kanimal
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Post by kanimal on Feb 20, 2016 12:06:37 GMT -5
Zayne didn't even need one. Stations were going to play this for at least a month regardless of the "On The Verge" deal.I will say I do pay a little more attention when an artist that has the deal comes on the radio. It feels like there's a little hype behind the song. It's hard to know this though, as it's very likely the On The Verge deal was in place from the get-go. This was obviously going to get curiosity/buzz spins, but there's nothing to say it would have been Top 15 in a few weeks. iHeart seems to be reporting some of these late (Lukas Graham and The Strumbellas were clearly OTV for weeks before the announcement), possibly with the intention of not alerting media to the fact that these songs were being artificially boosted. (Plus, "need" isn't really the test - as much as we may want it to be)
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divasummer
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Post by divasummer on Mar 21, 2016 8:36:09 GMT -5
Does anyone know what the radio stations that take part in this deal get out of it? Is it paid advertisement???
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Deleted
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Post by Deleted on May 10, 2016 19:11:39 GMT -5
I heard Urban has a new OTV artist but I forgot what it was.
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kanimal
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Post by kanimal on Jun 6, 2016 14:41:56 GMT -5
I don't want this thread to die; it's a useful resource.
Here are some recent picks:
Kayla Brianna - Do You Remember ft. Rich Homie Quan - urban Tucker Beathard - Rock On - country James Bay - Let It Go - pop Kent Jones - Don't Mind - most likely rhythmic based on timing of announcement, but it's blowing up everywhere Bishop Briggs - River - alternative
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Post by Daryl the Beryl on Aug 4, 2016 9:47:46 GMT -5
Judah and the Lion - Take It All Back - Alternative Joey Bada$$ - Devastated - Urban
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ilikemusic
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Post by ilikemusic on Aug 4, 2016 17:16:38 GMT -5
Have they stopped this program on pop stations?
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kanimal
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Post by kanimal on Aug 5, 2016 10:49:30 GMT -5
Have they stopped this program on pop stations? In fairness, it's been a while since they've announced a new pick anywhere. Country has been one of the most accommodating formats for the On The Verge program, and we haven't gotten a new pick there since early April. The last Hot AC pick was Lukas Graham's "7 Years" -- that was announced in mid-February (and indications are that the program actually began prior to the announcement). I don't even remember the last time something was picked for active rock.
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maine
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Post by maine on Aug 10, 2016 0:35:48 GMT -5
Wrabel's "11 Blocks" has been confirmed as the recent Hot AC On The Verge pick.
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Post by Daryl the Beryl on Aug 13, 2016 9:04:13 GMT -5
Lauren Alaina - "Road Less Traveled" For Country Source: Her Twitter
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14887fan
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Post by 14887fan on Aug 22, 2016 15:59:17 GMT -5
Lauren Alaina - "Road Less Traveled" For Country Source: Her Twittergod fucking bless, this girl deserves a damn break.
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Post by Daryl the Beryl on Jan 9, 2017 20:56:47 GMT -5
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maine
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Post by maine on Jan 27, 2017 18:40:48 GMT -5
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Deleted
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Post by Deleted on Jan 27, 2017 18:42:43 GMT -5
Wheres the Pop OTV? Should be Marian Hill - Down.
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Kurt
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Post by Kurt on Jan 27, 2017 18:51:33 GMT -5
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Deleted
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Post by Deleted on Jan 28, 2017 0:48:39 GMT -5
Wheres the Pop OTV? Should be Marian Hill - Down. Isn't Julia Michaels - Issues the current Pop OTV?
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maine
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Post by maine on Jan 28, 2017 1:09:21 GMT -5
Wheres the Pop OTV? Should be Marian Hill - Down. Isn't Julia Michaels - Issues the current Pop OTV? No one has been announced for CHR yet.
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Deleted
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Post by Deleted on Jan 28, 2017 2:24:58 GMT -5
Id rather have Down than Issues.
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maine
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Post by maine on Jan 28, 2017 14:52:18 GMT -5
Julia Michaels has been confirmed for the On The Verge selection for CHR.
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kanimal
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Post by kanimal on Jan 30, 2017 9:29:38 GMT -5
Russ ("Losin Control") at rhythmic.
Kind of a weird one in the sense that he's coming off a gold-certified, Top 10 hit at the format, but there have never been clear rules/restrictions with this program.
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Au$tin
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Post by Au$tin on Jan 30, 2017 18:07:18 GMT -5
Id rather have Down than Issues. Down is already exploding in airplay, it hardly needs any deal at this point.
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wjr15
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Post by wjr15 on Mar 11, 2019 19:48:59 GMT -5
Looks like the On The Verge artist lists could use some updating with Fletcher - Undrunk. Also, wasn't Sabrina Carpenter an OTV artist last year?
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rekz
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Post by rekz on Apr 3, 2019 12:50:58 GMT -5
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