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Post by Deleted on Jul 31, 2021 13:23:54 GMT -5
While "Happier Than Ever" is definitely a standout track on the album, I don't know if radio will pick it up, given how it takes awhile for the song to get to the best part. 🤷♂️ Pretty sure it will not be a pop hit as for the whole album, "Therefore" gave her number one already, so how many artists can show two albums having number ones, very few. But her pop chart days definitely seem to be over and logically so as she is trying to develop as artist not get as many hits as possible and so to please supermarket audiences. Actually she was not supposed to become huge success on pop charts even with her first album, that was just being that moment in time. She was never your typical pop star.
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Chris Ng
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Post by Chris Ng on Aug 1, 2021 9:05:17 GMT -5
While "Happier Than Ever" is definitely a standout track on the album, I don't know if radio will pick it up, given how it takes awhile for the song to get to the best part. 🤷♂️ What if they make a radio edition of HTE and cut down the length of part 1? Well but if they plan to promote that song on radio they should do it quickly or it will end up exactly the way Ariana's pov did
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Post by fearlessarrow on Aug 1, 2021 9:49:50 GMT -5
POP: 26 26 BILLIE EILISH NDA 2672 2223 449 5.203
-8 Spins -173 Bullet -0.037 Audience
ALTERNATIVE: 26 25 BILLIE EILISH NDA 719 623 96 0.883
+13 Spins -4 Bullet +0.018 Audience
Edit: Pulled back into the top 50 on HAC yet again on the published update.
HOT AC: 50 48 BILLIE EILISH NDA 101 100 1 0.201
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collin
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Post by collin on Aug 1, 2021 18:44:30 GMT -5
Uh oh, looks like 2 flops in a row for Billie? pffft. Doesn't even matter. It really doesn’t. Too bad this couldn’t do more though because wow is it fantastic
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Post by Choco on Aug 2, 2021 0:50:30 GMT -5
Boo. I think this is her best shot at some decent airplay from the songs left on the album. HTE doesn't sound like a radio hit and Oxytocin has some charm but it's not exactly something I could see getting much further than what NDA has done.
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Post by fearlessarrow on Aug 2, 2021 6:32:13 GMT -5
POP: 25 25 BILLIE EILISH NDA 2716 2382 334 5.523
+44 Spins -115 Bullet +0.320 Audience
HOT AC: 51 48 BILLIE EILISH NDA 102 104 -2 0.196
+1 Spin -3 Bullet -0.005 Audience
ALTERNATIVE: 25 25 BILLIE EILISH NDA 737 639 98 0.938
+18 Spins +2 Bullet +0.055 Audience
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Post by fearlessarrow on Aug 3, 2021 7:54:10 GMT -5
POP: 26 25 BILLIE EILISH NDA 2703 2478 225 5.392
-13 Spins -109 Bullet -0.131 Audience
HOT AC: 53 49 BILLIE EILISH NDA 102 105 -3 0.194
= Spins -1 Bullet -0.002 Audience
ALTERNATIVE: 25 25 BILLIE EILISH NDA 756 649 107 0.969
+19 Spins +9 Bullet +0.031 Audience
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Post by Deleted on Aug 3, 2021 9:50:11 GMT -5
POP:26 25 BILLIE EILISH NDA 2703 2478 225 5.392 -13 Spins -109 Bullet -0.131 Audience HOT AC:53 49 BILLIE EILISH NDA 102 105 -3 0.194 = Spins -1 Bullet -0.002 Audience ALTERNATIVE:25 25 BILLIE EILISH NDA 756 649 107 0.969 +19 Spins +9 Bullet +0.031 Audience It should do better on Alternative.
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Post by rainie on Aug 3, 2021 15:29:48 GMT -5
hot take: i feel like her transformation into this massive pop icon may have backed her into a corner and stunted her future stardom potential. while she may have had some mild "hipster" type cred to begin with off the back of stuff like yssmiac and bury a friend, i feel like her demographic quickly shifted to a much more mainstream one and for whatever reason, it became "uncool" to like billie eilish amongst the artsy/alt crowd (which is interesting since i still have lots of friends who fit that description and still bump doja cat, but that's neither here nor there)
anyways, that demographic is gonna eat up all of the bad guys/atgggths/therefore i ams that she throws their way, but that's clearly not the direction she's interested in going in (see: the title track). the fact that THIS is one of the poppiest songs on the album is extremely telling
meanwhile i feel like if she hadn't gotten so big and overexposed, she could totally be catering to the lana/conan gray/m*lanie m*rtinez fans and MAYBE even the mitski/phoebe bridgers/mother mother ones.i kind of wonder if something similar is gonna happen to halsey a couple years down the road too
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Post by BlueSwan on Aug 3, 2021 15:53:33 GMT -5
hot take: i feel like her transformation into this massive pop icon may have backed her into a corner and stunted her future stardom potential. while she may have had some mild "hipster" type cred to begin with off the back of stuff like yssmiac and bury a friend, i feel like her demographic quickly shifted to a much more mainstream one and for whatever reason, it became "uncool" to like billie eilish amongst the artsy/alt crowd (which is interesting since i still have lots of friends who fit that description and still bump doja cat, but that's neither here nor there) anyways, that demographic is gonna eat up all of the bad guys/atgggths/therefore i ams that she throws their way, but that's clearly not the direction she's interested in going in (see: the title track). the fact that THIS is one of the poppiest songs on the album is extremely telling meanwhile i feel like if she hadn't gotten so big and overexposed, she could totally be catering to the lana/conan gray/m*lanie m*rtinez fans and MAYBE even the mitski/phoebe bridgers/mother mother ones.i kind of wonder if something similar is gonna happen to halsey a couple years down the road too Nah, she is doing just fine. She was never gonna be a pure pop artist and I don't think a few pop hits will scare off people who appreciate good music in the long run. She's a worldwide superstar who is going to sell bucketload of albums and do sell-out tours all the while making exactly the music she wants to make rather than being somebody who has to record manifactured pop hits for her record company. If anything, I think many major pop stars are envious of Billie - not the other way around. She is highly critically acclaimed and making pretty left field music that she also loves while at the same time being amazingly succesful. That is not something we see every day from young female artists.
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Post by fearlessarrow on Aug 4, 2021 6:28:53 GMT -5
POP: 26 25 BILLIE EILISH NDA 2703 2558 145 5.364
= Spins -80 Bullet -0.028 Audience
HOT AC: 52 49 BILLIE EILISH NDA 98 106 -8 0.190
-4 Spins -5 Bullet -0.004 Audience
ALTERNATIVE: 25 25 BILLIE EILISH NDA 773 662 111 0.999
+17 Spins +4 Bullet +0.030 Audience
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collin
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Post by collin on Aug 4, 2021 17:23:36 GMT -5
Ugh, I wish this would properly take off.
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Post by aussie1 on Aug 5, 2021 4:18:08 GMT -5
CHR I promise you will be okay if you actually play this. If people tolerate Butter they will be fine with this.
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Post by fearlessarrow on Aug 5, 2021 6:07:55 GMT -5
POP: 26 25 BILLIE EILISH NDA 2696 2621 75 5.338
-7 Spins -70 Bullet -0.026 Audience
HOT AC: 51 49 BILLIE EILISH NDA 94 105 -11 0.178
-4 Spins -3 Bullet -0.012 Audience
ALTERNATIVE: 25 24 BILLIE EILISH NDA 779 673 106 0.982
+6 Spins -5 Bullet -0.017 Audience
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Post by Ryan on Aug 5, 2021 9:31:26 GMT -5
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Post by fearlessarrow on Aug 6, 2021 6:12:27 GMT -5
POP: 26 26 BILLIE EILISH NDA 2694 2657 37 5.304
-2 Spins -38 Bullet -0.034 Audience
HOT AC: 50 49 BILLIE EILISH NDA 91 104 -13 0.181
-3 Spins -2 Bullet +0.003 Audience
ALTERNATIVE: 25 24 BILLIE EILISH NDA 794 686 108 0.985
+15 Spins +2 Bullet +0.003 Audience
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Post by fearlessarrow on Aug 7, 2021 6:14:10 GMT -5
Pushed out of the top 50 on HAC yet again.
POP: 26 26 BILLIE EILISH NDA 2690 2681 9 5.241
-4 Spins -28 Bullet -0.063 Audience
ALTERNATIVE: 25 23 BILLIE EILISH NDA 808 707 101 0.975
+14 Spins -7 Bullet -0.010 Audience
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Post by HamedM1 💔 on Aug 7, 2021 9:39:18 GMT -5
Chile these updates on pop suck, this deserves to a hit especially over Therefore I Am.
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Post by upsidedown on Aug 7, 2021 10:01:08 GMT -5
Happier Than Ever is getting huge Spotify updates. They might as well push it as the next single.
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Post by Deleted on Aug 7, 2021 10:07:20 GMT -5
Happier Than Ever is getting huge Spotify updates. They might as well push it as the next single. Pushing something means paying, this album is not meant for pop charts, I doubt there will be anymore pop singles.
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Post by HamedM1 💔 on Aug 7, 2021 10:16:40 GMT -5
Happier Than Ever is getting huge Spotify updates. They might as well push it as the next single. Pushing something means paying, this album is not meant for pop charts, I doubt there will be anymore pop singles. Her label isn't stupid or stingy in that regard given that her last album went like 7 singles deep and most were sent to pop and alt. The album only just got released so there is almost guaranteed to be more singles. NDA was a pre release single, her team has the money especially after the wave of success she has garnered since her debut album and they clearly are supportive of her as an artist since this new record deviates from her previous work in many ways. HTE is doing what bad guy did on album release week and showing that it's begging to be the next single due it's strong showing on streaming platforms. Your doubts are honestly very misguided if you think her team is just gonna throw her album out and then not push anything else afterwards.
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Post by Choco on Aug 7, 2021 10:29:22 GMT -5
I think HTE is probably their best shot... but I don't think radio will bite.
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Post by Deleted on Aug 7, 2021 12:12:52 GMT -5
Pushing something means paying, this album is not meant for pop charts, I doubt there will be anymore pop singles. Her label isn't stupid or stingy in that regard given that her last album went like 7 singles deep and most were sent to pop and alt. The album only just got released so there is almost guaranteed to be more singles. NDA was a pre release single, her team has the money especially after the wave of success she has garnered since her debut album and they clearly are supportive of her as an artist since this new record deviates from her previous work in many ways. HTE is doing what bad guy did on album release week and showing that it's begging to be the next single due it's strong showing on streaming platforms. Your doubts are honestly very misguided if you think her team is just gonna throw her album out and then not push anything else afterwards. I would happy if Happier Than Ever would break top 40 or even further top 10, but reality is something different ´- this is not the single that pop charts will play and yes they have already released like 4 singles already from this album and only one of these was successful. I think they have already milked out all possible singles for pop radio, so now is time to earn some money other ways, not to spend more for this ridiculous pop adds. If Happier Than Ever as a song streams well, that is what people choose, but i am pretty sure they will not promote it to pop radio.
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Post by Clode on Aug 7, 2021 15:10:08 GMT -5
I can't say I'm that Surprised to see this Song already on it's way out, "Happier Than Ever" is an obvious single choice that could get her back in the Top 10 on Pop with the right push from her Label.
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Post by Elusive Chanteuse on Aug 7, 2021 16:04:54 GMT -5
I do agree that their best option is to push Happier Than Ever. But they really need to figure out how to make an edit because I highly doubt radio would take kindly to how long the first half of the song is. Make it a minute (or less) maximum and keep the entire second half could make it work imo.
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Post by Au$tin on Aug 7, 2021 16:42:53 GMT -5
A radio edit for HTE is actually very easy. Just cut out the entire lo-fi section making the radio edit start at around 2/2.5 minutes in. Boom, perfect length for radio, and the lo-fi part isn't there but there is still a sizeable build to the climax.
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Post by Soundcl🕤ck on Aug 7, 2021 18:26:40 GMT -5
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Post by Choco on Aug 7, 2021 19:20:25 GMT -5
There's your radio edit lol. Not much more they need to do.
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Post by fearlessarrow on Aug 8, 2021 5:37:10 GMT -5
POP: 25 26 BILLIE EILISH NDA 2715 2672 43 5.304
+25 Spins +34 Bullet +0.063 Audience
ALTERNATIVE: 25 22 BILLIE EILISH NDA 830 719 111 0.990
+22 Spins +10 Bullet +0.015 Audience
Edit: Pulled back into the top 50 on HAC on the published update.
HOT AC: 48 49 BILLIE EILISH NDA 84 101 -17 0.163
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Post by Deleted on Aug 8, 2021 7:11:17 GMT -5
There's your radio edit lol. Not much more they need to do. Nope, this song is not a radio single whichever you edit it, it is a wishful thinking...
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