"Alice" stations

[shocker]

There are a few Hot AC stations around the country that call themselves Alice@whatever, such as Alice@97.3. A few examples are KLCA in Reno, Nevada, KLLC in San Francisco, and KALC in Denver.

What's unique about these stations is they seem to be a little more alternative-leaning than the average Hot AC outlet; and their playlists tend to favor newer music over recurrents. Basically, a much higher turnover rate for songs.

So how did this "Alice" thing ever get started? Who or what is Alice, and why is she or it confined to the Hot AC or pop-alternative format?

[Slinky]

I replied to this in the General Radio Topics forum.

[atlantaboy]

The only real major-market Alice pop/alternative stations left (that still play progressive, modern AC) are KLCA/Reno and KLLC/San Francisco - some stations that play, I think, similar music are KYSR/Los Angeles (although its ratings are really low), WPTE/Norfolk and the Hot AC station in Salt Lake City (forgot its name)

[atlantaboy]

Sorry - also KMXB/Las Vegas - seems like most of these stations are in the Southwest

[shocker]

atlantaboy said:

Sorry - also KMXB/Las Vegas - seems like most of these stations are in the Southwest

Very true.

Phoenix used to have "the Zone"@101.5 several years ago that was originally an alternative station, and then switched to an Alice-sounding modern AC for about a year. Then they flipped back to alternative; and now it's called Free FM - a talk station featuring Tom Leykis and many others of his ilk.

As for Mix 94.1 (the Vegas modern AC), that's one of my favorite stations. It definitely has an "Alice" feel to it, but they also tend to play a good share of songs that you'd hear on a regular top 40 station - sans the hip-hop.