Spotify’s Biggest Playlist, Today’s Top Hits, Celebrates 25M

[Caviar]

It’s been streamed more than 20 billion times. Over 70 featured artists have received 100+ million plays. And now, Spotify’s biggest playlist, Today’s Top Hits, can add “over 25 million followers” to its name. To put this in perspective: If Today’s Top Hits was an artist, it would be the third most streamed of all time (after Drake and Ed Sheeran).

Since 2014, Spotify’s team of curators have analyzed our streaming data, as well as music culture and trends, to populate the playlist. Each week, it features updated songs from artists around the world. Today’s Top Hits spans a variety of genres — from pop and Latin, to hip-hop and indie — giving listeners an opportunity to enjoy the music they already know and love, while also discovering new tracks.

Today’s Top Hits not only reflects the music culture of the zeitgeist, but also shapes it. The playlist has helped kickstart the careers of many artists, including: Arizona Zervas, Tones and I, and Ant Saunders, whose respective singles “Roxanne,” “Dance Monkey,” and “Yellow Hearts,” have been some of the most recent staples. More than just serving as a platform of discovery for emerging talent, Today’s Top Hits has also amplified songs by established artists such as Post Malone, Selena Gomez, Khalid, Halsey, The Chainsmokers, and Camila Cabello.

We couldn’t be more excited about this incredible milestone—thanks to the 25 million fans and followers for listening. A few other people wanted to say thank you . . . (shout-out to Niall Horan, Julia Michaels, Lewis Capaldi, Marshmello, and Lauv).

newsroom.spotify.com/2019-12-16/spotifys-biggest-playlist-todays-top-hits-celebrates-25-million-followers/

[JOJO SIWA DERANGEMENT SYNDROME]

I have never actually used this "playlist" yet.

[Au$tin]

Lol at Spotify trying to claim ROXANNE as their doings when it blew up from Tik Tok. Yellow Hearts too.

But this is cool to see. I wish more playlists had as big of a reach to even out the playing field a little bit, but this really does shape the music industry in a brand new way. Playlisting on streaming has become a new, exciting, and competitive tool for promo.