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Post by Deleted on Apr 7, 2015 19:25:38 GMT -5
Please explain how a top 5 single which finished a very respectable 30th on the year-end Mediabase chart killed their momerntim at country radio? "Everything I Shouldn't Be Thinking About" just didn't sell well, at all. By the time it peaked at #4, the single was lingering in the 200's on the iTunes all-genre chart and wasn't being far out-sold by songs getting small fractions of the airplay it was receiving. It seems Thompson Square's record label had to really invest a lot of time and resources to drag the song up the charts. Thompson Square still had a lot of good will and momentum with radio, and the single was quite radio-friendly and didn't yield any particularly negative research scores, so I think country radio was able to be talked into keeping the song in rotation for a slow climb into the top 5, but after one 40-week chart run for a song that doesn't sell at all, it's really hard to sustain momentum if the following singles don't sell and then both "Testing the Water" and "I Can't Outrun You" flamed out below the top 50. As for the year-end chart, the rankings do tend to be biased towards slow climbers, although most of EISBTA's chart run was in 2013, so a #30 finish isn't too bad. However, I think this may have been country radio giving the song more recurrent rotation to fill a void while waiting for a new Thompson Square single, although that's just a hunch that may very well be wrong. The point I'm trying to make is, country radio does seem to trend towards stuff that is less polarizing even if also less interesting to listeners like "Everything I Shouldn't Be Thinking About," so maybe if "Trans Am" tests okay Stoney Creek can work it up the chart for a top 20 peak, but at some point they need to find a song that gets more passion from listeners like "Are You Gonna Kiss Me or Not?" and "If I Didn't Have You" or they won't be able to keep getting their songs on the charts.
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sabre14
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Post by sabre14 on Apr 13, 2015 14:39:53 GMT -5
"Trans Am" is most added on MB with 56 adds this week.
Gotta say, that was about 10-12 more than I was actually expecting.
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onebuffalo
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Post by onebuffalo on Apr 13, 2015 14:57:58 GMT -5
"Trans Am" is most added on MB with 56 adds this week. Gotta say, that was about 10-12 more than I was actually expecting. I hope Thompson Square can drive their TransAm to a top ten finish at least (their fifth).
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bigfan101
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Post by bigfan101 on Apr 13, 2015 15:58:11 GMT -5
"Trans Am" is most added on MB with 56 adds this week. Gotta say, that was about 10-12 more than I was actually expecting. Yeah, that is actually really decent.
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.indulgecountry
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Post by .indulgecountry on Apr 13, 2015 16:10:34 GMT -5
Whew, I am definitely relieved that they got that many adds. After all the early rumblings about how this looked like it could possibly underperform, I'm glad that things appear to be off to a good start after all.
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Post by Deleted on Apr 13, 2015 20:04:34 GMT -5
I'm still cautious about saying this will be any sort of an airplay hit. I suspect radio has a lot of good will towards Thompson Square and I have little doubt Stoney Creek has been already working on this single for at least a week or two to get reporters, but as we've seen with songs like Mickey Guyton's "Better than You Left Me" a lot of early adds and hype don't necessarily always mean the song will do well on the chart. I just have a feeling research is going to come back mediocre for this song and I don't see this as a song that will move a lot of units on iTunes. Plus there's always the possibility stations just agreed to report adding the song to the Country Aircheck people this week but aren't actually yet ready to give this airplay.
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sabre14
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Post by sabre14 on Apr 13, 2015 20:13:16 GMT -5
I'm still cautious about saying this will be any sort of an airplay hit. I suspect radio has a lot of good will towards Thompson Square and I have little doubt Stoney Creek has been already working on this single for at least a week or two to get reporters, but as we've seen with songs like Mickey Guyton's "Better than You Left Me" a lot of early adds and hype don't necessarily always mean the song will do well on the chart. I just have a feeling research is going to come back mediocre for this song and I don't see this as a song that will move a lot of units on iTunes. Plus there's always the possibility stations just agreed to report adding the song to the Country Aircheck people this week but aren't actually yet ready to give this airplay. I was with you up until the last part. Just 5 extra stations reported - 56 adds this week, with 5 additional adds before today. 56 adds is still a great number for them. It's 17 more than "If I Didn't Have You" (39) in October of 2012, and that chart was almost as stacked as this one. I agree about bring cautious here and how this song's research comes back, along with digital sales; though country radio has proven it can give out radio hits to mediocre sales, with this duo's last hit single as case in point. Overall, I agree about still holding reservations with this song's long term future, but 56 adds is a good start to proving that thinking wrong.
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Post by Deleted on Apr 13, 2015 22:23:35 GMT -5
56 adds is about 20 more than I was expecting, but I still don't really get the sense that this will be a big hit. For one, there are songs that have gotten 60 total adds that still aren't in the top 60 yet. Thompson Square will almost certainly chart next week, but I'm just not convinced that this song will eventually become a hit. Secondly, I don't think this is a good sound for Thompson Square. It's the same complaint I have with EYB's new single, and "Turn It On" is definitely struggling.
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onebuffalo
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Post by onebuffalo on Apr 17, 2015 16:25:10 GMT -5
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Ten Pound Hammer
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Post by Ten Pound Hammer on Apr 28, 2015 21:45:07 GMT -5
Just heard this on WATZ.
My first thought is: "What the hell did I listen to, and is Kiefer going solo again?"
My second thought is: "Okay, this still has literally no Shawna on it, which is not the only reason it doesn't sound remotely like them. The production is basically 'Chrome' with less talk box (aka "the radio edit of 'Chrome'" — seriously, why did the radio edit take out the talk box anyway?), the lyrical POV hops all over the damn place, and the fact that they couldn't come up with a single rhyme in the chorus is a bit grating. But somehow I can still get behind this."
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sabre14
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Post by sabre14 on May 8, 2015 12:45:40 GMT -5
This song is not selling whatsoever, as it's not even in the top 1500 of the all-genre chart. "Trans Am" also hasn't had a good week on MB so far being down 18 spins and 48k in audience since Sunday.
Looking at the spin leaders for this one, there's only two stations of the 79 on the MB panel who don't have this in light rotation; WJVC on Long Island, who's playlist is notorious for spinning lower ranked songs and KJKE in Oklahoma City, who has spun the song 51 times (320k of its audience accounted for), which is more than twice the amount of WJVC. The rest are 18 spins or under.
Thompson Square and Stoney Creek are used to slow (and I do mean slow) climbs, so that isn't unexpected, and a song with dismal sales isn't a guarantee that it will fail on the airplay chart (Gloriana's "Trouble" is living proof), but my pessimism before this single went for adds (which was was lifted a bit with 56 first week stations) is as strong as ever.
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sabre14
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Post by sabre14 on May 25, 2015 20:15:45 GMT -5
The music video for "Trans Am" was shot nearly two weeks ago according to Thompson Square's facebook page. Wes Edwards is the director (he directed "Are You Gonna Kiss Me Or Not", "I Got You" and "Glass" for T2 as well as the music videos for "I Hold On", "Drunk On A Plane", "Yeah" and "She Don't Love You" to name but a few).
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bamafan2102
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Post by bamafan2102 on May 26, 2015 22:25:16 GMT -5
Heard this for the first time this morning and it is not good. I love these guys but this is just not the type of song I expected to hear from them. It's just blah....
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someguy
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Post by someguy on May 27, 2015 0:26:29 GMT -5
Heard this for the first time this morning and it is not good. I love these guys but this is just not the type of song I expected to hear from them. It's just blah.... Totally agree. This is like their "Freestyle". If it doesn't rebullet, it'll go recurrent next week.
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sabre14
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Post by sabre14 on Jun 5, 2015 13:07:19 GMT -5
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dm2081
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Post by dm2081 on Jun 5, 2015 14:11:19 GMT -5
I think these guys are done scoring big hits. With so many newcomers embracing the charts these days, radio is going to have to start phasing out some acts, and unfortunately, I feel like Thompson Square is near the front of the line. The sales tapered off completely their last album era after "If I Didn't Have You", and they're off to a terrible start this era. This song isn't going to capture any interest, let's just be honest. This will scrape the top 40 if they stick out, but not sure if I can see anything top 20 and beyond.
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Deleted
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Post by Deleted on Jun 5, 2015 18:48:57 GMT -5
I think these guy are done scoring big hits. With so many newcomers embracing the charts these days, radio is going to have to start phasing out some acts, and unfortunately, I feel like Thompson Square is near the front of the line. The sales tapered off completely their last album era after "If I Didn't Have You", and they're off to a terrible start this era. This song isn't going to capture any interest, let's just be honest. This will scrape the top 40 if they stick out, but not sure if I can see anything top 20 and beyond. Unfortunately I think you might be right. I loved both of their albums so far, but they've made some strange single choices, with "Trans Am" being the latest. This song is just...not good, at all, and I don't think it's the type of song that radio is looking for, especially from an act like Thompson Square. I guess what I'm saying is that "Trans Am" just doesn't seem like a Thompson Square song, at all. It seems like a song that would have been more at home on Jerrod Niemann's High Noon album. Maybe this one will slip through the cracks and have a 40+ week chart run, but I wouldn't bet on it. There's just no buzz for this song, and I wouldn't be surprised if they have to put out another single (later this summer or perhaps sometime this fall) in hopes that that one can get the album out.
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.indulgecountry
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Post by .indulgecountry on Jun 5, 2015 23:21:42 GMT -5
I still don't hear what everyone else seems to, and I feel like this song would've totally fit right in on their last album and I think this is great. Sonically it reminds me a fair bit of "Everything I Shouldn't Be Thinking About" and nothing about it seems outside the norm for Thompson Square to me personally, and I also don't feel like it was a poor choice for radio. It's not off to a great start, but I'm not surprised with how it's doing considering how congested the chart is below the Top 40 and while their last two singles went nowhere on country radio, I almost feel like neither one really even counted for much. By the time they got to "Testing the Water," they probably should've done what some artists like Easton Corbin or EYB have done lately and just have moved on after a slow-climbing second single, but even still, TTW got pulled shortly after release and the single they replaced it with at that point really just seemed like a "well, we've got nothing better to do, might as well toss something out there to fill in space." It almost feels like this is the true follow-up to EISBTA, and idk maybe I'll be wrong, but I can see this doing fairly well on radio. So idk, I just don't think they're in that bad of a spot, at least not yet. FGL kind of stole their thunder in the duo department, but T2 is still runner-up in that category as far as the last few years are concerned.
Love the video, too. I really liked the color scheme and how it matches the car. Keifer and Shawna looked great. I loved her gold top/jacket and I loved his look and hairstyle; visually he reminded me a lot of my first boyfriend in the video, haha.
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sabre14
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Post by sabre14 on Jun 6, 2015 14:21:24 GMT -5
Uploaded to YouTube today:
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bigfan101
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Post by bigfan101 on Jun 8, 2015 13:20:42 GMT -5
I still don't hear what everyone else seems to, and I feel like this song would've totally fit right in on their last album and I think this is great. Sonically it reminds me a fair bit of "Everything I Shouldn't Be Thinking About" and nothing about it seems outside the norm for Thompson Square to me personally, and I also don't feel like it was a poor choice for radio. It's not off to a great start, but I'm not surprised with how it's doing considering how congested the chart is below the Top 40 and while their last two singles went nowhere on country radio, I almost feel like neither one really even counted for much. By the time they got to "Testing the Water," they probably should've done what some artists like Easton Corbin or EYB have done lately and just have moved on after a slow-climbing second single, but even still, TTW got pulled shortly after release and the single they replaced it with at that point really just seemed like a "well, we've got nothing better to do, might as well toss something out there to fill in space." It almost feels like this is the true follow-up to EISBTA, and idk maybe I'll be wrong, but I can see this doing fairly well on radio. So idk, I just don't think they're in that bad of a spot, at least not yet. FGL kind of stole their thunder in the duo department, but T2 is still runner-up in that category as far as the last few years are concerned. Love the video, too. I really liked the color scheme and how it matches the car. Keifer and Shawna looked great. I loved her gold top/jacket and I loved his look and hairstyle; visually he reminded me a lot of my first boyfriend in the video, haha. 100% agree this is so much fun, and Shawna looks AMAZING! I do not think T2 is as in as bad of condition as y'all think. Sure they are coming off a dud couple singles, but they never should have relased Testing the Water, and BBR realizes that. This is a band with two recent ACM wins and a CMA win for Duo of the Year (yes I know the competition was lean) and are really the only successful current male and female married duo. They started their career with five straight top 15 successes and are in tight with their label head. BBR does not have a ton of artists that really sell a lot, so I complete expect T2 to have multiple more albums through BBR.
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sabre14
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Post by sabre14 on Jun 13, 2015 12:58:13 GMT -5
Thompson Square talked upcoming album with CountryMusicRocks and Keifer says that "Trans Am" is only the tip of the iceberg:
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sabre14
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Post by sabre14 on Jun 20, 2015 13:14:51 GMT -5
I know Stoney Creek and Broken Bow Music Group is known for long lasting chart runs, but "Trans Am" is just not doing good, at all. This song has lost 50k in audience this week and its dangerously close to being sent recurrent on MB come tomorrow evening since it went without a bullet on the past two MB charts. The only number saving them from that is the 9 spin increase that "Trans Am" has gotten since last Sunday. "Trans Am" has actually lost 21 spins and nearly 600k in total audience over the past five weeks, which is very alarming. Looking at this song's leaders ( here), no station has contributed over 200k or more in audience and there's no iHeartMedia, CBS or Cumulus stations in the top 12 of the spin leaders for "Trans Am". You have to go all the way down to KNCI in Sacramento (CBS) at #13, and 6 of that station's 11 spins have come during the overnight hours. Then there's the abysmal sales. "Trans Am" is getting spun on The Highway, yet its still nowhere to be found in the top 1500 of the all-genre chart. I find this song likable, even though I admit it's lyrically pedestrian and nothing special in any way, shape or form. But this song is just not getting the job done right now, even with satellite radio exposure and a music video. I'd be shocked if this song reached the top 30 and frankly, a top 40 peak would be an accomplishment considering this song has been out for over two months and is already bleeding audience.
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codyj100
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Post by codyj100 on Jun 20, 2015 13:41:48 GMT -5
I really do hate to see this happen to them. I love this song, but I was thinking about this last night. They have lost so much in audience and overall sales. After reading through the comments above, I see that I am not alone in thinking that they may be at the end of their road. I really hope that whatever they release next, will allow them longevity at least to get the next album out. I just hope that if a third album does indeed come along, that it does not match up to the quality of Gloriana's Three. What I mean is, for Gloriana "Trouble" was a decent single, and did okay at radio. At least well enough to push for the album. I do not see "Trans Am" doing quite as well for Thompson Square as "Trouble" did for Gloriana. However, if it does, I just hope that the next Thompson Square record does not sound rushed as Gloriana's Three. I want an album with substance. As much as I do like this song, I will not deny that it lacks substance. If Thompson Square is hinting that more songs like "Trans Am" are coming, they may be done at radio. "Trans Am" is a fun song, but I cannot see an album full of "Trans Am" type songs, pulling the weight they desperately need at this point. To be honest, I would not have chosen "Trans Am" as a single, but more of an album cut.
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Post by Deleted on Jun 20, 2015 16:11:18 GMT -5
Broken Bow has become too reliant on "copycat bro-country" and it's not working for them at all. Some of their singles are decent, but they all fall into the category of generic, inoffensive radio fodder, which may increase the chances of getting played but also leads to low sales and not much listener passion in many cases. Thompson Square, Parmalee, Randy Houser, Chase Bryant, Joe Nichols, and Jackie Lee have all been struggling to get even a small amount of airplay with their most recent "radio-friendly" releases. I think some of these artists may eventually pull through and get a sleeper hit, especially "We Went" which is selling fairly well on iTunes, but in the long run this is not a way to sustain a long-term career for any of these acts.
I think Thompson Square would have done much better with a lead single that's more similar to their classic hits "Are You Gonna Kiss Me or Not," "I Got You," and "If I Didn't Have You." "Trans Am" just doesn't seem to fit them at all and clearly it's not catching on with listeners or radio the way previous singles have. I don't think this duo is quite done yet, but their next single is probably their last chance to get a hit, as this one doesn't look like a future top 30 single.
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Post by Deleted on Jul 3, 2015 20:43:07 GMT -5
It really is sad to see this struggle. Hopefully things look up soon for these guys and get their album out. This song while mind-numbing lyrically wise. Is just pure ear candy.
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zaclord 🌈
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Post by zaclord 🌈 on Jul 5, 2015 16:45:06 GMT -5
I really love TS and I've enjoyed everything they've released thus far, except for this. This is not only my least favorite single of theirs, but my least favorite song they've ever recorded. The lyrics, production, and even vocals just sound lazy and unenthusiastic. It's just all-around boring to me, so I'm not surprised at all to see this floundering - especially with the lack of momentum they had at the end of the "Just Feels Good" era. I'm hoping this will go away soon and TS can release a single like "Are You Gonna Kiss Me Or Not", "If I Didn't Have You", and "Everything I'm Thinking About" to get them going again.
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sabre14
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Post by sabre14 on Jul 5, 2015 17:23:18 GMT -5
I'm hoping this will go away soon and TS can release a single like "Are You Gonna Kiss Me Or Not", "If I Didn't Have You", and "Everything I'm Thinking About" to get them going again. Thompson Square sounds like "Trans Am" is the musical direction they're going judging by the quotes they gave for CountryMusicRocks a few weeks back.
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zaclord 🌈
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Post by zaclord 🌈 on Jul 5, 2015 22:23:18 GMT -5
I'm hoping this will go away soon and TS can release a single like "Are You Gonna Kiss Me Or Not", "If I Didn't Have You", and "Everything I'm Thinking About" to get them going again. Thompson Square sounds like "Trans Am" is the musical direction they're going judging by the quotes they gave for CountryMusicRocks a few weeks back. Ugh. Hopefully after this flops, they'll go back to the sound that has actually gotten them hits...
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Post by Deleted on Jul 14, 2015 20:20:11 GMT -5
Every week I keep thinking this will finally start moving more but it's just doing nothing. While the end isn't near yet I'm failing to see this as Top 30. Maybe 40 but man with songs from Dierks A Thousand Horses and Randy Houser looking to pass Thompson Square they are just not moving the needle whatsoever. Also Kelsea and I'd imagine new David Nail Tylet Farr so many songs looking to keep Trans Am at bay.
The digital sales are awful for this and you can blame chart clog or not enough exposure but I just don't see this moving up a ton more.
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sabre14
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Post by sabre14 on Jul 20, 2015 20:29:48 GMT -5
This song got released 15 weeks ago and climbs back up to #46 on MB this week (#45 was its peak a few weeks back). But things are still looking bleak for Thompson Square. "Trans Am" lost 13 spins and 30k in audience today and has only gained 55 spins and less than 200k in total audience over the past 29 days. Of course many already know the abysmal single sales as "Trans Am" is still not in the top 1500 of the all-genre chart.
I know Stoney Creek will probably not want to throw in the title until the bitter end since this label group hardly ever does til then but this song isn't doing anything. Thompson Square will likely need another song to get this album out.
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