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Post by Devil Marlena Nylund on Apr 23, 2016 19:56:37 GMT -5
I'm sure radio was sure. Adele isn't invincible no matter how huge her last era was. WWWY is probably my favourite single from her but it didn't really suit the radio climate when it was released - even if radio was the one to pick up on the song before it got released.
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Post by Pollen on Apr 23, 2016 20:04:06 GMT -5
She just flopped with her second single on radio, so no, radio won't be onboard "of course". To be fair, radio wasn't quite sure if that was the single she was pushing. "When We Were Young"???????? That was always the second single so I don't know where you're coming from on that.
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Post by Mayman on Apr 23, 2016 20:08:22 GMT -5
To be fair, radio wasn't quite sure if that was the single she was pushing. "When We Were Young"???????? That was always the second single so I don't know where you're coming from on that. WWWY never had an adds date I don't believe. Hello was also still HUGE the whole time really of WWWYs run.
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Post by Deleted on Apr 23, 2016 20:10:12 GMT -5
To be fair, radio wasn't quite sure if that was the single she was pushing. "When We Were Young"???????? That was always the second single so I don't know where you're coming from on that. Oh boy. Hello was still very much sitting pretty and the promotion for WWWY was really mixed in with promoting several other songs off the album, for the album's sake. The official WWWY single/radio push started in February, not December the live video was released. Radio had been playing WWY alongside Hello since December tho... and then when it was finally official go time for WWWY - she failed to promote it and radio was like #BYE. Adele certainly isn't invincible at radio. Nobody is. But I think they flubbed by releasing that WWWY video in December - or maybe the flub was doing ANYTHING until Hello dropped a bit more. Either way - I think this dead space is intentional after all that... and hopefully they come back strong with the 3rd single promotion.
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Post by Deleted on Apr 23, 2016 20:12:29 GMT -5
"When We Were Young"???????? That was always the second single so I don't know where you're coming from on that. WWWY never had an adds date I don't believe. Hello was also still HUGE the whole time really of WWWYs run. It actually did have an radio date... in later February when they released the song on spotify. but.... (i already talked about this above, lol)
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Post by Devil Marlena Nylund on Apr 23, 2016 20:19:19 GMT -5
I don't think radio was ever their main priority after Hello, hence why Adele was just performing all the album tracks and that live video. I don't think it helped that radio jumped on the second track so quickly either so I'm sure that put a dent in whatever the plan actually was.
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Post by Future Captain on Apr 23, 2016 23:50:51 GMT -5
I'm pretty sure the original plan was to make it slow and steady like in 21 era.
The gap between Hello and the album is too close, imo. If the gap is at least two months, like Taylor's single scheduling, I'm sure WWWY could easily be the Blank Space to Hello's Shake It Off.
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Post by Pollen on Apr 23, 2016 23:52:09 GMT -5
Just because it didn't have an adds date doesn't not make it the second single. It was still very known as the second single.
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Post by Glove Slap on Apr 23, 2016 23:54:15 GMT -5
She said it was the second single. When there was a clamor for any sort of press right after Hello came out. Adds dates and official label confirmations don't matter in that case.
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Post by Linnethia Monique on Apr 24, 2016 0:06:48 GMT -5
She said it was the second single. When there was a clamor for any sort of press right after Hello came out. Adds dates and official label confirmations don't matter in that case. She still sold over 8 million with a "flop" 2nd single. Who else? Edit: She doesn't need a "Teenage Dream" or "1989" release schedule because she sold more than both combined with the least amount of effort, singles, visuals and touring within the two. Include accolades within that too since I want to be petty tonight.
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Post by SPRΞΞ on Apr 24, 2016 0:09:39 GMT -5
I hate those "adds date" arguments, especially for superstar artists. They simply don't need them.
Katy, Taylor, and Rihanna clearly don't need them. Why does the artist who just broke every record known to man?
It just wasn't connecting from the very beginning. But most can't swallow that reality pill.
I'm kinda leaning back to SML as 3rd.
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Post by Libra on Apr 24, 2016 0:16:04 GMT -5
IDK how much of an indicator this is, but 'Send My Love' just went top 50 on Hot AC. 58 49 ADELE Send My Love (To Your New Lover) 218 118 100 1.917 This strikes me as Hot AC taking its own prerogative for the moment since nothing's been 100% decided as yet and their format cousin AAA is also STILL kinda/sorta on it. That's pretty much the only kind of cue HAC would have to take right now IMO unless they absolutely positively had a different track in mind.
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Post by Linnethia Monique on Apr 24, 2016 0:16:20 GMT -5
I hate those "adds date" arguments, especially for superstar artists. They simply don't need them. Katy, Taylor, and Rihanna clearly don't need them. Why does the artist who just broke every record known to man? It just wasn't connecting from the very beginning. But most can't swallow that reality pill. I'm kinda leaning back to SML as 3rd. It connected enough to get as high as it did on it's own merit on AC/HOT AC/ and POP and no video. Katy, Taylor, and Rihanna never opened the way "Hello" did. They all had visuals and not a live recording from an Australian 60 Minutes interview to go along with the singles. They performed those singles ad naseum on multiple platforms. Adele did WWWY before the push of the album and never revisited again until Ellen, which it was an after thought because she was redeeming for The Grammys snafu, and The Brits. Like I said, who gives a damn if a single flopped or not when you sold over 8 million album in the US and over 17 million worldwide off of one single alone Come correct or your favorites will be read the Riot Act of 2016 courtesy of me.
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Post by SPRΞΞ on Apr 24, 2016 0:32:40 GMT -5
Of course who cares what flops if you're Adele and you've sold trillions of albums. But for us peons, charts matter.
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Post by kanimal on Apr 24, 2016 0:37:09 GMT -5
First: The "official push" For When We Were Young dates back to at least early January. When We Were Young appeared in the January 4 Columbia promo newsletter.
[You could, of course, even make the case that the "push" actually began the second the live video premiered, as that clearly served to distinguish WWWY from the other "25" tracks.]
Second: That whole argument is moot anyway. This is a song that rocketed into the Top 15 at pop and Hot AC with little trouble. Radio was in no way confused or indecisive about which song to play following Hello. The airplay tapered off because the reaction just wasn't there (ironically, the slowdown occurred around the same time people are alleging the "push" began).
Third: Radio's "opinion" of an artist is more accurately gauged by how a song starts its run rather than by how it finishes its run.
You can have whatever opinion you want regarding When We Were Young as a single choice. Many fans and critics will call it a mistake, but fans and critics are also part of the reason it took off in the first place. The immediate reaction was overwhelmingly positive.
But the opinion that radio doesn't support Adele *because* that song underperformed simply isn't supported by logic or facts. Radio embraced the F out of this song and gave it an opportunity to find an audience.
There is absolutely nothing to suggest radio is going to give the next single a cold shoulder (Hell, Hot AC already has a new Adele song in its Top 50, and the song hasn't even been confirmed as a single, let alone received an "adds date"). The new single will receive plenty of upfront support and post very impressive early airplay gains.
Audience reaction - not radio "bias" - will determine if it becomes a chart topper.
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Post by allow that on Apr 24, 2016 9:33:14 GMT -5
Of course who cares what flops if you're Adele and you've sold trillions of albums. But for us peons, charts matter. She's sold tons but if she's going to become a legacy artist, she really does need to build up her catalog of hits.
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Post by Choco on Apr 24, 2016 11:50:04 GMT -5
No one is denying her amazing album sales, but it's not like she couldn't have amazing album sales and huge singles at the same time. (Actually she's probably the only one who can do both things aside from Taylor Swift).
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Post by Deleted on Apr 24, 2016 12:00:02 GMT -5
I'm still bummed about WWWY's performance. IMO Water Under the Bridge should have been the 2nd single (released around February) and WWWY should have been 3rd with an epic video and key performances.
I agree with Adele that WWWY is her best song ever-- such a classic masterpiece.
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Post by surfy on Apr 24, 2016 14:31:18 GMT -5
I wish she would stop being so lazy with her album's single treatments. Like... gurl. Really? You couldn't film any video? You couldn't promote the actual single? And now it's been months without word of a third single. It's just frustrating because I know she could do more/better, with or without these album sales!
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Post by Juan Carlos on Apr 26, 2016 18:01:01 GMT -5
Unless they are planning to do a dual release, looks like it's going to be "Send My Love (To Your New Lover)". The track has been delivered to both Hot AC and Triple A radios through HitDisc this week.
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Post by Deleted on Apr 26, 2016 19:21:37 GMT -5
I don't dislike this like I did when the album first came out, but it's still one of my least favorites on the album. I'm okay with this being released if it can become another Top 10 for her and set the stage for more hits.
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Post by Juanca on Apr 26, 2016 23:55:46 GMT -5
Tbh I still jam to it :) I hadn't played it for several weeks and last week I listened to it again on my phone and felt as good as the first time :) It's just so breezy that fits the spring and summer weathers very nicely I also think it could lead to a carefree video where we could enjoy the funny / witty side of Adele I may be overconfident but I think it's the perfect single for her now, and if she and her team work as flawlessly as with Hello, they could have a real contender for Song of the summer.
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Post by Pollen on Apr 27, 2016 0:27:10 GMT -5
0 for 3 for me.
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Post by therealstan123 on Apr 27, 2016 0:40:19 GMT -5
Bookmark me. This won't even reach top 10 on Hot 100.
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Post by Deleted on Apr 27, 2016 2:22:47 GMT -5
How long are we going to wank about WWWY, seriously? If we're going to continue to revisit it, we might as well also revisit what the definition of 'flop' really is because the hyperbole on both sides has been rather out of hand. WWWY peaks:
Hot 100 - #14 CHR - #13 HAC - #3 AC - #6
WWWY underperformed in relation to expectations (so the hyperbole on the side of 'Adele can smash with anything!' should simmer down, if it has not already), but the way some people go on you would think it pulled a a Company/Out of the Woods/New Romantics. It was a moderate hit, which is perfectly fine for a song that had the impossible task of following an absolute monster. I actually am quite pleased with her HAC/AC showing because when it comes down to it those are her core formats and that is where she will build her legacy, long after pop radio's fickle tastes have moved on to the next.
With that in mind, when so many people buy an album SO quickly, where else can you logically expect a project to go? I guess that's why I find criticism of WWWY to be mostly overblown - it seems rather absurd to praise certain albums simply because the artists had to work the era over a year or more, but then give Adele flack for one small miss when she's achieved three to five times the success and acclaim in two months. This is a trend I have noticed with Pulse - there is a strong tendency to try to downplay or entirely dismiss quick successes, and I can't wrap my head around why.
edit: to bring topic back to third single at hand, my reasonable hope/expectation is a top 20 peak on the Hot 100 and a run that lasts to at least early August.
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Post by Daryl the Beryl on Apr 27, 2016 2:30:51 GMT -5
WWWY also went #10 on AAA. (On Billboard - it peaked at #11 on Mediabase)
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Post by NeRD on Apr 27, 2016 6:19:30 GMT -5
Bookmark me. This won't even reach top 10 on Hot 100. Well so long as it's not on Spotify, this prediction is a fairly easy one to make.
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Post by shoocoochoocoo on Apr 27, 2016 6:20:14 GMT -5
this sounds like a religious hymn, something between gospel and an evening with friends drinking some beer and applauding to the rhythm of...whatever. maybe it will do well on christian and gospel formats :)
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Post by Linnethia Monique on Apr 27, 2016 9:43:04 GMT -5
this sounds like a religious hymn, something between gospel and an evening with friends drinking some beer and applauding to the rhythm of...whatever. maybe it will do well on christian and gospel formats :) Sending love to all you sin-n-ners, God will treat you be-e-tter Gotta look go, get the holy ghost We both know you shouldn't sin no moreOk that's kinda lit for a Sunday service.
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Post by popstop on Apr 27, 2016 10:08:02 GMT -5
I am incredibly disappointed WWWY didn't smash harder, but it still performed capably. Hello got such a huge promotional push that I think it impinged on WWWY's further success. It didn't help matters that opportunities to promote the song in other venues like SNL and the Grammies weren't used for WWWY, to my everlasting confusion.
I did hear Send My Love on the radio a couple weeks ago, which made me think it was getting the next push, and I hope it gets more love than WWWY as far as promotion. RIght now, it feels like the era is over already - a quick record-setting blizzard that has now melted away. But I'm still hopeful for a summer hit!
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