theflying
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Post by theflying on Nov 29, 2014 2:28:53 GMT -5
I guess, but you need a good song. Boom Clap was #1. Fancy was #1.
You don't need endlessly well timed promo to have a hit song. You don't need to necessarily be an established artist to have a hit song.
We're not talking about a top 10 song. We're talking about a song that hasn't debuted on the Hot 100 yet.
It's not a great song. Every time you mention "multiple" mistakes, "hype", "buzz" for her as an artist, it's irrelevant. It comes across as an excuse.
No one wants a pile of sh*t. You can blame the quality of the person presenting the sh*t, you can blame the lack of promotion for the sh*t -- it's still a pile of sh*t. That's the issue.
Now obviously you don't haves to agree that the song is any sort of quality . Feel free to think it's the best musical work since Mozart. But it's clearly not liked, or connecting, and that's that.
I'm a Christina fan. People didn't like Not Myself Tonight. You can blame the backlash going on against Christina at the time. You can blame Lady Gaga. You can blame the video. But above it all, people didn't like the song. A hit song is not made from a song people don't like. The answer is not that hard.
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surfy
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Post by surfy on Nov 29, 2014 3:05:17 GMT -5
I guess, but you need a good song. Boom Clap was #1. Fancy was #1. You don't need endlessly well timed promo to have a hit song. You don't need to necessarily be an established artist to have a hit song. We're not talking about a top 10 song. We're talking about a song that hasn't debuted on the Hot 100 yet. It's not a great song. Every time you mention "multiple" mistakes, "hype", "buzz" for her as an artist, it's irrelevant. It comes across as an excuse. No one wants a pile of sh*t. You can blame the quality of the person presenting the sh*t, you can blame the lack of promotion for the sh*t -- it's still a pile of sh*t. That's the issue. Now obviously you don't haves to agree that the song is any sort of quality . Feel free to think it's the best musical work since Mozart. But it's clearly not liked, or connecting, and that's that. I'm a Christina fan. People didn't like Not Myself Tonight. You can blame the backlash going on against Christina at the time. You can blame Lady Gaga. You can blame the video. But above it all, people didn't like the song. A hit song is not made from a song people don't like. The answer is not that hard. Why are you so difficult to see anything any other way, it's like once you've said something, it's law and nothing else can be right.... I said it's one factor... not the defining factor, but A factor to the song's unsuccessful run... Obviously the public doesn't like it... I get that, but an unknown artist who has had one solo hit and even then no one liked her, release a song with no fanfare for the first two months, and it's not that hard to figure out why no one even knew the song was out, and you can't even hate something you've never heard. Just saying... But of course what you say must automatically be right, correct? Β―\_(γ)_/Β―
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theflying
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Post by theflying on Nov 29, 2014 11:14:09 GMT -5
Because you keep saying the girl who just came off two #1 smashes is someone no one knows, likes, or checks new music for.
None of those factors make any sense.
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Post by Love Plastic Love on Nov 29, 2014 14:15:48 GMT -5
Sometimes I think people underestimate what well-timed, effective promo can do for a song especially with songs that need exposure or are teetering on the edge. Like, Charli is still establishing herself and a lot of times songs won't just sell themselves in these situations. I would argue that Chandelier only became as big of a hit as it was because they had such a good campaign with the video and performances. However, that being said, a label has to feel like it will be worth the investment and I am not sure they think that about Charli or this song, to be honest. Boom Clap was a big hit, but never sold a lot despite huge airplay and exposure. There didn't seem to be enough interest in Break The Rules, I believe, to warrant an all-out promotional campaign being put behind it. For the record, I think this was the correct decision-I don't think this ever would have been a big enough hit to warrant a label spending tons of money pushing it. That last sentence is obviously very subjective She is obviously insanely talented so I would try with another single and/or focus on collaborations/writing for other people. It isn't like her future is over as a musician just because one song isn't connecting. I am rooting for her!
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Ling-Ling
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Post by Ling-Ling on Nov 29, 2014 14:39:36 GMT -5
She's very much an indie minded artist IMO. In her aesthetic, the way she carries herself and her sound. I don't think she was ever going to crossover in a huge longlasting way. "Boom Clap" had the luxury of being the love theme to one of the most hyped films of the year. I don't think it would have been nearly as big without being tied to TFIOS, even coming off of a huge hit like "Fancy."
I think this song is hot, it's just not top 40 at all. According to her, this album has a more pop-punk vibe, much in the same lane as this one. I don't see her having huge success at pop with this sound. And I highly suspect after this album is over, she'll return to being a more underground artist like she was before.
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kanimal
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Post by kanimal on Nov 29, 2014 15:15:21 GMT -5
Sometimes I think people underestimate what well-timed, effective promo can do for a song especially with songs that need exposure or are teetering on the edge. Like, Charli is still establishing herself and a lot of times songs won't just sell themselves in these situations. I would argue that Chandelier only became as big of a hit as it was because they had such a good campaign with the video and performances. However, that being said, a label has to feel like it will be worth the investment and I am not sure they think that about Charli or this song, to be honest. Boom Clap was a big hit, but never sold a lot despite huge airplay and exposure. There didn't seem to be enough interest in Break The Rules, I believe, to warrant an all-out promotional campaign being put behind it. For the record, I think this was the correct decision-I don't think this ever would have been a big enough hit to warrant a label spending tons of money pushing it. That last sentence is obviously very subjective She is obviously insanely talented so I would try with another single and/or focus on collaborations/writing for other people. It isn't like her future is over as a musician just because one song isn't connecting. I am rooting for her! I don't think anyone underestimates that - I think it's more that people are overestimating what a label can do. A label can't just make a network give it high-profile TV exposure. If it could (or if it were as simple as paying a few bucks for it), every label would do it - which would result in an even playing field anyway. I do appreciate that you brought in the cost-benefit analysis, as that's definitely part of it. I just feel like people scorn labels for not doing "promo" as if labels, in theory, don't want every song to succeed. It's kind of why I hate using the word "promo" - because it's a word that implies there is a singular agent involved. As in, the label just chooses whether or not to promote a record. It ignores that there are many other factors and players involved. Like I said, the SNL gigs and disproportionate level of AMAs exposure suggests that the team did work hard on it - but there's only so much that could be done. (While I hate getting on board with the "this song sucks" people, because it's clearly a good song ... I also hate that "she's too old to be singing about school" argument. Alice Cooper was older than Charli XCX when he released the classic song "School's Out." It's a relatable mindset for all listeners, not a literal call to skip school ... the fact that she barely veered into the Top 100 (and couldn't stay there) after the AMAs doesn't bode well for the impact another late night appearance or two would have had on this song. Songs like Uptown Funk, Take Me to Church, Lips are Movin, The Heart Wants What it Wants, etc FLEW and are holding post-exposure ) There is *some* promo a label can control, but I feel like it isn't what people generally consider "promo" here. A label can come up with clever viral campaigns. A label can send the artist out on radio tours (that doesn't seem to be as effective in pop as it is with other genres, notably including country, though). A label can work with the artist to push cool remixes. If you don't feel the label did *that* for Charli XCX, that's what you legitimately can complain about.
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surfy
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Post by surfy on Nov 29, 2014 19:04:52 GMT -5
Jesus Christ, it's called competition... if you throw a lot of money in the ring and believe that it will pay off then the network will give you a spot... IF you really want it and pay enough that is. If a label DOESN'T believe it will pay off, then they won't. It's seriously that simple.
Anyways, this song flopped, so I don't see why we're still discussing this. It doesn't even fucking matter anymore.
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Post by Jonathon019 on Nov 29, 2014 22:03:23 GMT -5
I think it's still too early to write the obituary on this song. Obviously her poor sales doesn't bode well, but her airplay on pop radio has been improving lately, and if she can just keep that up for another two weeks until she gets on SNL, then the SNL performance could potentially give the song an injection of momentum on radio. Her performance at the AMAs didn't lead to a huge sales increase, but then again, she didn't sing the full song. So, we'll have to see if performing the whole song on SNL gives her a greater sales boost than the AMAs did (and one that is more enduring), and whether that's enough to influence pop radio programmers.
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Az Paynter
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Post by Az Paynter on Dec 4, 2014 9:12:46 GMT -5
27 25 CHARLI XCX Break The Rules 2802 2787 15 9.804
+47 Spins -2 Bullet -0.065 Audience
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kanimal
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Post by kanimal on Dec 4, 2014 9:57:56 GMT -5
What a weird performer. When I saw yesterday's negative spin update + the release of the Breaking Up video, it sort of looked like this one was done. Nope.
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Dielawn
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Post by Dielawn on Dec 5, 2014 2:55:24 GMT -5
This has a number of factors going against it: 1. For whatever reason, nobody seems to care about Charli XCX (anybody with theories why please post) 2. The lyrics in the hook 3. The drop after the buildup is like someone else said, very underwhelming and not memorable.
Definitely about to peak where it's at
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Post by Jonathon019 on Dec 14, 2014 1:02:41 GMT -5
Charli on SNL tonight. I really do not understand why she sang "Boom Clap" first instead of "Rules." She got to "Rules" for her second song, but viewership is always quite a bit less for the second song since it's so much later in the show. Perhaps her and the label already see the writing on the wall for "Rules" since it's declining on pop radio.
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kanimal
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Post by kanimal on Dec 14, 2014 13:31:19 GMT -5
Charli on SNL tonight. I really do not understand why she sang "Boom Clap" first instead of "Rules." She got to "Rules" for her second song, but viewership is always quite a bit less for the second song since it's so much later in the show. Perhaps her and the label already see the writing on the wall for "Rules" since it's declining on pop radio. In cases like this, you often see the performer open with their big hit (Hell, Iggy Azalea did, and she has far more star capital than Charli XCX) and then play the newer song in the second portion. I'm under the impression it's an SNL/production call rather than a label one. Granted, this setup was weirder than usual since Break the Rules has been the official single for two months (it's not really a "new" song), but at the end of the day, SNL wasn't bringing Charli XCX onto the show to NOT sing Boom Clap. It's her only established, recognizable solo hit. To me, the fact that she performed it at all (rather than Doing It, Breaking Up, or whatever the new single is) suggests that the label still felt like there was something left here. I think we all know it is nearing the end of the rope, but declaring it dead would have been not performing it whatsoever. It was never going to be the first performance.
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dzjx
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Post by dzjx on Dec 14, 2014 15:20:24 GMT -5
Break the Rules is 56 on itunes, what is its peak there?
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Glove Slap
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Post by Glove Slap on Dec 14, 2014 16:11:06 GMT -5
Dear god, so sad to see this mess still unfolding. They messed up this release so bad, I kinda want to cover my eyes at how this does next week.
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nick64
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Post by nick64 on Dec 14, 2014 18:24:33 GMT -5
Break the Rules is 56 on itunes, what is its peak there? 56 ;)
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kanimal
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Post by kanimal on Dec 14, 2014 18:27:00 GMT -5
Where was this song before she took the stage?
I don't remember it ever breaking the Top 100 save for in the brief aftermath of the AMAs, but Kworb's tracking suggests it's been Top 100 for at least 28 hours and hasn't even seen that big of an increase in pace since SNL.
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nick64
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Post by nick64 on Dec 14, 2014 20:24:34 GMT -5
Where was this song before she took the stage? I don't remember it ever breaking the Top 100 save for in the brief aftermath of the AMAs, but Kworb's tracking suggests it's been Top 100 for at least 28 hours and hasn't even seen that big of an increase in pace since SNL. It was right around #90 for the last few days
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kanimal
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Post by kanimal on Dec 15, 2014 10:32:49 GMT -5
For what it's worth, this has 16 confirmed weekly adds as of this morning.
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getonthebus
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Post by getonthebus on Dec 15, 2014 11:09:16 GMT -5
I like this song a lot, and Sucker is impressive.
This could still takeoff, but I feel like this should have been Icona Pop's follow up to I Love It. This has the same raucous rebellious feeling as that song, which Icona Pop hasn't been able to channel lately, and this feels like it's lacking some energy.
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foxxden
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Post by foxxden on Dec 16, 2014 0:23:08 GMT -5
For some reason I see 2015 as being Charli's big breakout year as a solo artist. Buzz has been building for a while now it seems.
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Az Paynter
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Post by Az Paynter on Dec 16, 2014 7:00:54 GMT -5
25 27 CHARLI XCX Break The Rules 2742 2711 31 10.119
+36 Spins +66 Bullet -0.053 Audience
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jjose712
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Post by jjose712 on Dec 16, 2014 7:02:56 GMT -5
Positive bullet again, maybe it's not done after all
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Gray.
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Post by Gray. on Dec 16, 2014 14:32:27 GMT -5
Love her and love the album, but god the SNL performances were weird. I would be shocked if it sold anyone on this song.
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Bhad Bill
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Post by Bhad Bill on Dec 16, 2014 20:53:36 GMT -5
Looks like it might finally hit the Hot 100 this week?
It's #102 on the Bubbling Under, and with the iTunes gains from her SNL performance, is it possible?
I hope so!
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kanimal
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Post by kanimal on Dec 16, 2014 23:37:14 GMT -5
17 total monitored adds this week; it appears to be the "Cumulus block."
Now I'm thoroughly confused. Clearly there's still radio promo work being done on this song, but based on her Twitter, she's not singing this on Letterman tonight (and instead doing Need Ur Luv). That I *don't* get. If you're still trying to make this song happen, why go with something that's not this song (but also not your recognizable signature like Boom Clap)? I can't imagine the album sales spike she would get by performing Need Ur Luv on Letterman would exceed the single momentum she might get with a good Break the Rules performance.
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Ling-Ling
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Post by Ling-Ling on Dec 17, 2014 3:37:48 GMT -5
In terms of nighttime talk shows, Letterman skews the oldest. So I can see not performing "Break The Rules" simply because of the audience. A performance there probably wouldn't create a dent in downloads. As for not performing "Boom Clap," it's old, and she's already performed it on multiple nighttime shows.
Going with a more mature track on Letterman is probably a good idea. A show like Letterman doesn't usually create booms in any kind of sales, unless something goes viral. She's establishing herself as an artist, showing that her sound varies, getting her name out there and making people aware of the album. So it's more "big picture" promo than anything else.
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pnobelysk
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Post by pnobelysk on Dec 18, 2014 8:08:54 GMT -5
Debuts at 100 on the hot 100 this week
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Bhad Bill
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Post by Bhad Bill on Dec 18, 2014 21:05:42 GMT -5
Debuts at 100 on the hot 100 this week Gosh that one was close! Charli makes it by the skin of her teeth!
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pnobelysk
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Post by pnobelysk on Dec 25, 2014 8:29:21 GMT -5
New peak of 94 on the hot 100 this week
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