Taylor Swift - ...Ready For It?

[Caviar]

Tripling posting isn't necessary.

[Ragin]

Oct 9, 2017 7:56:03 GMT -5 Caviar said:

Tripling posting isn't necessary.

That wasn't a triple post, that was commenting on 3 separate posts. I fail to see the problem.

[upsidedown]

Oct 9, 2017 7:07:50 GMT -5 NeRD said:

Oct 8, 2017 18:11:44 GMT -5 upsidedown said:

People are deluding themselves here -- it is #18 on Pop radio. It is a single. Doesn't matter if there is a video, radio adds date, or not. It's a single.

This logic is a bit flawed. Just because radio picked the song up on its own and it managed to reach Top 20 on Pop does not make it a single.

I do agree however now that it has a Rhythmic adds date, it should now be considered a single.

I don't know for sure, but 97% sure radio did not just 'pick it up on its own'. That just doesn't happen. Radio playlists these days are very meticulate and based on a lot of factors -- mostly based on test scores, research, label input, corporate input, etc. They would not be playing this solely for no reason just b/c she put it out.

[Caviar]

Oct 9, 2017 8:22:15 GMT -5 Ragin said:

Oct 9, 2017 7:56:03 GMT -5 Caviar said:

Tripling posting isn't necessary.

That wasn't a triple post, that was commenting on 3 separate posts. I fail to see the problem.

Isn't that what the quote button is for?

[NeRD]

Oct 9, 2017 7:56:03 GMT -5 Caviar said:

Tripling posting isn't necessary.

And I apologized for it.

Get the stick out of your ass.

Oct 9, 2017 8:41:13 GMT -5 upsidedown said:

Oct 9, 2017 7:07:50 GMT -5 NeRD said:

This logic is a bit flawed. Just because radio picked the song up on its own and it managed to reach Top 20 on Pop does not make it a single.

I do agree however now that it has a Rhythmic adds date, it should now be considered a single.

I don't know for sure, but 97% sure radio did not just 'pick it up on its own'. That just doesn't happen. Radio playlists these days are very meticulate and based on a lot of factors -- mostly based on test scores, research, label input, corporate input, etc. They would not be playing this solely for no reason just b/c she put it out.

This does happen though.

Teenage Dream and 1989 are prime examples.

[Choco]

Seems like the pointless discussion of the week has moved on from "Is LWYMMD a flop?" (thanks second wind/payola/whatever) to "Is RFI a real single?".

[Normi]

Well, Taylor is switching it up this time around so I can see a 2nd single with no video happening
But RFI remains a Rhthmic single - for Pop, idk

[Au$tin]

Oct 9, 2017 6:31:49 GMT -5 theflying said:

Oct 9, 2017 0:43:03 GMT -5 Codex said:

Yeah, like One Dance and Love On The Brain weren't singles either.

Name me a Taylor Swift second single with no video.

...Ready for It?

[NeRD]

Oct 9, 2017 9:07:49 GMT -5 Au$tin said:

Oct 9, 2017 6:31:49 GMT -5 theflying said:

Name me a Taylor Swift second single with no video.

...Ready for It?

Clever.

[Au$tin]

Oct 9, 2017 8:41:13 GMT -5 upsidedown said:

Oct 9, 2017 7:07:50 GMT -5 NeRD said:

This logic is a bit flawed. Just because radio picked the song up on its own and it managed to reach Top 20 on Pop does not make it a single.

I do agree however now that it has a Rhythmic adds date, it should now be considered a single.

I don't know for sure, but 97% sure radio did not just 'pick it up on its own'. That just doesn't happen. Radio playlists these days are very meticulate and based on a lot of factors -- mostly based on test scores, research, label input, corporate input, etc. They would not be playing this solely for no reason just b/c she put it out.

Well, it's the 3% that you're unsure that's correct. If a massive artist that is a radio darling releases a new song, radio does play it because it's a safe pick. They don't need to put it through rigorous testing because the name recognition alone is enough to ensure that their listeners will want to hear it.

[NeRD]

Oct 9, 2017 9:29:15 GMT -5 Au$tin said:

Oct 9, 2017 8:41:13 GMT -5 upsidedown said:

I don't know for sure, but 97% sure radio did not just 'pick it up on its own'. That just doesn't happen. Radio playlists these days are very meticulate and based on a lot of factors -- mostly based on test scores, research, label input, corporate input, etc. They would not be playing this solely for no reason just b/c she put it out.

Well, it's the 3% that you're unsure that's correct. If a massive artist that is a radio darling releases a new song, radio does play it because it's a safe pick. They don't need to put it through rigorous testing because the name recognition alone is enough to ensure that their listeners will want to hear it.

Exactly.

And from what I remember, all of the promo singles from 1989 got some decent airplay on pop upon their release, including Style following the album release. Each of which radio did in fact, "pick up on its own."

Now of course, none to the extent of this song, but it nonetheless proves the point.

[divasummer]

This was a pretty big promo single. lol
Press release telling stations they can play it, NFL and tv promo. etc etc

Wasn't it already said that the "LWYMMD" video was shot awhile ago.
Maybe it's true they wanted the "case" to go away before putting it out and it got delayed.
Then it messed up the 2nd singles roll out because of the delay.
With all the advertisements etc for "Ready For It" already done they had to go with it and probably was deciding whether to still make it a single or not. When it didn't sell as well as to be expected from Taylor they probably said lets make it a promo single.??
She doesn't feel like radio poison yet so I'm sure a new single will be given a chance even if "Ready For It" drops now.

[born]

Do y'all really believe that Taylor's going to let "...Ready For It" go without a video? She's probably planning an exclusive release on Apple Music or Spotify or something. She's Taylor.

I'm still bitter on the song being an official single. I wanted a new single for Pop,(H)AC and Rhythmic.

[Kologne]

Oct 9, 2017 0:43:03 GMT -5 Codex said:

Oct 8, 2017 18:10:14 GMT -5 theflying said:

I love how casually everyone's managed to avoid mentioning the word "video" in this single debate, like that isn't the most obvious, clearly differentiating factor.

Yeah, like One Dance and Love On The Brain weren't singles either.

+ bye bye Do What You Want, I Just Can't Stop Loving You or The Girl Is Mine
Oh and I guess lyrics videos do not count. Something Just Like This, Skyfall, Praying for Time... YOU NEVER EXISTED!!!!

[upsidedown]

Oct 9, 2017 9:29:15 GMT -5 Au$tin said:

Oct 9, 2017 8:41:13 GMT -5 upsidedown said:

I don't know for sure, but 97% sure radio did not just 'pick it up on its own'. That just doesn't happen. Radio playlists these days are very meticulate and based on a lot of factors -- mostly based on test scores, research, label input, corporate input, etc. They would not be playing this solely for no reason just b/c she put it out.

Well, it's the 3% that you're unsure that's correct. If a massive artist that is a radio darling releases a new song, radio does play it because it's a safe pick. They don't need to put it through rigorous testing because the name recognition alone is enough to ensure that their listeners will want to hear it.

LOL y'all keep doing the most but okay. Tons of radio darlings release promo singles that don't get played on the radio.

Trust: this song would not be getting played on the radio, especially to the extent of #18, if the label was not behind it and approving of it.

[kanimal]

Why is everyone focusing on "extremes" when the truth obviously lies in between?

This is obviously not a full-fledged radio single, and it obviously shouldn't be judged as such (at least not yet). Not when Republic's radio team is going out of its way to push "Look What You Made Me Do" and has yet to (to my knowledge) publicly acknowledge this song in promo material.

But it's obviously not a run-of-the-mill "instant grat" track. It's certainly not in the same boat as, say, Selena Gomez' "Me & The Rhythm."

-- As for whether the classification matters...

I totally get what people are saying in terms of A) the changing conception of the word "single" and B) its limited impact on the overall strategy for reputation.

But I do think it matters to chart aficionados. And if you're not one of those, what are you doing here?

Let's say Look What You Made Me Do hits #1 at pop radio, and Ready For It peaks at #16. Then, the next "official" single hits #1 at pop radio. Does Taylor have "two straight pop radio number ones"?

The example that's coming to mind is Luke Bryan's "Games." The song received a ton of radio support (it went about Top 20) during a gap between studio albums, but it was never formally declared a "single" by the label. My understanding is that most don't count that in his single progression -- and thus feel he's still on a number one streak.

[wjr15]

Interesting choice for a second single, I was hoping for something more 1989 but whatevs. It doesn't hold a candle to Blank Space tho

[Au$tin]

Oct 9, 2017 17:58:46 GMT -5 upsidedown said:

Oct 9, 2017 9:29:15 GMT -5 Au$tin said:

Well, it's the 3% that you're unsure that's correct. If a massive artist that is a radio darling releases a new song, radio does play it because it's a safe pick. They don't need to put it through rigorous testing because the name recognition alone is enough to ensure that their listeners will want to hear it.

LOL y'all keep doing the most but okay. Tons of radio darlings release promo singles that don't get played on the radio.

Who? Who is actually big enough for this to happen to? We're not talking big artists, we're talking artists with a massively impressive track record on the format. Taylor fits that bill. Ed Sheeran does not. Katy Perry fits that bill. Miley Cyrus does not. Dude, this seriously isn't that hard of a concept to grasp. It's a real thing that happens. No one is doing "the most." We're doing the facts. Radio can, albeit rare, but they can, have, and are currently playing a promotional single because the artist performing it has very large hype and is a massive name to this particular format at this moment in time.

We're not talking about a damn Ellie Goulding promo single taking off.

[Au$tin]

And for the record, upsidedown, I am not one of the members here trying to downplay this song's run. Single status or not, at this point, even if it was officially pushed, it wouldn't change much since it's already done so much on its own that the GP knows of this song's existence pretty damn well.

That doesn't mean I'm not going to say it's a pop radio single when it's not. That doesn't mean I'm going to claim it's strictly a promo single when it's not. I feel like I'm the only sane one in this damn thread recently.

Was this a promo single? Yes.
Did pop radio pick this up without an official push to them? Yes.
Up until very recently, was it the album's second single? No.
Is it currently the album's second single? Yes.
Is it a pop radio single? No.
Is it doing remarkably well on pop despite that? Yes.
Will it go further if it were a pop single? Probably not.
Is it a single to another format? Yes.
Is that what makes it the album's second single? Yes.
Does it not having a video negate its single status? No.

These aren't hard questions, people. The answers aren't complex. ^THESE ARE THE CORRECT ANSWERS.^

[deepston]

Oct 9, 2017 19:13:03 GMT -5 Codex said:

Oct 9, 2017 19:08:02 GMT -5 Au$tin said:

And for the record, upsidedown , I am not one of the members here trying to downplay this song's run. Single status or not, at this point, even if it was officially pushed, it wouldn't change much since it's already done so much on its own that the GP knows of this song's existence pretty damn well.

That doesn't mean I'm not going to say it's a pop radio single when it's not. That doesn't mean I'm going to claim it's strictly a promo single when it's not. I feel like I'm the only sane one in this damn thread recently.

Was this a promo single? Yes.
Did pop radio pick this up without an official push to them? Yes.
Up until very recently, was it the album's second single? No.
Is it currently the album's second single? Yes.
Is it a pop radio single? No.
Is it doing remarkably well on pop despite that? Yes.
Will it go further if it were a pop single? Probably not.
Is it a single to another format? Yes.
Is that what makes it the album's second single? Yes.
Does it not having a video negate its single status? No.

These aren't hard questions, people. The answers aren't complex. ^THESE ARE THE CORRECT ANSWERS.^

But is it a hit ?!?!?

I can't decide, since it doesn't have a video.

It's definitely a flop.

[Linnethia Monique]

Oct 9, 2017 19:24:32 GMT -5 Codex said:

Oct 9, 2017 19:22:54 GMT -5 deepston said:

It's definitely a flop.

This thread is a place of love and peace.

Where?

[Au$tin]

Oct 9, 2017 19:24:32 GMT -5 Codex said:

Oct 9, 2017 19:22:54 GMT -5 deepston said:

It's definitely a flop.

Why? It peaked at #4... Please don't be delusional.

This thread is a place of love and peace.

This isn't your facebook wall, Karen.

[Caviar]

Oct 9, 2017 8:45:39 GMT -5 NeRD said:

Oct 9, 2017 7:56:03 GMT -5 Caviar said:

Tripling posting isn't necessary.

And I apologized for it.

Get the stick out of your ass.

You're the 1 that's pressed af. Perhaps you're the one that needs the enema?

[Deleted]

Y’all making more excuses in this thread than the gays after they finish

[Az Paynter]

POP:
18 19 TAYLOR SWIFT Ready For It 4957 4749 208 27.388

+31 Spins
-67 Bullet
+0.041 Audience

HOT AC:
29 27 TAYLOR SWIFT Ready For It 686 538 148 3.793

+14 Spins
= Bullet
+0.178 Audience

[Az Paynter]

POP:
18 18 TAYLOR SWIFT Ready For It 4999 4787 212 27.607

+42 Spins
+4 Bullet
+0.219 Audience

HOT AC:
29 26 TAYLOR SWIFT Ready For It 690 566 124 3.890

+4 Spins
-24 Bullet
+0.097 Audience

[M1tchD]

I hope this makes it farther than LWYMMD. This is the far superior song.

[Az Paynter]

After LWYMMD they just need to go all in on this because they still haven't spiked it yet.

POP:
18 17 TAYLOR SWIFT Ready For It 5095 4822 273 27.866

+96 Spins
+61 Bullet
+0.259 Audience

HOT AC:
29 26 TAYLOR SWIFT Ready For It 696 578 118 3.956

+6 Spins
-6 Bullet
+0.066 Audience

[Choco]

Still have no idea what's the plan with this song.

[NeRD]

Oct 12, 2017 11:05:50 GMT -5 Choco said:

Still have no idea what's the plan with this song.

Doesn't look like there is one.