zdm1998
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Sometimes love slips away, and you just can't get it back, lets face it
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Post by zdm1998 on Mar 25, 2023 4:38:45 GMT -5
She changed all her social banners back to HMH. I feel like this will be stuck with for the next few months.
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carrieidol1
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Post by carrieidol1 on Mar 25, 2023 9:28:30 GMT -5
Not only did they change their banners, they’re also referring to HMH as the “new single”…
I guess the CMTs are a good launching pad to boost HMH, especially if she wins, but it still feels a little uninspired to call this “new” when she performed it at the CMAs half a year ago!
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.indulgecountry
Diamond Member
Best Country Poster 2011, 2017, & 2018
"You left a mark on my face // And brought a dozen red flags in a vase"
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Post by .indulgecountry on Mar 25, 2023 14:20:24 GMT -5
JFC. Carrie/her team have seemed so out of touch for the past few years. It's so frustrating.
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carriefan15
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Post by carriefan15 on Mar 25, 2023 14:51:21 GMT -5
Maybe that was the plan with OOTT all along. To make it seem like that was the current single somehow so that they could relaunch HMH as the “new single” 😂🙃
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raylatch98
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Post by raylatch98 on Mar 25, 2023 15:06:18 GMT -5
It's so frustrating as it feels like ever since the move to UMG it has just been a disaster of single choices to country radio for Carrie Underwood and her team as "Cry Pretty" was very middle of the road for a lead single choice for the summer of 2018, "Love Wins" should have never touched radio and rightfully underperformed, they started getting their crap together when "Southbound" became a decently solid hit and "Drinking Alone" did good for a 4th single. Then "Ghost Story" comes out after the Jason Aldean duet and pretty much becomes "Cry Pretty" 2.0 radio wise stumbling to a Top 10 peak for a lead single with no buzz. Now they have "Out Of That Truck" which is connecting pretty well and instead insist on going with "Hate My Heart" which has no buzz at all and at best we get another "Love Wins' situation with even less buzz where it may eventually hit the Top 10 but outside of the Carrie Underwood stans I doubt "Hate My Heart" has any longevity.
Does Carrie Underwood need country radio? No. But I feel like it should be so easy for her to have singles perform like "Southbound" or all the Storyteller era and instead it just feels like unforced error after unforced error.
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zdm1998
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Sometimes love slips away, and you just can't get it back, lets face it
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Post by zdm1998 on Mar 25, 2023 15:50:35 GMT -5
I blame her single choices. She has the material but is picking weaker songs to be singles. And they should be focusing on streaming.
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.indulgecountry
Diamond Member
Best Country Poster 2011, 2017, & 2018
"You left a mark on my face // And brought a dozen red flags in a vase"
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Post by .indulgecountry on Mar 25, 2023 16:13:21 GMT -5
At this point, I wouldn't even be surprised if "Garden" is her next single. That's how poorly managed things are in Carrie Underwoodland. 🥴
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desertfloods
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Post by desertfloods on Mar 25, 2023 17:57:20 GMT -5
It's so frustrating as it feels like ever since the move to UMG it has just been a disaster of single choices to country radio for Carrie Underwood and her team as "Cry Pretty" was very middle of the road for a lead single choice for the summer of 2018, "Love Wins" should have never touched radio and rightfully underperformed, they started getting their crap together when "Southbound" became a decently solid hit and "Drinking Alone" did good for a 4th single. Then "Ghost Story" comes out after the Jason Aldean duet and pretty much becomes "Cry Pretty" 2.0 radio wise stumbling to a Top 10 peak for a lead single with no buzz. Now they have "Out Of That Truck" which is connecting pretty well and instead insist on going with "Hate My Heart" which has no buzz at all and at best we get another "Love Wins' situation with even less buzz where it may eventually hit the Top 10 but outside of the Carrie Underwood stans I doubt "Hate My Heart" has any longevity. Does Carrie Underwood need country radio? No. But I feel like it should be so easy for her to have singles perform like "Southbound" or all the Storyteller era and instead it just feels like unforced error after unforced error. Perhaps.... Just maybe... ever since she changed label, the new label has allowed her to have complete control of single choices (unlike at Sony), and THAT is the reason for all the fumbles. 🙊
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raylatch98
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Post by raylatch98 on Mar 25, 2023 19:00:06 GMT -5
It's so frustrating as it feels like ever since the move to UMG it has just been a disaster of single choices to country radio for Carrie Underwood and her team as "Cry Pretty" was very middle of the road for a lead single choice for the summer of 2018, "Love Wins" should have never touched radio and rightfully underperformed, they started getting their crap together when "Southbound" became a decently solid hit and "Drinking Alone" did good for a 4th single. Then "Ghost Story" comes out after the Jason Aldean duet and pretty much becomes "Cry Pretty" 2.0 radio wise stumbling to a Top 10 peak for a lead single with no buzz. Now they have "Out Of That Truck" which is connecting pretty well and instead insist on going with "Hate My Heart" which has no buzz at all and at best we get another "Love Wins' situation with even less buzz where it may eventually hit the Top 10 but outside of the Carrie Underwood stans I doubt "Hate My Heart" has any longevity. Does Carrie Underwood need country radio? No. But I feel like it should be so easy for her to have singles perform like "Southbound" or all the Storyteller era and instead it just feels like unforced error after unforced error. Perhaps.... Just maybe... ever since she changed label, the new label has allowed her to have complete control of single choices (unlike at Sony), and THAT is the reason for all the fumbles. 🙊 I am aware she has complete control, but it also for me indicates that she shouldn't be if they are fumbling this bad.
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Deleted
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Post by Deleted on Mar 25, 2023 21:33:31 GMT -5
Yeah. The single choices are really killing Carrie's radio success. If just last album she had a #1, then there is absolutely no reason she cannot have that success still. But as others have pointed out, her management is doing her zero favors and only hurting her.
In the world that we got four singles (not going to happen IMO), I wouldn't even be surprised if the next two singles were Garden and Poor Everybody Else.
But the sad thing is, it's very unlikely that her team ever changes, isn't it? It'll just be more of the same, out of touch management decisions that are hurting Carrie's career.
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carriefan15
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Post by carriefan15 on Mar 26, 2023 0:02:53 GMT -5
I just posted this over on CF too but how is HMH a bad choice for a single?? Like yeah now we can all say it was a bad choice based on it not being a super mega hit, but it is pretty much a made-for-radio song and HARDY is a writer. So I really don’t think it’s fair for everyone to all of a sudden say it’s because of the single choice. In my eyes, radio is 100% to blame. Like c’mon radio’s treatment of female singers is absolutely ridiculous
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musicfan134
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Post by musicfan134 on Mar 26, 2023 0:08:27 GMT -5
^Maybe it's not HMH so much as it is a string of poor single choices made in the past that have killed Carrie's radio momentum.
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zaclord 🌈
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Post by zaclord 🌈 on Mar 26, 2023 3:04:23 GMT -5
I just posted this over on CF too but how is HMH a bad choice for a single?? Like yeah now we can all say it was a bad choice based on it not being a super mega hit, but it is pretty much a made-for-radio song and HARDY is a writer. So I really don’t think it’s fair for everyone to all of a sudden say it’s because of the single choice. In my eyes, radio is 100% to blame. Like c’mon radio’s treatment of female singers is absolutely ridiculous Well I don’t recall many people being thrilled with HMH as the single when it was announced, so I don’t think this is an all of a sudden reaction. “Burn”, “Velvet Heartbreak”, “She Don’t Know”, and “Pink Champagne” all had more vocal supporters than HMH. And to HMH’s defense, this isn’t all its fault. Most people claimed to be confused by “Ghost Story” as the lead once hearing the full album and even more people were less than thrilled with “Cry Pretty” and especially “Love Wins” as singles. It’s consistently choosing poor choices compared to other options on the album (or songs that didn’t make the album in “Out of that Truck”’s case) that many here are frustrated with. And we can blame radio all we want, but Carrie’s singles haven’t connected with the general public in awhile. We’ve seen Carrie singles peak on Hot Country Songs WAY lower than their radio peaks, so honestly if she can’t get streaming on board with some of her music, I question how much longer radio will even hold on to treat her as well as they have the last two eras, unless they want to treat Carrie like they do the faceless mediocre white male artists and continue to send multiple songs to #1 on radio without consumer interest being there. Her label has to either come up with ways to drum up interest or force her to create some music that will (like making her put OOTT on the album).
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jenglisbe
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Post by jenglisbe on Mar 26, 2023 5:58:58 GMT -5
Perhaps.... Just maybe... ever since she changed label, the new label has allowed her to have complete control of single choices (unlike at Sony), and THAT is the reason for all the fumbles. 🙊 I am aware she has complete control, but it also for me indicates that she shouldn't be if they are fumbling this bad. We see this with a lot of artists tbh. All artists want control, which I get, but they seem to lose sight of the reality that labels and positions within them exist for a reason. Artists rarely pick singles that connect with a broad audience. You also often hear artists say of their biggest hit, "That's the last song I expected to be a hit" lol (Sheryl Crow said that about "All I Wanna Do" fwiw). At the same time, maybe their goal isn't the same as a label? I don't know. I still love "HMH" though ha. As carriefan15 said, it's pretty much made for radio. I do think "GS" just sort of killed all momentum for this project.
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zdm1998
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Sometimes love slips away, and you just can't get it back, lets face it
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Post by zdm1998 on Mar 26, 2023 7:02:58 GMT -5
Yeah I still don't fault them for releasing HMH as a single. I think a lot of people, myself included, felt like it didn't feel like a second single, more like a final single that would be released. I do fault them for most likely getting ready to waste the next 3-4 months promoting a single that is already showing it's not connecting at all.
I really fault them for releasing GS as the lead single. She had some life brought back into her country career after IIDLY and they completely fumbled the bag with making GS the follow up, when she had much stronger options.
I do agree that most labels usually know best on what will work and what will not. That's their job. I really hope some of the higher ups would step in, because some of these single choices, and the ordering of them isn't it at all.
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Typo
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Post by Typo on Mar 26, 2023 10:32:12 GMT -5
I have a feeling she’s still recording material for a Deluxe edition, so I don’t really see the urgency in dropping HMH just yet. Let it get its cute lil Top 10 peak and then unleash TRUCK.
Relaunch the era with OOTT and the D&R Tour Live HBO Max special.
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matty005
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Post by matty005 on Mar 26, 2023 10:59:15 GMT -5
I have a feeling she’s still recording material for a Deluxe edition, so I don’t really see the urgency in dropping HMH just yet. Let it get its cute lil Top 10 peak and then unleash TRUCK. Relaunch the era with OOTT and the D&R Tour Live HBO Max special. Yeah, except waiting another two-three months to let HMM peak and then releasing Truck takes all the buzz out of it. She has a little now without much promo of it. If she releases the song during the summer, it'll be considered an old song by then. Just seems like a no brainer to me.
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raylatch98
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Post by raylatch98 on Mar 26, 2023 11:12:00 GMT -5
With the way this song is moving we are probably looking at a Top 10 peak for this song in June at the earliest (if it even gets there) and by then "Out Of That Truck" will have not much interest. I just don't see the point in pushing this to a Top 10 peak since country radio and consumers are just not interested in this song at all. The more they let OOTT just lay around doing nothing the more the hype dies down for it.
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.indulgecountry
Diamond Member
Best Country Poster 2011, 2017, & 2018
"You left a mark on my face // And brought a dozen red flags in a vase"
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Post by .indulgecountry on Mar 26, 2023 11:31:56 GMT -5
I could see hanging onto this one just a little bit longer to sneak into the top 20 if it's something they can feasibly do within in like... the next month tops, but waiting on a top 10 peak would be a monumental waste of time and money. All the hype for "Truck" will have evaporated if they wait another like 4 months to release it, and then the huge smash potential we're seeing glimpses of now with that song will be squandered.
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Deleted
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Post by Deleted on Mar 26, 2023 16:24:09 GMT -5
Unfortunately, I don’t think there’s a very high chance they drop this and make OOTT the next single. It’s just another frustrating decision, especially when OOTT is clearly connecting well, in a way that Carrie hasn’t had in a while. It has potential to be a genuine big hit for Carrie, and it’s not worth it to keep promoting HMH. But UMG has pulled songs that weren’t connecting at this stage or lower before, so it’s frustrating they’re dead set on keeping this one going
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Hil
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Post by Hil on Mar 26, 2023 16:29:35 GMT -5
Unfortunately, I don’t think there’s a very high chance they drop this and make OOTT the next single. It’s just another frustrating decision, especially when OOTT is clearly connecting well, in a way that Carrie hasn’t had in a while. It has potential to be a genuine big hit for Carrie, and it’s not worth it to keep promoting HMH. But UMG has pulled songs that weren’t connecting at this stage or lower before, so it’s frustrating they’re dead set on keeping this one going In fall fairness, people who follow radio on twitter said the exact same thing about Ghost story when it came out, and HMH. Both were said to be testing well and could be future number ones for her.
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desertfloods
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Post by desertfloods on Mar 26, 2023 17:19:16 GMT -5
Really? I think the reaction on here weren't that positive (very mixed) for Ghost Story, and it was just slightly more positive for HMH.
But I find both the positive and negative comments on those two songs have one similarity - predictability. Either people loved it because it feels like old Carrie, or people didn't like it because it feels like same thing again.
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carrieidol1
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Post by carrieidol1 on Mar 26, 2023 17:27:24 GMT -5
Really? I think the reaction on here weren't that positive (very mixed) for Ghost Story, and it was just slightly more positive for HMH. Fan reaction wasn’t too strong for Ghost Story, but it did continue to test well at country radio… sorta ironic, honestly. I don’t think the fans disliked the song, especially not initially - but as soon as we got to hear more of the album, it started to fizzle out for the fans, imo. I think HMH would’ve fared better as the lead single honestly… it’s not a bad single choice at all, but lately the singles just aren’t connecting with streaming audiences, and that’s where the hits are made these days. Which is why it baffles me when they don’t chose the top streaming songs as singles!? They pre-chose the singles every era and it’s so frustrating!
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desertfloods
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Post by desertfloods on Mar 26, 2023 17:48:18 GMT -5
^ I disagree with HMH being lead single, I think it wouldn't have done any better than GS tbh. It should have been the 4th single, at most. Not taking up one of the important single spots.
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Deleted
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Post by Deleted on Mar 26, 2023 18:17:52 GMT -5
Unfortunately, I don’t think there’s a very high chance they drop this and make OOTT the next single. It’s just another frustrating decision, especially when OOTT is clearly connecting well, in a way that Carrie hasn’t had in a while. It has potential to be a genuine big hit for Carrie, and it’s not worth it to keep promoting HMH. But UMG has pulled songs that weren’t connecting at this stage or lower before, so it’s frustrating they’re dead set on keeping this one going In fall fairness, people who follow radio on twitter said the exact same thing about Ghost story when it came out, and HMH. Both were said to be testing well and could be future number ones for her. Testing is one thing, but I'm actually talking about streaming for OOTT, not testing. If a song is connecting on streaming as well as this one is, it likely means it will be a hit in the future on all accounts. HMH has never connected on streaming. Maybe it tested well at first but it never streamed well like OOTT is, which is why it has more potential to be a hit than HMH ever did. Like with OOTT, it has more streams than half of the D&R album, so that means there's some interest there that would translate as a single
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Hil
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Post by Hil on Mar 26, 2023 21:30:57 GMT -5
In fall fairness, people who follow radio on twitter said the exact same thing about Ghost story when it came out, and HMH. Both were said to be testing well and could be future number ones for her. Testing is one thing, but I'm actually talking about streaming for OOTT, not testing. If a song is connecting on streaming as well as this one is, it likely means it will be a hit in the future on all accounts. HMH has never connected on streaming. Maybe it tested well at first but it never streamed well like OOTT is, which is why it has more potential to be a hit than HMH ever did. Like with OOTT, it has more streams than half of the D&R album, so that means there's some interest there that would translate as a single Nice. Thanks for the info.
It's weird, I either listened, or read an interview where Miranda was talking about selecting singles. She basically said she doesn't care, she lets the label pick them. She said sometimes what streams well doesn't always get played by radio. I heard this a while back, I think before strange was released, because fans wanted a different song. In that interview she made it seems like streaming had nothing to do with what radio will radio play. It made me wonder if radio doesn't care about streaming?! I have no idea, I don't follow charts and streams like some of y'all do.
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Hil
Charting
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Post by Hil on Mar 26, 2023 21:34:48 GMT -5
Really? I think the reaction on here weren't that positive (very mixed) for Ghost Story, and it was just slightly more positive for HMH. But I find both the positive and negative comments on those two songs have one similarity - predictability. Either people loved it because it feels like old Carrie, or people didn't like it because it feels like same thing again. I agree that GS didn't do much to get fans excited. There was a very small percentage of fans excited about that song for the new era. And it was a weird choice as well since the album was billed as "Fun." I thought HMH was pretty safe. I didn't mind it as a single, but I'm all for whatever makes this era more successful. Hope she is recording a deluxe version and she'll go with OOTT since everyone thinks it has the steam to do well.
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zdm1998
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Sometimes love slips away, and you just can't get it back, lets face it
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Post by zdm1998 on Mar 28, 2023 4:00:50 GMT -5
Not quite HMH related but Cody Johnson confirmed on an interview with CMT that he recorded a duet with Carrie for a forthcoming album. I’m through the roof about this.
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zaclord 🌈
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Post by zaclord 🌈 on Mar 28, 2023 5:25:52 GMT -5
Not quite HMH related but Cody Johnson confirmed on an interview with CMT that he recorded a duet with Carrie for a forthcoming album. I’m through the roof about this. Maybe it’s a mashup of “With You I Am” and “What I Never Knew I Always Wanted” since the intros are near identical! In all seriousness though, excited to hear this. Hoping Cody ends his era after “Human” peaks so we get to hear this duet soon!
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Deleted
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Post by Deleted on Apr 3, 2023 15:05:06 GMT -5
This song has actually really picked up in the past week. It gained 900K on mediabase last week, 530K on billboard and it’s having nearly every day of positive gains. Prior to the last week, it was often without the bullet or close to losing the bullet.
It has also picked up on the Monday morning Intel callout chart, rising from 31 to 20. While I don’t think this is a #1, it definitely might make it to around #10
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