy was theoretically giving herself the chance to EXTEND the shelf life. No, she probably didn't anticipate Unconditionally flopping as hard as it did (most assumed Katy was infallible at radio at that point - and the momentum from Roar should have done better to prop this one up), but the mindset was right. The single release schedule should maximize the STRENGTH and LENGTH of the run. Separating the album's two standout singles is not a bad call. This. I do wonder if "Unconditionally" could have worked better as a third single, however. I still think it's a nice song and sounded good on the radio. I wonder if programmers were just itching to move onto "Dark Horse."
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Post by Deleted on Jul 28, 2014 13:04:53 GMT -5
I wonder if programmers were just itching to move onto "Dark Horse." It wasn't the programmers, listeners decided its fate via its callout scores.
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irice22
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Post by irice22 on Jul 28, 2014 13:18:31 GMT -5
Which is why programmers were itching to play it.
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Glove Slap
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Post by Glove Slap on Jul 28, 2014 14:15:22 GMT -5
By saving a surefire #1 in Dark Horse for the THIRD single, Katy was theoretically giving herself the chance to EXTEND the shelf life. No, she probably didn't anticipate Unconditionally flopping as hard as it did (most assumed Katy was infallible at radio at that point - and the momentum from Roar should have done better to prop this one up), but the mindset was right. The single release schedule should maximize the STRENGTH and LENGTH of the run. Separating the album's two standout singles is not a bad call. This. I do wonder if "Unconditionally" could have worked better as a third single, however. I still think it's a nice song and sounded good on the radio. I wonder if programmers were just itching to move onto "Dark Horse." Programmers were the ones who praised Unconditionally at the listening parties though. I remember that when people were reporting on new material leading up to the album release, a lot of PDs said it sounded like a hit. Whether Katy's announcement that it was her favorite factored into it or not, radio was prepared to give it a huge push, and they did. It just got a bad response once it was actually released to the public. That said though, the way it played out, Unconditionally didn't do anything to hurt the campaign as Roar and Dark Horse were huge enough at the time as well. As for this, I think her vocal goes well with the bouncy production. I really like the "it's not big deal" parts. Imo, quirks like that are what give this an extra flavor over Birthday, which was so plain and traditional that it came across as dull. I heard it (Birthday) on the radio the other day and the actual track came across as very flat because it just keeps going and never switches things up. This doesn't have that problem.
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Juanca
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Post by Juanca on Jul 28, 2014 14:18:04 GMT -5
Some person posted a thread asking if other radio people were going to play WOA instead of this. Also I think they said this was another Unconditionally/Dark Horse situation. It was just so random. I was trying to see if I could find how many spins this had, and found that instead lol. That would be in line with the KIIS FM PD's reaction to it being a single. I couldn't see that image in my smartphone. Could someone transcribe what it said? Btw, I didn't think UnC was a bad decision. Not only for the reasons just stated but also because it was good to show a more serious side of Katy after the childlike image behind Roar. Plus, tbh, UnC is my favorite single this era. Production is top notch, the video is mature and beautiful, and despite not being her best vocal (at all) she managed to emote well enough. It could've been a much better song had she chosen a title that would fit the rhythm of the chorus
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SPRΞΞ
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Post by SPRΞΞ on Jul 28, 2014 14:31:53 GMT -5
That would be in line with the KIIS FM PD's reaction to it being a single. I couldn't see that image in my smartphone. Could someone transcribe what it said? Btw, I didn't think UnC was a bad decision. Not only for the reasons just stated but also because it was good to show a more serious side of Katy after the childlike image behind Roar. Plus, tbh, UnC is my favorite single this era. Production is top notch, the video is mature and beautiful, and despite not being her best vocal (at all) she managed to emote well enough. It could've been a much better song had she chosen a title that would fit the rhythm of the chorus Like Uncle DeSean Ali?
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Post by Rocky on Jul 28, 2014 17:14:40 GMT -5
mmm... one of my favorite songs off the album but had an extremely high burn rate and makes me want to slap her when I hear the pre-chorus. I know it will chart and hope it will reach top top 20 at least. That would be a miracle though, but will never underestimate Katheryn Keene.
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Post by Deleted on Jul 28, 2014 17:20:18 GMT -5
I mean, 'Walking On Air' was probably the best choice but this isn't that bad. By her standards anyway. Bar 'Unconditionally' her singles haven't been that bad this era.
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