dm2081
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Post by dm2081 on Apr 7, 2015 17:56:30 GMT -5
Even superstar Jason Aldean's past two singles don't really seem to be making much of an impact and I doubt Jason's "Tonight Looks Good on You" gets more than a single week at #1. Looking at the particular case of Joe Nichols, I think he and his label just didn't find enough strong material for the Crickets record. The music is just far too traditional and only the first two singles off a 16-track CD stand out enough to make it on today's mainstream country radio. Getting two #1's is nothing to scoff at especially in today's tough radio climate, and "Yeah" seems to have had some real staying power, but I'm still getting the sense that Joe Nichols is quickly running out of momentum and I'm just not sure he's going to last much longer on the charts with such a traditional style that doesn't yield particularly impressive sales or research. I could see his next album tanking and leaving him back in the same position he was in before signing with Red Bow. You don't think "Burnin' It Down" made much of an impact? It was one of the biggest selling songs last year, went Platinum, is still selling well to this day, had two weeks at #1 on BB Airplay, and had about 10 weeks on Hot Country Songs. If that's not an "impact song", then I don't know what is. How this song is not selling well and stalling on the charts right now just doesn't make sense to me. This sounded perfectly radio friendly and catchy enough to at least sell as well as "Yeah". But for whatever reason, it just has to take a backseat. I think part of the reason is due to the timing of it's release. It came out in September when every superstar in the genre had a new single on the chart. But I certainly wouldn't say Joe is running out of momentum yet. This is the 3rd single, and not every artist is going to have 4 #1's or 5 #1's like the big boys Luke Bryan, Fla Ga Line, Carrie Underwood, etc. Every once in a while a B-lister can come and have a good album cycle (Randy, Jake, Rhett and Eldredge), but for the most part, I think we will see more of these types of album cycles since songs take 40 weeks to chart these days. You said it yourself that "Yeah" should get some strong recurrent play for quite some time, and I still hear "Sunny And 75" a decent amount as well. I think when Joe comes back with a new single he'll be fine, much like Billy Currington right now.
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Deleted
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Post by Deleted on Apr 7, 2015 18:11:18 GMT -5
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Deleted
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Post by Deleted on Apr 7, 2015 18:50:08 GMT -5
dm2081, I was referring to "Just Gettin' Started" and "Tonight Looks Good on You." "Burnin' It Down" definitely made quite an impact, something I'd never deny, lol. Thanks for bringing that to my attention. I better go back and clarify in my last post. I think "Hard to Be Cool" was simply a case of a song that didn't interest anyone. There's really no particularly negative numbers working against it, but there's really no passion either, sort of like Frankie Ballard's "Young & Crazy," so it's not hard to see why this just got lost in the shuffle, but I'd at least expect a top 20 peak following up a three-week #1, which leads me to believe that I can't necessarily rely on past chart success to perfectly measure the amount of momentum an artist has. This chart run reminds me of Chris Young's "Neon," which also peaked in the 20's on the heels of back-to-back #1 singles. I'm not saying all the writing on the wall is indicating that Joe Nichols' career is definitely in trouble, but I'd be more inclined to think that if a few traditional artists are going to maintain success on modern country radio, they'd be more likely to be artists like Chris Young, who has already gotten his foot in the door and cemented a place as a B-lister, or Kacey Musgraves, whose music is still appealing to younger demos.
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kw9461
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Post by kw9461 on Apr 7, 2015 21:42:10 GMT -5
Looking at the particular case of Joe Nichols, I think he and his label just didn't find enough strong material for the Crickets record. The music is just far too traditional and only the first two singles off a 16-track CD stand out enough to make it on today's mainstream country radio. Getting two #1's is nothing to scoff at especially in today's tough radio climate, and "Yeah" seems to have had some real staying power, but I'm still getting the sense that Joe Nichols is quickly running out of momentum and I'm just not sure he's going to last much longer on the charts with such a traditional style that doesn't yield particularly impressive sales or research. I could see his next album tanking and leaving him back in the same position he was in before signing with Red Bow. I was with you right up until this part. Joe went out of the way to make this record more contemporary and I don't find this song to be any more traditional than the first two singles (less so than Sunny & 75). This was certainly the wrong single choice, but the first two singles both went Gold, so I'd hardly say his style doesn't yield impressive sales (I seem to remember both songs researching quite well as well, but I don't the data in front of me).
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Deleted
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Post by Deleted on Apr 8, 2015 0:08:42 GMT -5
^I was only referring to "Hard to Be Cool" when I mentioned sales that weren't great. There was definitely a lot of passion surrounding "Yeah" and even "Sunny and 75," but I just personally didn't hear anything else on the record that stood out as radio-friendly or contemporary to me. I feel like "Hard to Be Cool" was a (poor) attempt at a middle-of-the-road song that could appeal to mainstream country radio while still sounding somewhat traditional. All things considered, I guess I don't see why Joe Nichols couldn't find another song like the first two singles from this project to lead off his next album. I'd say he'd be in a fine place as long as he can keep getting one or two hits per album cycle like he did this time around, even if the rest of his material is more classic/traditional.
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sabre14
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Vince Gill & the Muppets make everything better
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Post by sabre14 on Apr 20, 2015 11:51:18 GMT -5
I think this one's just about out of steam. "Hard To Be Cool" lost 84 spins and 359k in audience today, after losing 100 spins and 600k in audience the previous seven days. There's a reasonable chance that this goes recurrent tonight on Billboard.
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someguy
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Post by someguy on Apr 20, 2015 20:46:08 GMT -5
I think this one's just about out of steam. "Hard To Be Cool" lost 84 spins and 359k in audience today, after losing 100 spins and 600k in audience the previous seven days. There's a reasonable chance that this goes recurrent tonight on Billboard. Yeah, he's gone tonight (along with Chris Young, Cole Swindell and Josh Turner). I doubt they go with another single from the album, considering the drop off in success from this to the first two singles.
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