Billboard Hot 100: 05/07/2022

[nathanalbright]

I just don't think people think about that one charting, even though it is objectively not far from the top 50. I suppose the question would be the prominence that would justify letting it chart if it did.

[loveless]

Apr 28, 2022 21:27:42 GMT -5 thegreatdivine said:

Tracklist for Harry's forthcoming album.

Late Night Talking was one of the new songs Harry played at Coachella. Very funky, definitely has hit potential. Wouldn't be surprised if it's released as the second single in the next few weeks as lead up to the album.

[Gary]

The recently published Billboard criteria

ANY song can re-enter if it makes the top 50 AND

There is a meaningful reason for the song's resurgence

[phieaglesfan712]

Apr 29, 2022 0:26:55 GMT -5 Darkest Hour said:

All these re-entry talks and I don't see any talks regarding Tennessee Whiskey (#7 on recurrent this week). Its streams look like stronger and stronger every week even though the performance is 6.5 years old.

Billboard allowing the 2019 cover of Tom’s Diner to chart (even though it was never close to reaching the Top 50), but not Chris Stapleton’s cover of Tennessee Whiskey shows the inconsistent application of the rule. It should either be both songs chart or neither. Allowing one to chart but not the other is just stupid.

[Gary]

Apr 29, 2022 8:43:58 GMT -5 phieaglesfan712 said:

Apr 29, 2022 0:26:55 GMT -5 Darkest Hour said:

All these re-entry talks and I don't see any talks regarding Tennessee Whiskey (#7 on recurrent this week). Its streams look like stronger and stronger every week even though the performance is 6.5 years old.

Billboard allowing the 2019 cover of Tom’s Diner to chart (even though it was never close to reaching the Top 50), but not Chris Stapleton’s cover of Tennessee Whiskey shows the inconsistent application of the rule. It should either be both songs chart or neither. Allowing one to chart but not the other is just stupid.

The difference ---



Tennessee Whiskey has charted before

Tom's Diner has not

[Baby Yoda Hot100Fan]

kworb's Billboard Radio Songs Estimates « 2022 » / « 04 » / « 29 »

1(=) Imagine Dragons - Enemy From League Of Legends 88.14(-0.15)
2(=) Latto & Mariah Carey - Big Energy (Remix) [feat. DJ Khaled] 85.48(+0.45) +
3(=) Glass Animals - Heat Waves 79.94(-0.12)
4(+1) The Kid Laroi & Justin Bieber - Stay 75.74(+0.25)
5(-1) Lil Nas X - Thats What I Want 75.23(-0.63)
6(+2) Harry Styles - As It Was 69.41(+2.29)
7(-1) Doja Cat - Woman 68.56(-0.44)
8(-1) Justin Bieber - Ghost 67.46(-0.63)
9(=) Ed Sheeran - Bad Habits 59.94(-0.23)

10(=) Post Malone & The Weeknd - One Right Now 56.83(-0.52)

15(=) Megan Thee Stallion & Dua Lipa - Sweetest Pie 42.30(+0.76)

18(=) Cole Swindell & Lainey Wilson - Never Say Never 40.29(+0.78)

22(=) Camila Cabello - Bam Bam (feat. Ed Sheeran) 36.95(+0.97)

24(+5) Jack Harlow - First Class 35.36(+2.06)

27(+1) Dove Cameron - Boyfriend 34.38(+0.95)

37(=) Em Beihold - Numb Little Bug 29.13(+0.89)

70(+2) Lizzo - About Damn Time 17.36(+0.84)

98(+20) The Kid LAROI - Thousand Miles 13.67(+2.77)

-(-) Ed Sheeran - 2step (feat. Lil Baby) 8.03(+1.28)

-(-) Shakira & Rauw Alejandro - Te Felicito 7.29(+0.91)

[joshtheking]

Apr 29, 2022 8:51:36 GMT -5 Gary said:

Apr 29, 2022 8:43:58 GMT -5 phieaglesfan712 said:

Billboard allowing the 2019 cover of Tom’s Diner to chart (even though it was never close to reaching the Top 50), but not Chris Stapleton’s cover of Tennessee Whiskey shows the inconsistent application of the rule. It should either be both songs chart or neither. Allowing one to chart but not the other is just stupid.

The difference ---



Tennessee Whiskey has charted before

Tom's Diner has not

I get that difference but can someone explain why Tom's Diner, I Love You, Thinking With My Dick etc were allowed to chart but Truth Hurts had to wait til top 50, even though it also had never charted before?

[rimetm]

Apr 29, 2022 10:32:50 GMT -5 joshtheking said:

Apr 29, 2022 8:51:36 GMT -5 Gary said:

The difference ---



Tennessee Whiskey has charted before

Tom's Diner has not

I get that difference but can someone explain why Tom's Diner, I Love You, Thinking With My Dick etc were allowed to chart but Truth Hurts had to wait til top 50, even though it also had never charted before?

In 2019, it wasn’t immediately obvious just how much TikTok would end up a tastemaker and drive even traditional formats like radio to start picking up a song years after its release. “Truth Hurts”, “Baby Shark”, and “Good as Hell” were the trial balloons that shaped the current policy: the rules already were shifting with the latter two, as “Shark” completed its run below the top 50 and “Hell” was given clemency to enter slightly below the top 50 due to a massive album bomb impeding it.

[Gary]

Was it previously released by a label?

I don't think the rules are as "arbitrary and inconsistent" as we think.

[joshtheking]

Apr 29, 2022 10:38:56 GMT -5 rimetm said:

Apr 29, 2022 10:32:50 GMT -5 joshtheking said:

I get that difference but can someone explain why Tom's Diner, I Love You, Thinking With My Dick etc were allowed to chart but Truth Hurts had to wait til top 50, even though it also had never charted before?

In 2019, it wasn’t immediately obvious just how much TikTok would end up a tastemaker and drive even traditional formats like radio to start picking up a song years after its release. “Truth Hurts”, “Baby Shark”, and “Good as Hell” were the trial balloons that shaped the current policy: the rules already were shifting with the latter two, as “Shark” completed its run below the top 50 and “Hell” was given clemency to enter slightly below the top 50 due to a massive album bomb impeding it.

This clears it up, thank you.

[dremolus - solarpunk]

US Spotify - 04/28/22

1(=) Harry Styles - As It Was 1,980,785 (-39,743)
2(=) Jack Harlow - First Class 1,731,156 (-30,188)
3(=) Glass Animals - Heat Waves 872,571 (-10,934)
4(+1) Lil Nas X - INDUSTRY BABY 632,073 (+740)
5(-1) The Kid Laroi - Thousand Miles 615,819 (-29,434)
6(=) The Kid LAROI - STAY 606,108 (-354)
7(=) J. Cole - No Role Modelz 594,037 (+7,482)
8(+1) Olivia Rodrigo - good 4 u 572,770 (+2,818)
9(-1) Doja Cat - Woman 571,493 (-4,933)
10(=) Imagine Dragons - Enemy 563,975 (-844)

Others:
11(=) Justin Bieber - Ghost 554,487 (-4,644)
12(=) WILLOW - Wait a Minute! 553,669 (-4,468)
13(=) Kodak Black - Super Gremlin 539,336 (+9,827)
14(+1) Doja Cat - Need to Know 520,031 (-4,791)
16(+2) Arctic Monkeys - 505 489,208 (+1,947)
17(+2) Morgan Wallen - Don't Think Jesus 478,580 (-7,312)
18(-1) Becky G, KAROL G - MAMIII 477,313 (-11,767)
19(+1) Camila Cabello - Bam Bam 473,481 (-9,243)
20(+2) Steve Lacy - Dark Red 472,421 (+1,188)
22(+1) The Walters - I Love You So 469,082 (+806)
24(-3) Lil Nas X - THATS WHAT I WANT 465,760 (-5,616)
25(=) Dove Cameron - Boyfriend 448,881 (-5,125)
26(+2) Tyler the Creator - See You Again 447,500 (+4,749)
27(-1) Jack Harlow - Nail Tech 445,936 (-7,084)
28(-1) Carolina Gaitán - La Gaita, Mauro Castillo, Adassa, Rhenzy Feliz, Diane Guerrero, Stephanie Beatriz, Encanto Cast - We Don't Talk About Bruno 445,496 (+544)
32(+2) Morgan Wallen - Wasted On You 441,208 (+7,369)
35(+1) Lauren Spencer-Smith - Flowers 411,375 (-3,497)
36(+4) Yeat - Monëy so big 410,864 (+16,458)
37(=) Elley Duhé - MIDDLE OF THE NIGHT 405,223 (-9,649)
38(+1) Frank Ocean - Lost 402,819 (-308)
39(-1) Lil Baby - Right On 401,889 (-1,455)
40(+3) KAROL G - PROVENZA 397,246 (+12,459)
42(+3) Post Malone - One Right Now 387,784 (+6,607)
44(=) Lil Tjay - In My Head 381,267 (-2,395)
47(-1) Megan Thee Stallion - Plan B 369,939 (-8,782)
49(-1) Em Beihold - Numb Little Bug 368,893 (-3,519)
52(+30) Lizzo - About Damn Time 360,978 (+50,612)
55(-41) Zach Bryan - Something in the Orange 356,123 (-168,938)
57(+1) Lil Durk - Broadway Girls 352,802 (+7,141)
59(-4) Pusha T, Lil Uzi Vert, Don Toliver - Scrape It Off 348,534 (-9,041)
60(-1) Tyler the Creator - NEW MAGIC WAND 346,510 (+2,661)
61(-1) Tiësto, Ava Max - The Motto 342,588 (-640)
65(-8) Southside, Future, Travis Scott - Hold That Heat 338,264 (-7,881)
67(-2) Lil Durk - What Happened To Virgil 331,709 (-2,271)
68(=) Leah Kate - 10 Things I Hate About You 330,281 (+808)
76(-9) Tate McRae - she's all i wanna be 322,124 (-8,579)
79(+2) Ruth B. - Dandelions 317,430 (+5,973)
81(+2) Latto - Big Energy 314,754 (+5,317)
85(-1) The Rare Occasions - Notion 312,117 (+3,397)
88(-1) Beach House - Space Song 305,615 (+249)
89(=) Doja Cat - Get Into It (Yuh) 301,665 (+496)
94(+6) Morgan Wallen - Sand in My Boots 294,474 (+6,764)

101(+11) The Neighbourhood - Softcore 289,589 (+11,141)
102(-3) Yahritza Y Su Esencia - Soy El Unico 288,206 (-852)
103(-8) Megan Thee Stallion, Dua Lipa - Sweetest Pie 288,130 (-3,141)
105(+8) Lil Baby - In a Minute 283,499 (+5,082)
106(-2) Cafuné - Tek It 282,937 (-3,091)
107(-2) ERNEST - Flower Shops 282,813 (+1,951)
115(-19) Shawn Mendes - When You're Gone 280,237-290,284 (-10,047)
118(-4) SZA - I Hate U 278,397 (+162)
125(=) Young Nudy, 21 Savage - EA 273,620 (+4,172)
135(-3) Cody Johnson - 'Til You Can't 269,065 (+1,493)
136(-13) Daddy Yankee, Bad Bunny - X ÚLTIMA VEZ 269,039 (-1,268)
141(+1) Morgan Wallen - Cover Me Up 265,925 (+2,890)
143(-10) Lauren Spencer-Smith - Fingers Crossed 265,753 (-1,030)
144(-4) Vundabar - Alien Blues 265,149 (+804)
147(-8) Pusha T, JAY-Z, Pharrell Williams - Neck & Wrist 260,220 (-4,255)
149(-2) Gunna - P power 259,546 (+1,093)
150(-5) Gunna - Banking On Me 258,107 (-1,101)
151(=) Nardo Wick - Me or Sum 257,249 (+2,715)
154(-6) DaBaby, YoungBoy Never Broke Again - Bestie 255,632 (-1,062)
162(-8) BoyWithUke - IDGAF 250,418 (-956)
165(-12) Pusha T, Kanye West - Dreamin Of The Past 248,065 (-3,866)
174(-19) Nicky Youre, dazy - Sunroof 245,136 (-6,174)
179(-12) Rauw Alejandro, Chencho Corleone - Desesperados 241,270 (-4,641)
184(-10) Anitta - Envolver 239,075 (-4,447)
194(+3) SleazyWorld Go - Sleazy Flow 234,533 (+5,031)

Biggest Gains (50K+): About Damn Time

[iHype.]

Thinking With My Dick also had to reach top 50 first in order to debut.

I Love You So got an exception to be treated as a new single I believe because in 2014 it was released independently; after it went viral they immediately signed with Warner Records who then re-released it under them.

90% of the time Billboard is following precendent with recurrent rules, there is just confusion on understanding how exactly recurrency rules work for y'all.

Tom's Diner is the only one recently where it's pretty unclear what rule/precendent was applied to letting it chart.

[iHype.]

Apr 29, 2022 10:38:56 GMT -5 rimetm said:

Apr 29, 2022 10:32:50 GMT -5 joshtheking said:

I get that difference but can someone explain why Tom's Diner, I Love You, Thinking With My Dick etc were allowed to chart but Truth Hurts had to wait til top 50, even though it also had never charted before?

In 2019, it wasn’t immediately obvious just how much TikTok would end up a tastemaker and drive even traditional formats like radio to start picking up a song years after its release. “Truth Hurts”, “Baby Shark”, and “Good as Hell” were the trial balloons that shaped the current policy: the rules already were shifting with the latter two, as “Shark” completed its run below the top 50 and “Hell” was given clemency to enter slightly below the top 50 due to a massive album bomb impeding it.

 They still generally follow the same guidelines as in 2019. 

Frank Ocean's "Lost" and etc are old tracks that went viral recently, had enough points for #51-100, and didn't make it because they need to have enough for top 50 to debut. 

At this point I think I need to just make a thread for reference on recurrent rules. 

[Gary]

treated as a new single vs previously released is the key



previously released songs are already established as needing to be top 50 with a "meaningful reason" for the resurgence

We should remember this chart is nothing more than a database with established rules that are programmed in 

[85la]

For what it's worth, Billboard recently posted this article/video explaining things a little further (though still doesn't provide strict criteria):

www.billboard.com/music/music-news/billboard-explains-older-songs-become-new-hits-1235060791/

[nathanalbright]

Yes, I don't think it's as complicated as people are making it out to be.

[Gary]

Co-sign

Yep

This isn’t that difficult

[joshtheking]

Apr 29, 2022 10:51:41 GMT -5 iHype. said:

Thinking With My Dick also had to reach top 50 first in order to debut.

oops yeah my mistake, though it was also allowed to chart below Top 50 the following weeks, whereas Something In The Way went recurrent again even though it never charted before either. But maybe that one's TOO old, idk

[Rose "Payola" Nylund]

Lol at the same time and response any time someone dares question or criticize the rules of the almighty Billboard — and in any thread too. 😂 if there’s this many exceptions, maybe it’s not as consistent and straight-forward as we’re continuously suggested to accept it is.

[phieaglesfan712]

There’s a reason why prefer the UWC and ARIA charts over this mess called Billboard. Those charts are fairly straightforward, accurate, and don’t have any gray areas.

[iHype.]

Apr 29, 2022 11:34:03 GMT -5 phieaglesfan712 said:

There’s a reason why prefer the UWC and ARIA charts over this mess called Billboard. Those charts are fairly straightforward, accurate, and don’t have any gray areas.

UWC is literally ran by one man who has no connection to the music industry with his own formula that is not disclosed.

[dremolus - solarpunk]

US Spotify - Week 04/28/22

1(=) Harry Styles - As It Was 14,042,980
2(=) Jack Harlow - First Class 14,042,98
3(+1) Glass Animals - Heat Waves 6,226,831
4(DEBUT) The Kid LAROI - Thousand Miles 4,984,615
5(=) Lil Nas X - INDUSTRY BABY 4,456,073
6(=) The Kid LAROI - STAY 4,304,780
7(+3) Doja Cat - Woman 4,046,778
8(-1) Imagine Dragons - Enemy 4,046,778
9(-1) Olivia Rodrigo - good 4 u 3,951,187
10(+2) J. Cole - No Role Modelz 3,835,423

Pusha T - It's Almost Dry
31(DEBUT) Scrape It Off 3,041,377
60(DEBUT) Dreamin Of The Past 2,370,769
68(re-entry) Neck & Wrist 2,291,726
96(DEBUT) Rock N Roll 2,015,453
158(DEBUT) Brambleton 1,740,539
176(DEBUT) Let The Smokers Shine The Coupes 1,668,504
194(re-entry) Diet Coke 1,572,140

11(-2) Kodak Black - Super Gremlin 3,834,611
12(-1) Justin Bieber - Ghost 3,772,041
14(-11) Morgan Wallen - Don't Think Jesus 3,533,433
15(+10) WILLOW - Wait a Minute! 3,483,827
17(+5) Camila Cabello - Bam Bam 3,348,353
18(-1) Lil Nas X - THATS WHAT I WANT 3,313,051
19(-1) Arctic Monkeys - 505 3,297,790
20(DEBUT) Megan Thee Stallion - Plan B 3,232,042
21(+15) Becky G, KAROL G - MAMIII 3,209,524
23(-3) Steve Lacy - Dark Red 3,171,774
24(-11) Jack Harlow - Nail Tech 3,144,587
26(-7) The Walters - I Love You So 3,135,422
28(-7) Dove Cameron - Boyfriend 3,109,473
29(+1) Morgan Wallen - Wasted On You 3,095,728
34(-1) Tyler the Creator - See You Again 2,929,351
36(+7) Elley Duhé - MIDDLE OF THE NIGHT 2,827,884
37(-10) Yeat - Monëy so big 2,817,643
38(DEBUT) Southside, Future, Travis Scott - Hold That Heat 2,801,522
39(=) Frank Ocean - Lost 2,730,979
40(-12) Lil Tjay - In My Head 2,718,577
41(-6) Lil Baby - Right On 2,690,833
42(DEBUT) KAROL G - PROVENZA 2,628,035
43(+5) Post Malone - One Right Now 2,616,791
46(-14) Lauren Spencer-Smith - 2,579,874
49(+13) Drake - Wants And Needs 2,543,512
50(-12) Lil Durk - Broadway Girls 2,535,254
54(-4) Em Beihold - Numb Little Bug 2,492,942
57(DEBUT) Zach Bryan - Something in the Orange 2,487,634
61(+7) Tiësto, Ava Max - The Motto 2,359,715
62(-15) Lil Durk - What Happened To Virgil 2,353,355
65(-11) Tyler the Creator - NEW MAGIC WAND 2,330,715
73(+2) Latto - Big Energy 2,211,694
74(-10) Tate McRae - she's all i wanna be 2,202,054
77(-14) The Rare Occasions - Notion 2,137,489
82(+2) Doja Cat - Get Into It (Yuh) 2,112,832
83(-3) Morgan Wallen - Sand in My Boots 2,096,895
85(-7) Ruth B. - Dandelions 2,086,100
89(-12) Yahritza Y Su Esencia - Soy El Unico 2,064,555
90(-39) Shawn Mendes - When You're Gone 2,059,146
91(-10) Megan Thee Stallion, Dua Lipa - Sweetest Pie 2,057,462
98(-5) Beach House - Space Song 2,010,085

101(=) ERNEST - Flower Shops 1,999,949
104(+17) Daddy Yankee, Bad Bunny - X ÚLTIMA VEZ 1,960,814
106(+33) Leah Kate - 10 Things I Hate About You 1,942,019
107(+5) DaBaby, YoungBoy Never Broke Again - Bestie 1,938,057
112(+29) Cody Johnson - 'Til You Can't 1,899,357
115(-7) The Neighbourhood - Softcore 1,890,015
121(-21) Lizzo - About Damn Time 1,877,421
125(DEBUT) Ed Sheeran, Lil Baby - 2step 1,863,242
128(-54) Lil Baby - In A Minute 1,858,663
130(-43) Cafuné - Tek It 1,856,099
132(-8) Morgan Wallen - Cover Me Up 1,855,084
142(+9) Nicky Youre, dazy - Sunroof 1,814,068
146(-4) Young Nudy, 21 Savage - EA 1,796,789
150(-68) Lauren Spencer-Smith - Fingers Crossed 1,779,468
153(-50) Gunna - Banking On Me 1,745,263
157(-21) BoyWithUke - IDGAF 1,745,263
161(+2) Rauw Alejandro, Chencho Corleone - Desesperados 1,731,812
162(-13) Vundabar - Alien Blues 1,724,459
163(-23) Nardo Wick - Me or Sum 1,723,728
164(-27) Anitta - Envolver 1,719,327
178(re-entry) Zach Bryan - From Austin 1,662,676

Wait a Minute! continues being one of the biggest sleeper hits of the 2010s by rising 14%, MAMIII was up 17%, MIDDLE OF THE NIGHT increased by 10%, 10 Things I Hate About You gains more momentum by gaining 10%, and Wants And Needs got a mid-week revival, boosting it by 14%.

---

Album Bombs of 2022

The Weeknd - Dawn FM: 85,388,774
Juice WRLD - Fighting Demons: 67,384,618
Gunna - DS4EVER: 41,841,164
Machine Gun Kelly - mainstream sellout: 26,432,268
Pusha T - It's Almost Dry: 14,700,508 
Lil Durk - 7220: 10,270,069

[Gary]

Has anyone ever tried emailing Billboard to get them to spell out the perceived inconsistencies with the recurrency rules?

They have rules they follow with previously released songs and have actually published that

, every little nuance for previously unreleased songs is not spelled out for public view obviously but has anyone ever asked?

[Mayman]

Apr 29, 2022 11:52:01 GMT -5 Gary said:

Has anyone ever tried emailing Billboard to get them to spell out the perceived inconsistencies with the recurrency rules?

They have rules they follow with previously released songs and have actually published that

, every little nuance for previously unreleased songs is not spelled out for public view obviously but has anyone ever asked?

Why don't you try?

[loveless]

Apr 29, 2022 11:51:21 GMT -5 dremolus - solarpunk said:

US Spotify - Week 04/28/22

1(=) Harry Styles - As It Was 14,042,980
2(=) Jack Harlow - First Class 14,042,98

Were As it Was and First Class really this close in streams this week?

[nathanalbright]

That would be rather close xD.

[dremolus - solarpunk]

Apr 29, 2022 13:52:57 GMT -5 loveless said:

Apr 29, 2022 11:51:21 GMT -5 dremolus - solarpunk said:

US Spotify - Week 04/28/22

1(=) Harry Styles - As It Was 14,042,980
2(=) Jack Harlow - First Class 14,042,98

Were As it Was and First Class really this close in streams this week?

Sunavabich it didn't paste properly. Real final week streams for First Class are 12,701,382

[Rose "Payola" Nylund]

Apr 29, 2022 11:52:01 GMT -5 Gary said:

Has anyone ever tried emailing Billboard to get them to spell out the perceived inconsistencies with the recurrency rules?

They have rules they follow with previously released songs and have actually published that

, every little nuance for previously unreleased songs is not spelled out for public view obviously but has anyone ever asked?

I'm guessing no because you've been so persistent in responding to anyone who questions anything that nobody is brave enough to take it further.

[Gary]

Why Latto is Ruling Radio With ‘Big Energy’
Billboard Executive of the Week Keith Rothschild, RCA's co-head of promotion, explains the rapper's winning strategy.


BY DAN RYS


AAmid a year that has, in the early going, been dominated by Disney soundtracks and established hits, one artist who has managed to cut through with a big breakout smash is Latto, with her record “Big Energy” conquering format after format at radio in recent months. The track reached the top of the Rhythmic Airplay, Rap Airplay and now Pop Airplay charts, where it sits this week at No. 1 for the second straight week, making her the first female rapper to top that trio of charts with a single track. “Big Energy” has also gotten a boost at Hot AC following the official remix featuring Mariah Carey, suggesting that the song has even more legs moving forward.

Latto’s major breakthrough has underscored a larger run of success at radio for RCA, where SZA, Doja Cat and Chris Brown have been all over the airwaves this year. In fact, last month those four artists held the top four slots at Rhythmic Airplay at the same time, marking the first time in a decade that one label has accomplished that feat. All that success has helped earn RCA’s co-head of promotion Keith Rothschild the title of Billboard’s Executive of the Week.

With the continued success of Latto’s “Big Energy” and its crossover to the top of the pop charts, Rothschild breaks down the strategy behind the song’s climb over the past six months, working with fellow co-head of promotion Sam Selolwane at various formats, the strength of RCA’s rhythmic leads and why sometimes taking the slow and steady approach provides the best possible outcome. “You just have to make sure everyone, from artists to managers to our radio partners, knows the game plan,” he says, “especially when working with a song that could be a multi-format hit.”

Latto’s “Big Energy” spends its second week at No. 1 on the Pop Airplay charts this week. What key decision did you make to help make that happen?

It was all about strategizing within our top 40 promotion department as well as with our programmers about timing. With rhythm/urban crossover records, it’s all about crossing to pop at the right time. We have top 40 program directors who wanted to add the record early, and we tried to hold them off until the time was right. As we were approaching top five at both formats, we then impacted it at pop. Rhythm/urban eventually hit No. 1 and saturated the markets with so much airplay that the callout was so big, it was undeniable at top 40.

Latto now is the first female rapper with a No. 1 on the Pop, Rhythmic and Rap Airplay charts. What’s the significance of that achievement for your team?

This was a huge achievement for my team, but more importantly for RCA in general, where we are breaking a new artist. For Latto to be the first female rapper to do this is an incredible feat, especially when you think of the other A-list female rappers before her.

How did you work the record over the past several months to where it reached such heights at these different formats?

Along with my urban head of promotion partner Sam Selolwane, we built the foundation by working a few of her earlier records to rhythm/urban radio to help build artist awareness. When the radio team all heard “Big Energy,” we knew it would be a big hit. We decided to impact both formats with or without any metrics, just purely off the sound of the song and the massive hook. It worked out pretty well.

How big a role has the remix played in the song’s success?

It’s actually making more of a difference at the Hot AC format. Stations are playing the remix with Mariah much more and we are approaching top 15 there. For top 40, the timing helped a bit as we had morning shows play it as we started to push towards No. 1. It definitely gave the song a nice spike in streams.

More broadly, RCA has been on a huge run of success at Rhythmic Airplay in particular, with songs by SZA, Doja Cat, Latto and Chris Brown taking the top four slots on the chart in March, the first time in a decade a label has held down the top four positions at the same time. What would you attribute to your success at that format?

This may ruffle some feathers, but I can honestly say we have the best heads of rhythm in the business in Kevin Valentini and Lori Giamela. On top of that, you have three core artists at the format along with one of the biggest songs at the format and this is what you get. We knew we had the opportunity to get all of these records to No. 1, but once we saw them line up within the top 10, we had to strategize and make it work. It was precision promotion at its finest.

“Big Energy” has been out for more than six months now. How can a great radio campaign extend the life of a single these days?

Obviously, some songs take longer than others to connect. With streaming, a new artist can drop a song and it has massive metrics immediately, so radio will play it sooner than later. I come from the slow and steady approach. Some of my earlier successes with new artists were six-to-nine-month campaigns where there was a direct correlation between radio audience and streaming. You just have to make sure everyone, from artists to managers to our radio partners, knows the game plan, especially when working with a song that could be a multi-format hit.

[inverse]

Do we have any predictions about where Kid Laroi's song will debut?