rainie
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Post by rainie on Jan 30, 2023 23:25:09 GMT -5
Didnβt Bejewelledβs video allow her to occupy the entire top ten on the Hot 100? unless i'm missing smth bejeweled's video didn't have a direct role in it ? again it sounds like a hit so i'm pretty sure it was gonna debut high regardless, if they wanted to give an album track a music video the week of release they should've gone with like. maroon or smth
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kimberly
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Post by kimberly on Jan 31, 2023 2:14:31 GMT -5
Didnβt Bejewelledβs video allow her to occupy the entire top ten on the Hot 100? unless i'm missing smth bejeweled's video didn't have a direct role in it ? again it sounds like a hit so i'm pretty sure it was gonna debut high regardless, if they wanted to give an album track a music video the week of release they should've gone with like. maroon or smth she dropped a "digital single download" for "Bejeweled" that week because it was predicted to be close to the Top 10 cutoff. there's a very good chance without the video it wouldn't have made it. though the music video release was announced before album release iirc, so I don't think it's fair to say that was THE reason it was released.
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Post by getouttamyway on Jan 31, 2023 5:39:04 GMT -5
unless i'm missing smth bejeweled's video didn't have a direct role in it ? again it sounds like a hit so i'm pretty sure it was gonna debut high regardless, if they wanted to give an album track a music video the week of release they should've gone with like. maroon or smth she dropped a "digital single download" for "Bejeweled" that week because it was predicted to be close to the Top 10 cutoff. there's a very good chance without the video it wouldn't have made it. though the music video release was announced before album release iirc, so I don't think it's fair to say that was THE reason it was released. Didn't Billboard specify that the album's tracks would've gone top ten without any added sales or radio points?
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fearlessarrow
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Post by fearlessarrow on Jan 31, 2023 6:49:42 GMT -5
POP: 11 12 TAYLOR SWIFT Lavender Haze 8329 8104 225 25.001
+11 Spins -77 Bullet +0.103 Audience
HOT AC: 15 14 TAYLOR SWIFT Lavender Haze 2534 2292 242 9.464
+37 Spins +38 Bullet +0.052 Audience
AC: 84 43 TAYLOR SWIFT Lavender Haze 9 3 6 0.027
+1 Spin +1 Bullet +0.002 Audience
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kimberly
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Post by kimberly on Jan 31, 2023 12:16:06 GMT -5
she dropped a "digital single download" for "Bejeweled" that week because it was predicted to be close to the Top 10 cutoff. there's a very good chance without the video it wouldn't have made it. though the music video release was announced before album release iirc, so I don't think it's fair to say that was THE reason it was released. Didn't Billboard specify that the album's tracks would've gone top ten without any added sales or radio points? music video views are streams. not sales or radio points. relevance? plus, a music video release doesn't only generate YouTube streams itself, but impacts the public awareness of a song at large, which probably explains how "Bejeweled" jumped ahead of two other songs ("Vigilante" and "Question") on Spotify US the day of its music video release. either way, Swift's team relied on early projections to strategize and bump "Bejeweled" up further with digital downloads, and the music video/promo single treatment brought additional radio attention for the song on top of streaming. if you took away all of that, including the streaming, there's a chance it wouldn't have made it. it was performing worse than "Question" initially, which would have meant that "Bejeweled" was battling it out for No. 10 with "Unholy" and "Bad Habit." how close they would have been in points, I'm not sure. "would have"s and "could have"s aren't an exact science. Monday (pre-music video & digital single) predictions:
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theflying
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Post by theflying on Jan 31, 2023 12:36:47 GMT -5
I justβ¦donβt think you rush release a music video as part of a future single strategy. There are other things to do before you do that. Youβre talking about a few points, not releasing your Laura-Dern-starring project.
It basically means they werenβt going to release Bejeweled as a single, and Iβm very confused as to why.
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irice22
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Post by irice22 on Jan 31, 2023 18:59:24 GMT -5
If she does have truly have like ten videos I'm not sure why she didn't put one out for "Sweet Nothing" or something during the winter/fall of 2022.
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Post by Az Paynter on Feb 1, 2023 8:00:53 GMT -5
POP: 11 13 TAYLOR SWIFT Lavender Haze 8376 8127 249 24.916
+47 Spins +24 Bullet -0.085 Audience
HOT AC: 15 14 TAYLOR SWIFT Lavender Haze 2564 2313 251 9.537
+30 Spins +9 Bullet +0.073 Audience
AC: 85 41 TAYLOR SWIFT Lavender Haze 11 3 8 0.029
+2 Spins +2 Bullet +0.002 Audience
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Ace
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Post by Ace on Feb 1, 2023 10:15:32 GMT -5
Agreed with the sentiment that "Bejeweled" seems like the most logical second single, it feels much more instant melodically, reminiscent of some of her other amazing second singles ("Blank Space" and "Ready For It?" immediately come to mind.) I want to like this song, but it just feels flat to me as a single and would have been better if it stayed as an album track.
That said, of course I'm here for whatever singles she puts out becoming hits regardless.
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Au$tin
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Post by Au$tin on Feb 1, 2023 10:27:15 GMT -5
Totally echo the sentiment that "Bejeweled" just doesn't do it for me. It's cute, but in the same way "Gorgeous" is cute and should've stayed an album track. Plus, I cannot hear the "I polish up real, I polish up real... nice" line as anything but "A Pauly Shore reel, A Pauly Shore reel... nice!" and that just drags the whole thing down for me lol.
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Post by arturo52311 on Feb 1, 2023 11:24:50 GMT -5
Lavender Haze clicked instantly when I first played the album. I thought "wow this should have been the 1st single"
Anti-Hero sounded like Only The Young to me so I was confused about why it was the lead.
Now, after hearing them nearly side by side on radio, it's clear Anti-Hero was the right choice. Not sure why LH falls flat on radio. I'm sure there are other instances where songs sound great the first time you play them but don't hold up as well on the radio but I can't think of any right now.
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SPRΞΞ
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Post by SPRΞΞ on Feb 1, 2023 11:40:08 GMT -5
I think Lavender Haze is one of her worst singles ever. I'm not surprised at all its falling flat on radio.
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irice22
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Post by irice22 on Feb 1, 2023 14:11:46 GMT -5
Anti-Hero sounded like Only The Young to me so I was confused about why it was the lead. Both of them just start with drums, other than that I see no similarities.
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Forever Winter
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Post by Forever Winter on Feb 1, 2023 14:35:43 GMT -5
Lavender Haze clicked instantly when I first played the album. I thought "wow this should have been the 1st single" Anti-Hero sounded like Only The Young to me so I was confused about why it was the lead. Now, after hearing them nearly side by side on radio, it's clear Anti-Hero was the right choice. Not sure why LH falls flat on radio. I'm sure there are other instances where songs sound great the first time you play them but don't hold up as well on the radio but I can't think of any right now. Yes! Glad i'm not the only one who hears it. I love the OTY instrumental For me, Anti-Hero always sounded like the obvious lead single. The "Meet Me At Midnights" and long intro of Lavender Haze ruin it for radio
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Post by fearlessarrow on Feb 2, 2023 7:00:02 GMT -5
Top 40 on AC.
POP: 12 13 TAYLOR SWIFT Lavender Haze 8408 8180 228 24.871
+32 Spins -21 Bullet -0.045 Audience
HOT AC: 15 14 TAYLOR SWIFT Lavender Haze 2591 2351 240 9.695
+27 Spins -11 Bullet +0.158 Audience
AC: 84 40 TAYLOR SWIFT Lavender Haze 13 3 10 0.035
+2 Spins +2 Bullet +0.006 Audience
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musiclife
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Post by musiclife on Feb 2, 2023 7:54:50 GMT -5
If this just goes top 5 I would be happy.
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rainie
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Post by rainie on Feb 2, 2023 19:52:39 GMT -5
Lavender Haze clicked instantly when I first played the album. I thought "wow this should have been the 1st single" Anti-Hero sounded like Only The Young to me so I was confused about why it was the lead. Now, after hearing them nearly side by side on radio, it's clear Anti-Hero was the right choice. Not sure why LH falls flat on radio. I'm sure there are other instances where songs sound great the first time you play them but don't hold up as well on the radio but I can't think of any right now. Yes! Glad i'm not the only one who hears it. I love the OTY instrumental Β For me, Anti-Hero always sounded like the obvious lead single. The "Meet Me At Midnights" and long intro of Lavender Haze ruin it for radioΒ ,,,, which they could easily edit out, no ?
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Post by Hurricane Lee on Feb 3, 2023 0:25:09 GMT -5
Agreed with the sentiment that "Bejeweled" seems like the most logical second single, it feels much more instant melodically, reminiscent of some of her other amazing second singles ("Blank Space" and "Ready For It?" immediately come to mind.) I want to like this song, but it just feels flat to me as a single and would have been better if it stayed as an album track. That said, of course I'm here for whatever singles she puts out becoming hits regardless. 1000%
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Forever Winter
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Post by Forever Winter on Feb 3, 2023 7:22:03 GMT -5
Yes! Glad i'm not the only one who hears it. I love the OTY instrumental For me, Anti-Hero always sounded like the obvious lead single. The "Meet Me At Midnights" and long intro of Lavender Haze ruin it for radio ,,,, which they could easily edit out, no ? Yes that has been discussed previously. Unfortunately there doesn't seem to be a radio edit. so...
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Post by fearlessarrow on Feb 3, 2023 7:36:07 GMT -5
POP: 12 13 TAYLOR SWIFT Lavender Haze 8428 8226 202 24.922
+20 Spins -26 Bullet +0.051 Audience
HOT AC: 15 14 TAYLOR SWIFT Lavender Haze 2617 2375 242 9.837
+26 Spins +2 Bullet +0.142 Audience
AC: 84 38 TAYLOR SWIFT Lavender Haze 15 3 12 0.041
+2 Spins +2 Bullet +0.006 Audience
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Az Paynter
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Post by Az Paynter on Feb 3, 2023 9:38:08 GMT -5
I just... they proved they could still push Taylor with 'Anti-Hero' getting to #1 so why the hell isn't this picking up the slack now?
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Post by bat1990 on Feb 3, 2023 9:40:37 GMT -5
She's in her third decade phase where radio only support the lead single unconditionally.
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Post by fearlessarrow on Feb 3, 2023 9:50:49 GMT -5
Granted it's an improvement over folklore/evermore where pop radio didn't even support the lead singles but to be fair neither of them were pop-friendly ("cardigan" especially) and those weren't meant to be albums with big pop hits.
The only way I see this making top 10 is the bottom falling out on "golden hour" since "Kill Bill" is going top 10 by early next week which will effectively replace "Super Freaky Girl"'s spot in the top 10 since the latter is going to go recurrent in a week or two. "golden hour" has a bullet of 49 as of today and its bullet has been shrinking in the past week but it's to be seen whether it's going to start falling soon or going to chug along for a bit more. Thankfully nothing is immediately threatening "Lavender Haze" since the closest songs that could overtake it in the near future are more than 2000 spins behind.
I also wonder if "Anti-Hero" and/or "Lavender Haze" is testing poorly. AH is dropping super fast at least compared to other songs that have hit #1 on pop radio recently (and it's not like the song is lacking in the streaming department) and obviously LH is treading water at the moment.
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Au$tin
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Post by Au$tin on Feb 3, 2023 10:07:02 GMT -5
,,,, which they could easily edit out, no ? Yes that has been discussed previously. Unfortunately there doesn't seem to be a radio edit. so...Β Not officially, no, but stations have the ability to remove that part themselves if they see fit. Hell, just start playing the song a few seconds in, done.
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theflying
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Post by theflying on Feb 3, 2023 10:24:52 GMT -5
Anti-Hero did not test poorly and did not drop super fast.
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Forever Winter
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Post by Forever Winter on Feb 3, 2023 10:37:02 GMT -5
Anti-Hero was #1 on overall radio for 44 days and spend multiple weeks at #1 on both HAC and Pop radio. None of that was "super fast" and i'm assuming it will stabilize eventually
Anyways, discussing Taylor and radio is always super controversial and I tend to be careful. People seem to have some very unrealistic expectations from her on that metric.
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Post by sheerio on Feb 3, 2023 11:53:11 GMT -5
When she surprise-performs 'Bejeweled' then what... π³
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Post by ethansdelicate on Feb 3, 2023 21:45:34 GMT -5
I just... they proved they could still push Taylor with 'Anti-Hero' getting to #1 so why the hell isn't this picking up the slack now? Because the streaming and sales numbers were (and still are) too huge for radio to ignore... a sinking feeling is telling me callouts were subpar if AH is dropping this fast even with all that. LH on the other hand lacks huge streaming numbers (but so did LNT yet Columbia pushed it to #1???)... I just hope it can sneak into the top 10, it's already locked for the year-end top 50
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Post by ethansdelicate on Feb 3, 2023 21:46:44 GMT -5
Anti-Hero did not test poorly and did not drop super fast. does anyone have current callout information? it's so annoying that it's behind a paywall now and the hit predictor website is hardly accurate since Unstoppable is still #1 despite going recurrent a month ago
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Au$tin
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Post by Au$tin on Feb 3, 2023 22:55:06 GMT -5
Hit Predictor isn't really the same thing as call-out scores. When songs debut there, it means responses were strong enough to point to the song being a future hit at that particular radio format. After it debuts in the hit range, that's it. The song is no longer tested, so its score won't change.
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