Taylor Swift - "Delicate"

[nick64]

Jul 27, 2018 17:36:01 GMT -5 blanksnake17 said:

Jul 27, 2018 16:20:21 GMT -5 Choco said:

If they can get another minor hit from the album I'd say this era would be on par with Speak Now success-wise. #12 or not, Delicate really helped change the narrative of "she's over omg", and that's way more important than a couple of spots on the Hot 100.

I wouldn’t really consider this a minor hit, that would be like million reasons or something. This is a moderate hit.

I don’t think he was calling it a minor hit. Also... this is a straight up hit.

[blanksnake17]

Jul 27, 2018 17:38:16 GMT -5 nick64 said:

Jul 27, 2018 17:36:01 GMT -5 blanksnake17 said:

I wouldn’t really consider this a minor hit, that would be like million reasons or something. This is a moderate hit.

I don’t think he was calling it a minor hit. Also... this is a straight up hit.

Oh, sorry read it wrong. But yeah i think a #1 on Pop and #2 overall should be considered a hit

[theflying]

This is clearly a hit song. It resonated with the GP way more than End Game and Ready For It.

[Naos]

And it probably will miss the Top 10 because of... 6ix9ine.
This peaking at #11 or #12 like "Mine" or "Let You Down" is so disappointing. Songs I actually like just missing the Top 10.

[Exclusive]

It’s a hit that has fallen into the category of pop smashes that hit the 11-15 region.

[nick64]

The number of Pop #1s that have missed the Hot 100 Top 10 this century has doubled in 2018 alone (more than doubled since the beginning of 2017). It doesn’t mean quite as much as it used to.

[Az Paynter]

POP:
1 3 TAYLOR SWIFT Delicate 15899 16493 -594 75.621

-281 Spins
-582 Bullet
-1.700 Audience

HOT AC:
1 1 TAYLOR SWIFT Delicate 6318 6616 -298 39.581

-95 Spins
-41 Bullet
-0.254 Audience

AC:
7 6 TAYLOR SWIFT Delicate 1521 1246 275 10.493

+48 Spins
+28 Bullet
+0.702 Audience

[chartslovergermany]

Radio sucks😒

[leonagwen]

Jul 28, 2018 9:47:42 GMT -5 chartslovergermany said:

Radio sucks😒

Blame Maroon 5. Whether this dropped fast or slow it wouldn't have mattered because Maroon 5 was getting big gains.

[blanksnake17]

I’m salty that as soon as radio catapults this from the top, spotify starts looking better.

[graham]

I’m okay with this dropping. It was great, but I’m getting a little bit tired of it.

[Au$tin]

Jul 28, 2018 10:05:12 GMT -5 blanksnake17 said:

I’m salty that as soon as radio catapults this from the top, spotify starts looking better.

"Better," while technically correct, isn't that impressive. The difference in the number of streams between what it was getting in the 180s to know in the 140s is miniscule. A whole 5-10k more per day, which really isn't miraculous in the grand scheme of things when the totals are in the millions.

[born]

Truth is, the discount & re-add to TTH wasn't really that hard or out of this world when they dragged LWYMMD to the top of Pop radio. Maybe they will discount the song now though, to secure some longevity before moving on to the next single in late August.

[KeepDeanWeird]

The unintended consequence of the album sales spike (the tour) is that it's further reduced the potential pool of single sales/streaming. AG doesn't have the issue - yet.

Between Delicate and the tour, I think whatever 'bitter' imagine that was around Taylor during the first few months of era has been mostly negated. I view Delicate (fourth radio single) similar to Madonna's "Rain" (fourth radio single off Erotica). After 3 underperforming singles, Rain reached #11 H100 Airplay #7 pop radio and #14 H100, but erased a lot of the backlash that surrounded the start of the era.

[Choco]

Jul 28, 2018 9:50:32 GMT -5 leonagwen said:

Jul 28, 2018 9:47:42 GMT -5 chartslovergermany said:

Radio sucks😒

Blame Maroon 5. Whether this dropped fast or slow it wouldn't have mattered because Maroon 5 was getting big gains.

Because radio can't play more than 1 song? No one was expecting this to hold off Maroon 5, but the huge drops are really sad. That said, considering how the pop radio charts are working now, it's not a massive shock either.

Jul 28, 2018 10:31:52 GMT -5 Au$tin said:

Jul 28, 2018 10:05:12 GMT -5 blanksnake17 said:

I’m salty that as soon as radio catapults this from the top, spotify starts looking better.

"Better," while technically correct, isn't that impressive. The difference in the number of streams between what it was getting in the 180s to know in the 140s is miniscule. A whole 5-10k more per day, which really isn't miraculous in the grand scheme of things when the totals are in the millions.

Yeah, it's like people cheering when a song moves up from #29 to #10 on iTunes. This is 2018, that's still just like a 5k sales increase.

[Deleted]

How long has she been #1 on HOt AC? 5 weeks?

[thewp]

Jul 27, 2018 14:51:46 GMT -5 Ace said:

I feel like people only talk about this era being a flop on music forums, LOL. I mean, I guess by the 1989 standard, yes, but this is far from a Witness-type situation.

Also, I definitely hope there is another single, but I am also definitely not confident that it will happen.

In my observation, music forums are the only ones still paying attention. One of my other forums was questioning what happened with her album because they hadn’t heard anything with singles since the first one.

[blanksnake17]

Jul 28, 2018 17:30:38 GMT -5 Choco said:

Jul 28, 2018 9:50:32 GMT -5 leonagwen said:

Blame Maroon 5. Whether this dropped fast or slow it wouldn't have mattered because Maroon 5 was getting big gains.

Because radio can't play more than 1 song? No one was expecting this to hold off Maroon 5, but the huge drops are really sad. That said, considering how the pop radio charts are working now, it's not a massive shock either.

Jul 28, 2018 10:31:52 GMT -5 Au$tin said:

"Better," while technically correct, isn't that impressive. The difference in the number of streams between what it was getting in the 180s to know in the 140s is miniscule. A whole 5-10k more per day, which really isn't miraculous in the grand scheme of things when the totals are in the millions.

Yeah, it's like people cheering when a song moves up from #29 to #10 on iTunes. This is 2018, that's still just like a 5k sales increase.

It might be a little, but 5k sales is still like at least 5 points?

[Au$tin]

Jul 28, 2018 18:55:38 GMT -5 blanksnake17 said:

Jul 28, 2018 17:30:38 GMT -5 Choco said:

Because radio can't play more than 1 song? No one was expecting this to hold off Maroon 5, but the huge drops are really sad. That said, considering how the pop radio charts are working now, it's not a massive shock either.

Yeah, it's like people cheering when a song moves up from #29 to #10 on iTunes. This is 2018, that's still just like a 5k sales increase.

It might be a little, but 5k sales is still like at least 5 points?

5 points isn't that much. It's the difference of, like, one or two positions when you get above the top ~25, and it's waaaaaay fewer points with that same increase in streaming.

[blanksnake17]

Jul 28, 2018 20:28:24 GMT -5 Au$tin said:

Jul 28, 2018 18:55:38 GMT -5 blanksnake17 said:

It might be a little, but 5k sales is still like at least 5 points?

5 points isn't that much. It's the difference of, like, one or two positions when you get above the top ~25, and it's waaaaaay fewer points with that same increase in streaming.

Well right now 1 or 2 positions could help longevity, and streams getting better will help with longevity even more

[musiciscool]

Jul 28, 2018 18:13:42 GMT -5 @drakeisskinny said:

How long has she been #1 on HOt AC? 5 weeks?

4 weeks. If she can hold off Shawn Mendes tomorrow night, she will make it 5 weeks there.

[SPRΞΞ]

Jul 28, 2018 10:55:02 GMT -5 KeepDeanWeird said:

The unintended consequence of the album sales spike (the tour) is that it's further reduced the potential pool of single sales/streaming. AG doesn't have the issue - yet.

Between Delicate and the tour, I think whatever 'bitter' imagine that was around Taylor during the first few months of era has been mostly negated. I view Delicate (fourth radio single) similar to Madonna's "Rain" (fourth radio single off Erotica). After 3 underperforming singles, Rain reached #11 H100 Airplay #7 pop radio and #14 H100, but erased a lot of the backlash that surrounded the start of the era.

Deeper and Deeper was a CHR #1 tho.

[Az Paynter]

This is where we call it quits on updates.

POP:
1 3 TAYLOR SWIFT Delicate 15690 16728 -1038 74.037

-209 Spins
-444 Bullet
-1.584 Audience

HOT AC:
1 2 TAYLOR SWIFT Delicate 6226 6553 -327 39.305

-92 Spins
-29 Bullet
-0.276 Audience

AC:
7 6 TAYLOR SWIFT Delicate 1557 1272 285 11.400

+36 Spins
+10 Bullet
+0.907 Audience

[leonagwen]

Jul 29, 2018 7:56:46 GMT -5 SPRΞΞ said:

Jul 28, 2018 10:55:02 GMT -5 KeepDeanWeird said:

The unintended consequence of the album sales spike (the tour) is that it's further reduced the potential pool of single sales/streaming. AG doesn't have the issue - yet.

Between Delicate and the tour, I think whatever 'bitter' imagine that was around Taylor during the first few months of era has been mostly negated. I view Delicate (fourth radio single) similar to Madonna's "Rain" (fourth radio single off Erotica). After 3 underperforming singles, Rain reached #11 H100 Airplay #7 pop radio and #14 H100, but erased a lot of the backlash that surrounded the start of the era.

Deeper and Deeper was a CHR #1 tho.

I love that song. Underrated song from the Erotica album.

[chartslovergermany]

I'm so sad because of the radio😑
I think the chances of delicate to hit top 10 is shrinking with every update :(

[rickroller]

Glad AC tried to revive the situation.

[g8erboi]

Hopefully it will start to fall at a slower pace on CHR and HAC so that the gains on AC are enough to cancel the losses out, thereby stabilizing its overall airplay audience for the Hot 100.

[Dylan :)]

At least AC is making the AI drops not as bad as they could be seeing the CHR drops :)

[Deleted]

Jul 29, 2018 7:56:46 GMT -5 SPRΞΞ said:

Jul 28, 2018 10:55:02 GMT -5 KeepDeanWeird said:

The unintended consequence of the album sales spike (the tour) is that it's further reduced the potential pool of single sales/streaming. AG doesn't have the issue - yet.

Between Delicate and the tour, I think whatever 'bitter' imagine that was around Taylor during the first few months of era has been mostly negated. I view Delicate (fourth radio single) similar to Madonna's "Rain" (fourth radio single off Erotica). After 3 underperforming singles, Rain reached #11 H100 Airplay #7 pop radio and #14 H100, but erased a lot of the backlash that surrounded the start of the era.

Deeper and Deeper was a CHR #1 tho.

I mentioned my observation of similarities between the Erotica and Reputation eras awhile back, so I get the overall gist of what dean is saying.  However, to your point, I think it's less about the chart performance/peaks of the singles and more about the overall arc/trajectory of the eras. How Rain/Delicate were both softer, more relatable sides of the artists which did their job of changing the narrative after relatively brash and provocative album launches.

[Au$tin]

Jul 28, 2018 22:04:46 GMT -5 blanksnake17 said:

Jul 28, 2018 20:28:24 GMT -5 Au$tin said:

5 points isn't that much. It's the difference of, like, one or two positions when you get above the top ~25, and it's waaaaaay fewer points with that same increase in streaming.

Well right now 1 or 2 positions could help longevity, and streams getting better will help with longevity even more

But we're talking about streaming, not sales, and this is honestly one of the last songs on the chart right now having longevity problems. Tonight will mark its 19th week inside the top 40. Only 5 songs are older than it right now, but really only 4 since one of those is going recurrent tonight. Likewise, it's been on the Hot 100 for 19 weeks and is only now at its peak. There's literally only two songs above it that are older.