www1.billboard.biz/bbbiz/photos/pdf/2013/T40_mw_0822.pdfHow The Hot 100’s Biggest Hits Changed Radio
Earlier this month, in celebration of the Billboard Hot 100’s 55th anniversary, the ranking of the chart’s all-time top 100 —the Hot 100’s hottest
hits—was updated from the list that first appeared on its 50th.
The Hot 100’s significance as the first weekly music chart based on
airplay as well as sales cannot be overstated, when you consider songs
making the cut that didn’t just play on radio but had an impact beyond
their weeks in heavy rotation. Among the songs in the all-time top 100
that changed top 40:
“My Sharona,” the Knack (No. 85). In 1979 it was the song that
killed disco—at least in the short run— forcing top 40 to correct an imbalance favoring dance after close to a year where most rock acts couldn’t
break into the top 10 without “going disco.” In the process, it made such
dance-formatted stations as WXKS-FM (Kiss 108) Boston question their
long-term viability to the point where they moved toward top 40.
“Sugar Sugar,” the Archies (No. 73). The bubblegum landmark by
a group seen only in animated form hit at the same time as 1969’s Woodstock, following a period when mostly AM top 40’s attempts at making hits
of edgier songs from album-based FM had sent older listeners packing. It
was top 40’s way of saying to FM about the Woodstock generation, “You
can have ’em.” It also may have suggested that having pre-teen listeners
(and their parents) aboard was an asset.
“Whoomp! (There It Is),” Tag Team (No. 67). While rap-based
songs earned an occasional slot on pop radio prior to 1993, the multiplatinum sales, wider age appeal and staying power of “Whoomp!” assured the
genre was at top 40 to stay.
“I Want to Hold Your Hand” (No. 44)
and “Hey Jude,” the Beatles (No. 10).
The former’s meteoric rise in 1964, sparking Beatlemania, changed how stations
promoted themselves (“W-A-Beatles-C” in
New York, for example), using the association with the hottest recording act in years
as a ticket to bigger ratings. Nearly five years
later, the latter’s seven-minute playing time
opened the door for more rock-based songs running past the usual 2:50.
“Physical,” Olivia Newton-John (No. 8). Being sexually overt in
ways acceptable only for male artists to that time (1981), Newton-John
not only broke ground but helped redefine top 40’s focus for decades to
come. Arguably, without “Physical” there’d be no Madonna, Rihanna,
Katy Perry or dozens of other female acts currently ruling the format.
“I Gotta Feeling,” the Black Eyed Peas (No. 6). Singularly responsible for the end of the “no rap” slogan and programming policy at both
adult top 40 and adult contemporary. And
to this we say, “Mazel tov.”
“The Twist,” Chubby Checker (No.
1). During its second chart run in 1961-
62—when its popularity was driven by
adults discovering both the dance and
song introduced a year earlier—it became
the first teen-adult consensus record in
the rock’n’roll space, solidifying top 40
as an adults-too format.