chartfreak
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Post by chartfreak on Mar 13, 2015 12:22:22 GMT -5
Most people that watch the show are not that interested in the music anyway...I'm there for Cookie!
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Deleted
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Post by Deleted on Mar 13, 2015 12:53:55 GMT -5
Has anyone been keeping up with what the average second-week drops are on the SPS chart? Just curious because Kelly's drop seems nice (58-64%, lower than the usual 70-75% that raw sales typically see) but I don't really have anything to compare it to.
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ILLUSION
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Post by ILLUSION on Mar 13, 2015 13:03:39 GMT -5
It is amazing how much streaming is helping Nicki. The Pinkprint is still in the Top 10 on Spotify. This week alone, streaming constitutes over 60% of her projections. She'll pass 900k with SPS next week.
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HolidayGuy
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Post by HolidayGuy on Mar 13, 2015 13:12:11 GMT -5
Madge's album potentially may not "sink like a rock," though. Unlike most of her releases, she's actually promoting the album, and not just with a one or two-off thing. The four-day thing on Ellen could help the second week, as well as any digital redemptions (more dates go on sale next week). And who knows if anything else is planned in coming weeks (aside from the iHeart Radio awards at the end of the month).
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Me. I Am l!nk!nfan815...
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Post by Me. I Am l!nk!nfan815... on Mar 13, 2015 14:10:24 GMT -5
Madge's album potentially may not "sink like a rock," though. Unlike most of her releases, she's actually promoting the album, and not just with a one or two-off thing. The four-day thing on Ellen could help the second week, as well as any digital redemptions (more dates go on sale next week). And who knows if anything else is planned in coming weeks (aside from the iHeart Radio awards at the end of the month). She's gonna need all the promo she can get, she's down to #6 on iTunes
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HolidayGuy
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Post by HolidayGuy on Mar 13, 2015 14:25:50 GMT -5
If it were No. 20 or lower, then that would b a cause for concern. :) No. 6 (well, really No. 5, as there's a pre-order title above it) is fine, given the lack of airplay, the pre-orders it had and how it's performed the last few days. We have no idea of the sales discrepancies for the albums on iTunes, anyhow. Until Ellen next week, "Living For Love" is on American Top 40 this weekend, but that's about all to expect. And I doubt Interscope would lower the price this weekend, but odder things have happened.
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Oprah
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Post by Oprah on Mar 13, 2015 14:45:02 GMT -5
There have been shows with sizable audiences but because the demo was not good enough they were canceled…ratings matter because of the ads and advertisers pay more for high 18-49 demos. That being said Empire is a big hit in both so it is semantics at this point. What does that have to do with anything? The key demo is what counts to the network and advertisers, but we're talking about potential customers. 14.9 million people is a bigger audience than 14.3 million people, which means that 600,000 more people had seen the commercial for the soundtrack at the end of the episode. There's a reason the key demo is what matters to advertisers - they're the crowd that actually goes out and buys things. I doubt there are many people in their 60s who saw Empire on Wednesday and are rushing to download the CD and jam to Drip Drop. With no hit singles in sight, yes, it's going to drop like a rock. People on this board always go on about shit like TV promotion but it really doesn't make all that much of a difference.
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HoldTight
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Post by HoldTight on Mar 13, 2015 16:21:43 GMT -5
Madge's album potentially may not "sink like a rock," though. Unlike most of her releases, she's actually promoting the album, and not just with a one or two-off thing. The four-day thing on Ellen could help the second week, as well as any digital redemptions (more dates go on sale next week). And who knows if anything else is planned in coming weeks (aside from the iHeart Radio awards at the end of the month). She's gonna need all the promo she can get, she's down to #6 on iTunes She'd be much higher on iTunes if they weren't forced to release the preorder over two months ago, that burned though a lot. Again it doesn't matter if those 60,000 sales occurred during release week or weeks ago. Regardless RH isn't going to see as big of a 2nd week drop as MDNA for the simple reason that it doesn't have an entire US tour's worth of concert ticket bundles being added to its first week.
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Post by Push The Button on Mar 13, 2015 18:01:58 GMT -5
What does that have to do with anything? The key demo is what counts to the network and advertisers, but we're talking about potential customers. 14.9 million people is a bigger audience than 14.3 million people, which means that 600,000 more people had seen the commercial for the soundtrack at the end of the episode. There's a reason the key demo is what matters to advertisers - they're the crowd that actually goes out and buys things. I doubt there are many people in their 60s who saw Empire on Wednesday and are rushing to download the CD and jam to Drip Drop. With no hit singles in sight, yes, it's going to drop like a rock. People on this board always go on about s**t like TV promotion but it really doesn't make all that much of a difference. That demo excludes everyone under the age of 18.
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Oprah
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Post by Oprah on Mar 13, 2015 18:08:05 GMT -5
There's a reason the key demo is what matters to advertisers - they're the crowd that actually goes out and buys things. I doubt there are many people in their 60s who saw Empire on Wednesday and are rushing to download the CD and jam to Drip Drop. With no hit singles in sight, yes, it's going to drop like a rock. People on this board always go on about s**t like TV promotion but it really doesn't make all that much of a difference. That demo excludes everyone under the age of 18. Oh right, because teenagers buy music.
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seaguy27
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Post by seaguy27 on Mar 13, 2015 19:29:21 GMT -5
There have been shows with sizable audiences but because the demo was not good enough they were canceled…ratings matter because of the ads and advertisers pay more for high 18-49 demos. That being said Empire is a big hit in both so it is semantics at this point. What does that have to do with anything? The key demo is what counts to the network and advertisers, but we're talking about potential customers. 14.9 million people is a bigger audience than 14.3 million people, which means that 600,000 more people had seen the commercial for the soundtrack at the end of the episode. The demo has everything to do with it…..that is the key purchasing group and that is why networks and advertisers care about those viewers. Do you really think that if your increase in audience is due to 60 something year old grandma watching that this will translate into a sale for the cd? It is the target audience for what you are selling. That is why advertisers and networks care about the demo, its because the demo translates to more sales in general!
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chartfreak
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Post by chartfreak on Mar 13, 2015 23:02:40 GMT -5
Thought Billboard did a sales prediction update on Fridays?
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kanimal
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Post by kanimal on Mar 13, 2015 23:11:36 GMT -5
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mluv
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Post by mluv on Mar 14, 2015 1:49:26 GMT -5
What does that have to do with anything? The key demo is what counts to the network and advertisers, but we're talking about potential customers. 14.9 million people is a bigger audience than 14.3 million people, which means that 600,000 more people had seen the commercial for the soundtrack at the end of the episode. The demo has everything to do with it…..that is the key purchasing group and that is why networks and advertisers care about those viewers. Do you really think that if your increase in audience is due to 60 something year old grandma watching that this will translate into a sale for the cd? It is the target audience for what you are selling. That is why advertisers and networks care about the demo, its because the demo translates to more sales in general! Right now though, it's the older music buyer who's still purchasing music. You seem to have this idea that a 60 year old is so old and feeble that they can't literally click on the buy button on itunes to purchase. You're wrong. Older people have tremendous purchasing power and use it still. The album have tracks by Mary J Blige and Jennifer Hudson, both appealing to an older audience. By the way, the demo is a really outdated concept for TV and based on a 20 year model and not exactly an accurate reflection of reality.
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Post by HailTheConquerer on Mar 14, 2015 13:49:57 GMT -5
When does the sales week close in the U.S ?
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seaguy27
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Post by seaguy27 on Mar 14, 2015 16:28:23 GMT -5
The demo has everything to do with it…..that is the key purchasing group and that is why networks and advertisers care about those viewers. Do you really think that if your increase in audience is due to 60 something year old grandma watching that this will translate into a sale for the cd? It is the target audience for what you are selling. That is why advertisers and networks care about the demo, its because the demo translates to more sales in general! Right now though, it's the older music buyer who's still purchasing music. You seem to have this idea that a 60 year old is so old and feeble that they can't literally click on the buy button on itunes to purchase. You're wrong. Older people have tremendous purchasing power and use it still. The album have tracks by Mary J Blige and Jennifer Hudson, both appealing to an older audience. By the way, the demo is a really outdated concept for TV and based on a 20 year model and not exactly an accurate reflection of reality. You can make your case for the demo being wrong….im simply stating the facts when it comes to the vast majority of business in this country….every business has a target audience and it is not just TV. TV wants that demo because advertisers want that demo and that is what gets the big advertising bucks. You can argue it as much as you want but that is the way business and advertising see things. It does not mean people outside of those ages do not purchase…it means they are not prime ages and do not purchase as much.
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mluv
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Post by mluv on Mar 15, 2015 0:19:45 GMT -5
You are incorrect. The reason advertisers on TV like that demo is not because they buy more. Anyone knows that older people have much more money at their disposal and purchasing power in general. They actually purchase more than younger people. The reason is the advertisers think that older people are brand loyal and younger people are not. They think they can convince a younger person to switch brands and buy their products more and that they're more persuadable. They think older people are set in their ways. However the advertisers aren't taking into account that new products are made all the time, new products that older people have no loyalty towards and therefore yo can still sell to them.
My point about music sales in general is that younger people are not purchasing music as much anymore. They're consuming music in a different way. They've grown up in a world where you can get it on any music site, YouTube or torrent site. They think nothing of not paying for music, while an older person was raised on paying for music. They're less likely to use sites like Spotify to get their music. They're still buying music. Therefore the demo does not apply as much in music sales for the show Empire since the older person is still the most likely to fork over the cash for it.
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braveheart
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Post by braveheart on Mar 15, 2015 10:13:47 GMT -5
Empire isn't playing around with their promo.. performing on The View on Wednesday plus the season finale 2 hours is on Wednesday ..do they have a shot at getting the # 1 position the week after if they miss it this week ?
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Post by Deleted on Mar 15, 2015 11:04:21 GMT -5
The new Courtney Love song is amazing. All I know is at least 1 of my favorite blondes will be at #1
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Post by HailTheConquerer on Mar 15, 2015 14:00:08 GMT -5
Empire is playing around with their promo.. performing on The View on Wednesday plus the season finale 2 hours is on Wednesday ..do they have a shot at getting the # 1 position the week after if they miss it this week ? Yes... This coming week the releases are very weak .... 55k - 70k would do it.
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Post by areyoureadytojump on Mar 15, 2015 16:28:55 GMT -5
When does the sales week close in the U.S ? Sunday at Midnight! HITS' charts are out Tuesday late afternoon. Billboard is out Wednesday morning.
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Glove Slap
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Post by Glove Slap on Mar 15, 2015 18:00:42 GMT -5
I'm surprised they've been so quiet about this.
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seaguy27
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Post by seaguy27 on Mar 15, 2015 18:24:38 GMT -5
You are incorrect. The reason advertisers on TV like that demo is not because they buy more. Anyone knows that older people have much more money at their disposal and purchasing power in general. They actually purchase more than younger people. The reason is the advertisers think that older people are brand loyal and younger people are not. They think they can convince a younger person to switch brands and buy their products more and that they're more persuadable. They think older people are set in their ways. However the advertisers aren't taking into account that new products are made all the time, new products that older people have no loyalty towards and therefore yo can still sell to them. My point about music sales in general is that younger people are not purchasing music as much anymore. They're consuming music in a different way. They've grown up in a world where you can get it on any music site, YouTube or torrent site. They think nothing of not paying for music, while an older person was raised on paying for music. They're less likely to use sites like Spotify to get their music. They're still buying music. Therefore the demo does not apply as much in music sales for the show Empire since the older person is still the most likely to fork over the cash for it. You know nothing about the demo or business in general…the demo reaches almost 50 yo and it has to do with prime age for spending….has nothing to do with disposable income. Much older people out of the demo are part of a generation that is much much more frugal with their money. The current senior citizens are the baby boomer generation and are incredibly frugal in general. The older generation which we are talking above 50 tend to not be persuaded as much and marketing is trickier for them than the younger ages. Again the demo covers a massive age 18-49 which are people's prime working years. But of course you are probably right that the average 60yo will be spending their disposable income on Drip Drop!!
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Post by Devil Marlena Nylund on Mar 15, 2015 19:40:45 GMT -5
This discussion is becoming painful.
With demographics there are SO many aspects of what to look for when it comes to age, income, location, gender, marital status, etc etc, so in no way can you limit it to old people being frugal and young people being more willing to spend money on music because it's not as simple as old. Disposable income is a huge factor in determining who to market to.
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HoldTight
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Post by HoldTight on Mar 15, 2015 22:24:43 GMT -5
The key demographic is 18-49. 18-49 year olds buy more product than minors or people 50 or older. Empire is doing very well and growing in the key demo and thus the soundtrack is selling well.
End.
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mluv
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Post by mluv on Mar 16, 2015 0:39:31 GMT -5
I don't wish to continue this as Empire is going to do fine in sales. But labor stats show that the biggest spenders that have the most influence on the US market are between the ages of 45 to 54. The next biggest spenders in the US are 35 and older. Between the two groups going from ages 35 to 54, they're responsible for half of consumer spending in this country. They dwarf the spending of the youth market. In addition, The baby boomers have never been known as frugal . Also no one is buying drip drop, they're purchasing an album.
Also according to musicwatch survey the people purchasing music has aged. Teenagers account for only 13% of digital downloads, while adults 36 to 50 were the highest at 28%. The over 50 was approx 18%.
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seaguy27
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Post by seaguy27 on Mar 16, 2015 1:02:45 GMT -5
I don't wish to continue this as Empire is going to do fine in sales. But labor stats show that the biggest spenders that have the most influence on the US market are between the ages of 45 to 54. The next biggest spenders in the US are 35 and older. Between the two groups going from ages 35 to 54, they're responsible for half of consumer spending in this country. They dwarf the spending of the youth market. In addition, The baby boomers have never been known as frugal . Also no one is buying drip drop, they're purchasing an album. Also according to musicwatch survey the people purchasing music has aged. Teenagers account for only 13% of digital downloads, while adults 36 to 50 were the highest at 28%. The over 50 was approx 18%. Yes and the majority of the age range that you pointed out fits in the demo we are talking about. It has been shown over and over in market research that high earners often time spend less than people with less money. This is why the demo cuts off teens that are not 18 yet….teens under 18 make up an extremely small portion of the buying pool. This is why the demo of 18-49 is the prime demo…..as i said earlier it does not matter because Empire has a huge demo as well.
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14887fan
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Post by 14887fan on Mar 16, 2015 1:32:34 GMT -5
Empire is playing around with their promo.. performing on The View on Wednesday plus the season finale 2 hours is on Wednesday ..do they have a shot at getting the # 1 position the week after if they miss it this week ? Yes... This coming week the releases are very weak .... 55k - 70k would do it. And just like that, Kendrick Lamar comes in and absolutely crushes the chances of that happening.
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YourFaveIsAFlop
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Post by YourFaveIsAFlop on Mar 16, 2015 7:37:08 GMT -5
So the clean version of Kendrick's album is still available, but the explicit version is back to a preorder out 3/23 (and not 3/31 which was the original date)
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ILLUSION
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Post by ILLUSION on Mar 16, 2015 7:40:10 GMT -5
So the clean version of Kendrick's album is still available, but the explicit version is back to a preorder out 3/23 (and not 3/31 which was the original date) Noticed this...very stange indeed
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