Easton Corbin - "Clockwork"

[rbundy1987]

Mar 16, 2014 19:18:35 GMT -5 jughead said:

This is doing horribly. It fell off the top 50 a couple of days ago.

With Josh Thompson and Cole Swindell both gone now from the chart, Easton is NOW back on the top 50 at #50 on Mediabase.

[gonecountry]

Is it just me or do you all feel that Easton is always going to struggle to get his songs up the charts? It doesn't seem to me that his record company is doing much to help him. Try searching for this song on Youtube. There are only one or two concert clips. It seems like Mercury could get a lyric video out there. After all this guys has 4 of 5 gold singles. Admittedly his albums aren't huge sellers, but without adequate promotion he's not going to get much bigger. I personally really enjoy his songs.

[jughead]

For someone who has never had a single peak lower than the top 15, with only 1 failing to reach the top 5, Easton's songs climb painfully slow. It's like he's being treated as a new-comer with each single he releases.

[rsandcm1]

Is this one still going up? I'm a big fan of it, and I don't want to see it flame out so low on the chart. It better become a massive hit, even if it takes 100 more weeks (which it probably will).

[McCreerian (Harris 2024!)]

I'm shocked how long this is taking to chart. You'd think this was his first single. He's never going to build a steady radio career at this pace even though his songs usually do end up at a good place on the charts. I wonder if it's cause his music is the most traditional that's been accepted by radio of any of his recent peers to debut in the last few years. If Easton rocked it up a bit and took away the fiddle and steel, he would climb the chart in half the time. It's sad a new artist like Dan + Shay could chart such a Pop song as their first single and it hit so fast while a true Country single like this is being treated like yesterday's lunch.

[sabre14]

Mar 26, 2014 22:42:24 GMT -5 McCreerian (Harris 2024!) said:

I'm shocked how long this is taking to chart. You'd think this was his first single. He's never going to build a steady radio career at this pace even though his songs usually do end up at a good place on the charts. I wonder if it's cause his music is the most traditional that's been accepted by radio of any of his recent peers to debut in the last few years. If Easton rocked it up a bit and took away the fiddle and steel, he would climb the chart in half the time. It's sad a new artist like Dan + Shay could chart such a Pop song as their first single and it hit so fast while a true Country single like this is being treated like yesterday's lunch.

I know it sucks but unfortunately that's the way it goes. Dan + Shay's extensive radio tour is why they had so many first and second week adds. Same thing with Charlie Worsham and all the adds he got in early 2013 with "Could It Be". It's whoever's the hot new shiny toy for Christmas if you like that analogy. I think Mercury knows that Easton's style (more traditional than most) would have a harder time on the charts than others. That's why I think they opted for only two singles off his last album. They trying to keep his momentum as high as possible and I think they are in for the long haul when it comes to "Clockwork". Hopefully we'll see it pick up soon.

[McCreerian (Harris 2024!)]

Mar 26, 2014 22:53:45 GMT -5 sabre14 said:

Mar 26, 2014 22:42:24 GMT -5 McCreerian (Harris 2024!) said:

I'm shocked how long this is taking to chart. You'd think this was his first single. He's never going to build a steady radio career at this pace even though his songs usually do end up at a good place on the charts. I wonder if it's cause his music is the most traditional that's been accepted by radio of any of his recent peers to debut in the last few years. If Easton rocked it up a bit and took away the fiddle and steel, he would climb the chart in half the time. It's sad a new artist like Dan + Shay could chart such a Pop song as their first single and it hit so fast while a true Country single like this is being treated like yesterday's lunch.

I know it sucks but unfortunately that's the way it goes. Dan + Shay's extensive radio tour is why they had so many first and second week adds. Same thing with Charlie Worsham and all the adds he got in early 2013 with "Could It Be". It's whoever's the hot new shiny toy for Christmas if you like that analogy. I think Mercury knows that Easton's style (more traditional than most) would have a harder time on the charts than others. That's why I think they opted for only two singles off his last album. They trying to keep his momentum as high as possible and I think they are in for the long haul when it comes to "Clockwork". Hopefully we'll see it pick up soon.

Radio tours work well for some in the short run but not the long run. Look at Jana Kramer, she came off her tour setting a record with the most first week adds with WYW and had 2 page Aircheck banner with photos from every station she visited, classic marketing! But by her 2nd single she was done on radio where her debut album was concerned. Hopefully she'll make it back.

About Easton, it was a crime "Tulsa, Texas" wasn't a single. But it could have got the same treatment Chris Stapleton did with his amazing song.

[sabre14]

Mar 26, 2014 23:05:03 GMT -5 McCreerian (Harris 2024!) said:

Mar 26, 2014 22:53:45 GMT -5 sabre14 said:

I know it sucks but unfortunately that's the way it goes. Dan + Shay's extensive radio tour is why they had so many first and second week adds. Same thing with Charlie Worsham and all the adds he got in early 2013 with "Could It Be". It's whoever's the hot new shiny toy for Christmas if you like that analogy. I think Mercury knows that Easton's style (more traditional than most) would have a harder time on the charts than others. That's why I think they opted for only two singles off his last album. They trying to keep his momentum as high as possible and I think they are in for the long haul when it comes to "Clockwork". Hopefully we'll see it pick up soon.

Radio tours work well for some in the short run but not the long run. Look at Jana Kramer, she came off her tour setting a record with the most first week adds with WYW and had 2 page Aircheck banner with photos from every station she visited, classic marketing! But by her 2nd single she was done on radio where her debut album was concerned. Hopefully she'll make it back.

About Easton, it was a crime "Tulsa, Texas" wasn't a single. But it could have got the same treatment Chris Stapleton did with his amazing song.

I never said it was for the long term. I wouldn't have listed Charlie if I felt it was. "Want Me Too" is struggling to make it out of the 30's. There will always be some new artists every year that hog the spotlight. 2014 could feature more like Swon Brothers and Sam Hunt. Easton will just have to make it out of the shuffle of artists vying to be heard this year. Like I said, Mercury is fully invested in "Clockwork" and I do agree with them closing out his last era with "All Over The Road".

[carriekins]

Video is FINALLY here. Watch here.

[dm2081]

This song is pretty good, there's no denying is amazing traditional voice. However, I just can't see this song doing well on radio. I'm thinking he won't even crack the top 20. It's just not as catchy or fast paced enough for today's audience. It's amazing though because just a couple years ago he seemed like the next big thing with A Little More Country Than That and Roll With It, but it just seems like his style of music isn't popular these days. It sucks because I feel like songs like these are good complement to all the bro-country/party type songs. Going on a limb that they're going to record a new 2nd single for the album about a typical country night with his lady, booze, and a truck. Just wait for it.

[gonecountry]

I want this to succeed, but I am not feeling that confident. There seems to be no urgency by his record label to push Easton to the next level. I think he has a great voice and I personally love his stuff, but this is definitely on the fringes of what you typically hear on the radio these days.

[onebuffalo]

Don't hate me for saying this, but the only way Easton Corbin will have a #1 hit is to record a duet with Florida Georgia Line.

[carriekins]

Apr 17, 2014 10:50:31 GMT -5 onebuffalo said:

Don't hate me for saying this, but the only way Easton Corbin will have a #1 hit is to record a duet with Florida Georgia Line.

Go wash your mouth out with soap.

[Cody Wants Out...]

Ha! That's like saying the cast of Law & Order: SVU should team up with The Big Bang Theory in order for NBC to see monstrous ratings for the former show again. I absolutely HATE the latter.

Back to Easton, this is going pretty slow for someone who's already established himself. Maybe moving on to album #3 wasn't the smartest move? Or is the climate of country radio too corrupt for his style to see the light of day now?

[onebuffalo]

I agree. Easton Corbin has been out for five years and only has five major hits to his credit. He is certainly established with a killer voice to match.

Getting back to my earlier post. Maybe George Strait should have teamed up with Florida Georgia Line for the remix of Cruise. If we were to pay more attention to the mongrel chart, that means Strait would have had one of the biggest crossover smashes of all time (cue Carrie Underwood at the C.M.A.s.).

[.indulgecountry]

First-off, Easton Corbin started his career with back-to-back Number One hits, and he's had two other Top 5 hits. So, his track record is pretty good so far and he certainly doesn't need to do something like piggyback off FGL just to hit the top. And secondly, I'm sure this'll pick up some. I'd be surprised if this didn't return him to the Top 10 again, because it's easily the most modern-sounding country song he's released to date. I just wish his chart runs would speed up a lot more.

[churchchoir]

Apr 17, 2014 13:00:43 GMT -5 Cody Wants Out... said:

Ha! That's like saying the cast of Law & Order: SVU should team up with The Big Bang Theory in order for NBC to see monstrous ratings for the former show again. I absolutely HATE the latter.

Back to Easton, this is going pretty slow for someone who's already established himself. Maybe moving on to album #3 wasn't the smartest move? Or is the climate of country radio too corrupt for his style to see the light of day now?

If a lead single is moving this slowly, I'm sure a third release off AOTR would have had an even worse time and probably would have peaked much lower than any of Easton's previous singles. I think this'll just be a really slow climber. It's so hard to call if something's a flop anymore because so many songs are taking 25-35 weeks to climb the charts. My only concern is that this will get lost in the shuffle as artists start to release more party-themed songs for the summer months.

[gonecountry]

So, I just figured out why it took long to get out the video - Mercury Nashville was busy inking a product placement deal with Ram Trucks. Good video, but boy did they figure out how to get the Dodge Ram insignia in the video multiple times. I'm surprised that the 10:47 booty call with Easton didn't happen on top of the Dodge Ram, with the logo prominently displayed.

[.indulgecountry]

Apr 17, 2014 15:18:46 GMT -5 gonecountry said:

So, I just figured out why it took long to get out the video - Mercury Nashville was busy inking a product placement deal with Ram Trucks. Good video, but boy did they figure out how to get the Dodge Ram insignia in the video multiple times. I'm surprised that the 10:47 booty call with Easton didn't happen on top of the Dodge Ram, with the logo prominently displayed.

This is really nothing new for music videos. Product placement has become increasingly popular for them.

[countryqueen]

Just watched the video, and I have to say, Easton is one good-looking man!

I've forgotten about Easton having a new song (especially since I never hear it), but the video reminded me what a great song this is. Here's hoping it can pick up a little more steam now!

[McCreerian (Harris 2024!)]

Apr 17, 2014 17:40:02 GMT -5 @brian said:

Mar 17, 2014 21:29:04 GMT -5 gonecountry said:

Is it just me or do you all feel that Easton is always going to struggle to get his songs up the charts? It doesn't seem to me that his record company is doing much to help him. Try searching for this song on Youtube. There are only one or two concert clips. It seems like Mercury could get a lyric video out there. After all this guys has 4 of 5 gold singles. Admittedly his albums aren't huge sellers, but without adequate promotion he's not going to get much bigger. I personally really enjoy his songs.

Besides Curb, Mercury Nashville is the second worst label out there. They do not promote.

They'll release a single. That's it. No one will know about until it reaches the top of the chart.

Curb doesn't even try to get an artist to the top of the charts. They'll be lucky if they can get them a Top 40 hit.

I agree. They don't do official lyric videos (that I know of), even though a kid could make one in his/her own bedroom. It is like pulling teeth to get their artists booked on Talk shows when new singles come out. They take forever to get music videos filmed and released. Even their online promotion on Twitter/Facebook is really lacking in comparison to other sub-labels on UMG. They don't seem to care a thing about giving their artists the extra boost they need to compete with other artists/labels in town. The only artist ever to come off Mercury and have a revolutionary career (at least in the last 25 years) is Shania Twain. Other artists have started on Mercury and eventually left for greener pastures (Reba and Toby Keith being 2 of the biggest I can think of off the top of my head). Several artists on their label now are just sitting there stagnant (Lauren being an example).

Edit: Actually I did some searching they did make a lyric video for Kacey's "Follow Your Arrow" and it has 493,000 views. That point alone should prove to Mercury it's worth making for all singles of more notable artists. It could be a good project for the Promotion team's 10 year old kids...

[zaclord 🌈]

Apr 17, 2014 11:50:16 GMT -5 carriekins said:

Apr 17, 2014 10:50:31 GMT -5 onebuffalo said:

Don't hate me for saying this, but the only way Easton Corbin will have a #1 hit is to record a duet with Florida Georgia Line.

Go wash your mouth out with soap.

This is the greatest thing I've ever seen on this board.

[sabre14]

Apr 17, 2014 11:50:16 GMT -5 carriekins said:

Apr 17, 2014 10:50:31 GMT -5 onebuffalo said:

Don't hate me for saying this, but the only way Easton Corbin will have a #1 hit is to record a duet with Florida Georgia Line.

Go wash your mouth out with soap.

Forgive me for not liking this post yesterday. :)

[onebuffalo]

I see my comment is getting some mileage. Anyway, tell me how Mercury was able to generate two superstars in the 1990s like Billy Ray Cyrus and Shania Twain, but can not do anything this decade. They are part of the Universal Music Group that has MCA, Capitol, EMI, and other labels under their umbrella and can not get Easton Corbin to superstar status. I compare Corbin to Randy Travis-an easily recognizable voice (and good looking as someone else mentioned).

[Tylerjamesnerd]

i dont understand why in the world he cant ever get a faster chart climb! dustin lynch just past him and its pathetic! his label is disapointing...

[drummerman2009]

Apr 19, 2014 8:04:34 GMT -5 onebuffalo said:

I see my comment is getting some mileage. Anyway, tell me how Mercury was able to generate two superstars in the 1990s like Billy Ray Cyrus and Shania Twain, but can not do anything this decade. They are part of the Universal Music Group that has MCA, Capitol, EMI, and other labels under their umbrella and can not get Easton Corbin to superstar status. I compare Corbin to Randy Travis-an easily recognizable voice (and good looking as someone else mentioned).

I've heard a lot of people compare Easton to George Strait also.

[Deleted]

Apr 19, 2014 8:04:34 GMT -5 onebuffalo said:

I see my comment is getting some mileage. Anyway, tell me how Mercury was able to generate two superstars in the 1990s like Billy Ray Cyrus and Shania Twain, but can not do anything this decade. They are part of the Universal Music Group that has MCA, Capitol, EMI, and other labels under their umbrella and can not get Easton Corbin to superstar status. I compare Corbin to Randy Travis-an easily recognizable voice (and good looking as someone else mentioned).

I still don't get all the harping on Mercury. Sugarland anybody? Billy Currington? Both have done quite well over the years.

As for the other UMG labels, if you take George Strait away from MCA, who else do they have? Gary Allan can score a hit every now and then (I wish it was more often, but alas). Kip Moore and David Nail are promising newcomers but neither is anywhere near superstar level yet. Capitol has been jam-packed for years but EMI really only has Eric Church. If you take Church away, they've got Eric Paslay, Brothers Osborne, and Kelleigh Bannen.

I kind of chuckle at all the "Mercury sucks" and Mercury hate. A lot of us are big fans of Easton and Scotty and Kacey and think they should be huge superstars right now, and I really think that's where it all stems from. Bottom line is, Easton is very traditional and radio hasn't exactly been open to that sound for the last few years, Scotty is still very new, and Kacey is even newer--not to mention a female and a big traditionalist.

Mercury's roster right now is just a bit 'younger' than some other labels. I'm frustrated that Easton's singles climb quite slowly too, but in the end they usually turn out to be pretty big hits...all because Mercury stuck with them! Eventually, after a few slow-climbing big hits, Easton may be able to climb a little faster.

[Markus Meyer]

The way I see it, why should the label give a damn how fast the song climbs? He's gotten 4 top 5 hits with this formula, why change it.

[Deleted]

Easton has been known for his slow climbs because he's not a huge household name (at least not yet), but this one is going extra, extra slowly. And it's frustrating too, because it's getting passed by songs that are far below it on the iTunes chart. "Clockwork" was at #45 on iTunes country last night, far ahead of all the other songs in the 30's/40's at radio and ahead of several songs in the 20's which are getting a lot more airplay than Easton is.

Mercury probably has their hands full a bit because they've got 3 songs (this one, Kacey's, and Scotty's) all in the 30's at the same time and that's usually not ideal as it's hard for 3 songs from the same label to move up at the same time when they're all at similar airplay levels. Easton is at #35 on Billboard but "Clockwork" has already been on the chart for 18 weeks now. I mean, this is his lead single, so I thought it would go up a bit faster. "All Over The Road"--not a lead single--was #22 after its 18th chart week, with 13.3 million in audience. "Clockwork" only has 3.9 million total. "All Over The Road" took 36 weeks to reach its #3 peak and it was out-pacing "Clockwork" by a ton. Thus, it doesn't appear that "Clockwork" is going to be a hit. I can see it maybe getting into the top 30 and I suppose it could catch on a bit after that, but it's just burned through way too many weeks for it to have a long slow climb into the top 10.

Also, "Lovin' You Is Fun" was #23 after its 18th chart week. "Clockwork" has hardly done anything...despite a very impressive sales per spin ratio, it's somehow gotten lost in the shuffle with so many other songs from newbies or artists who aren't big names.

[sapphire]

I've also been waiting for this one to catch on and move up faster as well, but it is still not coming. Another batch of songs from bigger artists will be passing him in no time.