Should Delta Goodrem take a crack at US market?

[ryarboro]

I have heard so much about this artist, and it seems like she is Australia's new darling now, bumping Kylie to second (reminds me of the Britney/Christina friendly rivalry)...

Do you think her "Innocent Eyes," CD would be a hit in America like "Fever" was for Kylie. I have not seen Goodrem do any promo over here...?

[Deleted]

She could go for Adult Contemporary but going for CHR/Pop would be a total waste. If Sarah McLachlan can't hit CHR/Pop in 2003, Delta wouldn't be able to if she sang the songs on her head.

[kingLUKE22]

This Delta girl seems to be a popular topic in this forum, but sadly, I know nothing about her. Never even heard a song. I'll search some out and then give you my opinion.

[FreakyFlyBry]

The said:

She could go for Adult Contemporary but going for CHR/Pop would be a total waste. If Sarah McLachlan can't hit CHR/Pop in 2003, Delta wouldn't be able to if she sang the songs on her head.

Delta would probably have a better chance since she's a new artist. If she promotes correctly, she could have some big hits on her hands; I've heard a few songs from her, and they're pretty good.

[WhySoSerious?]

The said:

She could go for Adult Contemporary but going for CHR/Pop would be a total waste. If Sarah McLachlan can't hit CHR/Pop in 2003, Delta wouldn't be able to if she sang the songs on her head.

I disagree. CHR/Pop will embrace her because Sony will promote her extensively.

Sony is already planning to push her in 2004.

[ryarboro]

Smart move on Sony's part.

I could see them getting at least a gold album from Delta in the US if promoted right.

[jimmy74747]

The two songs I've heard by her are decent and could be hits with the right ptomotion.

Plus as sick as this sounds, Sony could milk some sales out of the cancer angle. Sympathy has never hurt.

[Deleted]

TCorey said:

I disagree. CHR/Pop will embrace her because Sony will promote her extensively.

Sony is already planning to push her in 2004.

Oh, so she's signed to Sony?

[FriendsFan]

Yes. Delta should take a crack at the US market. :)

[Sean]

Yes she should! Her album is really strong. It's been #1 for 25 weeks and it's still there. It's 10 times platinum in Australia and will easily go another few times platinum... I'd even say 16 times platinum is not out of the question, she's going gold every week right now. Albums and artists like this don't come around very often and she is expected to become the biggest Aussie artist ever... this is no one album wonder, if you listen to her sound you'll hear that.

I don't think Sony can push the cancer angle in the USA. To have her come out and be 'the cancer girl' would be detrimental to her long term career. Plus, to break the US market, she needs to go over there and promote her ass off... sadly she can't do that right now so she's going to have to wait til she's better. She's nearing the end of her treatment now... they haven't said how it's going but the survival rates are around 94%. She is expected to take 6 months off after that to fully recover.

It's going to be a dilemma though. By the time she is ready to come back on the scene in person, Australia and the UK will be desperate for new material... after all her first single from this album, "Born To Try" is already a year old. So will she go back in the studio right away and make a 2nd album? She already started working on new tracks around the time she was diagnosed. Or will she go straight for the USA and promote "Innocent Eyes" the album?

It is likely she will record a 2nd album first... and I bet she'll have a lot to write and sing about... it'll be great. So what will she release in the USA? Just ignore the amazing material on her debut album? Or make an album with tracks from both albums? It'll be interesting.

You can't compare Sarah McLachlan to Delta. Delta is a new artist and we know radio prefers new artists to old artists even if the old artists release great material. Plus as TCorey said... Delta will be promoted big time by Sony as they know she has huge potential. In regards to Kylie comparisons...the only thing they have in common is being Australian. The music, image and the reactions they provoke are totally different.

It's been a long time since I've seen such great quality music be so widely embraced... and without selling off some fake 'of the moment' image either.

[jond7699]

I would love for Sony to promote Delta in the US. I personally want to know what the hype is all about. I hadn't heard that she got diagonsed w/ cancer. That is too bad. I am glad she is doing well though. Here's to Delta in 2004

[Sean]

She was diagnosed with cancer in early July, she has Hodgkin's disease and has been undergoing chemotherapy and radiotherapy. She already had 3 #1 singles and a #1 album at the time of diagnosis so it's not like she suddenly shot up the charts after the news was announced... but it probably raised her profile a fair bit. She has only made 1 public appearance since then to receive 7 ARIA awards (Australian Grammy's).

[strong4PMB!]

TCorey said:

I disagree. CHR/Pop will embrace her because Sony will promote her extensively.

Sony is already planning to push her in 2004.

[George Tropicana]

jimmy74747 said:

Plus as sick as this sounds, Sony could milk some sales out of the cancer angle. Sympathy has never hurt.

I have to agree. I've been seeing her sales surge ever since the unfortunate news. Heck, even I bought her album after she made headlines.

I can picture this cancer topic used as an angle in every press interview leading to a tearful appearance on Oprah. Lifetime might even make a TV movie based on Delta.

Delta will be successful in the US.

[chebingeo]

If she'll help get some of the crap off the pop charts (and as long as her music isn't crap) then I say go for it!

[Love Plastic Love]

I am slowly becoming a fan of her. I hope she is pushed in the US-I know I would be interested. And I think the US may have a market for her type of music come 2004 (if she is able by then)