Ashe - "Moral of the Story"

[BlurryKyle]

Added under Cool New Music for Alternative.

[𝕡𝕙𝕖𝕖𝕓𝕤]

This is already 48 on Spotify. Good idea of them to begin the push

[macattack]

I see we have another "bedroom pop" young lady trying to follow in Billie Eilish's footsteps.

I can't get into this genre no matter how many songs from it I hear. This isn't going to change that.

[Doc Indie Party Rock]

I knew that Billie Eilish chick would start a trend of unmelodic weirdness in music. 

[macattack]

Up to #24 on Spotify. Probably won't be much longer before radio jumps on it. She's been sent to HAC and CHR in addition to Alternative, and I figure at least one of the formats will take her.

[American Idiot]

I thought of Billie Ellish throughout the song, but at least Ashe's vocals are pleasant. Similar to Soccer Mommy for example. I also heard some Shaed influence too with the background that isn't a positive thing for personally. I don't dislike it, but I think it would get boring after a few listens.

[Daryl the Beryl]

Top 50 on Alternative:

62 50 ASHE Moral Of The Story 172 85 87 1.16

[BlurryKyle]

9 Alternative adds the most of this week. The song was co-written / co-produced with Billie Eilish and FINNEAS.

[𝕡𝕙𝕖𝕖𝕓𝕤]

Mar 10, 2020 21:36:47 GMT -5 BlurryKyle said:

9 Alternative adds the most of this week. The song was co-written / co-produced with Billie Eilish and FINNEAS.

I thought it was just FINNEAS who did production work?

[BlurryKyle]

Mar 10, 2020 23:15:05 GMT -5 𝕡𝕙𝕖𝕖𝕓𝕤 said:

Mar 10, 2020 21:36:47 GMT -5 BlurryKyle said:

9 Alternative adds the most of this week. The song was co-written / co-produced with Billie Eilish and FINNEAS.

I thought it was just FINNEAS who did production work?

That's what I heard on the radio, but they could be wrong. 

[Daryl the Beryl]

Top 40 on Alternative:

52 40 ASHE Moral Of The Story 304 156 148 1.618

Potential #1?

[narp]

I’m not mad that this is here actually. Very piano pop and triple A, I’d even compare it somewhat to Tori Amos in that department. You can also hear some modern electropop influences as well. I feel like this is going to be a big crossover hit.

[macattack]

Figures that Alt would be the format that would take this (it's not doing much at CHR or HAC at the moment).

It premiered on the Hot 100 at #71 and is currently at #82 on the sheer strength of her streaming numbers. Eventually radio is going to respond to that, and it looks like Alt is taking it first.

[Daryl the Beryl]

Top 30 on Alternative:

40 30 ASHE Moral Of The Story 460 304 156 2.317

Gonna make a prediction in that this becomes the next out of place song to make the AAA top 50 and spend 10+ weeks there.

[𝕡𝕙𝕖𝕖𝕓𝕤]

I like this a lot, I just wish it was smashing at pop instead

[wheatsquares33]

I like, almost like this I guess. More than I expected to. I like the overall aesthetic and think her vocals at times are pretty unique and standout, but the tune at the core of it just isn't there

[Daryl the Beryl]

Top 20 on Alternative:

23 20 ASHE Moral Of The Story 898 678 220 3.216

[Troy]

i like Billie for her edginess, the Finneas song has a timelessness to its sound, but this? it's so...sigh, booooooooooring

[Daryl the Beryl]

18 18 ASHE Moral Of The Story 1042 1019 23 3.061

This slowed down faster than I thought.

[narp]

Not a big loss but I liked it enough.

[Daryl the Beryl]

I guessed I jinxed it as it's headed for top 10 now.

15 12 ASHE Moral Of The Story 1401 1221 180 5.206

[krissirge]

So when will this kind of music hit active?
Pretty much this kind of vibe+singing , but with the addition of heavy guitars?

[wheatsquares33]

Don't really know why but this has grown on me majorly the last few days

[Daryl the Beryl]

May 13, 2020 6:38:21 GMT -5 Daryl the Beryl said:

I guessed I jinxed it as it's headed for top 10 now.

15 12 ASHE Moral Of The Story 1401 1221 180 5.206

And re-jinxed.

13 14 ASHE Moral Of The Story 1434 1439 -5 4.289

I think this'll miss top 10 considering that several songs have already passed her. Strangely, this was moving up fine until the Memorial Day losses came. Honeybee and Matt Maeson have already passed this, and over at Billboard, even KennyHoopla passed her. The next song to do so is Hero.

[narp]

Yeah, this had no gains on Billboard at all. It was looking pretty vulnerable last week but I think this might just seal the deal. Every song below it up to #19 is gaining spins and this is probably about to start a rapid (or decently slow, I don’t really know yet) descent along with Billie Eilish, which was expected because she’s about to go recurrent and The Strokes, which also didn’t gain anything this week, couldn’t hold its position above Billie Eilish, and has probably peaked. Nielsen hasn’t updated yet so I can’t assess the damage right now.

I don’t expect this to hit 20 weeks unless it has a rebound, but it might hold on in the lower half of the chart long enough to hit that mark. Or, a more unlikely outcome is that this resurges and gains its spins back. Either way, #12 isn’t a bad peak at all. I think she’s doomed to be a one-hit-wonder though. No other format picked this up, it flopped on the Hot 100, and alternative probably isn’t going to come back to her. The style she picked up on has been done before by better artists and they’ve already stolen the spotlight.

[thirddegree50123]

Jun 9, 2020 4:18:01 GMT -5 narp said:

Yeah, this had no gains on Billboard at all. It was looking pretty vulnerable last week but I think this might just seal the deal. Every song below it up to #19 is gaining spins and this is probably about to start a rapid (or decently slow, I don’t really know yet) descent along with Billie Eilish, which was expected because she’s about to go recurrent and The Strokes, which also didn’t gain anything this week, couldn’t hold its position above Billie Eilish, and has probably peaked. Nielsen hasn’t updated yet so I can’t assess the damage right now.

I don’t expect this to hit 20 weeks unless it has a rebound, but it might hold on in the lower half of the chart long enough to hit that mark. Or, a more unlikely outcome is that this resurges and gains its spins back. Either way, #12 isn’t a bad peak at all. I think she’s doomed to be a one-hit-wonder though. No other format picked this up, it flopped on the Hot 100, and alternative probably isn’t going to come back to her. The style she picked up on has been done before by better artists and they’ve already stolen the spotlight.

I'm just getting into this song this week. It's making some small gains at both Pop and Hot AC. I think it will do moderately well on both in the end so she should definitely get another single. Not sure what it would be though.