Mickey Guyton - "Remember Her Name"

[lipe]

Oct 5, 2021 7:35:58 GMT -5 zdm1998 said:

I wonder if her label will drop her eventually. I feel like they have tried and tried to break her and absolutely nothing seems to work. I feel like they really gave this album a good rollout and were able to get her multiple tv slots to perform at during release week, but it didn’t really seem to help it.

I don't know if we can say they have "tried and tried to break her" when her last radio single was "Heaven Down Here" and that was more than a year ago. After that, she got so much more exposure - both in and out the country music community - so they really should try another single. She is not an artist that can afford to not have radio airplay and still be sucessful, at least not yet.

The TV performances did gave the album (and the songs performed) a boost on iTunes. It didn't sold terribly - #35 on the all-genre Top Album Sales chart, but now Billboard 200 is all about streaming. But yeah, the new album tracks don't even have 10,000 plays on Spotify after 2 weeks so unfortunately there isn't enough demand for her which is a shame. And I agree after all the promo she was able to get, having those streaming number is very messy. For a label point of view, it might even seen like they're wasting money on her, but I really hope they stick with her, for everything she represents.

[raylatch98]

Oct 5, 2021 13:49:44 GMT -5 lipe said:

Oct 5, 2021 7:35:58 GMT -5 zdm1998 said:

I wonder if her label will drop her eventually. I feel like they have tried and tried to break her and absolutely nothing seems to work. I feel like they really gave this album a good rollout and were able to get her multiple tv slots to perform at during release week, but it didn’t really seem to help it.

I don't know if we can say they have "tried and tried to break her" when her last radio single was "Heaven Down Here" and that was more than a year ago. After that, she got so much more exposure - both in and out the country music community - so they really should try another single. She is not an artist that can afford to not have radio airplay and still be sucessful, at least not yet.

The TV performances did gave the album (and the songs performed) a boost on iTunes. It didn't sold terribly - #35 on the all-genre Top Album Sales chart, but now Billboard 200 is all about streaming. But yeah, the new album tracks don't even have 10,000 plays on Spotify after 2 weeks so unfortunately there isn't enough demand for her which is a shame. And I agree after all the promo she was able to get, having those streaming number is very messy. For a label point of view, it might even seen like they're wasting money on her, but I really hope they stick with her, for everything she represents.

Ooh that is not good at all (I do think you mean YouTube). 

Regardless, I will say I am not that shocked, as even when Mickey Guyton gets huge promo slots like the Grammys, ACMs, etc. within a few days the buzz of that song on iTunes and elsewhere usually ends up fading away.

I like Mickey Guyton but it just feels like even with all this extra promo stuff she is still not connecting with the general public. Just feels like she is stuck in place and can't get anywhere with anything.

[lipe]

Oct 5, 2021 14:29:31 GMT -5 raylatch98 said:

Oct 5, 2021 13:49:44 GMT -5 lipe said:

I don't know if we can say they have "tried and tried to break her" when her last radio single was "Heaven Down Here" and that was more than a year ago. After that, she got so much more exposure - both in and out the country music community - so they really should try another single. She is not an artist that can afford to not have radio airplay and still be sucessful, at least not yet.

The TV performances did gave the album (and the songs performed) a boost on iTunes. It didn't sold terribly - #35 on the all-genre Top Album Sales chart, but now Billboard 200 is all about streaming. But yeah, the new album tracks don't even have 10,000 plays on Spotify after 2 weeks so unfortunately there isn't enough demand for her which is a shame. And I agree after all the promo she was able to get, having those streaming number is very messy. For a label point of view, it might even seen like they're wasting money on her, but I really hope they stick with her, for everything she represents.

Ooh that is not good at all (I do think you mean YouTube). 

Regardless, I will say I am not that shocked, as even when Mickey Guyton gets huge promo slots like the Grammys, ACMs, etc. within a few days the buzz of that song on iTunes and elsewhere usually ends up fading away.

I like Mickey Guyton but it just feels like even with all this extra promo stuff she is still not connecting with the general public. Just feels like she is stuck in place and can't get anywhere with anything.

Don't know about Youtube, I did mean Spotify. All new tracks (that weren't previously released) are between 7k-14k streams. Five of those eight tracks didn't reach the 10k mark.

[raylatch98]

Oct 5, 2021 14:39:08 GMT -5 lipe said:

Oct 5, 2021 14:29:31 GMT -5 raylatch98 said:

Ooh that is not good at all (I do think you mean YouTube). 

Regardless, I will say I am not that shocked, as even when Mickey Guyton gets huge promo slots like the Grammys, ACMs, etc. within a few days the buzz of that song on iTunes and elsewhere usually ends up fading away.

I like Mickey Guyton but it just feels like even with all this extra promo stuff she is still not connecting with the general public. Just feels like she is stuck in place and can't get anywhere with anything.

Don't know about Youtube, I did mean Spotify. All new tracks (that weren't previously released) are between 7k-14k streams. Five of those eight tracks didn't reach the 10k mark.

Oh okay, I'm sorry.

[zdm1998]

Didn’t they already try a radio push last year with “Heaven Down Here” and it picked up like 10 adds on add day. Radio doesn’t seem like they will give her the time of day. So I couldn’t blame them for not trying at all. Look at how they’re treating Maddie & Taes current single and they have much more hype than Mickey. Even if they pushed super hard it still probably wouldn’t even chart.

[Elusive Chanteuse]

I wish Jimmie Allen released Drunk and I Miss You on the radio. That could've helped Mickey gain some momentum with radio, if only by a little. And the song was really connecting with the public! But obviously, I don't think Country radio or the industry in general, is ready to back a single from two black artists.

What I think Capitol should do is get her a feature with a high-profile male artist. If they do that within the label, then I could see a collaboration with Keith Urban happening easily since we know Keith likes her. But if not Keith, they could also try pairing her up with Luke Bryan, Dierks Bentley, and/or Jon Pardi. These four have goodwill with Country radio...

[SHOOTER]

She also debuted at #7 on Heatseekers. I have to ask if Jameson Rodgers is doing well on radio? He’s at #2 this week and Rolling Stone has his album at #193 on the Top 200 with 5.8k SPS.

I’d wager Mickey pulled in around 5k SPS for the first week without radio and I completely agree that her label should at least TRY to test the waters with something since she does have radio-friendly material to work with. I just wonder if her being Black (let’s be real) is just going to make this climb torturous regardless of what they do. She got to perform four songs on national TV the day it dropped and…crickets!

[jamatthews83]

^The #1 song this week (albeit with a Luke Combs feature).

[recordyear]

Oct 6, 2021 0:57:52 GMT -5 SHOOTER said:

She also debuted at #7 on Heatseekers. I have to ask if Jameson Rodgers is doing well on radio? He’s at #2 this week and Rolling Stone has his album at #193 on the Top 200 with 5.8k SPS.

He literally has #1 country airplay song this week courtesy of Luke Combs. (Edit: Oops)
I'll share a bit more: the Jameson Rodgers album is #31 on Billboard's Top Country Albums chart, but again, that region is pretty competitive.

[SHOOTER]

Oct 6, 2021 1:09:47 GMT -5 recordyear said:

Oct 6, 2021 0:57:52 GMT -5 SHOOTER said:

She also debuted at #7 on Heatseekers. I have to ask if Jameson Rodgers is doing well on radio? He’s at #2 this week and Rolling Stone has his album at #193 on the Top 200 with 5.8k SPS.

He literally has #1 country airplay song this week courtesy of Luke Combs. (Edit: Oops)
I'll share a bit more: the Jameson Rodgers album is #31 on Billboard's Top Country Albums chart, but again, that region is pretty competitive.

If a man with the #1 song on country radio is moving only 6k units, I can’t say I’m optimistic a woman with a song struggling in the lower region of the chart would fare much better. Again, I’m not saying they should abandon radio when it comes to her but I can see why they’re hesitant (and why I don’t believe it would do as much good as it should - or would for her peers).

[fearlessarrow]

Also pushing songs to radio costs money so perhaps that adds to her label's hesitancy to push her stuff to radio after how "Heaven Down Here" did (I still think it was the wrong single choice though - if the team wanted to go the more message-type songs it should've been "What Are You Gonna Tell Her?" and if the team wanted something more radio-friendly it should've been either "Salt" or "Rosé" even though I can see the latter being polarizing). I can't imagine she's making enough money for the label for justify spending a ton on promo and she did have pretty good promo during release week. 

[taylor]

This is just depressing, and frankly infuriating. She's clearly connecting with the industry, or so it looks like, and seems to have a lot of interest from some of the general public, so I just don't know what the hell the disconnect is...other than the obvious one (let's be real here).

I do think she'd be better off if she just said f**k this and went indie like fearlessarrow said on the last page.

[.indulgecountry]

I don't think she'd be better off indie, personally. She likely wouldn't have been able to land half the promo she's had in the last year (high-profile TV performances, co-hosting a country awards show, lots of press surrounding her, etc.) if she weren't on a major label. The choice to completely forgo trying her at country radio completely perplexes me though. "Heaven Down Here" was a swing and a miss, but it doesn't mean radio would totally ignore something more radio-friendly -- and she has plenty of options that would work on this album -- and she has only raised her profile more in the past year since that song went for adds and failed to take off. Something like the title cut or "Lay It on Me" should've been going to radio right around the time of the album release imo. Idk if she'd manage a major hit or anything, but I feel like there's a reasonable chance she could at least chart with the right song and land somewhere in the 30s or 40s on the chart. Radio PDs have shown a lot of interest in her previously for songs that ultimately were too "risque" for airplay, but super generic/safe stuff like "Heartbreak Song" and "Heaven Down Here" isn't the way to go either. "Remember Her Name" sounds like something that could have made a decent little splash.

It's sad that her album didn't do well, but she's been given a lot of visibility in other avenues outside country radio, so it's unfortunate to say that she 1) isn't connecting atm nearly half as well with the general public as she has with the crowd on Pulse, sadly and 2) hasn't made it to where she can carve out her own success w/o needing airplay. Kacey Musgraves is the exception to the rule, not the template to follow (and she had several hits under the belt before she/her label decided to give up on country radio).

[someguy]

I really don't understand why they didn't try another single. "Heaven Down Here" wasn't a great song/single, and certainly not indictive as to how her album would perform. Another single that could get played on the radio would make a big difference here.

[bdrm87]

I’ve also wondered why they haven’t tried another single, but they may just have the impression that radio won’t be on board no matter what they try. “Heaven Down Here” was not a great single choice, but it wasn’t terrible, and it got like 10 adds total. She has much more buzz now than she did then, which would probably help, but maybe not enough for UMG to feel like it’s worth the effort. They may have more luck getting her played on AC/HAC.

[14887fan]

A huge piece of the puzzle for any artist in breaking through to the GP is touring. And, unfortunately, Mickey has yet to get the solid chance to do that in the last two years where her stature has elevated on a critical front.

Wouldn’t shock me in the slightest to see her as direct support on the next Maren Morris or Carrie Underwood tours. Not sure when either of those will be (likely 2022 for at least one of them), but hopefully there’s something being worked on that front. I’d love for her to do her own solo headlining club/small venue tour, but based on those debut sales numbers, I don’t know how well her ticket sales would fare.

[zdm1998]

Honestly I think her team/label has done great trying to launch her. All those TV appearances during release week like I said, hosting the ACMs, just announced she is performing on the CMAs, as well as her song “All American” from the album being used as a promo song for the new CMA commercials.

That’s a lot of stuff going for her for an artist that is still pretty relatively unknown to the public (everyone outside of this forum.) I agree probably the next thing they could focus on is getting her an opening position for a major artist. However, country radio, I don’t blame them for not fooling with it. A marathon chart run to peak in the top 50 is not worth the wasted resources.