New Active Rock radio stations in Atlanta and Indianapolis Sept 12, 2019 1:49:29 GMT -5
Post by craziaskowboi on Sept 12, 2019 1:49:29 GMT -5
They say the major radio markets drive the music trends in the United States. If this is true, then Active Rock might be in the beginning stages of a comeback. It was considered a dying format five years ago, but in just the last few months it's added radio stations in Atlanta and Indianapolis, each on different ends of the summer. On Memorial Day weekend, WYRG (Energy 93.9) in Indianapolis became WNDX (93.9X) and flipped from CHR to Active Rock. On Labor Day Weekend, WNNX (Rock 100.5) flipped from Classic Rock to Active Rock. What happened in Atlanta is significant for two reasons:
1. Atlanta joins Dallas/Fort Worth and Philadelphia as top-10 radio markets directly served by Active Rock stations.
2. The format flip occurred on August 30, exactly seven years to the day after WKLS (Project 9-6-1) became WWPW (Power 96.1) and flipped from Active Rock to Rhythmic CHR, which marked the end of current and contemporary rock and metal on Atlanta radio.
Outside the major radio markets, the "Quad Cities" metropolitan area in Iowa/Illinois got a new Active Rock station on the same day that Atlanta did. Also, after examining each of the top 50 radio markets with both Active Rock and Alternative stations, I found that the Active Rock station has been averaging higher ratings than the Alternative station in most of them. In addition, I've been seeing more hits on the Billboard Mainstream Rock chart entering the top 10 on the Top Rock Songs chart than five years ago. Back in 2014, did anybody who follows the Top Rock Songs chart think that Godsmack would ever have a top-three hit on the chart again, or that Slipknot would have a top-10 hit on it? Well, both of those things just happened this past summer. And this week, Tool is DOMINATING the chart with the release of their new album, Fear Inoculum.
It appears that people are finally getting fed up with the lack of current rock and metal on the radio, and stations are beginning to flip accordingly. Here's hoping that this trend continues into the 2020s, so nobody can deny that an Active Rock revival is happening.