leonagwen
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Post by leonagwen on Jul 17, 2021 9:48:15 GMT -5
Normani is very talented but this song is not it for a big pop hit. Debuts at #32 on Usa Spotify.
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divasummer
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Post by divasummer on Jul 17, 2021 13:52:50 GMT -5
I like this more than I initially thought. I also donβt think it will burn on me quickly. If anything I think it will grow on me more.
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vithor
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Post by vithor on Jul 17, 2021 14:53:49 GMT -5
At least it made it to spincrease.
POP MOCK-UP NORMANI Wild Side f/Cardi B 48 0 48 0.221
SPINCREASE NORMANI Wild Side f/Cardi B +57, 22 stations
RHYTHMIC MOCK-UP NORMANI Wild Side f/Cardi B 20 0 20 0.090
URBAN MOCK-UP NORMANI Wild Side f/Cardi B 23 0 23 0.124
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Wave.
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Post by Wave. on Jul 17, 2021 18:24:55 GMT -5
doo doo doo
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thezatch
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Post by thezatch on Jul 17, 2021 18:56:36 GMT -5
I absolutely ADORE how well the sample was incorporated into the song. I would love if R&B became a little more predominant on the pop charts but I feel like Normani and this song are not the ones to lead the charge. Hoping to be proven wrong on how this will do on Pop but I wouldnβt be surprised if single #2 is the real, more pop-leaning smash waiting in the wings.
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NeRD
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Post by NeRD on Jul 17, 2021 19:20:40 GMT -5
Damn they didn't bother to give her a radio deal on any format? Didn't Motivation have a small one on Pop?
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Choco
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Post by Choco on Jul 17, 2021 19:50:48 GMT -5
I get cutting their losses and not doing a Pop radio deal, but RHY and URB I could def see playing this. The rollout is kinda weird.
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Exclusive
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Post by Exclusive on Jul 17, 2021 22:16:12 GMT -5
Smooth and sultry, I was hooked immediately.
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π‘πππππ€
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Post by π‘πππππ€ on Jul 17, 2021 23:12:31 GMT -5
This is such a serve. Iβm surprised at some reactions.
You expected Normani to serve you a pop bop??? Not that she isnβt capable of it, but anyone expecting a βCruel Summerβ from her or some shit clearly doesnβt know what sheβs about.
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Post by itsatravesty on Jul 18, 2021 1:09:56 GMT -5
Normani is very talented but this song is not it for a big pop hit. Debuts at #32 on Usa Spotify. It doesnβt have TTH so this is pretty good actually. Itβs not where it debuts on the first day that defines the trajectory for a newer artist. Stop being transparent. Sheβs not Taylor Swift level famous. This is smashing on Apple Music which is all paid streams.
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Enigma.
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Post by Enigma. on Jul 18, 2021 4:37:47 GMT -5
This is awesome, love the Aaliyah vibe. Cardi's verse feels a bit unnecessary but it doesn't matter.
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leonagwen
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Post by leonagwen on Jul 18, 2021 7:24:01 GMT -5
This is such a serve. Iβm surprised at some reactions. You expected Normani to serve you a pop bop??? Not that she isnβt capable of it, but anyone expecting a βCruel Summerβ from her or some s**t clearly doesnβt know what sheβs about. If that's the case then why was this sent to Pop radio? We are I'm the Pop section of the forum.
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Au$tin
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Post by Au$tin on Jul 18, 2021 8:18:59 GMT -5
Pop radio doesn't just play pop music. Two #1s ago was literally an r&b ballad and the current #1 is a heavily hip-hop influenced track. Hell, r&b and urban don't strictly play r&b and hip-hop/rap either. That's just the audiences they cater to. Most people typically don't just like one genre of music.
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leonagwen
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Post by leonagwen on Jul 18, 2021 9:15:38 GMT -5
Pop radio doesn't just play pop music. Two #1s ago was literally an r&b ballad and the current #1 is a heavily hip-hop influenced track. Hell, r&b and urban don't strictly play r&b and hip-hop/rap either. That's just the audiences they cater to. Most people typically don't just like one genre of music. If that's the case then why is this not doing well on Pop?
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Wave.
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Post by Wave. on Jul 18, 2021 9:17:08 GMT -5
Pop radio doesn't just play pop music. Two #1s ago was literally an r&b ballad and the current #1 is a heavily hip-hop influenced track. Hell, r&b and urban don't strictly play r&b and hip-hop/rap either. That's just the audiences they cater to. Most people typically don't just like one genre of music. If that's the case then why is this not doing well on Pop? ...it doesn't have to. It was sent here for obvious reasons.
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leonagwen
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Post by leonagwen on Jul 18, 2021 9:21:31 GMT -5
If that's the case then why is this not doing well on Pop? ...it doesn't have to. It was sent here for obvious reasons. It isn't gonna go far on Pop so I don't get what the reason is. Anyway,it should do well on Rhythmic or R&B.
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Wave.
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Post by Wave. on Jul 18, 2021 9:38:45 GMT -5
...it doesn't have to. It was sent here for obvious reasons. It isn't gonna go far on Pop so I don't get what the reason is. Anyway,it should do well on Rhythmic or R&B. To test the waters of course. Like Austin said, R&B has recently hit the higher spots on Pop Radio, there's a chance it can grow and maybe land somewhere.
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nick64
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Post by nick64 on Jul 18, 2021 11:22:06 GMT -5
...it doesn't have to. It was sent here for obvious reasons. It isn't gonna go far on Pop so I don't get what the reason is. Anyway,it should do well on Rhythmic or R&B. Remember when βShamelessβ was sent to pop, despite βLiarβ being the focus single? They didnβt need to do it and probably didnβt expect a huge success out of it, but as a new song from an artist radio has taken to #1 before, why not see what happens?
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Post by HamedM1 π on Jul 18, 2021 12:00:54 GMT -5
Also lbr, Urban vibes have definitely carried over into hit pop songs as of late
34+35 literally went #1 not so long ago and Wild Side sonically isn't even far off from something I'd see Ariana have done for positions.
Plus Normani has more of a pop radio foundation so it definitely is a good idea to send it out to the format where she already has two #1 hits
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Post by itsatravesty on Jul 18, 2021 12:11:29 GMT -5
...it doesn't have to. It was sent here for obvious reasons. It isn't gonna go far on Pop so I don't get what the reason is. Anyway,it should do well on Rhythmic or R&B. Love Lies did well on pop and technically itβs R&B Why are you as a Camila fan so obsessed with whether this has potential on pop? Do you think pop is only for whiter artists who sing r&b? Iβm not saying thatβs not actually how it works now but itβs kind of bigoted.
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Choco
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Post by Choco on Jul 18, 2021 12:26:05 GMT -5
"34+35" was an Ariana Grande song. Pop will play her into top 5 regardless of material lol.
Normani doesn't need that, but your big lead not going for the biggest radio format is a weird choice. In order for you to be a big deal and tell Pop to fuck off, you need the receipts and hits first (like Bey eventually did).
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Maximillian
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Post by Maximillian on Jul 18, 2021 15:18:04 GMT -5
"34+35" was an Ariana Grande song. Pop will play her into top 5 regardless of material lol. Normani doesn't need that, but your big lead not going for the biggest radio format is a weird choice. In order for you to be a big deal and tell Pop to f**k off, you need the receipts and hits first (like Bey eventually did). Exactly - Normaniβs window to strike is closing fast. Regardless if she sees pop as the future for her music or not, she should have dropped something that works on the biggest format to drive GP interest. She clearly has some hype, but just imagine if she just dropped a pop / R&B banger with Cardi. She could easily have scored a big hit. This whole thing screams βmissed opportunityβ to me
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π‘πππππ€
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Post by π‘πππππ€ on Jul 18, 2021 15:34:13 GMT -5
Idk I donβt think she wants to make a pop smash, I think she wants to make the music she wants to
She spent years & years making sugary pop, itβs apparent thatβs not where her heart lies
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andrebra
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Post by andrebra on Jul 18, 2021 15:42:15 GMT -5
Ok maybe Iβm the only one bothered by this, but the sentiment that dropping something R&B over pop is a βmissed opportunityβ and will hold her back from being a superstar has big racist undertones. We already know that CHR/Top 40 has its fair share of issues with giving black artists radio time, and that does not need to be perpetuated further by listeners/us. Success is not measured by whether a (predominantly white) pop audience will want to listen to your music or not. SZA, for example, has never had an amazing track record on pop radio, but she is still an undeniably huge artist. Just because Normani gave us an R&B jam does not mean that she missed the mark simply because CHR will probably not want to play it that much.
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vithor
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Post by vithor on Jul 18, 2021 15:56:46 GMT -5
POP MOCK-UP NORMANI Wild Side f/Cardi B 87 0 87 0.318 +39 Spins +39 Bullet +0.097 Audience
SPINCREASE NORMANI Wild Side f/Cardi B +172 (+115), 101 stations (+79)
RHYTHMIC MOCK-UP NORMANI Wild Side f/Cardi B 59 0 59 0.110 +39 Spins +39 Bullet +0.030 Audience
SPINCREASE NORMANI Wild Side f/Cardi B +76, 24 stations
URBAN MOCK-UP NORMANI Wild Side f/Cardi B 52 0 52 0.219 +29 Spins +29 Bullet +0.095 Audience
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circadian
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Post by circadian on Jul 18, 2021 16:09:40 GMT -5
...it doesn't have to. It was sent here for obvious reasons. It isn't gonna go far on Pop so I don't get what the reason is. Anyway,it should do well on Rhythmic or R&B. If 'not going far on Pop' just because of a song not being a straight up pure pop record was a valid reason, more than half of the songs that chart inside the Top 40 wouldn't be sent for adds. The reason for them sending this to pop is pretty simple and has been explained several times: She's not a new artist, she's had success on Pop with several of her prior releases, same with Cardi, for that alone it's possible for pop audiences to be open and give the song a chance. Also it's not like Wild Side is an experimental/out-there crazy song. So why wouldn't they send it?
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π‘πππππ€
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Post by π‘πππππ€ on Jul 18, 2021 16:46:15 GMT -5
Success is not measured by whether a (predominantly white) pop audience will want to listen to your music or not. Just because Normani gave us an R&B jam does not mean that she missed the mark simply because CHR will probably not want to play it that much. THIS 1000x Pop radio and success in (white) pop spheres is not the only valid barometer of success. Pop success doesnβt even look like her focus this time around, so why do we keep forcing it on her? Also, why are we upset in the first place? βOh no, Normani is releasing music that wonβt cater to the widest demographic possible, therefore she wonβt be as successful, boo hooβ. Ellie Goulding tried that with Delirium and it made her fucking miserable. Since when is not releasing AC schlock a bad thing?!?
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Maximillian
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Post by Maximillian on Jul 18, 2021 18:47:40 GMT -5
Success is not measured by whether a (predominantly white) pop audience will want to listen to your music or not. Just because Normani gave us an R&B jam does not mean that she missed the mark simply because CHR will probably not want to play it that much. THIS 1000x Pop radio and success in (white) pop spheres is not the only valid barometer of success. Pop success doesnβt even look like her focus this time around, so why do we keep forcing it on her? Also, why are we upset in the first place? βOh no, Normani is releasing music that wonβt cater to the widest demographic possible, therefore she wonβt be as successful, boo hooβ. Ellie Goulding tried that with Delirium and it made her f**king miserable. Since when is not releasing AC schlock a bad thing?!? Her career has been pop to date β itβs very fair to compare her to pop. Somebody equated this to racism and I think thatβs a stretch. If she wants to go off and do something else, thatβs fine too. The expectation from her label to the GP on what to expect, the formats sheβs been released on, the people sheβs worked with is pop (yes, with some R&B influence).
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Choco
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Post by Choco on Jul 18, 2021 20:51:29 GMT -5
I-.
I can't speak for everyone else on the "negative" side of the argument but I ain't even upset lol. Radio has it's issues, yes, but a gay black male is currently #1. I think representation is progressing in the right direction, slowly. The racist angle felt like a huge reach to me. And plent of black ladies have gone #1, including Normani herself, (and SZA just got a #1 too), on the format.
(SZA's label is a mess, which is why her features promoted by other teams always overperform her solo stuff, but that's a discussion for another thread).
But I'm gonna probably stay clear of this thread for a while bc I feel like the "Pulse only wants Dance Pop" argument is tiresome. (Also the idea that the girl who did "Motivation" doesn't want a pop hit... lmao). R&B has worked on Pop radio; it just needed a better hook? It might even still work if they eventually send it to radio. "Love Lies" was an R&B record, or at least very influenced by that genre, and it did amazing...
Anyways, good day, keep enjoying the song and stuff.
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Post by Wave. on Jul 18, 2021 22:08:00 GMT -5
She has both audiences. "Motivation" was given to Pop, and now "Wild Side", while primarily R&B, has a lil pop edge(and Cardi for a extra boost). R&B hits have been hitting the higher half of the Top 3/10/20 Hot 100 recently. This could be a hit, we just have to wait and see.
BTW, the 2nd verse is LIT
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