Billboard Hot 100 : 08/04/18

[Au$tin]

Jul 26, 2018 10:01:46 GMT -5 garrettlen said:

Jul 25, 2018 21:37:02 GMT -5 tanooki said:

I mean, the thread IS about the Hot 100 and major deaths almost always have an affect on the charts (In the End/Numb, Wake Me Up, SAD!, etc.)

But she's not dead (and hopefully won't be anytime soon).  That's the difference.

That's why the discussion was if she passed and took place before news about her being stable was widespread.

Why is this such a hard concept to grasp?

[renaboss]

I legit have no idea what this "In My Feelings" challenge is about.

[thegreatdivine]

Jul 26, 2018 19:29:03 GMT -5 renaboss said:

I legit have no idea what this "In My Feelings" challenge is about.

You're wondering what it's about NOW? It's virality is almost done. Where have you been the past two weeks?

[thegreatdivine]

Jul 26, 2018 10:44:00 GMT -5 Mayman said:

Jul 26, 2018 10:43:08 GMT -5 thegreatdivine said:

Just like I predicted yesterday. I'm excited for how well it's doing on radio. If it keeps up the pace, it could be the next radio #1, especially with how well it's doing on pop radio.

Yep! I hope it can hit the Hot AC chart soon too, although I doubt it will go very far.

Doubt so, too. I don't know any other formats that would be willing to support it even with the incredible push it's getting on pop. It's really weird how Black rappers have to suffer and scrap for radio play. Even the most successful ones. White rappers like Post Malone and G-Eazy get pop consideration easily, but other rappers who happen to be Black, not so much. Only other way a Black rapper can score a huge placement on pop is by featuring on a song with a White artist. It's so blatant the way radio programmers for pop stations disregard rap or even rap adjacent music. This song literally wouldn't have gotten played or pushed as much on pop radio if not for the cultural phenomenon around it and Drake is arguably the biggest mainstream artist in America right now. That's weird and sad.

[thegreatdivine]

Did any of you guys peep this article that Rolling Stone published recently?


Drake Dominates Streaming, But Not Pop Radio — ‘In My Feelings’ Will Change That
Thanks to a viral dance craze around “In My Feelings,” Drake could be the rare modern rapper to conquer the pop airwaves
By ELIAS LEIGHT

Rap singles have been on top of the Hot 100 for the past 26 weeks, and hip-hop has been the most consumed genre of music in the U.S. for 18 straight months. But these victories have not been mirrored in the world of Top 40 radio — even Drake, who routinely breaks streaming records, still faces a tough slog over the airwaves. “God’s Plan” had to spend 10 weeks as the Number One hit on the Hot 100 before it became a top 10 record at pop radio, and follow-up single “Nice for What” never made it into pop radio’s top 10 despite eight weeks as the biggest record in the nation.

But Drake appears to have crushed that resistance with his latest single, “In My Feelings.” The key has been a viral dance challenge, which has made the record so ubiquitous across such a wide swath of listeners that pop radio cannot help but throw its considerable weight behind the single: 70 different stations recently added the song into rotation, according to Nielsen. “All of the mediums, regardless of what format, are looking for the thing that everybody’s talking about,” says Terri Thomas, a programming director for The Box, Houston’s mainstream R&B/hip-hop station. “The total virality of it – ‘In My Feelings’ made its way into all aspects of popular culture.”

That’s not easy for a rap record to do. Though streaming takes up the lion’s share of the headlines, radio still reaches corners of the country that streaming does not. Nielsen reported in April that, “on a weekly basis, 93% of all adults tune in to radio, the most of any platform, and radio has 243 million listeners in a given month.” Listeners are still roughly twice as likely to discover new music on the radio as they are on streaming services, according to Nielsen, and in 2017 the pop format still had the largest audience share in the 12 to 17, 18 to 34 and 25 to 54-year-old age brackets. But pop radio doesn’t play much rap.
“Nice for What” enjoyed some Top 40 play, but it didn’t become a mega-hit, despite its soothing, hyper-melodic Lauryn Hill sample and star-studded video. “In My Feelings” can be seen as a companion piece — like “Nice for What,” it’s co-produced by the veteran Blaqnmild, who is presumably partially responsible for the kinetic percussive breakdowns inspired by the New Orleans subgenre known as bounce music. On paper, “In My Feelings” might be considered the less pop-radio friendly of the two singles. The second half of the song includes a melange of staccato samples — Lil Wayne’s “Lollipop;” a famous bounce snippet known as the Triggerman beat — that have a history for rap listeners but no currency at pop radio.
Perhaps that’s why Drake’s team did not promote “In My Feelings” to pop radio at first. Instead, they led with “Don’t Matter to Me,” which features snippets of an unreleased Michael Jackson demo — potential points on the pop radio scorecard – but also comes off as a gloomy, post-break-up tour through a romantic wasteland. Pop programmers respected Drake’s wishes: The week after Scorpion came out, they played “Don’t Matter to Me” 102 times, according to Mediabase, which tracks radio play. They spun “In My Feelings" just once.

But the day Drake released Scorpion, “In My Feelings” caught the ear of Shiggy, a popular social media personality, who posted a buoyant video of himself dancing to the song. #DoTheShiggy began to spread — a laundry list of celebrities, including Will Smith, Odell Beckham Jr. and Kevin Hart, posted their own versions — and to morph: While Shiggy danced facing a stationary camera, many “In My Feelings” fans started imitating him on-the-move next to a slow-rolling car.

“Kids are stopping their cars in the middle of the street to do the challenge,” says Beth Cruise, program director for KKSW in Topeka (204 spins for “In My Feelings” over the last seven days). “It’s like, ‘why is this person pulled over to the side of the road doing a dance?’ Everyone Googles #DoTheShiggy, then they find out it’s Drake’s ‘In My Feelings,’ and it becomes a sensation.” Not everyone was pleased by the results of their Google search — “In My Feelings” is likely the first Drake single to earn a rebuke from the National Transportation Safety Board, which tweeted, “we have some thoughts about the #InMyFeelings challenge. #Distraction in any mode is dangerous & can be deadly.”

With the challenge on the rise, Drake’s label promptly shifted tactics. “Maybe the week after 4th of July, it was clear that the challenge was going viral, so they turned around and said, we’re gonna push this one [‘In My Feelings’] instead,” explains Robbie Mack, Programming Director for WJFX in Fort Wayne, Indiana (115 spins last week). “They sent an email saying, ‘breaking news, due to popular demand, ‘In My Feelings’ is impacting Top 40 now,’” Cruise recalls.

A viral dance does not guarantee that a record gets play on pop radio — in fact, the format has not shown much support to viral rap records in recent years. Silento’s “Watch Me” and iHeartMemphis’ “Hit the Quan” were both boosted by popular dances and became big hits on the Hot 100, which incorporates sales, streams and airplay, but they did not register on Billboard’s Pop Songs chart, which ranks tracks according to total spins at Top 40 stations. When the Running Man challenge returned Ghost Town DJs’ “My Boo” to cultural prominence, it seemed like a potentially safe pick for pop radio — an unimpeachable Nineties classic and a love song to boot. But virality couldn’t push “My Boo” onto the pop airwaves.
Programmers say “In My Feelings” has achieved a different level of ubiquity than the dance-craze-spawning singles that came before it. “Things can go viral with a certain subset of the population,” Mack explains. “There’s viral and then there’s viral. You could ask pretty much anyone who listens to current music, or even moms and dads, and they’re aware of the [‘In My Feelings’] challenge or have seen videos. It’s reached that in the last five to seven days.”

“When I heard a 33 year old mother of two asking my teenage daughters if they knew what the Shiggy Challenge was and then they spent the next 15 minutes debating whether they would be brave enough do their own video version, that’s a no-brainer for airplay,” adds Randy Cain, program director for KLAL, the Top 40 station in Little Rock, Arkansas (86 spins last week).

That’s not to say that Top 40 went all in right away: Two weeks after Scorpion came out, “In My Feelings” trickled into the pop format, earning 107 plays, still behind 155 for “Don’t Matter to Me.” But the following week saw exponential growth, as “In My Feelings” earned 1,575 plays, more than ten times as many as the week before. The play count jumped to 3,908 last week as more stations added the song into rotation.

Impressively, 155 of 167 pop stations that report to Mediabase are now playing “In My Feelings,” and the Top 40 stations who added the record the most are often in markets that are not considered hotbeds of rap fandom: Topeka, Kansas, Green Bay, Wisconsin and New Bedford, Massachusetts. Jazz stations in Richmond and Houston even deviated from their regularly scheduled programming to give “In My Feelings” a spin. In Houston, according to Thomas, a car dealership is using the “In My Feelings” challenge as part of a promotion — on one of the local country stations.
With the success of “In My Feelings,” Drake may be close to achieving a wildly rare distinction for a rapper. When it comes to radio, even songs by the most popular rappers must start in the “urban” format before they eventually cross over to the pop airwaves months later. Drake may have built up enough goodwill with pop programmers — six Top 20 hits in the format since 2016, according to Billboard — to get near the level of someone like Taylor Swift, where every single gets de facto support from Top 40 radio. (Programmers dispute this characterization, invariably arguing that play decisions are made on a song-by-song basis.)
“He has built that road brick by brick over the last few years,” says Cat Thomas, vice president of contemporary music for Cumulus Media, which controls more than 400 radio stations in the U.S. “[The rise of ‘In My Feelings’] has as much to do with the groundwork Drake has laid over the years to become an A-list artist for the format. What that [groundwork] gives him is consideration [from pop radio programmers].” Cruise, in Topeka, agrees. “I am paying attention to what he does more,” she says.

But Cain, in Little Rock, is not so sure that Drake is near that tipping point. “I think urban radio will continue to lead the way when his next singles are released,” he says. “The dance craze element helped to make the song familiar to the pop audience much faster than his other singles and created instant hit status for this song.”

In the end, the runaway success of “In My Feelings” at pop radio underlines how hard it is for rappers to reach the format’s wide listenership – they need not only a years-long string of hits, but a nation-captivating dance video bigger than all that have come before it. “These are the moments that people wish they could create,” Thomas says. “Many people would love to duplicate it and try to plan for that. But you never know if it’s gonna work.”
She paused briefly while speaking to listen to her station before adding, “we’re playing ‘In My Feelings’ right now.”

www.rollingstone.com/music/music-features/drake-dominates-streaming-but-not-pop-radio-in-my-feelings-will-change-that-703798/

[Enigma.]

LMAO that article makes it sound like "nation-captivating dance video" is required for a rapper to get a pop radio hit, at the same time Cardi B is #1 on radio.

[thegreatdivine]

Jul 27, 2018 1:20:06 GMT -5 Enigma. said:

LMAO that article makes it sound like "nation-captivating dance video" is required for a rapper to get a pop radio hit, at the same time Cardi B is #1 on radio.

Everything written in that article is true. Her other hits on pop radio were with Bruno Mars and Maroon 5. The song of hers that hit #1 features Latin pop stars. It's not a coincidence. God's Plan was the #1 song in America for 10 whole weeks before managing to reach the top 10 on pop. That's problematic considering it's a song that works on that format. There's no cursing or swearing in it and it's highly melodic. That song would have reached #1 QUICKLY if Post Malone made it.

[Enigma.]

Umm J Balvin and Bad Bunny are NOT pop stars, they are reggaeton singers/rappers too. It's not like the song features Camila Cabello or Taylor Swift.

My point is that Drake has had big success before (One Dance was a #1 on radio) and will continue having success, of course the video helps, but he can get hit songs on radio without any help as well.

Drake is going to be the biggest Hot 100 artist of the decade and people are trying to find explanations like these, it's ridiculous.

[thegreatdivine]

Jul 27, 2018 1:58:59 GMT -5 Enigma. said:

Umm J Balvin and Bad Bunny are NOT pop stars, they are reggaeton singers/rappers too. It's not like the song features Camila Cabello or Taylor Swift.

My point is that Drake has had big success before (One Dance was a #1 on radio) and will continue having success, of course the video helps, but he can get hit songs on radio without any help as well.

Drake is going to be the biggest Hot 100 artist of the decade and people are trying to find explanations like these, it's ridiculous.

They make the brand of music that does really well on top 40 radio. For an artist who has made numerous pop songs that have been pushed as singles, One Dance was a rare occurrence. It's like you completely disregarded what the article was trying to say. Radio is still the primary way Americans discover music despite how huge streaming has gotten. If you can't recognize how problematic it is that Drake, one of the most melodic rappers, biggest stars in rap music and music in general and one of the most seasoned hit makers of the past decade, can release songs that are primed to work on top 40 radio platforms, yet don't, while other White rappers like Post Malone can score hits with songs with similar styles and tones on the same platform, then I don't know what to tell you. Top 40 radio is meant to reflect the most popular songs, but it doesn't. Not even close. God's Plan proved that this year. You're basically saying Drake and Rolling Stone shouldn't point out how problematic it is that Top 40 radio is still stubborn with playing songs from the most successful genre in music and that Drake shouldn't bother since he scores hits on the charts regardless of if top 40 radio plays his songs or not.

Also this article was meant to highlight top 40's unwillingness to support rap songs or even try to. This isn't the first article Rolling Stone has written about the topic this year. The industry knows this. Music fans who care enough know this. It's being reported because radio is still very important.

[renaboss]

Jul 26, 2018 19:33:50 GMT -5 thegreatdivine said:

Jul 26, 2018 19:29:03 GMT -5 renaboss said:

I legit have no idea what this "In My Feelings" challenge is about.

You're wondering what it's about NOW? It's virality is almost done. Where have you been the past two weeks?

Shying away from that drab #1 song. I wasn't so much wondering as I was pointing out my lack of interest in it, I could have easily googled the thing but I couldn't be arsed. 

That sounded awful negative, didn't it? xD Sorry, I'm having one of those weeks. Good to hear that the challenge's virality is almost done, but I doubt those huge streaming numbers are going anywhere anytime soon. I really should listen to "In My Feelings" again, right now it's the only #1 song ever that I can't actually remember how it goes. 

[thegreatdivine]

Jul 27, 2018 4:20:40 GMT -5 renaboss said:

Jul 26, 2018 19:33:50 GMT -5 thegreatdivine said:

You're wondering what it's about NOW? It's virality is almost done. Where have you been the past two weeks?

Shying away from that drab #1 song. I wasn't so much wondering as I was pointing out my lack of interest in it, I could have easily googled the thing but I couldn't be arsed. 

That sounded awful negative, didn't it? xD Sorry, I'm having one of those weeks. Good to hear that the challenge's virality is almost done, but I doubt those huge streaming numbers are going anywhere anytime soon. I really should listen to "In My Feelings" again, right now it's the only #1 song ever that I can't actually remember how it goes. 

Well, you don't have to like the song. I was just surprised you were only wondering about it's virality now. Yeah, the virality of the song really only aided it's streaming numbers and it's iTunes sales. The song was going to be a smash in the streaming department regardless and it seems it's virality is also the driving force behind it's push on top 40 radio so some good came out of it. I doubt the song is going anywhere, though. It's racing up radio. It's still doing the most numbers on streaming platforms and selling the most digital copies and the video isn't even out yet. Could be looking at a potential 10-12 week #1 here.

[mako]

Jul 26, 2018 19:29:03 GMT -5 renaboss said:

I legit have no idea what this "In My Feelings" challenge is about.

Same, all of my friends are doing it and I'm sitting here in my toilet playing fortnite. I've heard the song, but not the dance.

[Enigma.]

Jul 27, 2018 3:39:38 GMT -5 thegreatdivine said:

Jul 27, 2018 1:58:59 GMT -5 Enigma. said:

Umm J Balvin and Bad Bunny are NOT pop stars, they are reggaeton singers/rappers too. It's not like the song features Camila Cabello or Taylor Swift.

My point is that Drake has had big success before (One Dance was a #1 on radio) and will continue having success, of course the video helps, but he can get hit songs on radio without any help as well.

Drake is going to be the biggest Hot 100 artist of the decade and people are trying to find explanations like these, it's ridiculous.

They make the brand of music that does really well on top 40 radio. For an artist who has made numerous pop songs that have been pushed as singles, One Dance was a rare occurrence. It's like you completely disregarded what the article was trying to say. Radio is still the primary way Americans discover music despite how huge streaming has gotten. If you can't recognize how problematic it is that Drake, one of the most melodic rappers, biggest stars in rap music and music in general and one of the most seasoned hit makers of the past decade, can release songs that are primed to work on top 40 radio platforms, yet don't, while other White rappers like Post Malone can score hits with songs with similar styles and tones on the same platform, then I don't know what to tell you. Top 40 radio is meant to reflect the most popular songs, but it doesn't. Not even close. God's Plan proved that this year. You're basically saying Drake and Rolling Stone shouldn't point out how problematic it is that Top 40 radio is still stubborn with playing songs from the most successful genre in music and that Drake shouldn't bother since he scores hits on the charts regardless of if top 40 radio plays his songs or not.

Also this article was meant to highlight top 40's unwillingness to support rap songs or even try to. This isn't the first article Rolling Stone has written about the topic this year. The industry knows this. Music fans who care enough know this. It's being reported because radio is still very important.

Fair enough, however there have been years when all airplay number ones have been urban (2003 and 2004 mainly) so I think it's just the thought of what's in and radio usually follows a bit late. It's not a case of not supporting Drake as his string of top ten hits on airplay goes back to 2009 and his first number one came with Rihanna in 2010.

[kanfad]

Music video streams on Apple Music get reported to Neilson, right?

[weaver]

Jul 27, 2018 5:55:45 GMT -5 Enigma. said:

Jul 27, 2018 3:39:38 GMT -5 thegreatdivine said:

They make the brand of music that does really well on top 40 radio. For an artist who has made numerous pop songs that have been pushed as singles, One Dance was a rare occurrence. It's like you completely disregarded what the article was trying to say. Radio is still the primary way Americans discover music despite how huge streaming has gotten. If you can't recognize how problematic it is that Drake, one of the most melodic rappers, biggest stars in rap music and music in general and one of the most seasoned hit makers of the past decade, can release songs that are primed to work on top 40 radio platforms, yet don't, while other White rappers like Post Malone can score hits with songs with similar styles and tones on the same platform, then I don't know what to tell you. Top 40 radio is meant to reflect the most popular songs, but it doesn't. Not even close. God's Plan proved that this year. You're basically saying Drake and Rolling Stone shouldn't point out how problematic it is that Top 40 radio is still stubborn with playing songs from the most successful genre in music and that Drake shouldn't bother since he scores hits on the charts regardless of if top 40 radio plays his songs or not.

Also this article was meant to highlight top 40's unwillingness to support rap songs or even try to. This isn't the first article Rolling Stone has written about the topic this year. The industry knows this. Music fans who care enough know this. It's being reported because radio is still very important.

Fair enough, however there have been years when all airplay number ones have been urban (2003 and 2004 mainly) so I think it's just the thought of what's in and radio usually follows a bit late. It's not a case of not supporting Drake as his string of top ten hits on airplay goes back to 2009 and his first number one came with Rihanna in 2010.

They are not talking about Hot 100 Airplay here, on which Drake and some other rappers have done well due to the fact that it counts Urban and Rhythmic as well as pop. They are talking about Top 40/CHR radio specifically. God's Plan struggled to go top 10 there even when it was the biggest record in the country by far, and Nice For What performed the same way there.

[Golden Bluebird]

kworb.net/airadio/

*** = Dropped or added a format

Overall AI (Top 20) - 2018/07/27
1. (=) MAROON 5 - Girls Like You f/Cardi B (143.559) (+2.519)
2. (=) CARDI B/BAD BUNNY/J BALVIN - I Like It (141.420) (+0.583)
3. (=) TAYLOR SWIFT - Delicate (135.870) (-0.794)
4. (=) ARIANA GRANDE - No Tears Left to Cry (114.545) (-1.190)
5. (=) ZEDD/MAREN MORRIS/GREY - The Middle (104.435) (-1.617)
6. (+1) MARSHMELLO/ANNE-MARIE - Friends (96.049) (+0.864)
7. (-1) DRAKE - Nice for What (94.295) (-1.771)
8. (=) POST MALONE - Psycho f/Ty Dolla $ign (93.010) (-0.248)
9. (+2) DRAKE - In My Feelings (90.839) (+3.868)
10. (=) POST MALONE - Better Now (89.395) (+2.302)
11. (-2) ELLA MAI - Boo'd Up (89.211) (-0.363)
12. (=) SHAWN MENDES - In My Blood (81.224) (-1.166)
13. (=) BEBE REXHA - Meant to Be f/Florida Georgia Line (77.728) (-1.022)
14. (=) BAZZI - Mine (77.037) (-1.219)
15. (=) KHALID X NORMANI - Love Lies (75.287) (+1.519)
16. (=) CAMILA CABELLO - Never Be the Same (72.566) (-0.911)
17. (=) LAUV - I Like Me Better (69.730) (-0.613)
18. (=) ED SHEERAN - Perfect (68.618) (+0.149)
19. (+1) JAKE OWEN - I Was Jack (You Were Diane) (63.160) (-0.334)
20. (-1) KENNY CHESNEY - Get Along (63.083) (-0.880)

Others:
28. (+1) KEITH URBAN - Coming Home f/Julia Michaels (54.711) (+1.738)
46. (-3) ALESSIA CARA - Growing Pains (37.231) (-1.033) ***
73. (+5) WEEZER - Africa (24.357) (+1.080)

[Choco]

Delicate is dead on Pop radio so I don't see it overtaking ILI anytime soon.

Sober is really good but I can't see the label shamelessly sending it for adds right now.

[kcdawg13]

Anyone know where Natural is looking to debut?

[hot100predictions]

"Baby it's a NO BRAINER!"

[hot100predictions]

No Brainer is going top 5 in US, #1 in UK.

[hot100predictions]

Cold Water of 2018.

[renaboss]

Has "No Brainer" come out yet? All I found on YouTube was clickbait.

[ur local neighborhood dbender]

Triple posting intensifies

Edit: Fuck someone else posted.

[ur local neighborhood dbender]

Jul 27, 2018 11:45:18 GMT -5 renaboss said:

Has "No Brainer" come out yet? All I found on YouTube was clickbait.

I heard it was supposed to at 12:00 PM but no time zone was given.

[owenlovesmusic]

DJ Khaled dropped No Brainer and it sounds like a hit tbh.

[ur local neighborhood dbender]

Jul 27, 2018 11:55:05 GMT -5 owenlovesmusic said:

DJ Khaled dropped No Brainer and it sounds like a hit tbh.

Just heard it and it sounds REALLY good.

[hot100predictions]

Mixed reviews so far on it on Twitter, but Justin does sound better than ever imo on this record. Can't wait for a solo single.

[Mayman]

Jul 27, 2018 11:18:07 GMT -5 hot100predictions said:

Cold Water of 2018.

Cold Water is not similar to No Brainer at all.

[Baby Yoda Hot100Fan]

No Brainer #100 in iTunes currently and:

[jtd Thee Stallion]

Jul 27, 2018 13:01:42 GMT -5 Baby Yoda Hot100Fan said:

No Brainer #100 in iTunes currently and:

The video is out too apparently