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Post by violentdreams on Jul 31, 2021 16:02:21 GMT -5
Darkroom/Interscope's Billie Eilish will see her sophomore release, Happier Than Ever, land atop the HITS Top 50 next Friday. The album is projecting today in the 200-225k range. Her previous release, When We All Fall Asleep, Where Do We Go?, opened with 313k in April 2019. Of that total, nearly a third came from now disallowed ticket and D2C bundles.
Happier's physical sales will make up about 50% of the first week total thanks, in large part, to vinyl sales. Multiple major retailers have versions of the vinyl in exclusive colors such as sage green, pale yellow and opaque sienna. Happier’s pre-street ATD is just over 400k.
Billie Eilish (Darkroom/Interscope) 200-225k total activity, 130-140k albums
Prince (Legacy) 45-50k, 43-47k
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renfield75
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Post by renfield75 on Jul 31, 2021 16:19:51 GMT -5
Awesome numbers for Prince. If they hold he should land his 20th top ten album.
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Post by phieaglesfan712 on Jul 31, 2021 16:20:58 GMT -5
Those numbers from Billie aren't bad at all, especially considering what we had the last 2 weeks.
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Wave.
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Post by Wave. on Jul 31, 2021 16:26:01 GMT -5
That don't look like no "flop" to me.
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Post by thegreatdivine on Jul 31, 2021 16:28:12 GMT -5
That don't look like no "flop" to me. That second week drop will be nasty, though.
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Post by Baby Yoda Hot100Fan on Jul 31, 2021 17:14:16 GMT -5
As I suspected, Billie's album should end up selling more than getting streamed. Her vinyl has sale pricing at Amazon and is the #1 seller there.
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iHype.
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Post by iHype. on Jul 31, 2021 20:58:46 GMT -5
Lol almost seems like that part is a label doing damage control. HITS have never specified how much previous first weeks were boosted by bundles. I don’t even think they have access to know how much sales are from bundles…
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Post by violentdreams on Jul 31, 2021 21:16:16 GMT -5
Lol almost seems like that part is a label doing damage control. HITS have never specified how much previous first weeks were boosted by bundles. I don’t even think they have access to know how much sales are from bundles… It has no relevance to these numbers anyways. If she did exactly the same streaming units she did last time, she would end up around 280k, only a 30k unit decline, so they can't just say she lost 80k-100k units merely because they got rid of bundles.
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Caviar
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Post by Caviar on Aug 1, 2021 1:06:52 GMT -5
Oop! What are they going to say about Billie now other than being the Queen of Sales?
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Enigma.
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Post by Enigma. on Aug 1, 2021 1:26:57 GMT -5
Brilliant numbers for Billie... The album will be a critical darling and people who buy music in any format love it. 90 on Metacritic!
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aussie1
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Post by aussie1 on Aug 1, 2021 2:36:23 GMT -5
Great numbers for Billie, considering she hasn't got a major radio hit out right now. Very impressed actually evening her streaming numbers are higher then I thought.
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Enigma.
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Post by Enigma. on Aug 1, 2021 3:07:48 GMT -5
The streaming numbers might come down though, depending on how the most popular tracks will fare during the week. The title track is still #3 on AM.
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BlueSwan
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Post by BlueSwan on Aug 1, 2021 3:54:44 GMT -5
Hmmm....I must admit that I expected much better numbers for Billie out of the gate. Despite the lack of radio hits, she's a global phenomenon, a critical darling and her debut was a megaseller with huge longevity. I had expected a larger part of the people who got the debut to check for the new one as well.
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kimberly
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Post by kimberly on Aug 1, 2021 4:39:03 GMT -5
Billie falling short of 100k streaming units is kind of an L imo, considering she was the top streamed woman in 2019 and all, but I didn't really expect a much better total overall—she's selling quite a lot of albums, more than I thought. Certainly didn't expect it to open with worse streaming numbers than Megan Thee Stallion's and Doja Cat's most recent albums, and open only slightly above what Chromatica did in its first week.
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iamsorare
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Post by iamsorare on Aug 1, 2021 4:55:50 GMT -5
Hmmm....I must admit that I expected much better numbers for Billie out of the gate. Despite the lack of radio hits, she's a global phenomenon, a critical darling and her debut was a megaseller with huge longevity. I had expected a larger part of the people who got the debut to check for the new one as well. people don't care for her anymore.
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Enigma.
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Post by Enigma. on Aug 1, 2021 5:36:13 GMT -5
Hmmm....I must admit that I expected much better numbers for Billie out of the gate. Despite the lack of radio hits, she's a global phenomenon, a critical darling and her debut was a megaseller with huge longevity. I had expected a larger part of the people who got the debut to check for the new one as well. people don't care for her anymore. Where were you when Maroon 5's album underperformed?
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iamsorare
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Post by iamsorare on Aug 1, 2021 5:41:48 GMT -5
people don't care for her anymore. Where were you when Maroon 5's album underperformed? yeah pretty fair comparison..a successful 20 years old band with the one era wonder girl.. maroon 5 had a top 15 hit with longevity this era (plus the smash 'memories').. something that Billie's latest single releases didn't achieve
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edward
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Post by edward on Aug 1, 2021 8:02:57 GMT -5
Where were you when Maroon 5's album underperformed? yeah pretty fair comparison..a successful 20 years old band with the one era wonder girl.. maroon 5 had a top 15 hit with longevity this era.. something that Billie's latest single releases didn't achieve shut up please
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iamsorare
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Post by iamsorare on Aug 1, 2021 8:07:32 GMT -5
yeah pretty fair comparison..a successful 20 years old band with the one era wonder girl.. maroon 5 had a top 15 hit with longevity this era.. something that Billie's latest single releases didn't achieve shut up please I expected a smart reply
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Post by Baby Yoda Hot100Fan on Aug 1, 2021 9:42:27 GMT -5
Oop! What are they going to say about Billie now other than being the Queen of Sales? Not quite, since that it already Taylor Swift's or even Adele's, if she decides to reclaim it. That said, it is likely this album will help confirm that Billie will end up being more of an album artist than a singles one.
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Post by Fears in the Fire on Aug 1, 2021 9:52:42 GMT -5
Good sales for Billie, poor streams. Overall not a disaster
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edward
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Post by edward on Aug 1, 2021 13:13:55 GMT -5
I expect people to stop saying artists are over and nobody cares about them when their album or song literally came out a day ago. Stop acting like stans from Twitter. Happy?
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WolfSpear
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Post by WolfSpear on Aug 1, 2021 16:23:02 GMT -5
Well deserved for Billie and another good showing for Prince.
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spiritboy
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Post by spiritboy on Aug 1, 2021 19:28:32 GMT -5
Didn't her tour sell out pretty quickly recently? She's doing very well for an artist that is "over". She'll be more than fine with this album, don't worry.
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bbdenney94
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Post by bbdenney94 on Aug 1, 2021 20:11:02 GMT -5
It seems that people have been so ready for Billie to flop despite all evidence to the contrary. Is she performing less well this time around than she did two years ago - when she was *the* It Girl altpop crossover act? Sure, there's no arguing that, but few artists ever attain the level of success that she did with her debut.
(In other words, it'd be like saying "Save Your Tears" is a flop compared to "Blinding Lights" - shoutout to the philadelphia eagles fans out there.)
I'd say a more appropriate comparison would be to another altpop phenom, Lorde, and her sophomore album. Crtically, HTE's roughly on par with Melodrama. Commercially, HTE is predicted to sell *double* Melodrama's first-week US numbers. All in all, I'd consider this a success, especially since I was legitimately worried she'd succumb to the sophomore slump.
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Post by Choco on Aug 2, 2021 0:46:55 GMT -5
I think there's plenty of room between the real take (slightly underwhelming but overall fine numbers) and the exaggerated "she's over" take.
I don't think there are any more long lasting hits on it and the legs will pale in comparison to her previous project. But the opening is decent-ish. If she manages to get a couple songs to stick on streaming she will be fine until her tour starts. Radio is probably a... Lost Cause here lol.
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Post by thegreatdivine on Aug 2, 2021 3:07:39 GMT -5
I don't like how some people are acting like everyone is picking on Billie or hoping she'd fail. Quite the contrary. Billie is a relatively new artist (at least in the mainstream space) and she's really young as well. She saw huge success with her debut album (not just in it's debut week performance, but in the weeks and months and years that have followed).
People were hopeful that her sophomore album era would be even bigger or at least do almost as well as her debut album era because she wasn't half the star she is now when her debut album dropped. It's the same expectation people had for Post Malone after Stoney blew up out of nowhere in 2017. There was massive hype and huge expectations for his sophomore effort and when that did as well as it did commercially, people were more delighted than surprised because it matched (or in some cases, surpassed) their expectations.
We RARELY get huge, young music stars who make a lot of noise commercially so when people like that emerge, there's a lot of hope and that follows with a lot of expectation. That's simply what comes with being a mainstream staple. People pointing out when those people underperform or flop isn't them being hateful or having unrealistic expectations, it's mostly just disappointment.
People will have huge expectations for Olivia Rodrigo's sophomore album, not to set her up to fail but because of how well her debut album has performed. If you think that's unfair, think about the pressure and expectations acts like Taylor Swift and Drake have been under since they made their mainstream debuts — pressures and expectations they STILL deal with today, 12+ years into their careers, after proving themselves over and over across several album eras yet people are in here crying because some people are disappointed at the commercial performance of Billie's sophomore album era (so far) when they have every right to be.
People like Drake and Taylor can't keep being the biggest acts in music forever. They've been carrying that torch for over a decade already and newer acts have to emerge and not fizzle out after 1 or 2 albums because who will keep things going if/when they call it quits? I feel like that's where some of the disappointment comes from (at least for me). I'm really happy Doja Cat has emerged. Megan Thee Stallion and Olivia Rodrigo as well. We need more young mainstream stars, especially female ones so I'm always rooting for them to do well but I also have the right to express disappointment when they don't.
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upsidedown
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Post by upsidedown on Aug 2, 2021 5:34:28 GMT -5
I mean, let's be honest - Billie's first era was massive and usually artists have a pretty massive opening week for their 2nd album after that initial first era. There have been no radio hits, yes, but I feel like it's fair to say that a first week of only 200k is pretty underwhelming.
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Post by thegreatdivine on Aug 2, 2021 6:02:09 GMT -5
I mean, let's be honest - Billie's first era was massive and usually artists have a pretty massive opening week for their 2nd album after that initial first era. There have been no radio hits, yes, but I feel like it's fair to say that a first week of only 200k is pretty underwhelming. Personally, the disappointment I feel isn't that the album is bad (it's amazing) or that her last few singles haven't performed well (I've never seen her as a singles artist and I don't care about that). It's not even that she won't be matching or surpassing the first-week numbers of her debut album (that album had bundles and was released under a still somewhat favorable sales climate, that's not the case with this album). The real disappointment for me are the streaming numbers. Pulling less than 100K units from streams in the first week of her sophomore album, when she's established herself as a streaming force in the last 2 years (both globally and in the US), is VERY underwhelming and anybody trying to sugarcoat that is being ridiculous. There are C list rappers with less than a quarter of Billie's fanbase, promotion and exposure who have pulled more streams in the first week from their albums and 2 artists just pulled 300M+ streams with their (fairly short albums) a few months ago so it's not like the streaming climate is god awful. I just don't understand.
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spiritboy
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Post by spiritboy on Aug 2, 2021 7:19:46 GMT -5
I'm not disappointed at all. She clearly peaked with her debut album. Maybe with this album, the pressure of commercial success will be lifted off her shoulders and she'll be more free and creative. And she'll always have a decent fanbase (like Lana Del Rey) that will buy or stream her album and buy tickets to her tour (which is far more important than any streaming number imo).
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