EvanJ
6x Platinum Member
Joined: September 2003
Posts: 6,371
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Post by EvanJ on Dec 11, 2003 14:09:58 GMT -5
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Post by william on Dec 11, 2003 15:16:18 GMT -5
The above link is not accurate. Ignore them. BBM Canada has already put out the warning that this website does not have the accurate Fall numbers.
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TheJakes
Platinum Member
Joined: October 2003
Posts: 1,398
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Post by TheJakes on Dec 12, 2003 0:17:35 GMT -5
December 11, 2003
Toronto is taking it nice and E-Z
By GARY DUNFORD -- Toronto Sun
E-Z, BABY: A new #1 station? Celebrate by jiggling your pre-sets. Get out of that rut! You still got your faves? Oh, well. Hang in then.
Toronto's fall radio ratings are out, cooked with love by the Bureau of Broadcast Measurement. Stubby pencils ready? Got your racing form? Here we go, with a new horse taking the roses ...
97.3 E-Z Rock: ... An 8.8% share of total audience, 893,000 total listeners. Fastest-growing station topples rival CHFI -- which not that long ago led them by eight share points -- to grab the top slot it narrowly missed in the summer book. An amazing run. Doubled its share in four years.
104.5 chum fm: ... 8.2% share, with 1,025,000 listeners. A share is a multiple of how many listeners and how long they listened. A station with more listeners ranks behind a station whose listeners stayed tuned longer. So this time around, a leader gets squeezed at the post.
CFRB 1010 am: ... 7.3% share, with 755,000 listeners. Down from a strong spring ratings showing. Morning news/info package #2 in the market.
CHFI 98.1 fm: ... 7.2 share, 908,000 listeners. Slips 200,000 listeners since last fall as E-Z gains the same number. As coincidental as CHFI copycatting E-Z's 24/7 Christmas tunes marathon? Worse yet, the new morning show's running sixth without Erin, Bob, Don or somebody.
Q107: ... 6.9 share, 925,000 listeners. Up on the spring and a year ago. Classic rock rolls on. Derringer still an evil master of rant-and-fun zone.
CBC 1: ... 6.5 share, 835,000 listeners. Down since last spring, down since fall. Ever listen to CBC1 for an entire day? Or compare it to CBC a decade ago? I guess they don't.
102.1 The Edge: ... 5 share, 884,000 listeners. Good book, up from the spring and a year ago. Generation Edge is awesome. Look in the rear-view, Sparky. They're gainin' on us.
680 news: ... 4.9 share, 1,100,000 listeners. More listeners than last spring. But since news junkies jump in and out of the wheel quicker, the share slips.
AM 740: ... 4.4 share, 534,000 listeners. Remember Teardrops on My Pillow, Sunny Gale, 1953? Those were the days, eh old-timer? Who does Christmas like Perry Como? Down from spring and a year ago.
JACK (was kiss 92 Fm): ... 4.2 share, 635,000 listeners. Who was Jack supposed to take listeners from again? Q-107? Duh. Up from spring. They play what they want. You tune where you want.
Classical 96: ... 4 share, 449,000 listeners. Down from spring. Beethoven and Bach just aren't writing them like they used to. Compose, dudes!
Z103.5 (cidc fm): ... 3.6 share, 644,000 listeners. When KISS changed format to become JACK, contemporary hit fans moved. Up from spring and a year ago.
Mix 99.9 fm: ... 3.6 share, 846,000 listeners. Share's down with about the same total listeners as last spring. Humble & Fred edge up the new morning stats.
Flow 93.5 fm: ... 3 share, 435,000 listeners. Both up 30% from the spring. Some say the signal's also better in parts of the city. New ears finding it.
Fan 590 am: ... 2.3 share, 420,000 listeners. Up from spring, same range as a year ago. Can the hunger for Leafs info and yap ever be satisfied? In a pig's eye, buddy. Don't make Tie skate on yer face.
CBC 2: ... 2.1 share, 333,000 listeners. Even less listeners than the spring -- their worst showing in years. Share up a tad, so some hung in.
1050 chum am: ... 1.7 share, 237,000 listeners. Oldies still trump sports fiasco.
Country 95.3: ... 1.5 share, 385,000 listeners. If it hurts, everybody sing.
Jazz 91 (cjrt fm): ... 1.5 share, 268,000 listeners. Pledge fatigue, jazzbirds?
Mojo 640 am: ... 1.4 share, 331,000 listeners. Off from spring and a year ago. Talk gets better, the ratings get worse. Back to cellar-land. You "guys" better start filling out them BBM ratings books. Don't let "her"do it.
MORNING WAKE-UPS: E-Z Rock nips the leaders in the 6-10 a.m. weekday ratings block. CHUM-FM tops with a shaved 9.6% share. CFRB clocks an 8.8 share. E-Z Rock posts an 8.2 share. Then it's 680News at 7.2, Q-107 at 6.8 and CHFI at 6.5. Followed by Edge at 4.5, MIX at 4, AM640 at 3.8, JACK at 3%. Rest of 'em, back of the pack.
JINGLE JANGLE: Revenge is sweet, eh E-Z Rock? Column Boy don't like Christmas music? Column Boy dares mock cheery holiday favorites as Yule drool? Eat mistletoe, Column Boy. Yum, it's delicious. Who's #1? Not me.
"The fact you don't care for adult contemporary radio is clear," E-Z's program director e-mails me the other day -- after I grumped something about boneheads. "All-Christmas music is amazingly successful ... The only people who don't agree with you are Toronto radio listeners ... (adult contemporary) dominates the city in which you write your columns."
What? You're under the impression I'm an adult? Or contemporary? Hah!
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Post by william on Dec 12, 2003 8:57:24 GMT -5
This article in the Sun is also being criticized because of innacuracy. The market shares are correct, but the cumes are wrong. CFTR (680 News) is #1 in cume with 895,500 listeners.
Also, the #1 morning show in Toronto is Metro Morning on CBC radio 1. RR&M on CHUM-FM is #2.
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Slinky
6x Platinum Member
Retired
Joined: December 2003
Posts: 6,777
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Post by Slinky on Dec 12, 2003 9:24:23 GMT -5
Glad to see the dance-friendly Z moving up in the ratings. Of course, it's a little easier for them now that 95.3 and 92.5 are out of the way.
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