1 In 3 Music Listeners In The Us Discover New Music Through Twitch, According To New Report
The platform also announced two agreements, with music publishers and Warner Music Group in September 2021, as well as with Universal Music and Merlin in January and February 2022, respectively.
Now, a new report from Twitch and analytics platform Luminate claims to shed light on how the Amazon-owned livestreaming platform is driving music discovery in the US.
According to the new study, which aimed to quantify the value and influence of Twitch users on the music industry, one in three music listeners in the US now discover new music through Twitch.
Luminate says that the survey was conducted in Q4 2021, among over 2,300 consumers in the US aged 13-40, with a particular focus on both Twitch users and those who use Twitch specifically for music or music-related content.
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