Kanenrá:ke
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Post by Kanenrá:ke on Nov 16, 2020 23:19:52 GMT -5
I'm not worried. Both "We Were" and "God Whispered Your Name" were treated as lead singles and both needed big pushes. I don't think either of them connected like the label would've hoped. This one is showing more signs of connecting and I think has a good chance of being the biggest hit from the album.
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jsb
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Post by jsb on Nov 17, 2020 6:59:34 GMT -5
I believe it is becoming increasingly clear that this song is not going to be a major country hit. It has stagnated for a month in the 30s. It lost a fraction of audience this past week. It is on a far slower trajectory than the moderate hits that were the previous two singles.
1) Beginning with Female Keith has had an increasingly tough road at country radio. Yes, Coming Home reached MB1 but it took a massive label investment to get there after a slog through the top 10.
2) Too many Keith Duets have gone to radio. Miranda, Eric Church, Carrie. It starts to feel more like air play gimmick than artistic vision. That most likely isn't Keith's motivation, but less trips to the duet well might be better received.
3) After an amazing 20 year run as a country radio A lister, the radio evolution cycle has finally caught up to him. He does enjoy good will at radio but the songs need to find a little more country genre underpinnings to go with his trademark hooks and melodies.
4) Speaking of the 20 year run; I have had this conversation with a few people. Does Keith increasingly come off as a 50 plus year old trying too hard to hold on to his youth? Similar hair for 20 years, neck tattoos, knuckle tattoos, the tattered clothes. Those are personal choices and if he lives and feels them at 50, than all the power to him, but do they appear to the audience as grasping at fleeting youth? Same goes with his lyrical choices on several songs which reference a lot of young love and youthful angst, combine this with increasingly chilly synthesized and programmed song structures, there is a disconnect among song, artist, and radio genre.
Keith can and will still get radio airplay. His next single should be a song that can find a more natural path at country radio, along with a more uptempo groove. Five of his last six single choices have been slow to mid tempo. A song like Live With or Forever may do well next single go around. Live With has a nice post pandemic need to feel vital in life again sentiment. Forever is into that remembering my youth thing again, but does it in an spring / summer Cheney anthem kind of way, with undeniable old school Urban guitar. Better Than I Am could be a CMA performance kind of moment for Keith. A self penned song about the insecurity that follows recovery and the stability that love gives even if you are not sure you deserve the love. The vocals are stunning. Most likely not a country radio choice. But an award show / YouTube / streaming / sales possibility.
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raylatch98
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Post by raylatch98 on Dec 12, 2020 13:25:16 GMT -5
I'm sorry but I am still not 100% convinced this is going to be a hit at least on radio as this song is only doing slightly better than "Never Comin Down" (11 weeks in this song is at #31 on Billboard, and "Never Comin Down" was at #33). Maybe once this hits the Top 30 on both charts it will begin to take off but man this songs chart run on radio at least has felt really lifeless the past month or so.
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Post by lady𝓐fan on Dec 12, 2020 13:52:37 GMT -5
It’s hard to tell the future of the chart right now. Singles from Sam Hunt, Dierks Bentley, and Kane Brown aren’t doing too well either. In January I think we’ll get a better picture.
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raylatch98
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Post by raylatch98 on Dec 12, 2020 14:09:13 GMT -5
It’s hard to tell the future of the chart right now. Singles from Sam Hunt, Dierks Bentley, and Kane Brown aren’t doing too well either. In January I think we’ll get a better picture. That's fair, beyond a few suspects below the Top 30 (Carly Pearce, Eric Church, Jake Owen for this week at least) none of the songs on Mediabase from Keith Urban/P!nk on down are doing well right now and obviously some will prevail and others won't. I guess for me I was expecting more at this point since this is a single by Keith Urban that is selling well out of the gate and is a duet as well, yet it has never quite taken off in its first few months. Honestly these next few weeks are just gonna be so dull on the charts in terms of who is ready to leave but the Christmas slowdown does for me always tends to reveal which songs radio are excited about and which ones they are ready to send out the door, it's why last year it was clear country radio was excited for "I Hope You're Happy Now" and "I Hope" while they were beginning to be done with "To A T', "Homecoming Queen", and "I Wish Grandpas Never Died". Likewise this end of the year I feel like radio is about ready to drop singles from Kenny Chesney, Brothers Osborne, Maren Morris, while being excited for singles by Carly Pearce and Eric Church. But anyways back to this song, the charts are hard to tell right now but I do find it odd that singles from Cole Swindell, Carly Pearce, and Jake Owen would have a higher bullet than this since none of those 3 are as big as Keith Urban and same with their singles. I do agree we will have a better picture in January for this song but the picture so far this song has not given me much hope this will be a hit on radio at least.
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slowmo
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Post by slowmo on Dec 12, 2020 15:56:17 GMT -5
They'll be performing this on The Voice finale on Tuesday, not that I think it'll do much for this song.
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.indulgecountry
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Post by .indulgecountry on Dec 12, 2020 16:58:31 GMT -5
I'd be surprised if this didn't at least ultimately go top 20 with how well it is selling and considering that Keith Urban is a pretty sure bet to make it that high at country radio still, even with his career winding down some. It hasn't been lighting the airplay chart on fire, but as others have said, the charts are just ridiculously clogged right now.
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aldo01
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Post by aldo01 on Dec 29, 2020 15:15:07 GMT -5
I think the reason Keith Urban has been struggling on the radio recently is because his material, for the most part, has been very weak ever since "The Fighter". "Female", "Coming Home", "God Whispered Your Name" feel like very boring songs to me. "Never Coming Down" was a very bad rip-off of "Wasted Time".
I think "One too Many" is one of the worst songs Keith has ever released. It's the kind of meaningless, vapid and boring pop song that would barely crack the top 30 at pop radio if it was released by Jonas Brothers or Jason Derulo before fading into obscurity.
I don't think radio is starting to phase Keith out. I might be wrong, but I'd rather think they are not excited with this particular song as it's a blatant pop song that is not even as catchy as many of Keith's other blatant pop songs were (Somewhere in My Car, Long Hot Summer etc.) IMHO.
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zdm1998
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Post by zdm1998 on Dec 29, 2020 17:56:54 GMT -5
^ agree with this. The fact that country radio is still sending most of his songs post The Fighter to the top 10 or top 5 despite being pretty bad still tells me that they are still behind him. If he continues releasing middle of the road material however, I feel like he will be phased out sooner rather than later. The only song I’ve really enjoyed from him lately was We Were, and even that one wasn’t anything groundbreaking.
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raylatch98
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Post by raylatch98 on Dec 29, 2020 18:08:30 GMT -5
See I am kind of the opinion that country radio is slowly phasing him out naturally and the song selection is just speeding up the process. I was one of the few people who actually hated Ripcord but I could at least recognize the singles were the right choices even if I hated all 5 single choices with a passion. But "Female" was a trainwreck, "Comin Home" was just trying to cash in on female pop star duet craze in 2018, and "Never Comin Down" was atrocious. But so far none of the 3 singles so far have been good and it feels like Keith Urban is trying to create Ripcord part 2 constantly but it is just not working in any way and the more Keith Urban keeps pushing these shitty singles the sooner country radio is eventually going to say fuck it and give him the Brad Paisley treatment.
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Brazilian Guy
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Post by Brazilian Guy on Feb 12, 2021 11:39:40 GMT -5
Finally top 20 lol.
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Deleted
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Post by Deleted on Feb 12, 2021 14:15:55 GMT -5
What a non-moment this was.
But glad to see it being successful on Country, even if HAC paid it dust.
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raylatch98
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Post by raylatch98 on Feb 12, 2021 14:31:36 GMT -5
I am curious how long this surge in radio gains will last as it has picked up the pace the last couple of weeks but I suspect this is just getting Top 20 conversions and this will soon go back to be slow moving it was the last month or so.
"One Too Many" is gonna be 21 weeks old this Tuesday on Billboard and this will be it's 10th week in the Top 30 specifically. I have to imagine this at most is gonna spend 30-35 weeks on the chart like we saw with a couple of singles by Carrie Underwood in her last album era. So anywhere from 9 to 14 weeks after this week, if it keeps on the pace it is currently on I could see a Top 5 peak on radio with a shot at #1 but if it starts to slow down again I could easily see it getting lost in the teens in a hurry.
What would help is if this was on the damn Mediabase Callout as I have to think callout is still lacking a bit given this song's sluggish chart climb
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bboat11
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Post by bboat11 on Feb 13, 2021 6:46:18 GMT -5
I am curious how long this surge in radio gains will last as it has picked up the pace the last couple of weeks but I suspect this is just getting Top 20 conversions and this will soon go back to be slow moving it was the last month or so. "One Too Many" is gonna be 21 weeks old this Tuesday on Billboard and this will be it's 10th week in the Top 30 specifically. I have to imagine this at most is gonna spend 30-35 weeks on the chart like we saw with a couple of singles by Carrie Underwood in her last album era. So anywhere from 9 to 14 weeks after this week, if it keeps on the pace it is currently on I could see a Top 5 peak on radio with a shot at #1 but if it starts to slow down again I could easily see it getting lost in the teens in a hurry. What would help is if this was on the damn Mediabase Callout as I have to think callout is still lacking a bit given this song's sluggish chart climb As it should be!!!
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Deleted
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Post by Deleted on Feb 13, 2021 8:04:32 GMT -5
Well, sales say otherwise. There was/is clear interest.
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recordyear
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Post by recordyear on Feb 13, 2021 8:08:20 GMT -5
Well, sales say otherwise. There was/is clear interest. Keith's own singles don't even sell much these days. P!nk did the heavy lifting on sales component.
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raylatch98
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Post by raylatch98 on Feb 13, 2021 9:14:38 GMT -5
Well, sales say otherwise. There was/is clear interest. Sales aren't the only thing that radio looks at, callout has always been the #1 priority for radio stations and always will be since callout affects radio the most. Also let's be clear if P!nk wasn't on this single it would not be selling as well at all.
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Deleted
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Post by Deleted on Feb 13, 2021 10:04:11 GMT -5
I’m M!ssundaztood here. I was referring to the sluggish & trash comment; saying one metric was up while the other wasnt. If people are buying (sold consistently and always shot up after performances), its because people were interested, because of P!nk or not, it sold well. Radio’s response doesn’t mean people have interest, as we all know.
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.indulgecountry
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Post by .indulgecountry on Feb 13, 2021 12:19:07 GMT -5
There's definitely more interest and hype for this one than any single he's released since probably "The Fighter," even if said interest/hype likely doesn't overlap a ton with the country radio audience. Even if this is yet another release that comes up short of getting Keith Urban back to the top of the country charts, it'll still probably wind up being his most high-impact single in awhile just based on other metrics beyond pure airplay.
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someguy
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Post by someguy on Feb 13, 2021 12:22:43 GMT -5
This is another example tha goes to my thoughts about streaming. I bought the album, so I’m not streaming the song at all, because I can listen to it whenever I want. I don’t know how the charts can reflect that, but since they can’t, it really puts songs at a disadvantage when people omthm already.
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Brazilian Guy
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Post by Brazilian Guy on Feb 14, 2021 9:34:43 GMT -5
This is def selling well. If we were to rank the top 20 songs on Country radio according to their positions on Itunes, this would be fifth.
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ClevelandRox
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Post by ClevelandRox on Feb 14, 2021 11:39:03 GMT -5
I cannot believe this is only just now top 20. My station has been playing it like it's been at max spins for over a month! So tired of it! 😥
HOW MANY MORE MONTHS
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Deleted
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Post by Deleted on Mar 1, 2021 9:25:21 GMT -5
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Post by Deleted on Mar 2, 2021 11:42:44 GMT -5
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Brazilian Guy
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Post by Brazilian Guy on Mar 29, 2021 15:02:50 GMT -5
This song is already 7 months old and still outside the top 15 lol. Just let it die.
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Deleted
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Post by Deleted on Mar 29, 2021 16:50:45 GMT -5
Longevity is P!nks forte though. Still bringing in some coin and keeps her on radio in another genre. :)
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Brazilian Guy
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Post by Brazilian Guy on Apr 26, 2021 20:27:31 GMT -5
New peak of 12 on Billboard's Hot Country Songs.
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Deleted
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Post by Deleted on Apr 27, 2021 7:21:07 GMT -5
Nice! It has gone #1 on Canada’s Country Chart along with #1 on Australia’s Country Top 50. :)
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Brazilian Guy
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Post by Brazilian Guy on May 4, 2021 7:47:33 GMT -5
20 weeks on the Hot 100.
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raylatch98
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Post by raylatch98 on May 9, 2021 15:59:49 GMT -5
A bit of a good news bad news for this song. Good news is that this song is up to #13 on Mediabase so it is starting to get within eyesight of the Top 10. That's the good news. The bad news is that within the Top 20 it has the third lowest bullett behind "Almost Maybes" and "Undivided" at a very mediocre 106, two songs that are also not lighting the charts on fire. This next week will be Week 33 for the song so I have to think it is really on borrowed time with country radio as I think this will be the longest chart run for Keith Urban for a song at country radio.
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