craziaskowboi
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Post by craziaskowboi on Sept 12, 2019 1:49:29 GMT -5
They say the major radio markets drive the music trends in the United States. If this is true, then Active Rock might be in the beginning stages of a comeback. It was considered a dying format five years ago, but in just the last few months it's added radio stations in Atlanta and Indianapolis, each on different ends of the summer. On Memorial Day weekend, WYRG (Energy 93.9) in Indianapolis became WNDX (93.9X) and flipped from CHR to Active Rock. On Labor Day Weekend, WNNX (Rock 100.5) flipped from Classic Rock to Active Rock. What happened in Atlanta is significant for two reasons: 1. Atlanta joins Dallas/Fort Worth and Philadelphia as top-10 radio markets directly served by Active Rock stations.
2. The format flip occurred on August 30, exactly seven years to the day after WKLS (Project 9-6-1) became WWPW (Power 96.1) and flipped from Active Rock to Rhythmic CHR, which marked the end of current and contemporary rock and metal on Atlanta radio. Outside the major radio markets, the "Quad Cities" metropolitan area in Iowa/Illinois got a new Active Rock station on the same day that Atlanta did. Also, after examining each of the top 50 radio markets with both Active Rock and Alternative stations, I found that the Active Rock station has been averaging higher ratings than the Alternative station in most of them. In addition, I've been seeing more hits on the Billboard Mainstream Rock chart entering the top 10 on the Top Rock Songs chart than five years ago. Back in 2014, did anybody who follows the Top Rock Songs chart think that Godsmack would ever have a top-three hit on the chart again, or that Slipknot would have a top-10 hit on it? Well, both of those things just happened this past summer. And this week, Tool is DOMINATING the chart with the release of their new album, Fear Inoculum.
It appears that people are finally getting fed up with the lack of current rock and metal on the radio, and stations are beginning to flip accordingly. Here's hoping that this trend continues into the 2020s, so nobody can deny that an Active Rock revival is happening.
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macattack
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Post by macattack on Oct 15, 2019 16:55:12 GMT -5
Technically these stations are being branded as "Rockternative" by Cumulus. They also just flipped Kansas City KCJK 105.1 to the format from pure alt.
It seems to be an effort at standardizing an active/alternative hybrid format, with artists like Imagine Dragons, Arctic Monkeys, and Twenty-One Pilots mixing freely with Shinedown, Halestorm, and Dirty Honey. I would bet that Cumulus intends for these stations to be on the alt panels as well, so that's going to alter the Mediabase and Billboard alternative charts in 2020 or so.
Interestingly, these stations also feature a heavy amount of AC/DC, which I do not consider to be an artist anywhere close to "alternative". Tom Petty I can see fitting on an alt with careful implementation (some of his 80's work contains new wave influence, and his late 80's & 90's songs mesh pretty decently with Gin Blossoms, Counting Crows, Cracker, et. al). AC/DC just clashes violently with alternative music new and old.
I would bet Cumulus is not done flipping stations to "Rockternative" because with their first few stations seeing success I could see them flipping more underperforming stations in markets lacking a strong rock or alternative-formatted station. This is also going to have a side effect of forcing the issue with the alternative format currently having such a strong pop lean, and I could see either a fragmentation into "Alternative-Rock" and "Alternative-Pop" formats or rock reclaiming the format from pop.
I think the absence of rock from the airwaves in major markets has had the side effect of making rock sound fresh to new listeners and nostalgic to old ones. Generation Z is also well-known for loving classic rock, and emerging artists from Gen Z often sound like evolutions of the great 70/80's classic rock acts. There is a demand here, and it's swelling.
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craziaskowboi
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Post by craziaskowboi on Oct 16, 2019 0:02:38 GMT -5
Technically these stations are being branded as "Rockternative" by Cumulus. They also just flipped Kansas City KCJK 105.1 to the format from pure alt. It seems to be an effort at standardizing an active/alternative hybrid format, with artists like Imagine Dragons, Arctic Monkeys, and Twenty-One Pilots mixing freely with Shinedown, Halestorm, and Dirty Honey. I would bet that Cumulus intends for these stations to be on the alt panels as well, so that's going to alter the Mediabase and Billboard alternative charts in 2020 or so. Interestingly, these stations also feature a heavy amount of AC/DC, which I do not consider to be an artist anywhere close to "alternative". Tom Petty I can see fitting on an alt with careful implementation (some of his 80's work contains new wave influence, and his late 80's & 90's songs mesh pretty decently with Gin Blossoms, Counting Crows, Cracker, et. al). AC/DC just clashes violently with alternative music new and old. I would bet Cumulus is not done flipping stations to "Rockternative" because with their first few stations seeing success I could see them flipping more underperforming stations in markets lacking a strong rock or alternative-formatted station. This is also going to have a side effect of forcing the issue with the alternative format currently having such a strong pop lean, and I could see either a fragmentation into "Alternative-Rock" and "Alternative-Pop" formats or rock reclaiming the format from pop. I think the absence of rock from the airwaves in major markets has had the side effect of making rock sound fresh to new listeners and nostalgic to old ones. Generation Z is also well-known for loving classic rock, and emerging artists from Gen Z often sound like evolutions of the great 70/80's classic rock acts. There is a demand here, and it's swelling. "Rockternative" sounds like an idea I've had, except I've called it "Acternative" or "Alternactive." I've heard radio stations in Pittsburgh and Nashville that are sort of similar, with the Pittsburgh station (105.9 The X) including some Active Rock into a still-predominantly Alternative playlist, and the Nashville station (102.9 The Buzz) including some Alternative into a still-predominantly Active Rock playlist.
Also, Greenville/Spartanburg has an Active Rock station (93.3 The Planet) that isn't afraid to include the most popular rocking Alternative bands in their playlist. I've heard them play songs by the three big Alternative bands you mentioned plus The Black Keys, Kings Of Leon, Rise Against and Cage The Elephant -- and multiple songs by each of those bands too -- but they're still unmistakably an Active Rock station, with plenty of legacy acts like AC/DC, Guns N' Roses, Metallica, Disturbed, Linkin Park, Shinedown and all the '90s "grunge" bands, and acts from this decade like Five Finger Death Punch, Volbeat, Highly Suspect and Ghost, among others. They're not even afraid to play some Creed, Nickelback or Puddle Of Mudd either, all of whom still have fans regardless of the derision they get.
I think The Planet's approach is the best, honestly, because it acknowledges that there is still some music that rocks on Alternative, but it never loses its strict rock focus. It appears to be working too, because the station's ratings are consistently solid, averaging in the low 4's.
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macattack
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Post by macattack on Oct 16, 2019 1:39:47 GMT -5
Technically these stations are being branded as "Rockternative" by Cumulus. They also just flipped Kansas City KCJK 105.1 to the format from pure alt. It seems to be an effort at standardizing an active/alternative hybrid format, with artists like Imagine Dragons, Arctic Monkeys, and Twenty-One Pilots mixing freely with Shinedown, Halestorm, and Dirty Honey. I would bet that Cumulus intends for these stations to be on the alt panels as well, so that's going to alter the Mediabase and Billboard alternative charts in 2020 or so. Interestingly, these stations also feature a heavy amount of AC/DC, which I do not consider to be an artist anywhere close to "alternative". Tom Petty I can see fitting on an alt with careful implementation (some of his 80's work contains new wave influence, and his late 80's & 90's songs mesh pretty decently with Gin Blossoms, Counting Crows, Cracker, et. al). AC/DC just clashes violently with alternative music new and old. I would bet Cumulus is not done flipping stations to "Rockternative" because with their first few stations seeing success I could see them flipping more underperforming stations in markets lacking a strong rock or alternative-formatted station. This is also going to have a side effect of forcing the issue with the alternative format currently having such a strong pop lean, and I could see either a fragmentation into "Alternative-Rock" and "Alternative-Pop" formats or rock reclaiming the format from pop. I think the absence of rock from the airwaves in major markets has had the side effect of making rock sound fresh to new listeners and nostalgic to old ones. Generation Z is also well-known for loving classic rock, and emerging artists from Gen Z often sound like evolutions of the great 70/80's classic rock acts. There is a demand here, and it's swelling. "Rockternative" sounds like an idea I've had, except I've called it "Acternative" or "Alternactive." I've heard radio stations in Pittsburgh and Nashville that are sort of similar, with the Pittsburgh station (105.9 The X) including some Active Rock into a still-predominantly Alternative playlist, and the Nashville station (102.9 The Buzz) including some Alternative into a still-predominantly Active Rock playlist.
Also, Greenville/Spartanburg has an Active Rock station (93.3 The Planet) that isn't afraid to include the most popular rocking Alternative bands in their playlist. I've heard them play songs by the three big Alternative bands you mentioned plus The Black Keys, Kings Of Leon, Rise Against and Cage The Elephant -- and multiple songs by each of those bands too -- but they're still unmistakably an Active Rock station, with plenty of legacy acts like AC/DC, Guns N' Roses, Metallica, Disturbed, Linkin Park, Shinedown and all the '90s "grunge" bands, and acts from this decade like Five Finger Death Punch, Volbeat, Highly Suspect and Ghost, among others. They're not even afraid to play some Creed, Nickelback or Puddle Of Mudd either, all of whom still have fans regardless of the derision they get.
I think The Planet's approach is the best, honestly, because it acknowledges that there is still some music that rocks on Alternative, but it never loses its strict rock focus. It appears to be working too, because the station's ratings are consistently solid, averaging in the low 4's.
Oddly enough, both WXDX (105.9 the X) and WBUZ (102.9 The Buzz) are on the Mediabase Alt panels (and may be on the Billboard one too), but WTPT is on the Active panel. Funny how things work sometimes. 93.3 The Planet has the best playlist because they're owned by Entercom, which generally allows all of their stations to form their own identities based on the local environment and target demographics, as opposed to the more national approach enforced by iHeart and (to a lesser extent) Cumulus. The Greenville area lacks an Alternative station so WTPT can turn itself into a hybrid to grab some alt listeners while still ensuring that the station rocks hard enough for its core audience. The biggest success in terms of raw shares goes to KPNT in St. Louis, which, despite having a pure Alt competitor in KLLT, has been getting 6 shares or even higher this year, often finishing in 3rd or even 2nd place in the rankings. The latest has them with a 6 share and KLLT is mired with a disastrous 1.3, which is dangerous territory in St. Louis. KPNT leans more Alt these days than Active, but they still add a few Active bangers to satisfy their core audience while playing a ton of new Alt to keep their target audience away from KLLT. This is without playing some of the major Alt hits this year like "3 Nights" and "Good Things Fall Apart" (both of which KLLT played), mind you. And KPNT still plays Puddle of Mudd and Creed, and throws in a couple of Limp Bizkit tracks for good measure.
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craziaskowboi
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Post by craziaskowboi on Oct 16, 2019 3:24:03 GMT -5
"Rockternative" sounds like an idea I've had, except I've called it "Acternative" or "Alternactive." I've heard radio stations in Pittsburgh and Nashville that are sort of similar, with the Pittsburgh station (105.9 The X) including some Active Rock into a still-predominantly Alternative playlist, and the Nashville station (102.9 The Buzz) including some Alternative into a still-predominantly Active Rock playlist.
Also, Greenville/Spartanburg has an Active Rock station (93.3 The Planet) that isn't afraid to include the most popular rocking Alternative bands in their playlist. I've heard them play songs by the three big Alternative bands you mentioned plus The Black Keys, Kings Of Leon, Rise Against and Cage The Elephant -- and multiple songs by each of those bands too -- but they're still unmistakably an Active Rock station, with plenty of legacy acts like AC/DC, Guns N' Roses, Metallica, Disturbed, Linkin Park, Shinedown and all the '90s "grunge" bands, and acts from this decade like Five Finger Death Punch, Volbeat, Highly Suspect and Ghost, among others. They're not even afraid to play some Creed, Nickelback or Puddle Of Mudd either, all of whom still have fans regardless of the derision they get.
I think The Planet's approach is the best, honestly, because it acknowledges that there is still some music that rocks on Alternative, but it never loses its strict rock focus. It appears to be working too, because the station's ratings are consistently solid, averaging in the low 4's.
Oddly enough, both WXDX (105.9 the X) and WBUZ (102.9 The Buzz) are on the Mediabase Alt panels (and may be on the Billboard one too), but WTPT is on the Active panel. Funny how things work sometimes. 93.3 The Planet has the best playlist because they're owned by Entercom, which generally allows all of their stations to form their own identities based on the local environment and target demographics, as opposed to the more national approach enforced by iHeart and (to a lesser extent) Cumulus. The Greenville area lacks an Alternative station so WTPT can turn itself into a hybrid to grab some alt listeners while still ensuring that the station rocks hard enough for its core audience. The biggest success in terms of raw shares goes to KPNT in St. Louis, which, despite having a pure Alt competitor in KLLT, has been getting 6 shares or even higher this year, often finishing in 3rd or even 2nd place in the rankings. The latest has them with a 6 share and KLLT is mired with a disastrous 1.3, which is dangerous territory in St. Louis. KPNT leans more Alt these days than Active, but they still add a few Active bangers to satisfy their core audience while playing a ton of new Alt to keep their target audience away from KLLT. This is without playing some of the major Alt hits this year like "3 Nights" and "Good Things Fall Apart" (both of which KLLT played), mind you. And KPNT still plays Puddle of Mudd and Creed, and throws in a couple of Limp Bizkit tracks for good measure. Definitely. I enjoy the diversity of The Planet's playlist. Here's the last two hours or so of music they've played:
"16" - Highly Suspect "Machinehead" - Bush "Otherside" - Red Hot Chili Peppers "Hard To Handle" - The Black Crowes "Fear Inoculum" - Tool "Zombie" - The Cranberries "Addicted" - Saving Abel "Runnin' With The Devil" - Van Halen "Go" - The Black Keys "Sweet Dreams (Are Made Of This)" - Marilyn Manson "Rx (Medicate)" - Theory Of A Deadman "Mr. Brightside" - The Killers "Caress Me Down" - Sublime "Fine Again" - Seether "One" - Creed "Panic Attack" - The Glorious Sons
"When I Come Around" - Green Day "Bodies" - Drowning Pool "So What'cha Want?" - Beastie Boys "The Jester" - Badflower "Come As You Are" - Nirvana "Killing Me Slowly" - Bad Wolves "I Alone" - Live "Demons" - Imagine Dragons "Sad But True" - Metallica "Testify" - Rage Against The Machine "Suck My Kiss" - Red Hot Chili Peppers "I Will Buy You A New Life" - Everclear "The Hunted" - Saint Asonia f. Sully Erna "Last Kiss" - Pearl Jam "Last Resort" - Papa Roach "Gone Away" - The Offspring "Back Foot" - Dinosaur Pile-Up
That looks like a little bit of everything in terms of rock subgenres. Now you know why The Planet is my favorite radio station of all. I have to stream the station on my phone, though, because I'm just out of range of their signal.
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macattack
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Post by macattack on Oct 16, 2019 9:35:19 GMT -5
Oddly enough, both WXDX (105.9 the X) and WBUZ (102.9 The Buzz) are on the Mediabase Alt panels (and may be on the Billboard one too), but WTPT is on the Active panel. Funny how things work sometimes. 93.3 The Planet has the best playlist because they're owned by Entercom, which generally allows all of their stations to form their own identities based on the local environment and target demographics, as opposed to the more national approach enforced by iHeart and (to a lesser extent) Cumulus. The Greenville area lacks an Alternative station so WTPT can turn itself into a hybrid to grab some alt listeners while still ensuring that the station rocks hard enough for its core audience. The biggest success in terms of raw shares goes to KPNT in St. Louis, which, despite having a pure Alt competitor in KLLT, has been getting 6 shares or even higher this year, often finishing in 3rd or even 2nd place in the rankings. The latest has them with a 6 share and KLLT is mired with a disastrous 1.3, which is dangerous territory in St. Louis. KPNT leans more Alt these days than Active, but they still add a few Active bangers to satisfy their core audience while playing a ton of new Alt to keep their target audience away from KLLT. This is without playing some of the major Alt hits this year like "3 Nights" and "Good Things Fall Apart" (both of which KLLT played), mind you. And KPNT still plays Puddle of Mudd and Creed, and throws in a couple of Limp Bizkit tracks for good measure. Definitely. I enjoy the diversity of The Planet's playlist. Here's the last two hours or so of music they've played:
"16" - Highly Suspect "Machinehead" - Bush "Otherside" - Red Hot Chili Peppers "Hard To Handle" - The Black Crowes "Fear Inoculum" - Tool "Zombie" - The Cranberries "Addicted" - Saving Abel "Runnin' With The Devil" - Van Halen "Go" - The Black Keys "Sweet Dreams (Are Made Of This)" - Marilyn Manson "Rx (Medicate)" - Theory Of A Deadman "Mr. Brightside" - The Killers "Caress Me Down" - Sublime "Fine Again" - Seether "One" - Creed "Panic Attack" - The Glorious Sons
"When I Come Around" - Green Day "Bodies" - Drowning Pool "So What'cha Want?" - Beastie Boys "The Jester" - Badflower "Come As You Are" - Nirvana "Killing Me Slowly" - Bad Wolves "I Alone" - Live "Demons" - Imagine Dragons "Sad But True" - Metallica "Testify" - Rage Against The Machine "Suck My Kiss" - Red Hot Chili Peppers "I Will Buy You A New Life" - Everclear "The Hunted" - Saint Asonia f. Sully Erna "Last Kiss" - Pearl Jam "Last Resort" - Papa Roach "Gone Away" - The Offspring "Back Foot" - Dinosaur Pile-Up
That looks like a little bit of everything in terms of rock subgenres. Now you know why The Planet is my favorite radio station of all. I have to stream the station on my phone, though, because I'm just out of range of their signal.
That's not a bad rock-oriented playlist at all! Good mix of the newer and older stuff. This is KPNT's final two hours before Rizzuto Show (which does not play music) took over this morning. "Seven Nation Army" - White Stripes "Complainer" - Cold War Kids "My Own Worst Enemy" - Lit "Alligator" - Of Monsters and Men "Like A Stone" - Audioslave "Might Be Right" - White Reaper "One Step Closer" - Linkin Park "Life In The City" - The Lumineers "Everlong" - Foo Fighters "The Hype" - Twenty-One Pilots "Cold" - Crossfade "Father Of All" - Green Day "Santeria" - Sublime "Paralyzer" - Finger Eleven "When Am I Gonna Lose You" - Local Natives "Even Flow" - Pearl Jam "Social Cues" - Cage The Elephant "Radioactive" - Imagine Dragons "I Think I'm Okay" - Machine Gun Kelly "Hate Me" - Blue October "16" - Highly Suspect "Freak On A Leash" - Korn "Go" - Black Keys "All Apologies" - Nirvana "Love Never" - Jimmy Eat World (they picked this one up fast) "Gave You Everything" - The Interrupters The major Active songs getting spun are "ATTENTION ATTENTION", "Back Foot", and "Panic Attack". They've also been playing "The Hunted" and "Fear Inocolum" although neither song has been on heavy rotation. Definitely more alt-y than The Planet (KPNT rocks a little harder in the daytime) but their choices of currents are definitely on the rockier end of the spectrum as far as Alt is concerned, with very little of the indie pop stuff that's been in vogue this decade (mostly just Billie Eilish). Most of the indie pop plays on the struggling KLLT in St. Louis, and considering one station gets a 6 share and the other gets a 1.3, it's pretty clear what St. Louis prefers.
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craziaskowboi
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Post by craziaskowboi on Nov 22, 2019 23:56:52 GMT -5
More good news that I missed: Planet Radio has been back on the airwaves in Jacksonville since March (WWJK, 107.3 FM), so that makes three major radio markets that have added Active Rock stations this year. In fact, here's the full list of new markets for the year: Atlanta, GA Indianapolis, IN Jacksonville, FL Knoxville, TN Toledo, OH Davenport/Moline, IA/IL Burlington, VT Fort Dodge, IA Macomb, IL Unfortunately, there were two Active Rock casualties this year: Lubbock, TX Jonesboro, AR All in all, a net of +7 for the format this year, but more significantly, the return of the format to three major radio markets. Good news overall. Hopefully the good news continues in 2020.
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macattack
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Post by macattack on Nov 23, 2019 2:55:35 GMT -5
Chicago hasn't had a in-market Active since 2005. If that changes we'll know the format is back.
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craziaskowboi
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Post by craziaskowboi on Nov 23, 2019 12:54:06 GMT -5
Chicago hasn't had a in-market Active since 2005. If that changes we'll know the format is back. Markets in the Top 15 with Active Rock 5. Dallas/Fort Worth 8. Atlanta 9. Philadelphia 12. Seattle 13. Detroit 14. Phoenix 15. Minneapolis/St. Paul Markets in the Top 15 without Active Rock 1. New York 2. Los Angeles 3. Chicago 4. San Francisco/Oakland 6. Houston 7. Washington DC 10. Boston 11. Miami Markets in the Top 15 without Active Rock, sorted by fit (best to worst)
6. Houston 10. Boston 3. Chicago 2. Los Angeles 1. New York
11. Miami 7. Washington DC 4. San Francisco/Oakland Active Rock is not a "hipster" format, and could in fact be the antithesis of it. It's more of a "Middle America" format, and its listener demographics are whiter than average, though not exclusively white like many people think they are. Active Rock also does fairly well with Latinos, specifically Mexicans and other ethnicities from Central and South America. It's less popular with Puerto Ricans and Cubans, though. Asians are the least likely to listen to the format.
When I sorted the markets with no Active Rock station "by fit," I basically sorted them based on the proportions of their populations that are non-hipster whites, and Latinos of Mexican or Central/South American descent. That's why Houston, Boston and Chicago are at the top of the list, and Washington DC and San Francisco/Oakland are at the bottom. In fact, I'm honestly surprised that Houston still doesn't have one. I bet they're next, IF the format continues to rebound.
Los Angeles has had an Active Rock undercurrent since the heyday of the Sunset Strip, but these days, it's a geographically fragmented market. Orange County, the San Fernando Valley and the "Inland Empire" would be more Active Rock-friendly than Los Angeles city proper or the San Gabriel Valley. I'm sure that New York could support an Active Rock station too, based on its size alone, though its core audience would be mostly "bridge and tunnel people." Miami is hard to tell. Its not a white hipster haven, but its Latino population is dominated by Cubans and Puerto Ricans, who don't really listen to Active Rock.
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craziaskowboi
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Post by craziaskowboi on Sept 22, 2020 22:11:03 GMT -5
Chicago hasn't had a in-market Active since 2005. If that changes we'll know the format is back. Well, what to make of a new rock station in Chicago that plays 1970s-2000s? There's no current rock on this new station, but there is some rock from this century, which didn't exist in the market before, aside from the rimshot WIIL, which can only be heard in Chicago's northern suburbs.
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macattack
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Post by macattack on Sept 22, 2020 22:13:47 GMT -5
Chicago hasn't had a in-market Active since 2005. If that changes we'll know the format is back. Well, what to make of a new rock station in Chicago that plays 1970s-2000s? There's no current rock on this new station, but there is some rock from this century, which didn't exist in the market before, aside from the rimshot WIIL, which can only be heard in Chicago's northern suburbs. Q101 leaned active in its final years (2007-11) so what 95.5 is playing isn't foreign to the market at all.
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craziaskowboi
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Post by craziaskowboi on Sept 24, 2020 20:26:18 GMT -5
Well, what to make of a new rock station in Chicago that plays 1970s-2000s? There's no current rock on this new station, but there is some rock from this century, which didn't exist in the market before, aside from the rimshot WIIL, which can only be heard in Chicago's northern suburbs. Q101 leaned active in its final years (2007-11) so what 95.5 is playing isn't foreign to the market at all. But does it count as an "in-market Active"?
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macattack
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Post by macattack on Sept 24, 2020 21:29:38 GMT -5
Q101 leaned active in its final years (2007-11) so what 95.5 is playing isn't foreign to the market at all. But does it count as an "in-market Active"? Nah, Q101 was an Alternative that played a lot of Active in 2007-11. Back in those days a lot of Active songs crossed over to Alternative and Q101 would grab all of those as well as some actual Active songs that they never tried to cross over.
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