Deleted
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Post by Deleted on Jun 5, 2014 23:37:09 GMT -5
There is one recent precedent for a song being very low on the chart, after 18 weeks, and really taking off big time. Parmalee's "Carolina" was down at #39 last June after its 18th chart week, and that one wound up going recurrent in the 30-35 range, then re-entering and catching fire and going all the way to #1 in its 44th chart week. But that's a pretty big exception...I don't think things look very good for "Clockwork".
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.indulgecountry
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Post by .indulgecountry on Jun 6, 2014 2:22:49 GMT -5
Disappointing that this one isn't catching on better given its promising single sales thus far. Also, sonically this is Easton's most modern-leaning single to date and I would've thought that'd work in his favor at today's country radio. Cautiously optimistic for a major turnaround because I love Easton and want to see him continue to be a welcome change of pace compared to the bulk of his male peers, but it's sad to see how "Clockwork" has been faring.
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mus1cr0w
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Post by mus1cr0w on Jun 6, 2014 9:00:15 GMT -5
The problem with this one for me is that it has an identity crisis.
It's got bro country phrasing and melody. But the production didn't go all the way there. They held it back to make it more "Easton" (prominent piano)... so it doesn't impact for me. It just kind of lays there.
Also, he is missing a few notes by a hair.. and he sounds awkward trying to get all the words / notes out.
Plus the mix is flat.
mus1cr0w
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McCreerian
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Post by McCreerian on Jun 6, 2014 20:01:49 GMT -5
I blame Mercury/UMG. The only acts on their label they care about promoting at all is Billy and Kacey, and that is just barely in comparison with the acts on the other UMG brands. To have an artist with 3 #1's fairly recently have a lead single suffer like this is just absurd! I thought Easton was gonna be the next Brad Paisley. Heck Brad was already pretty much an A lister after a few #1s and 2 albums. Easton is pretty much a new artist with every new song. I've never seen anything quite like it!
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Post by Deleted on Jun 6, 2014 21:13:48 GMT -5
I blame Mercury/UMG. The only acts on their label they care about promoting at all is Billy and Kacey, and that is just barely in comparison with the acts on the other UMG brands. To have an artist with 3 #1's fairly recently have a lead single suffer like this is just absurd! I thought Easton was gonna be the next Brad Paisley. Heck Brad was already pretty much an A lister after a few #1s and 2 albums. Easton is pretty much a new artist with every new song. I've never seen anything quite like it! What exactly do you propose the label does differently? They've put out a couple of ads for this and I'm sure they want him to do well. But radio just isn't playing. I mentioned in the Dan + Shay thread how Easton has over 1200 spins at Mediabase and D+S's song only has about 700, and yet Dan + Shay is ahead of Easton on Billboard. Basically it seems that smaller stations are the main ones spinning "Clockwork", and too many of its spins have come during the overnight hours. Radio just hasn't warmed up to this one, at all. Even Billy Currington's ultra radio-friendly "We Are Tonight" took forever to catch on (it went for adds in November)...it's radio and their obsession with bro-country that's to blame, if you ask me. And honestly, as much as I love Easton, he's never had the sales to warrant radio boosting him to A-list status so quickly. Also, he's only got two #1's, and the last of those was "Roll With It" almost 4 years ago. His last 3 singles have peaked at #14, #5, and #3...he does have 4 Gold singles under his belt but all his songs have climbed slowly because he's neo-traditional and radio isn't about that sound nowadays. "Clockwork" has a good sales per spin ratio compared to most other songs outside the top 25 but radio just hasn't warmed up to this one.
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rjz
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Post by rjz on Jun 6, 2014 21:17:39 GMT -5
Easton probably just has bad luck-he's a great modern traditional country singer at a time when Bro Country is dominating. He doesn't strike a chord with me but I appreciate his style and Country radio is lacking that sound these days.
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sabre14
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Post by sabre14 on Jun 6, 2014 22:29:41 GMT -5
I blame Mercury/UMG. The only acts on their label they care about promoting at all is Billy and Kacey, and that is just barely in comparison with the acts on the other UMG brands. To have an artist with 3 #1's fairly recently have a lead single suffer like this is just absurd! I thought Easton was gonna be the next Brad Paisley. Heck Brad was already pretty much an A lister after a few #1s and 2 albums. Easton is pretty much a new artist with every new song. I've never seen anything quite like it! What exactly do you propose the label does differently? They've put out a couple of ads for this and I'm sure they want him to do well. But radio just isn't playing. I mentioned in the Dan + Shay thread how Easton has over 1200 spins at Mediabase and D+S's song only has about 700, and yet Dan + Shay is ahead of Easton on Billboard. Basically it seems that smaller stations are the main ones spinning "Clockwork", and too many of its spins have come during the overnight hours. Radio just hasn't warmed up to this one, at all. Even Billy Currington's ultra radio-friendly "We Are Tonight" took forever to catch on (it went for adds in November)...it's radio and their obsession with bro-country that's to blame, if you ask me. And honestly, as much as I love Easton, he's never had the sales to warrant radio boosting him to A-list status so quickly. Also, he's only got two #1's, and the last of those was "Roll With It" almost 4 years ago. His last 3 singles have peaked at #14, #5, and #3...he does have 4 Gold singles under his belt but all his songs have climbed slowly because he's neo-traditional and radio isn't about that sound nowadays. "Clockwork" has a good sales per spin ratio compared to most other songs outside the top 25 but radio just hasn't warmed up to this one. Bingo on the bolded part. "Clockwork's" audience has roughly 5.4 million in audience with 1245 spins on MB. That's not a great ratio. "Sunshine And Whiskey" has only been spun 150 times more, but has double the audience. No surprise more of Easton's spins have come during the overnight hours along with being on smaller market stations as Frankie's had radio jump all over his single more quickly. Jon Pardi has a similar problem but his has been moving up the charts a little more quickly, so there's less to worry about with his single. Unfortunately "Clockwork's" struggles so far aren't too surprising. While I do feel this song has a good balance of traditional with contemporary, and it is a lead single, there's just too much competition right now along with much of that competition being bro leaning material. If you want to add the fact this is a mid-tempo and it's now summertime, then there's that factor which helps this song get lost in the shuffle. I knew this would be a slow climb, and it certainly has been that but I agree that "Clockwork" doesn't appear to be another top 10 single at the moment. Mercury has done their best IMO with Easton. They've done a good job with trying to sustain his momentum and putting out adds to radio. There's not much more they can do, especially having three singles in the from their respective artists in the same chart region (31-40).
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Post by tim on Jun 6, 2014 23:01:11 GMT -5
I've never quite been able to connect to this song. I enjoy it enough, but I am not the least bit surprised it's struggling to gain traction at radio especially considering all the competition that sabre14 alluded to. On the radio today the local dj was talking about Easton's new album thats due out sometime in August, however I'm beginning to wonder if Mercury might push back the release of this album and rethink their strategy. Hoping the best for Easton as I've always liked his music.
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carriekins
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Post by carriekins on Jun 7, 2014 6:51:39 GMT -5
A date for the album has never been confirmed, and likely won't be until a single connects.
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Post by tim on Jun 7, 2014 6:59:07 GMT -5
A date for the album has never been confirmed, and likely won't be until a single connects. I should have included that the local dj said Easton was talking about the new album at the RedFest that was here in Austin a couple of weekends ago and he said Easton stated it was slated to be out sometime in August, but I'm sure thats subject to change based on what the label thinks.
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carriekins
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Post by carriekins on Jun 7, 2014 7:46:34 GMT -5
If there's anything I've learned being a fan of Easton, it's that he likes to talk. LOL He's also said the album is coming in late Fall. I really just don't think Mercury has any idea of when it'll be released. A 5-song sampler was sent to radio stations in May, but even that did nothing to boost Clockwork's airplay.
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sabre14
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Post by sabre14 on Jul 10, 2014 19:48:24 GMT -5
I fear "Clockwork's" run is nearing the end. It's got a nasty -72 bullet today on MB. But looking at it's overall numbers the past month is what's the biggest downer. It's total audience increased over the past 4 weeks on Billboard is just 0.516. It's spins gained on MB in that amount of time is a measly 23 total spins and an ugly increase of 108 total points. Those numbers for a four week period are not good. Not only that but it's garnered just 5 new adds in those four weeks as well. With this being nearly 24 weeks old now, I'm fearing this could go recurrent on Billboard, and spend just one more week on MB as it went without a bullet this past week. The only sliver of hope is that his label mate Kacey was able to bounce back to a positive bullet today (just barely at 16 but an increase the same).
I don't know what Mercury will do if this goes recurrent. Will they throw out another try at radio right away, or lay low for a two or three months til they get the right song that will get Easton's third album released. This would be the first time a single of his failed to crack the top 15.
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gonecountry
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Post by gonecountry on Jul 10, 2014 20:29:22 GMT -5
Sad. Just sad. I say regroup and actually promote the next single.
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jughead
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Post by jughead on Jul 10, 2014 20:31:56 GMT -5
I honestly thought this was gonna be an instant hit for him.
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dm2081
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Post by dm2081 on Jul 10, 2014 22:10:43 GMT -5
I think this is a pretty good song, definitely has some sharp lyrics and his voice sounds really spot on as usual, but I always felt like this was not meant to be a lead single. In my opinion, a lead single needs to be the song on the album that is really going to catch everybody's attention, but also needs to be somewhere in the gray area of being a safe choice. I hope Easton can regroup if this song is indeed done, and maybe cook up something that is more "Roll With It" than "I Can't Love You Back".
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Zazie
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Post by Zazie on Jul 10, 2014 23:05:35 GMT -5
I think there's a good chance we're within a year or two of a new-traditionalist revival. Not saying the bro country stuff will be off the air, but that other styles will find more of a welcome. I think the Next Big Thing has hit its peak and will fade out from here. (Borchetta thinks it's peaked too, I suspect, which is why he's backing an attack on the bro style of lyrics. Maybe.)
It would be a bitter result if Corbin can't benefit because his timing is a few years off. He should get some credit and a renewed chance at radio, but there aren't any guarantees of fairness. I'm hoping he gets another chance to rebound. I'd be really tempted to hold off on releasing another single for 6-8 months to figure out which way the wind is blowing -- it's a gamble, but anything he releases now is not likely to help him. Maybe things will look better in Feb or March.
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Post by Deleted on Jul 11, 2014 1:39:53 GMT -5
This one has definitely been struggling for the last few days and weeks but today's update was a very sharp turn for the worst...down 102 spins, -355k, and -5 spots on Mediabase. That's a big enough one-day hit that, to me, signifies that this song is done and will go recurrent on Monday.
I wouldn't be opposed to them waiting around for a bit before releasing another single, either. At this point I just don't know what type of song from Easton would be able to break free at radio. Overall though I think Mercury Nashville has done a great job with him, but right now there are just too many other momentum artists and just not enough room for Easton in higher rotation cycles.
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rjz
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Post by rjz on Jul 11, 2014 9:43:47 GMT -5
Well, I suppose it is in the cards.....another single brewing? Just received a rate the music survey on Easton from Rate the Music.
I really liked 'Baby Be My Love Song'.....
Nice sound, classic Easton, but not as sleepy as some of the others.
too bad about Clockwork :(
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Post by Deleted on Jul 11, 2014 10:38:42 GMT -5
honestly.. I am a huge Easton Corbin fan and I also enjoy "Baby Be My Love Song" I've only heard it live - but really.. if "Clockwork" didn't make it on radio .. BBMLS has even less of a chance. Easton might have to go outside his comfort zone to get a nice little hit.. now i'm not saying go put out a song like Donkey.. but at least find some sort of happy medium.. then again.. I thought he did that nicely with "Clockwork" so what do I know?
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davidj
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Post by davidj on Jul 11, 2014 11:23:06 GMT -5
I don't think it's Easton Corbin's fault. It's a good song. It's catchy. It's just that it's semi-traditional and radio only play Bro Country at the moment.
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Deleted
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Post by Deleted on Jul 11, 2014 15:31:41 GMT -5
The songs on the Rate The Music survey are incredible. One thing I'm surprised nobody mentioned though...one of the songs is "Are You With Me" from his last album which was long-rumored to be a future single but then they opted to only go with 2 singles from the album.
The survey is 5 songs:
* Wild Women And Whiskey * About To Get Real * Are You With Me * Baby Be My Love Song * Kiss Me One More Time
I loved them all. WWAW sounds like it's strait from an Alan Jackson playbook. Easton's voice sounds better than ever and man it is such a treat hearing so many actual country instruments, especially the steel guitar. The lyrics are both quality and catchy, too.
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carriekins
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Post by carriekins on Jul 11, 2014 16:07:28 GMT -5
This survey made my day!
Wild Women and Whiskey and Baby Be My Love Song make the most sense if they're going to try to "lead" the album. I knew Are You With Me was being included on this CD already, and I'm thrilled to see that it's in the running here, but I still don't think the radio climate is right for it yet, even if it is my favorite Easton song ever.
Easton sounds really great on each of these songs and the production is so spot-on. It's so nice to see him sticking to his roots and who he is. I never felt like Clockwork was that much of a departure from his "normal" sound at all, but these songs sound so quintessentially "Easton." I hope Mercury continues to stick with him because he really is such a bright spot - an actual country artist - in this day and age.
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Kentucky25
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Post by Kentucky25 on Jul 11, 2014 16:18:53 GMT -5
The songs on the Rate The Music survey are incredible. One thing I'm surprised nobody mentioned though...one of the songs is "Are You With Me" from his last album which was long-rumored to be a future single but then they opted to only go with 2 singles from the album. The survey is 5 songs: * Wild Women And Whiskey * About To Get Real * Are You With Me * Baby Be My Love Song * Kiss Me One More Time I loved them all. WWAW sounds like it's strait from an Alan Jackson playbook. Easton's voice sounds better than ever and man it is such a treat hearing so many actual country instruments, especially the steel guitar. The lyrics are both quality and catchy, too. Is there a web link to this? I'm unfamiliar with Rate The Music
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carriekins
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Post by carriekins on Jul 11, 2014 16:21:54 GMT -5
The songs on the Rate The Music survey are incredible. One thing I'm surprised nobody mentioned though...one of the songs is "Are You With Me" from his last album which was long-rumored to be a future single but then they opted to only go with 2 singles from the album. The survey is 5 songs: * Wild Women And Whiskey * About To Get Real * Are You With Me * Baby Be My Love Song * Kiss Me One More Time I loved them all. WWAW sounds like it's strait from an Alan Jackson playbook. Easton's voice sounds better than ever and man it is such a treat hearing so many actual country instruments, especially the steel guitar. The lyrics are both quality and catchy, too. Is there a web link to this? I'm unfamiliar with Rate The Music You can sign up at Rate the Music. I'm not sure if the survey will be available or not, but you can try. :)
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Kentucky25
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Post by Kentucky25 on Jul 11, 2014 16:23:31 GMT -5
Is there a web link to this? I'm unfamiliar with Rate The Music You can sign up at Rate the Music. I'm not sure if the survey will be available or not, but you can try. :) Just accidentally stumbled into it lol....Listening to "Kiss Me One More Time" right now!
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davidj
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Post by davidj on Jul 11, 2014 17:12:36 GMT -5
I've signed to Rate the Music but I don't see any music previews (aside from 'Top Songs').
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matty005
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Post by matty005 on Jul 11, 2014 21:17:45 GMT -5
I don't think it's Easton Corbin's fault. It's a good song. It's catchy. It's just that it's semi-traditional and radio only play Bro Country at the moment. I love this song still, but check out the recent top 20. Not much "bro" country on it. I am still perplexed why this song failed.
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sabre14
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Post by sabre14 on Jul 11, 2014 22:59:16 GMT -5
I don't think it's Easton Corbin's fault. It's a good song. It's catchy. It's just that it's semi-traditional and radio only play Bro Country at the moment. I love this song still, but check out the recent top 20. Not much "bro" country on it. I am still perplexed why this song failed. Just bad timing really. I think that the climate of country radio helped but the bigger reason was he just got lost in the shuffle with so many other singles from A-listers and newcomers. Gloriana is another casualty because of it, while Kacey and Love and Theft might be next. His sales compared to other artists have never been overwhelming, so a lot of PD's put "Clockwork" in light rotation and many of those spins late at night. That usually results in a slow chart climb and Easton's was extra slow to say the least. You couple that with the fact it's jam packed right now with competition along with the fact this isn't what's super popular among playlists right now and that's why this failed. I'd be lying if I said I predicted this to not reach the top 30 but looking back at it's journey, I'm unfortunately not as surprised as I should be.
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davidj
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Post by davidj on Jul 12, 2014 9:06:20 GMT -5
I love this song still, but check out the recent top 20. Not much "bro" country on it. 'Beachin'', 'Play It Again', 'This is How We Roll', 'Yeah', 'Ready Set Roll', 'Where It's At', 'Whiskey In My Water', 'Leave the Night On', 'Song About a Girl' and perhaps even 'American Kids' and 'Bartender'. That's half of the Top 20 full of Bro Country.
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matty005
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Post by matty005 on Jul 12, 2014 9:47:28 GMT -5
'Beachin'', 'Play It Again', 'This is How We Roll', 'Yeah', 'Ready Set Roll', 'Where It's At', 'Whiskey In My Water', 'Leave the Night On', 'Song About a Girl' and perhaps even 'American Kids' and 'Bartender'. That's half of the Top 20 full of Bro Country. "Meanwhile Back At Mama's," "Who I Am With You," "I Don't Dance," "I Got A Car," "We Are Tonight," "Chainsaw," are just a few examples of how radio doesn't "only" play bro country. This song was good enough to be a top 20 hit.
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