Billboard 200 - 11/11/23 -Taylor Swift (1.653M/1.359M sales)

[Gary]

Taylor Swift’s ‘1989 (Taylor’s Version)’ Off to Big Start After First Day of Release
It sold over a quarter-million copies on its first day in the U.S., according to initial reports to Luminate.

www.billboard.com/music/chart-beat/taylor-swift-1989-taylors-version-first-day-sales-1235457435/
By Keith Caulfield

10/28/2023

Taylor Swift’s fourth re-recorded album, 1989 (Taylor’s Version), sold over 250,000 copies in the U.S. on its first day of release, Oct. 27, according to initial reports to data tracking firm Luminate. After just one day, the album has the third-largest sales week of 2023; the only bigger weeks were registered by Swift’s own Speak Now (Taylor’s Version), with 507,000 in its opening week, and Travis Scott’s Utopia, with 252,000 in its first week.


The sales of 1989 (Taylor’s Version) will increase in the coming days, with the current tracking week ending on Thursday, Nov. 2. The album’s final first-week sales number is expected to be announced on Sunday, Nov. 5, along with its assumed large debut on the multi-metric Billboard 200 albums chart (dated Nov. 11). If 1989 (Taylor’s Version) debuts atop the Billboard 200, it will mark Swift’s 13th No. 1 album, extending her record for the most among women.

All 12 of Swift’s full-length studio albums and re-recorded projects from 2008’s Fearless, her second studio album, through 2023’s Speak Now (Taylor’s Version) have debuted at No. 1.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, compiled by Luminate. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. For all chart news, follow billboard and billboardcharts on both Twitter and Instagram.

In addition, the songs on 1989 (Taylor’s Version) collectively generated over 110 million on-demand official audio streams on the set’s release day in the U.S., according to initial reports to Luminate.

Further news of initial sales, streaming and track-equivalent activity for the album, as provided by Luminate, will be reported in the coming days.

The original 1989 album debuted atop the Billboard 200 chart dated Nov. 15, 2014, and spent 11 nonconsecutive weeks at No. 1. It is tied with Swift’s first No. 1, Fearless, for her most weeks at No. 1 with a single album. The 1989 album boasts three songs that hit No. 1 on the Billboard Hot 100 — the most No. 1s generated from any Swift album. She sent the tracks “Shake It Off,” “Blank Space” and “Bad Blood,” featuring Kendrick Lamar, to No. 1 in 2014-15.

1989 (Taylor’s Version) includes re-recordings of the original 1989 album’s standard 13 songs plus the three tracks on its deluxe edition. The new 1989 (Taylor’s Version) boasts five additional previously unreleased “From the Vault” songs, bringing the total number of songs on the standard version of 1989 (Taylor’s Version) to 21.

1989 (Taylor’s Version) is available to purchase in 15 collectible physical formats: five color vinyl variants, eight CD editions and two cassette editions. Of the five vinyl variants, Target carries a color variant that includes one bonus track (“Sweeter Than Fiction”). The album is also available to buy in two digital download editions: a standard 21-song version and a deluxe 22-song version (which adds a re-recorded version of the album’s “Bad Blood,” featuring Lamar).

[onebuffalo]

I've been meaning to ask this question for awhile. Who do you think will be the Billboard Top 200 artist this year? Taylor Swift because she has charted so many albums this year or Morgan Wallen for having the longest reigning #1 album plus his previous one still doing well? Merci.

[Deleted]

Oct 28, 2023 18:33:20 GMT -5 onebuffalo said:

I've been meaning to ask this question for awhile. Who do you think will be the Billboard Top 200 artist this year? Taylor Swift because she has charted so many albums this year or Morgan Wallen for having the longest reigning #1 album plus his previous one still doing well? Merci.

I’m pretty sure that Taylor is projected to have double the points that Wallen has.

[Gary]

Taylor Swift’s ‘1989 (Taylor’s Version)’ Has the Second-Biggest Sales Week of the Year After 3 Days
It has earned more than a half-million equivalent album units in the U.S. through its first three days of release, according to initial reports to Luminate.


By Keith Caulfield

10/30/2023

According to initial reports to Luminate, Taylor Swift’s 1989 (Taylor’s Version) has earned more than 550,000 equivalent album units in the U.S. through its first three days of release (Oct. 27-29), of which more than 370,000 are in traditional album sales. Further, the album’s collected songs have generated more than 220 million on-demand official streams (audio and video combined).


After only three days on sale, 1989 (Taylor’s Version) has the second-largest sales week of 2023, trailing only the debut frame of Swift’s own Speak Now (Taylor’s Version), which sold 507,000 in its opening week.

In terms of total equivalent album units earned, 1989 (Taylor’s Version) already has the second largest week of the year, once again second only to Speak Now (Taylor’s Version), which bowed with 716,000 units.

Luminate’s tracking week ending on Thursday, Nov. 2. The album’s final first-week sales number is expected to be announced on Sunday, Nov. 5, along with its assumed large debut on the multi-metric Billboard 200 albums chart (dated Nov. 11). If 1989 (Taylor’s Version) debuts atop the Billboard 200, it will mark Swift’s 13th No. 1 album, extending her record for the most among women.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, compiled by Luminate. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each units equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. For all chart news, follow billboard and billboardcharts on both Twitter and Instagram.

PREVIOUSLY (Oct. 28): Taylor Swift’s fourth re-recorded album, 1989 (Taylor’s Version), sold over 250,000 copies in the U.S. on its first day of release, Oct. 27, according to initial reports to data tracking firm Luminate. After just one day, the album has the third-largest sales week of 2023; the only bigger weeks were registered by Swift’s own Speak Now (Taylor’s Version), with 507,000 in its opening week, and Travis Scott’s Utopia, with 252,000 in its first week.

The sales of 1989 (Taylor’s Version) will increase in the coming days, with the current tracking week ending on Thursday, Nov. 2. The album’s final first-week sales number is expected to be announced on Sunday, Nov. 5, along with its assumed large debut on the multi-metric Billboard 200 albums chart (dated Nov. 11). If 1989 (Taylor’s Version) debuts atop the Billboard 200, it will mark Swift’s 13th No. 1 album, extending her record for the most among women.

All 12 of Swift’s full-length studio albums and re-recorded projects from 2008’s Fearless, her second studio album, through 2023’s Speak Now (Taylor’s Version) have debuted at No. 1.

In addition, the songs on 1989 (Taylor’s Version) collectively generated over 110 million on-demand official audio streams on the set’s release day in the U.S., according to initial reports to Luminate.

Further news of initial sales, streaming and track-equivalent activity for the album, as provided by Luminate, will be reported in the coming days.

The original 1989 album debuted atop the Billboard 200 chart dated Nov. 15, 2014, and spent 11 nonconsecutive weeks at No. 1. It is tied with Swift’s first No. 1, Fearless, for her most weeks at No. 1 with a single album. The 1989 album boasts three songs that hit No. 1 on the Billboard Hot 100 — the most No. 1s generated from any Swift album. She sent the tracks “Shake It Off,” “Blank Space” and “Bad Blood,” featuring Kendrick Lamar, to No. 1 in 2014-15.

1989 (Taylor’s Version) includes re-recordings of the original 1989 album’s standard 13 songs plus the three tracks on its deluxe edition. The new 1989 (Taylor’s Version) boasts five additional previously unreleased “From the Vault” songs, bringing the total number of songs on the standard version of 1989 (Taylor’s Version) to 21.

1989 (Taylor’s Version) is available to purchase in 15 collectible physical formats: five color vinyl variants, eight CD editions and two cassette editions. Of the five vinyl variants, Target carries a color variant that includes one bonus track (“Sweeter Than Fiction”). The album is also available to buy in two digital download editions: a standard 21-song version and a deluxe 22-song version (which adds a re-recorded version of the album’s “Bad Blood,” featuring Lamar).

[imbuemyblue]

This seems quite at odds with a 1.4-1.5 mil opening?

[👑 Eloquent ™]

Oct 30, 2023 18:58:34 GMT -5 imbuemyblue said:

This seems quite at odds with a 1.4-1.5 mil opening?

It doesn't when you think that may be without the 800k preorders

[bonicap]

Oct 30, 2023 19:09:38 GMT -5 👑 Eloquent ™ said:

Oct 30, 2023 18:58:34 GMT -5 imbuemyblue said:

This seems quite at odds with a 1.4-1.5 mil opening?

It doesn't when you think that may be without the 800k preorders

That is the odd part. It's obvious they are not including preorders because it has moved 120k pure copies on its 2nd and 3rd day (Midnights moved 165k). And Midnights first day report was 800k and this one is 250k. They have always included preorders and for some reason they are not doing it now.

[Baby Yoda Hot100Fan]

^As I mentioned earlier, preorders don't count unless they are actually reported as shipped. Could someone that preordered the album confirm if it is has shipped in their case? (I assume you can check the status of your order and/or receive a confirmation of shipment when it happens).

[theycallmedualian]

it is also possible that Taylor got PTSD when Midnights got blocked for 10 weeks so shes just gonna space out the shipping dates from now on

[👑 Eloquent ™]

Oct 30, 2023 20:39:24 GMT -5 theycallmedualian said:

it is also possible that Taylor got PTSD when Midnights got blocked for 10 weeks so shes just gonna space out the shipping dates from now on

I don't think she'd sacrifice her huge opening for extra weeks at #1 on the Billboard 200. An additional 1+ million opening would be the bigger story and benefit her more. I'm sure they'll be included before the week's out.

[Mayman]

Oct 30, 2023 19:57:38 GMT -5 Baby Yoda Hot100Fan said:

^As I mentioned earlier, preorders don't count unless they are actually reported as shipped. Could someone that preordered the album confirm if it is has shipped in their case? (I assume you can check the status of your order and/or receive a confirmation of shipment when it happens).

My vinyl I purchased shipped last week and arrived on Friday, whereas my deluxe CD only shipped yesterday and won't arrive until later this week.

[Gary]

Taylor Swift’s ‘1989 (Taylor’s Version)’ Has Sold Over 1 Million Albums in the U.S.
It's the sixth time Swift has sold at least a million copies of an album in a single week in the U.S.


By Keith Caulfield
www.billboard.com/music/chart-beat/taylor-swift-1989-taylors-version-first-day-sales-1235457435/
11/1/2023

According to initial reports to Luminate, Taylor Swift’s 1989 (Taylor’s Version) has sold over 1 million copies in the U.S. through its first five days of release (Oct. 27-31). Further, it has already become the year’s top-selling album, surpassing Swift’s own 2022 release Midnights, which has sold 778,000 in 2023 through Oct. 26. Swift now has the top three selling albums of the year, as Speak Now (Taylor’s Version) is the No. 3-seller, with 742,000 sold since its release in July.


1989 (Taylor’s Version) also already owns 2023’s biggest sales week, beating out the opening frame of Swift’s Speak Now (Taylor’s Version), which launched with 507,000 sold in the week ending July 13. 1989 (Taylor’s Version) has the biggest sales week for any album since the debut frame of Swift’s Midnights, with 1.14 million sold in the week ending Oct. 27, 2022.

With 1989 (Taylor’s Version) having surpassed the million sales mark, it’s the sixth time an album from Swift has sold at least a million in a single week, following the debut weeks of Midnights, reputation, the original 1989, Red and Speak Now. She is the only act with six different albums to each sell at least 1 million copies in a single week since Luminate began electronically tracking sales in 1991.

In total, there have been 25 instances – by 23 different albums – in which an album sold at least 1 million copies in a week in the Luminate era. One of those albums, Adele’s 25, sold more than 1 million in three separate weeks.

The sales of 1989 (Taylor’s Version) are enhanced by its availability in 15 collectible physical formats: five color vinyl variants, eight CD editions and two cassette editions. Of the five vinyl variants, Target carries a color variant that includes one bonus track (“Sweeter Than Fiction”). The album is also available to buy in two digital download editions: a standard 21-song version and a deluxe 22-song version (which adds a re-recorded version of the album’s “Bad Blood,” featuring Lamar).

Streaming Story: The 21 songs on the streaming edition of 1989 (Taylor’s Version) collectively generated over 307 million on-demand official streams in its first five days of release. That marks the biggest streaming week, by total streams, for any of Swift’s four re-recorded albums. Her previous biggest streaming sum for a re-recorded project was the opening week of Red (Taylor’s Version), which saw its collected 30 songs generate 303.23 million streams. (Swift’s biggest streaming week overall for any album is the debut frame of Midnights, with 549.26 million clicks.)

Luminate’s tracking week ends on Thursday, Nov. 2. The album’s final first-week sales number is expected to be announced on Sunday, Nov. 5, along with its assumed large debut on the multi-metric Billboard 200 albums chart (dated Nov. 11). If 1989 (Taylor’s Version) debuts atop the Billboard 200, it will mark Swift’s 13th No. 1 album, extending her record for the most among women.

Further news of initial sales, streaming and track-equivalent activity for the album, as provided by Luminate, will be reported in the coming days.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, compiled by Luminate. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each units equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. For all chart news, follow billboard and billboardcharts on both Twitter and Instagram.

PREVIOUSLY (OCT. 30): According to initial reports to Luminate, Taylor Swift’s 1989 (Taylor’s Version) has earned more than 550,000 equivalent album units in the U.S. through its first three days of release (Oct. 27-29), of which more than 370,000 are in traditional album sales. Further, the album’s collected songs have generated more than 220 million on-demand official streams (audio and video combined).

After only three days on sale, 1989 (Taylor’s Version) has the second-largest sales week of 2023, trailing only the debut frame of Swift’s own Speak Now (Taylor’s Version), which sold 507,000 in its opening week.

In terms of total equivalent album units earned, 1989 (Taylor’s Version) already has the second largest week of the year, once again second only to Speak Now (Taylor’s Version), which bowed with 716,000 units.

PREVIOUSLY (Oct. 28): Taylor Swift’s fourth re-recorded album, 1989 (Taylor’s Version), sold over 250,000 copies in the U.S. on its first day of release, Oct. 27, according to initial reports to data tracking firm Luminate. After just one day, the album has the third-largest sales week of 2023; the only bigger weeks were registered by Swift’s own Speak Now (Taylor’s Version), with 507,000 in its opening week, and Travis Scott’s Utopia, with 252,000 in its first week.

The sales of 1989 (Taylor’s Version) will increase in the coming days, with the current tracking week ending on Thursday, Nov. 2. The album’s final first-week sales number is expected to be announced on Sunday, Nov. 5, along with its assumed large debut on the multi-metric Billboard 200 albums chart (dated Nov. 11). If 1989 (Taylor’s Version) debuts atop the Billboard 200, it will mark Swift’s 13th No. 1 album, extending her record for the most among women.

All 12 of Swift’s full-length studio albums and re-recorded projects from 2008’s Fearless, her second studio album, through 2023’s Speak Now (Taylor’s Version) have debuted at No. 1.

In addition, the songs on 1989 (Taylor’s Version) collectively generated over 110 million on-demand official audio streams on the set’s release day in the U.S., according to initial reports to Luminate.

The original 1989 album debuted atop the Billboard 200 chart dated Nov. 15, 2014, and spent 11 nonconsecutive weeks at No. 1. It is tied with Swift’s first No. 1, Fearless, for her most weeks at No. 1 with a single album. The 1989 album boasts three songs that hit No. 1 on the Billboard Hot 100 — the most No. 1s generated from any Swift album. She sent the tracks “Shake It Off,” “Blank Space” and “Bad Blood,” featuring Kendrick Lamar, to No. 1 in 2014-15.

1989 (Taylor’s Version) includes re-recordings of the original 1989 album’s standard 13 songs plus the three tracks on its deluxe edition. The new 1989 (Taylor’s Version) boasts five additional previously unreleased “From the Vault” songs, bringing the total number of songs on the standard version of 1989 (Taylor’s Version) to 21.

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[clsvltn]

Does anyone have easy access of the million + week debuts / total times (since Adele did it multiple times with 25)
and then bonus - with the close calls? like 900K+ ? or something :)

[iHype.]

Nov 2, 2023 10:06:28 GMT -5 clsvltn said:

Does anyone have easy access of the million + week debuts / total times (since Adele did it multiple times with 25)
and then bonus - with the close calls? like 900K+ ? or something :)

Rank	Chart Date	Artist	Album	Units	Week
1	12/12/15	Adele	25	3,482,000	1
2	4/8/00	N Sync	No Strings Attached	2,416,000	1
3	8/11/01	N Sync	Celebrity	1,880,000	1
4	6/10/00	Eminem	The Marshall Mathers LP	1,760,000	1
5	12/9/00	Backstreet Boys	Black & Blue	1,591,000	1
6	11/5/22	Taylor Swift	Midnights	1,578,000	1
7	6/15/02	Eminem	The Eminem Show	1,322,000	2
8	6/3/00	Britney Spears	Oops!...I Did It Again	1,319,000	1
9	11/15/14	Taylor Swift	1989	1,287,000	1
10	1/6/01	The Beatles	1	1,259,000	6
11	12/2/17	Taylor Swift	reputation	1,238,000	1
12	11/10/12	Taylor Swift	Red	1,208,000	1
13	1/9/16	Adele	25	1,190,000	5
14	12/19/15	Adele	25	1,164,000	2
15	3/19/05	50 Cent	The Massacre	1,141,000	1
16	6/5/99	Backstreet Boys	Millennium	1,134,000	1
17	6/11/11	Lady Gaga	Born This Way	1,108,000	1
18	4/10/04	Usher	Confessions	1,096,000	1
19	12/5/98	Garth Brooks	Double Live	1,085,000	1
20	1/9/93	Whitney Houston	The Bodyguard	1,061,000	6
21	11/4/00	Limp Bizkit	Chocolate Starfish And The Hot Dog Flavored Water	1,055,000	1
22	11/13/10	Taylor Swift	Speak Now	1,047,000	1
23	5/21/16	Drake	Views	1,039,000	1
24	2/28/04	Norah Jones	Feels Like Home	1,022,000	1
25	6/28/08	Lil Wayne	Tha Carter III	1,006,000	1
26	4/6/13	Justin Timberlake	The 20/20 Experience	968,000	1
27	9/17/11	Lil Wayne	Tha Carter IV	964,000	1
28	9/29/07	Kanye West	Graduation	957,000	1
29	11/6/93	Pearl Jam	Vs.	950,000	1
30	1/7/95	Garth Brooks	The Hits	907,000	2

​

And as a bonus, Taylor's top weeks...

Rank	Chart Date	Position	Artist	Album	Units	Week
1	11/5/22	1	Taylor Swift	Midnights	1,578,000	1
2	11/15/14	1	Taylor Swift	1989	1,287,000	1
3	12/2/17	1	Taylor Swift	reputation	1,238,000	1
4	11/10/12	1	Taylor Swift	Red	1,208,000	1
5	11/13/10	1	Taylor Swift	Speak Now	1,047,000	1
6	9/7/19	1	Taylor Swift	Lover	867,000	1
7	8/8/20	1	Taylor Swift	Folklore	846,000	1
8	7/22/23	1	Taylor Swift	Speak Now (Taylor's Version)	716,000	1
9	11/27/21	1	Taylor Swift	Red (Taylor's Version)	605,000	1
10	11/29/08	1	Taylor Swift	Fearless	592,000	1
11	1/10/15	1	Taylor Swift	1989	430,000	9
12	11/22/14	1	Taylor Swift	1989	402,000	2
13	1/3/15	1	Taylor Swift	1989	375,000	8
14	11/17/12	1	Taylor Swift	Red	344,000	2
15	11/12/22	1	Taylor Swift	Midnights	342,000	2
16	12/13/14	1	Taylor Swift	1989	339,000	5
17	1/3/09	1	Taylor Swift	Fearless	330,000	6
18	12/26/20	1	Taylor Swift	Evermore	329,000	1
19	12/27/14	2	Taylor Swift	1989	324,000	7
20	11/20/10	1	Taylor Swift	Speak Now	320,000	2
21	11/29/14	1	Taylor Swift	1989	312,000	3
22	11/19/22	2	Taylor Swift	Midnights	299,000	3
23	4/24/21	1	Taylor Swift	Fearless (Taylor's Version)	291,000	1
24	6/10/23	1	Taylor Swift	Midnights	282,000	32
25	1/8/11	1	Taylor Swift	Speak Now	276,000	9
26	1/5/13	1	Taylor Swift	Red	276,000	9
27	12/20/14	1	Taylor Swift	1989	274,000	6
28	12/13/08	2	Taylor Swift	Fearless	267,000	3
29	1/10/09	1	Taylor Swift	Fearless	262,000	7
30	1/1/11	1	Taylor Swift	Speak Now	259,000	8
31	12/9/17	1	Taylor Swift	reputation	256,000	2
32	12/27/08	1	Taylor Swift	Fearless	249,000	5
33	1/17/15	1	Taylor Swift	1989	244,000	10
34	1/12/13	1	Taylor Swift	Red	241,000	10
35	12/11/10	4	Taylor Swift	Speak Now	241,000	5
36	1/2/10	4	Taylor Swift	Fearless	239,000	58
37	1/9/10	5	Taylor Swift	Fearless	224,000	59
38	12/6/08	4	Taylor Swift	Fearless	217,000	2
39	12/6/14	2	Taylor Swift	1989	214,000	4
40	11/27/10	2	Taylor Swift	Speak Now	212,000	3
41	12/29/12	1	Taylor Swift	Red	208,000	8
42	11/26/22	1	Taylor Swift	Midnights	204,000	4
43	6/12/21	1	Taylor Swift	Evermore	202,000	25
44	12/25/10	2	Taylor Swift	Speak Now	201,000	7
45	11/24/12	1	Taylor Swift	Red	195,000	3
46	12/20/08	2	Taylor Swift	Fearless	193,000	4
47	1/5/08	8	Taylor Swift	Taylor Swift	187,000	61
48	12/8/12	2	Taylor Swift	Red	185,000	5
49	12/18/10	2	Taylor Swift	Speak Now	182,000	6
50	9/14/19	2	Taylor Swift	Lover	178,000	2

​

[clsvltn]

Awesome ! Thank u

[clsvltn]

Also, another fun fact that I remember - Eminem would've (should've?) had another on this list but due to piracy it was moved up and people were confused about the release date. I remember when Encore came out and some stores were putting it out on random dates lol

"Encore was pushed up to a midweek release to countermeasure leaks; it sold 710,000 copies. The following week, the album's first with a full seven days, it moved 871,000 copies, bringing the 10 day total to 1,582,000"

I think it is a 99.99% certainty that it would have done 1 mill+ over 7 days

[Mayman]

I do think Taylor can get close to 2,000,000 units first week for TS11 if she pulls out all of the stops like she did for Midnights. That would include multiple CD/vinyl/cassette variants, signed versions of those same variants, deluxe edition with more new songs, and the various promotional spots and music videos.

[Gary]

Taylor Swift’s ‘1989 (Taylor’s Version)’ Breaks Modern-Era Single-Week Vinyl Sales Record
Plus, the album's overall sales across all formats surpassed 1.1 million in the U.S. in its first six days of release.


By Keith Caulfield
11/2/2023

According to initial reports to data tracking firm Luminate, Taylor Swift’s 1989 (Taylor’s Version) sold over 1.1 million copies in the U.S. in its first six days of release (Oct. 27-Nov. 1). Of that sum, vinyl sales account for 580,000 – marking the largest sales week for a vinyl album since Luminate began tracking sales in 1991. Swift breaks her own modern-era vinyl sales record, set by the debut of Midnights, which sold 575,000 copies in its opening week (ending Oct. 27, 2022).

Luminate’s tracking week ends on Thursday, Nov. 2. The album’s final first-week sales number is expected to be announced on Sunday, Nov. 5, along with its assumed large debut on the multi-metric Billboard 200 albums chart (dated Nov. 11). If 1989 (Taylor’s Version) debuts atop the Billboard 200, it will mark Swift’s 13th No. 1 album, extending her record for the most among women.

The 21 songs on the streaming edition of 1989 (Taylor’s Version) collectively generated over 337 million on-demand official streams in its first six days of release. As reported on Nov. 1, the album has the biggest streaming week for any of Swift’s four re-recorded albums to date, by total streams.

In terms of total equivalent album units earned – the metric used to rank the weekly Billboard 200 chart – the album has tallied 1.35 million units (of which 1.1 million are in traditional album sales). The last album to post a bigger week, by units earned, was Midnights, which bowed with 1.578 million.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, compiled by Luminate. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each units equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. For all chart news, follow billboard and billboardcharts on both Twitter and Instagram.

PREVIOUSLY (NOV. 1): According to initial reports to Luminate, Taylor Swift’s 1989 (Taylor’s Version) has sold over 1 million copies in the U.S. through its first five days of release (Oct. 27-31). Further, it has already become the year’s top-selling album, surpassing Swift’s own 2022 release Midnights, which has sold 778,000 in 2023 through Oct. 26. Swift now has the top three selling albums of the year, as Speak Now (Taylor’s Version) is the No. 3-seller, with 742,000 sold since its release in July.

1989 (Taylor’s Version) also already owns 2023’s biggest sales week, beating out the opening frame of Swift’s Speak Now (Taylor’s Version), which launched with 507,000 sold in the week ending July 13. 1989 (Taylor’s Version) has the biggest sales week for any album since the debut frame of Swift’s Midnights, with 1.14 million sold in the week ending Oct. 27, 2022.

With 1989 (Taylor’s Version) having surpassed the million sales mark, it’s the sixth time an album from Swift has sold at least a million in a single week, following the debut weeks of Midnights, reputation, the original 1989, Red and Speak Now. She is the only act with six different albums to each sell at least 1 million copies in a single week since Luminate began electronically tracking sales in 1991.

In total, there have been 25 instances – by 23 different albums – in which an album sold at least 1 million copies in a week in the Luminate era. One of those albums, Adele’s 25, sold more than 1 million in three separate weeks.

The sales of 1989 (Taylor’s Version) are enhanced by its availability in 15 collectible physical formats: five color vinyl variants, eight CD editions and two cassette editions. Of the five vinyl variants, Target carries a color variant that includes one bonus track (“Sweeter Than Fiction”). The album is also available to buy in two digital download editions: a standard 21-song version and a deluxe 22-song version (which adds a re-recorded version of the album’s “Bad Blood,” featuring Kendrick Lamar).

Streaming Story: The 21 songs on the streaming edition of 1989 (Taylor’s Version) collectively generated over 307 million on-demand official streams in its first five days of release. That marks the biggest streaming week, by total streams, for any of Swift’s four re-recorded albums. Her previous biggest streaming sum for a re-recorded project was the opening week of Red (Taylor’s Version), which saw its collected 30 songs generate 303.23 million streams. (Swift’s biggest streaming week overall for any album is the debut frame of Midnights, with 549.26 million clicks.)

PREVIOUSLY (OCT. 30): According to initial reports to Luminate, Taylor Swift’s 1989 (Taylor’s Version) has earned more than 550,000 equivalent album units in the U.S. through its first three days of release (Oct. 27-29), of which more than 370,000 are in traditional album sales. Further, the album’s collected songs have generated more than 220 million on-demand official streams (audio and video combined).

After only three days on sale, 1989 (Taylor’s Version) has the second-largest sales week of 2023, trailing only the debut frame of Swift’s own Speak Now (Taylor’s Version), which sold 507,000 in its opening week.

In terms of total equivalent album units earned, 1989 (Taylor’s Version) already has the second largest week of the year, once again second only to Speak Now (Taylor’s Version), which bowed with 716,000 units.

PREVIOUSLY (Oct. 28): Taylor Swift’s fourth re-recorded album, 1989 (Taylor’s Version), sold over 250,000 copies in the U.S. on its first day of release, Oct. 27, according to initial reports to data tracking firm Luminate. After just one day, the album has the third-largest sales week of 2023; the only bigger weeks were registered by Swift’s own Speak Now (Taylor’s Version), with 507,000 in its opening week, and Travis Scott’s Utopia, with 252,000 in its first week.

The sales of 1989 (Taylor’s Version) will increase in the coming days, with the current tracking week ending on Thursday, Nov. 2. The album’s final first-week sales number is expected to be announced on Sunday, Nov. 5, along with its assumed large debut on the multi-metric Billboard 200 albums chart (dated Nov. 11). If 1989 (Taylor’s Version) debuts atop the Billboard 200, it will mark Swift’s 13th No. 1 album, extending her record for the most among women.

All 12 of Swift’s full-length studio albums and re-recorded projects from 2008’s Fearless, her second studio album, through 2023’s Speak Now (Taylor’s Version) have debuted at No. 1.

In addition, the songs on 1989 (Taylor’s Version) collectively generated over 110 million on-demand official audio streams on the set’s release day in the U.S., according to initial reports to Luminate.

The original 1989 album debuted atop the Billboard 200 chart dated Nov. 15, 2014, and spent 11 nonconsecutive weeks at No. 1. It is tied with Swift’s first No. 1, Fearless, for her most weeks at No. 1 with a single album. The 1989 album boasts three songs that hit No. 1 on the Billboard Hot 100 — the most No. 1s generated from any Swift album. She sent the tracks “Shake It Off,” “Blank Space” and “Bad Blood,” featuring Kendrick Lamar, to No. 1 in 2014-15.

1989 (Taylor’s Version) includes re-recordings of the original 1989 album’s standard 13 songs plus the three tracks on its deluxe edition. The new 1989 (Taylor’s Version) boasts five additional previously unreleased “From the Vault” songs, bringing the total number of songs on the standard version of 1989 (Taylor’s Version) to 21.

Are you the ultimate music buff? Play trivia based on your favorite artists and earn exclusive prizes!

[Gary]

Will Taylor Swift’s ‘1989’ Have an Even Bigger Debut the Second Time Around?
In this week's The Contenders, Taylor Swift's 1989 (Taylor's Version) looks to repeat (or surpass) the blockbuster performance of the 2014 original.
www.billboard.com/pro/taylor-swift-1989-taylors-version-debut-week-sales-million/

BY ANDREW UNTERBERGER

TThe Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week (for the upcoming charts dated Nov. 11), Taylor Swift’s latest Taylor’s Version is already her biggest-debuting yet – but will it pass the original album’s bow was nine years earlier?

Taylor Swift, 1989 (Taylor’s Version) (Republic): This was the one fans had perhaps most been waiting for: Taylor Swift’s re-recording of her 2014 blockbuster 1989, the album that confirmed her as a full-on, no-qualifiers-needed pop superstar, and the set many most associate with her today. Even in a pop culture autumn already totally jam-packed with Swift – including a No. 1 movie at the box office (with her concert film Taylor Swift: The Eras Tour) and a No. 1 song on the Billboard Hot 100 (with her revived Lover deep cut “Cruel Summer” — 1989 (Taylor’s Version)‘s Oct. 28 debut was always going to make a seismic chart impact.

The album – which features new recordings of the 13 tracks originally on 1989, as well as of three bonus tracks from the album’s deluxe editions, and five songs from that period seeing release for the first time – unsurprisingly dominated streaming services upon its release. Spotify announced that Swift had set the record not only for the best single-day performance for an album on the DSP, but for any single artist – breaking her own record, natch, previously set with the release day of last October’s Midnights. On the most recent Spotify Daily Top Songs USA chart (for Nov. 1), Swift still all of the top five spots, led by the Taylor’s Versions of new-old songs “Is It Over Now” and “Now That We Don’t Talk.”

Sales for the set have of course been massive. Billboard reported on Wednesday that in its first five days of release, the set had already posted a million in sales – making it her sixth album to pass the seven-digit mark in its first week. The album is available in 15 different physical variants, including five different-colored vinyl options (with a Target Exclusive version that also includes a bonus track re-recording of soundtrack song “Sweeter Than Fiction”), eight CD options (several with folded posters included), a multi-colored cassette, and a digital edition with a bonus track new version of 1989 single “Bad Blood,” featuring a re-recorded guest verse by rap superstar Kendrick Lamar.

1989 is already easily the best-performing Taylor’s Version for its debut week – sailing past the previous first-week high in units set by her re-recorded Speak Now (716,000) earlier this year. Will it also pass the first-week number set by the original 1989 back in 2014? That album also breezed by the million mark in its first week, ultimately posting 1.287 million in first-week sales. The new 1989 should certainly at least be in range of that, with the set already over a million in sales alone through the first five days of the tracking week, with two days’ worth of consumption still left to be accounted for.

If it can pass the original 1989, then Swift will have just one more of her own albums to pass for her best first-week performance ever: Midnights, which debuted with a staggering 1.578 million total units moved in November 2022 — of which 1.14 million were in straight sales.

IN THE MIX

SEVENTEEN, SEVENTEENTH HEAVEN (Pledis): Everyone is likely just competing for second on the Billboard 200 this week behind Taylor Swift, but South Korean boy band SEVENTEEN – who reached No. 2 on the chart in April with their FML EP — should have one of the week’s best-sellers with new EP SEVENTEENTH HEAVEN. As is common with major K-pop releases, the set’s sales will be bolstered by 16 collectible CD editions of the album, including exclusive versions sold via Barnes & Noble, Target and Walmart, all with branded merchandise items inside (like stickers and photo cards).

Brent Faiyaz, Larger Than Life (ISO Supremacy/UnitedMasters): If fortune favors the bold, hopefully R&B star Brent Faiyaz will be rewarded for surprise-releasing his new Larger Than Life set in the shadow cast by a Taylor Swift release week. The 14-track effort is currently only available in physical form as a pre-order for Nov. 20, but should perform fairly well on streaming – with guest appearances by Missy Elliott, Coco Jones, A$AP Rocky and other big names – and benefit from the momentum of 2022’s well-received Wasteland, which debuted at No. 2 on the Billboard 200 last July.

Various Artists, The Nightmare Before Christmas: Original Motion Picture Soundtrack (Disney) / Michael Jackson, Thriller (Epic): ‘Tis the season, and with Halloween officially passing on Tuesday, you can bet a number of holiday favorites will see big gains on the charts. Those will most likely be led by the Danny Elfman-composed soundtrack to the Tim Burton-produced perennial favorite The Nightmare Before Christmas (celebrating its 30th anniversary this year) and Michael Jackson’s Thriller, one of the most decorated albums in the chart’s history. If enough folks get in the holiday spirit this year, then Nightmare — which has spent 24 weeks on the Billboard 200 and sits at No. 54 on this week’s chart (dated Nov. 4) — may have a shot of passing its prior No. 22 peak, set around this time last year.

[Gary]

Taylor Swift’s ‘1989 (Taylor’s Version)’ Debuts at No. 1 on Billboard 200 With Biggest Week in Nearly a Decade
The re-recorded set bows with the largest week for any album in nearly eight years and Swift's biggest sales week ever.

www.billboard.com/music/chart-beat/taylor-swift-1989-taylors-version-number-one-billboard-200-albums-chart-1235463917/
By Keith Caulfield

11/5/2023

Beth Garrabrant
Taylor Swift’s 1989 (Taylor’s Version) blasts in at No. 1 on the Billboard 200 albums chart (dated Nov. 11), scoring the superstar her 13th No. 1 on the chart. The set debuts with 1.653 million equivalent album units earned in the U.S. in the week ending Nov. 2, according to Luminate. That marks the largest week for any album, by units earned, since Adele’s 25 launched with 3.482 million units earned in the week ending Nov. 25, 2015.

Further, of 1989 (Taylor’s Version)’s first-week units, traditional album sales comprise 1.359 million of that sum — Swift’s single-largest sales week for any of her albums. It surpasses her previous high, logged when the original 1989 album debuted with 1.287 million sold in the week ending Nov. 2, 2014.

The first-week sales of 1989 (Taylor’s Version) are the largest for any album since Adele’s 25 bowed with 3.378 million. In total, since Luminate began electronically tracking music sales in 1991, the debut of 1989 (Taylor’s Version) marks the sixth-largest sales week for any album. The top six biggest weeks are (all in debut frames): Adele’s 25 (3.378 million), *NSYNC’s No Strings Attached (2.416 million, in 2000), *NSYNC’s Celebrity (1.878 million, 2001), Eminem’s The Marshall Mathers LP (1.76 million, 2000), Backstreet Boys’ Black & Blue (1.591 million, 2000) and 1989 (Taylor’s Version) (1.359 million).

The sales of 1989 (Taylor’s Version) were enhanced by its availability in 15 collectible physical formats: five color vinyl variants, eight CD editions and two cassette editions. Of the five vinyl variants, Target carries a color variant that includes one bonus track (“Sweeter Than Fiction”). The album is also available to buy in two digital download editions: a standard 21-song version and a deluxe 22-song version (which adds a re-recorded version of the album’s “Bad Blood,” featuring Kendrick Lamar). (Notably, Swift did not offer an autographed edition of the new album to purchase, as she did in time for the first weeks of her last three No. 1s: Speak Now [Taylor’s Version], Midnights and Red [Taylor’s Version]. Signed editions of her albums are a major sales driver.)

With Swift’s total of No. 1s on the Billboard 200 albums chart rising to 13 (Swift’s lucky number), she extends her record for the most leaders among women in the chart’s history, dating back to March of 1956, when the list began publishing on a regular, weekly basis. Among all artists, The Beatles have the most No. 1s (19), followed by Jay-Z (14) and Drake and Swift (tied with 13 each).

All 13 of Swift’s full-length studio albums and re-recorded projects from 2008’s Fearless, her second studio album, through 2023’s 1989 (Taylor’s Version) have debuted at No. 1.

Swift announced 1989 (Taylor’s Version) on Aug. 9, while performing at SoFi Stadium in Inglewood, Calif., as part of her The Eras Tour. Pre-order sales for the album began shortly afterward via Swift’s official webstore.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, compiled by Luminate. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. The new Nov. 11, 2023-dated chart will be posted in full on Billboard‘s website on Nov. 7. For all chart news, follow billboard and billboardcharts on both Twitter and Instagram.

Of 1989 (Taylor’s Version)’s 1.653 million equivalent album units earned in the week ending Nov. 2, album sales comprise 1.359 million, SEA units comprise 288,000 (equaling 375.49 million on-demand official streams of the set’s 21 songs) and TEA units comprise 6,000.

The original 1989 album debuted atop the Billboard 200 chart dated Nov. 15, 2014, and spent 11 nonconsecutive weeks at No. 1. It is tied with Swift’s first leader, Fearless, for her most weeks at No. 1 with a single album. The 1989 album boasts three songs that hit No. 1 on the Billboard Hot 100 — the most No. 1s generated from any Swift album. She sent “Shake It Off,” “Blank Space” and “Bad Blood,” featuring Kendrick Lamar, to No. 1 in 2014-15.

1989 (Taylor’s Version) includes re-recordings of the original 1989 album’s standard 13 songs plus the three tracks from its deluxe edition. The new 1989 (Taylor’s Version) adds five additional previously unreleased “From the Vault” re-recordings, bringing the total number of songs on the standard version of 1989 (Taylor’s Version) to 21.

Million-Selling Week: With 1.359 million copies sold in its first week, 1989 (Taylor’s Version) marks the sixth Swift album to have sold at least a million in a single week, following the debut weeks of Midnights, reputation, the original 1989, Red and Speak Now. She is the only act with six different albums to each sell at least 1 million copies in a single week since Luminate began electronically tracking sales in 1991.

In total, there have been 25 instances — by 23 different albums — in which an album sold at least 1 million copies in a week in the Luminate era. One of those albums, Adele’s 25, sold more than 1 million in three separate weeks.

2023’s Biggest-Selling Album: 1989 (Taylor’s Version) has already become the year’s top-selling album. It surpasses the year’s previous best-seller, Swift’s own 2022 release Midnights, which has sold 791,000 in 2023. Swift now has the top-three-selling albums of the year, as Speak Now (Taylor’s Version) is the No. 3-seller, with 755,000 sold since its release in July.

Modern-Era Single-Week Vinyl Sales Record: 1989 (Taylor’s Version) sold 693,000 copies on vinyl in its first week. That marks the largest sales week for a vinyl album since Luminate began tracking sales in 1991. Swift breaks her own modern-era vinyl sales record, set by the debut of her last studio album of all-new material, Midnights, which sold 575,000 copies in its opening week (ending Oct. 27, 2022).

Biggest Sales Week for a CD Album Since 2015: Of 1989 (Taylor’s Version)’s first-week sales across all formats (CD, vinyl, digital download and cassette), its combined eight CD editions sold 554,000 copies. That marks the single-largest sales week for an album on CD since Adele’s 25 sold 1.03 million copies on CD in its fifth week of release (week ending Dec. 24, 2015).

Swift’s Biggest Streaming Week for a Re-Recorded Album: As 1989 (Taylor’s Version) earned 288,000 SEA units, which equates to 375.49 million on-demand official streams of the set’s 21 songs, the album tallies Swift’s biggest streaming week, by total streams for its songs, for any of her four re-recorded projects. Her previous biggest streaming sum for a re-recorded project was the opening week of Red (Taylor’s Version), which saw its collected 30 songs generate 303.23 million streams. (Swift’s biggest streaming week overall for any album is the debut frame of Midnights, with 549.26 million clicks — which is also the single-largest week for any album by a woman.)

At No. 2 on the new Billboard 200, SEVENTEEN debuts with SEVENTEENTH Heaven: 11th Mini Album, marking the Korean pop group’s fourth top 10-charting effort. The set launches with 100,000 equivalent album units earned, driven almost entirely by CD sales (98,000 in total), bolstered by its availability across 16 collectible CD variants.

The rest of the top 10 comprises former No. 1s. Drake’s For All the Dogs falls 2-3 (95,000 equivalent album units earned, down 21%); Bad Bunny’s Nadie Sabe Lo Que Va a Pasar Mañana is a non-mover at No. 4 (73,000; down 25%); Morgan Wallen’s One Thing at a Time is steady at No. 5 (64,000; down 7%); Rod Wave’s Nostalgia rises 9-6 (46,000; down 9%); Swift’s Midnights dips 6-7 (45,000; down 15%); Swift’s Lover falls 7-8 (just over 44,000; down 15%); Zach Bryan’s self-titled album descends 8-9 (44,000; down 14%); and SZA’s SOS climbs 11-10 (42,000; down 5%).

Luminate, the independent data provider to the Billboard charts, completes a thorough review of all data submissions used in compiling the weekly chart rankings. Luminate reviews and authenticates data. In partnership with Billboard, data deemed suspicious or unverifiable is removed, using established criteria, before final chart calculations are made and published.

[Gary]

1. Taylor Swift 1.653M(1.359 sales)
2. SEVENTEEN 100,000 (sales 98,000)
3. Drake 95,000
4. Bad Bunny 73,000
5. Morgan Wallen 64,000
6. Rod Wave 46,000
7. Midnights 45,000
8. Lover 44,000
9. Zach Bryan 44,000
10. SZA 42,000

[Gary]

Top 25 sales weeks- all time

12/12/2015 1| 25, Adele 3,377,885
4/8/2000 2| No Strings Attached, 'N Sync 2,415,859
8/11/2001 3| Celebrity, 'N Sync 1,879,955
6/10/2000 4| Marshall Mathers LP, Eminem 1,760,049
12/9/2000 5| Black & Blue, Backstreet Boys 1,591,191
11/11/2023 6| 1989(Taylors Version), Taylor Swift; 1,359,000
6/15/2002 7| Eminem Show, Eminem 1,320,000
6/3/2000 8| Oops!…I Did It Again, Britney Spears 1,319,193
11/15/2014 9| 1989, Taylor Swift 1,286,544
1/6/2001 10| 1, Beatles 1,258,667
12/2/2017 11| REPUTATION, Taylor Swift 1,216,416
11/10/2012 12| Red, Taylor Swift 1,208,290
1/9/2016 13| 25, Adele 1,157,296
3/19/2005 14| The Massacre, 50 Cent 1,140,000
11/5/2022 15| Midnights, Taylor Swift 1,140,000
6/5/1999 16| Millenium, Backstreet Boys 1,133,505
12/19/2015 17| 25, Adele 1,112,162
6/11/2011 18| Born This Way, Lady Gaga 1,108,403
4/10/2004 19| Confessions, Usher 1,096,000
12/5/1998 20| Double Live, Garth Brooks 1,085,373
11/4/2000 21| Chocolate Starfish And The Hotdog Flavored Water, Limp Bizkit 1,054,511
1/2/1993 22| Bodyguard, Soundtrack 1,061,000
11/13/2010 23| Speak Now, Taylor Swift 1,046,718
2/28/2004 24| Feels Like Home, Norah Jones 1,020,000
6/28/2008 25| Tha Carter III, Lil' Wayne 1,005,545

[thegreatdivine]

Insane numbers. Congratulations, T. Swizzle!

[Gary]

Weeks in the top 10

top 10 ARTIST
54 MIDNIGHTS
42 LOVER
41 SZA
35 MORGAN WALLEN
10 ZACH BRYAN
7 ROD WAVE
4 DRAKE

[ampersand]

Honestly, this is crazy. Can't believe she outsold the original.

[fridayteenage]

Nov 5, 2023 15:02:10 GMT -5 Gary said:

2023’s Biggest-Selling Album: 1989 (Taylor’s Version) has already become the year’s top-selling album. It surpasses the year’s previous best-seller, Swift’s own 2022 release Midnights, which has sold 791,000 in 2023. Swift now has the top-three-selling albums of the year, as Speak Now (Taylor’s Version) is the No. 3-seller, with 755,000 sold since its release in July.

Oh wow.

[Caviar]

Crying

[Choco]

I gasped. 1.65 milli. This bitch.

[Music Fan]

I'm not a Swiftie, so maybe I'm on the outside of this one, but Midnights just seemed a lot bigger than this TV. While we all knew this was aiming for the 1.5M range, I was not expecting these numbers.

[rnb]

she’s insane