HITS 6/4: Taylor #1 187k. Olivia #2 183k.

[kierz7]

Jun 3, 2021 9:03:18 GMT -5 thegreatdivine said:

Jun 3, 2021 7:29:56 GMT -5 joesuda said:

Taylor is selling a digital download on her webstore with another remix of Willow. It seems that she wants to get that #1.

I've always found it hilarious how she manages to mask these blatant desperate attempts at securing better chart positions as moments for fans.

Just embarrassing!

LMFAO.

☠️

[Baby Yoda Hot100Fan]

Jun 3, 2021 14:05:35 GMT -5 fridayteenage said:

a pass? atrl has a 13 page thread today cuz someone was mad about it.

Atrl is much more rabid than what we have here.

[renfield75]

Taylor and Olivia are starting to have an 'All About Eve' vibe now

[Eloqueen™]

First of all Taylor would need like an additional 40k SPS to take #1. People are delusional if they think a "Willow" remix will be enough to fill that gap. lol Olivia and her second week at #1 are secured IMO. 2nd off, if this was all calculation on Taylor's label's part to boost Evermore back to #1 from sales all the way back in December they surely could have chosen a better week to do so as 140k would have taken #1 several different weeks outside the last two. If Taylor were really gunning for #1 she could have it easily by throwing out more signed cds so I don't think that's her particular goal.

[areyoureadytojump]

Looks like another clickbait article from HITS...

[neverduplicated]

Jun 3, 2021 17:25:05 GMT -5 Eloqueen™ said:

First of all Taylor would need like an additional 40k SPS to take #1. People are delusional if they think a "Willow" remix will be enough to fill that gap. lol Olivia and her second week at #1 are secured IMO. 2nd off, if this was all calculation on Taylor's label's part to boost Evermore back to #1 from sales all the way back in December they surely could have chosen a better week to do so as 140k would have taken #1 several different weeks outside the last two. If Taylor were really gunning for #1 she could have it easily by throwing out more signed cds so I don't think that's her particular goal.

Well back in December when they chose the vinyl release date, Olivia hadn't even released her first single, and in general how could they know what the competition would be like 6 months in advance? Even a few weeks ago I don't think anyone thought Olivia would be pulling in these kinds of numbers in week 2. I also think Hits may have underestimated Taylor's numbers because she sold signed CDs through both her website and through record stores. When she used those methods for Folklore, she was able to do over 50k using just one method, so I can't help but wonder if she has sold like 80-100k signed CDs and the digital copies are just insurance for #1. Why would they do this push if they didn't think they had a good shot at it?

The bigger wonder for me is why they didn't do signed CDs months ago. She could've easily nabbed a week at #1 when competition was weaker and streams for evermore were higher.

[Eloqueen™]

Jun 3, 2021 17:50:25 GMT -5 neverduplicated said:

Jun 3, 2021 17:25:05 GMT -5 Eloqueen™ said:

First of all Taylor would need like an additional 40k SPS to take #1. People are delusional if they think a "Willow" remix will be enough to fill that gap. lol Olivia and her second week at #1 are secured IMO. 2nd off, if this was all calculation on Taylor's label's part to boost Evermore back to #1 from sales all the way back in December they surely could have chosen a better week to do so as 140k would have taken #1 several different weeks outside the last two. If Taylor were really gunning for #1 she could have it easily by throwing out more signed cds so I don't think that's her particular goal.

Well back in December when they chose the vinyl release date, Olivia hadn't even released her first single, and in general how could they know what the competition would be like 6 months in advance? Even a few weeks ago I don't think anyone thought Olivia would be pulling in these kinds of numbers in week 2. I also think Hits may have underestimated Taylor's numbers because she sold signed CDs through both her website and through record stores. When she used those methods for Folklore, she was able to do over 50k using just one method, so I can't help but wonder if she has sold like 80-100k signed CDs and the digital copies are just insurance for #1. Why would they do this push if they didn't think they had a good shot at it?

The bigger wonder for me is why they didn't do signed CDs months ago. She could've easily nabbed a week at #1 when competition was weaker and streams for evermore were higher.

What they should have done is not have announced any specific date the vinyls would have been shipped so they had room to move the ship date to cover things like this (I mean if they are that hard up for another week at #1 lol). Otherwise I don't see why they couldn't have shifted it, but Idk.

And yeah I wondered months ago why they weren't taking advantage of signed cds considering Folklore benefited as you said several 50k+ weeks due to that before. They could have secured Evermore a few more weeks at #1 earlier in the year easily which makes me question why they would be trying to "secure" such so hard *now*? Lol

[phieaglesfan712]

Polo G's album drops next Friday:

[kanimal]

The album is on sale on digital retailers for $4.99. She's suddenly selling four (get it...four) "digitally autographed" editions of her album with a new version of the lead single. Oh, and that promotion just happens to expire at midnight tonight when the tracking period ends.

There's no way they'd doing all this if they didn't think they had a chance at #1 this particular week. 

[thegreatdivine]

Jun 3, 2021 18:13:10 GMT -5 Eloqueen™ said:

Jun 3, 2021 17:50:25 GMT -5 neverduplicated said:

Well back in December when they chose the vinyl release date, Olivia hadn't even released her first single, and in general how could they know what the competition would be like 6 months in advance? Even a few weeks ago I don't think anyone thought Olivia would be pulling in these kinds of numbers in week 2. I also think Hits may have underestimated Taylor's numbers because she sold signed CDs through both her website and through record stores. When she used those methods for Folklore, she was able to do over 50k using just one method, so I can't help but wonder if she has sold like 80-100k signed CDs and the digital copies are just insurance for #1. Why would they do this push if they didn't think they had a good shot at it?

The bigger wonder for me is why they didn't do signed CDs months ago. She could've easily nabbed a week at #1 when competition was weaker and streams for evermore were higher.

What they should have done is not have announced any specific date the vinyls would have been shipped so they had room to move the ship date to cover things like this (I mean if they are that hard up for another week at #1 lol). Otherwise I don't see why they couldn't have shifted it, but Idk.

And yeah I wondered months ago why they weren't taking advantage of signed cds considering Folklore benefited as you said several 50k+ weeks due to that before. They could have secured Evermore a few more weeks at #1 earlier in the year easily which makes me question why they would be trying to "secure" such so hard *now*? Lol

Seeing as Morgan Wallen's album was released on the 8th of January and went on to spend 10 consecutive weeks at #1, that would have proven rather difficult. 

[Eloqueen™]

Jun 3, 2021 20:45:43 GMT -5 thegreatdivine said:

Jun 3, 2021 18:13:10 GMT -5 Eloqueen™ said:

What they should have done is not have announced any specific date the vinyls would have been shipped so they had room to move the ship date to cover things like this (I mean if they are that hard up for another week at #1 lol). Otherwise I don't see why they couldn't have shifted it, but Idk.

And yeah I wondered months ago why they weren't taking advantage of signed cds considering Folklore benefited as you said several 50k+ weeks due to that before. They could have secured Evermore a few more weeks at #1 earlier in the year easily which makes me question why they would be trying to "secure" such so hard *now*? Lol

Seeing as Morgan Wallen's album was released on the 8th of January and went on to spend 10 consecutive weeks at #1, that would have proven rather difficult. 

You're aware Evermore was still #1/top 2 in January as well right? Morgan was selling around what 69k by the end of his 10th week at #1? Like I said, she absolutely could have secured a few more weeks at #1 earlier in the year (not specifically January btw) by dropping signed copies or other incentives as she has shown she has the power to move 50k+ copies of additional albums in multiple weeks with similar incentives. No, I don't think it would have been difficult for her to obtain especially since the album was still selling well back then too. Like it or love it she has that level of sales prowess. Even if signed copies weren't enough, she could just throw out something else to stack sales even more. She is one of the few artists who are even capable of doing this.

And on a side note ugh....don't even like remembering that racism and racists actively fueled an album to the top of the Billboard 200 for 10 weeks.

[Taylor.]

Taylor 187,824
Olivia 183,539

Billboard could go either way but I assume Taylor's team will find a way to pull it off.

hitsdailydouble.com/sales_plus_streaming

[ificanthaveyou]

Jun 4, 2021 15:56:50 GMT -5 Taylor. said:

Taylor 187,824
Olivia 183,539

Billboard could go either way but I assume Taylor's team will find a way to pull it off.

hitsdailydouble.com/sales_plus_streaming

Momma showing her daughter who’s boss... (I’m half joking btw)

[phieaglesfan712]

I wonder what would have happened if Olivia released her album in February, just after the Morgan Wallen controversy. Obviously, Sour would have gotten more weeks at #1, but would drivers license stayed at #1 longer, or would have good 4 u cut its run short and become the clear YE #1 instead?

[Baby Yoda Hot100Fan]

Over 178k in pure sales for Evermore ... I wonder how many of those were vinyl?

[Taylor.]

Jun 4, 2021 16:12:26 GMT -5 Baby Yoda Hot100Fan said:

Over 178k in pure sales for Evermore ... I wonder how many of those were vinyl?

I'm sure we'll find out in the Billboard article, but the original prediction was 80-100k vinyls. I'm gonna guess ~120k with the rest being signed copies (physical/digital).

[kanimal]

Jun 4, 2021 16:01:41 GMT -5 phieaglesfan712 said:

I wonder what would have happened if Olivia released her album in February, just after the Morgan Wallen controversy. Obviously, Sour would have gotten more weeks at #1, but would drivers license stayed at #1 longer, or would have good 4 u cut its run short and become the clear YE #1 instead?

Too much of a hypothetical situation here, because I don't think the album would have been nearly as big if "deja vu" and especially "good 4 u" didn't launch when and how they did. The timing of her releases has been absolutely brilliant in allowing the key songs to connect while establishing her as someone whose album would be worth listening to in full.

[kimberly]

this is just as gimmicky as "Butter" being #1 over "good 4 u." evermore has no business being the #1 album based on 6 month-old sales and a last minute D2C boost.

it's the LOWEST streamed album in the entire Top 50.

[sergf13]

Jun 4, 2021 16:18:16 GMT -5 kimberly said:

this is just as gimmicky as "Butter" being #1 over "good 4 u." evermore has no business being the #1 album based on 6 month-old sales and a last minute D2C boost.

it's the LOWEST streamed album in the entire Top 50.

Nah, this is more gimmicky than that by a long shot. The only tactics that Butter used was website sales and discounts, and it actually was one of the most streamed songs when it debuted at #1. Here, Taylor is counting months worth vinyl orders, discounting the album dramatically and selling signed copies, as well as releasing a remix of the lead single to rack up more units.

[Caviar]

I'm glad Olivia is being pushed to the back seat. She's not all that talented. Thank God for Taylor and BTS!

[Ｓｏｕｎｄｃｌ🕤ｃｋ]

yeah, you can steal the #1 album and single from her, but you can't "Artist of the Year".

[Ｓｏｕｎｄｃｌ🕤ｃｋ]

Jun 4, 2021 16:31:17 GMT -5 Caviar said:

I'm glad Olivia is being pushed to the back seat. She's not all that talented. Thank God for Taylor and BTS!

pushed back? she's way bigger than those Billboard "#1 positions"

[Taylor.]

I agree the last-minute D2C sales were tacky, but the vinyl release date was set six months ago based on manufacturing timelines, no? positions also had a six-month pre-order window for the same reason.

[neverduplicated]

Jun 4, 2021 16:18:16 GMT -5 kimberly said:

this is just as gimmicky as "Butter" being #1 over "good 4 u." evermore has no business being the #1 album based on 6 month-old sales and a last minute D2C boost.

it's the LOWEST streamed album in the entire Top 50.

I don’t think the vinyls are gimmicky, they’re just a result of chart rules. Do you think the vinyls should’ve counted the week they were ordered? I’m inclined to think yes (though I don’t care too much either way) but then artists can game the system by selling products that may never exist. Folklore had a bigger opening week partially because vinyls that didn’t exist yet were counted (as digital sales). The signed CDs are gimmicky, but fans do adore them which is a testament to her musicianship and marketing skills. It looks like the last minute digital push (by far the most gimmicky and honestly kind of cringy but ultimately harmless) probably put Taylor over the edge, but I think it’s too close to call for the B200.

Regardless of the methods, Taylor pulling bigger numbers than most artists’ debuts (even A-listers) is truly astounding.

[reginaphalange]

I’m really happy for Evermore, I loved that album, but I kinda feel bad for Olivia, even though she prolly doesn’t care at all. Without these tactics she would’ve had the number one song AND album for two weeks straight, ugh. I hope she can overtake Lil Baby/Durk and Polo G in the next weeks

[phieaglesfan712]

Jun 4, 2021 16:40:15 GMT -5 reginaphalange said:

I’m really happy for Evermore, I love that album, but I kinda feel bad for Olivia, even though she prolly doesn’t care at all. Without these tactics she would’ve had the number one song AND album for two weeks straight, ugh. I hope she can overtake Lil Baby/Durk and Polo G in the next weeks

I totally agree with you on this. Olivia arguably has the song (good 4 u) and album (Sour) of the year, and both may only end up with one week at #1 on the Hot 100 and Billboard 200 charts to show for it.

The loopholes need to be closed.

[kimberly]

Jun 4, 2021 16:35:25 GMT -5 Taylor. said:

I agree the last-minute D2C sales were tacky, but the vinyl release date was set six months ago based on manufacturing timelines, no? positions also had a six-month pre-order window for the same reason.

positions had a much shorter pre-order window (slightly more than 2 months) because they put up the pre-order on January 28 & shipped it in early April, but that's besides my point.

the whole "sales count when it's shipped" rule can easily be used to artificially inflate chart positions, the same way D2C single sales and funneling money to the US fans is used. both are fine by Billboard's rules but misrepresent what's actually being consumed in that week. they both work fine for most artists because their fanbases aren't as rabid as Swifties and Army, but "the outliers" gain a huge advantage in both of those cases.

[Taylor.]

Jun 4, 2021 16:43:44 GMT -5 kimberly said:

the whole "sales count when it's shipped" rule can easily be used to artificially inflate chart positions, the same way D2C single sales and funneling money to the US fans is used. both are fine by Billboard's rules but misrepresent what's actually being consumed in that week.

I agree with that; by closing one loophole, Billboard inadvertently created another.

[Baby Yoda Hot100Fan]

^Quite typical of Billboard ...

[fridayteenage]

Sailing past weeknd after hours' album sales, huzzah.