Ashley McBryde - "Martha Divine"

[sabre14]

Artist: Ashley McBryde 
Single: "Martha Divine"
Writers: Ashley McBryde, Jeremy Spillman
Album: Never Will
Label: Warner Music Nashville
Impact Date: October 19th, 2020

New single according to All Access.

[Deleted]

I love it. She’s amazing.. probably my favorite female act at Country radio today.

[g8erboi]

HELL. TO. THE. YES.

[austin]

YES!!! I am so glad its this and not the safe "Hang In There Girl" which would have just been a (very) low impact 50-week climb to #13. Not sure where this one is going to peak, but I expect it to be remembered and be a cult favorite. It is SO good!! It is my favorite after "Voodoo Doll" on the album.

[CoJoFan]

Great choice for the next single!

[George Strait Junkie]

Good best song on album

[kim8]

Oh wow awesome. I love this one! If this doesn’t connect, I don’t know what will. This is such a jam!

[.indulgecountry]

Love this and think it's a solid choice, but I really was expecting them to go with "Hang in There Girl" because it felt like the safest pick for radio remaining on the record. I figure she's in a pretty good spot right now that I think the absolute worst this one would do is about where "Dahlonega" peaked, but I feel good about her chances of getting another top 20 out of this given her rising momentum and that the industry seems to support her pretty heavily.

[seak05]

Love this song, but it's such a risky choice. Then again I don't think radio is there #1 goal with her.

[🌺CountryLineDancer]

Great singe choice! Not sure topic is radio friendly, but still happy that they chose a song based on the quality, not the friendliness to the radio. Is the story of the videos concluded? The last one i saw was Hang In There Girl, which ended in a cliffhanger way.

[taylor]

*insert Oprah 1997 gif*

I'm ecstatic that this one has been chosen as the next single! I'm currently charting it on my personal chart because it just felt like the natural follow-up to "One Night Standards" which far exceeded my expectations at radio given the performance of her last album, but I can see "Martha Divine" rising pretty high up the charts as the industry seems to really love Ashley. I love the song and given how close "One Night Standards" got I hope this one manages to crack the Top 10!

[CoJoFan]

If Ashley would’ve been a country singer in the 90’s or before this or anything she has released would’ve raced up the charts. I feel the same way about Cody Johnson. To me both of them are old school country and they both should be showered with vocalist awards and entertainer awards.

[someguy]

Great, if daring, choice. It's a bold move, but it could really pay off if it hits big like I think it will. If it completely flops, they still have "Hang In There Girl" to rush out as a safer radio choice.

[Elusive Chanteuse]

I heard this for the first time today and WOW! The song is FIRE.

It might be a risky choice but I do really think it can pay off well for Ashley if they play their cards right. Hoping for at least a Top 20 peak, anything more will be a blessing!

[SHOOTER]

Awesome choice; easily a highlight of her album and nice to see her team willing to take a chance instead of playing it safe. Rooting for her!

[davidcountry]

And this song just dropped out of my Top 100 after 13 weeks. Might reenter again for another 7 weeks, but Hang In There Girl may enter as well. One Night Standards, Martha Divine and Hang In There Girl music videos are telling one story as it continues like Tracy Lawrence time jumping from one video to the next and Travis Tritt with a few of his videos where Travis played a disabled vet in a couple of his. These videos came out a few months after One Night Standards so it is not new to me since CMT have been playing all three.

[raylatch98]

4th most added this week on add date with 16 adds with 17 total stations by add date. Not great, but I am gonna remain hopeful this can somehow become a hit. 

[lady𝓐fan]

Country radio has really dropped the ball for women after such a good year for them... Between this, Mickey, and Ingrid’s latest singles’ adds dates, it seems like radio just wants to revert to 2014.

[raylatch98]

Oct 19, 2020 17:23:00 GMT -5 lady𝓐fan said:

Country radio has really dropped the ball for women after such a good year for them... Between this, Mickey, and Ingrid’s latest singles’ adds dates, it seems like radio just wants to revert to 2014.

Eh I mean at least Ingrid is charting pretty well (2 weeks after add date and she is at #56 on Billboard) out of the gate and as for Mickey Guyton, her whole radio roll out this year has been a borderline mess. 

It does seem like singles from Kelsea Ballerini, Miranda Lambert, Gabby Barrett, and Carly Pearce are #1 bound not to mention Tenille Arts picking up some momentum and singles from Runaway June, Taylor Swift, Priscilla Block, and Maren Morris seeming to have potential for Top 20 at minimum.

That being said I figured the momentum of "One Night Standards" would have lead to a better add date than this. It's kind of concerning when Priscilla Block who is a complete newbie on her debut single got half the adds this week that "Martha Divine" did. 

[.indulgecountry]

Those are not promising numbers for this at all given how well her last single did for. "Martha Divine" strikes me as a far less obvious/safe pick for radio than the lead single, but I expected her to at least pull in somewhere in the 20s range upon impact. I'm feeling quite a bit less optimistic now that her momentum will help get this one up the chart as I already had some reservations about this single choice.

[Kanenrá:ke]

I never thought she'd have an easy time with her second single even if ONS did well, and since the new trend this year is add dates in the teens I'm not sure where this leaves this song.

I know she'll struggle because the song choice wasn't very radio friendly but I could still see this climbing into the top 40 with a good backing push from Warner Bros.

Total adds on impact date seems to not matter so much (exhibit A) Niko Moon's "Good Time) she just needs to keep adding to her total. Lainey Wilson's new single also had a bad start but is up to 44 total stations so far...of course she's still not charting but it wasn't as dead as it first appeared.

For Ashley I'm hoping it can keep pulling in like Lainey seems to be, and not follow Caylee Hammack and Mickey Guyton's latest.

[sapphire]

Did this already debut, atleast on Billboard? I hope this song already starts moving up.

[.indulgecountry]

Jan 18, 2021 21:59:36 GMT -5 sapphire said:

Did this already debut, atleast on Billboard? I hope this song already starts moving up.

It has not charted, and it honestly seems like this one is going to go the way of "Radioland" from her debut. :/

[raylatch98]

I do think this can chart unlike "Radioland" but I don't expect much more after that to be honest

[Troublemaker]

Radio is always up to no good. Ashley is on album #2 and already working on #3 yet she just got her first top 15 meanwhile there are males with EPs with forgettable songs (and miserable sales) with multiple top 10s (even #1s), this makes zero sense...

[jab820]

Jan 19, 2021 7:19:28 GMT -5 Troublemaker said:

Radio is always up to no good. Ashley is on album #2 and already working on #3 yet she just got her first top 15 meanwhile there are males with EPs with forgettable songs (and miserable sales) with multiple top 10s (even #1s), this makes zero sense...

In addition she is a recent CMA New Artist winner, a frequent Female Vocalist nominee, a Grammy nominee.... everyone looooooooves Ashley McBryde but when push comes to shove, they won't play her.

[zdm1998]

Love Ashley and her songs but I just can’t see radio ever giving her consistent success. Feel like “One Night Standards” was pretty inoffensive and they only let it get to #9.

[🌺CountryLineDancer]

So will this one ever enter the chart?
I don't expect this to be as a big hit as ONS, but still was hoping to see it at least in 30s or so.

It had a good start in Canada and was on New and Active for a while, but not I don't see it.
Small market has given up this as well, peak at 65 after 11 weeks on Music Row Breakout Chart.

It was still on New and Active on Billboard last week, so hoping Bros, Cody Johnson, Robert Counts, and Rascal Flatts to leave soon and there will be more room in the chart.

[castleoblivion26]

this is pathetic that this hasn't charted yet, this song is great :(

[.indulgecountry]

It's obvious radio just isn't into this one, which is tragic. But I say they take a page out of what they did for her debut album when "Radioland" went nowhere and just call it good on this one and pivot to the third single and have that be "Sparrow" because I feel like that one would at least get her back on the chart like "Girl Goin' Nowhere" did for her last time.