rjz
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Post by rjz on Apr 18, 2015 15:01:19 GMT -5
Ugh. "Lay Low" is near finished. Josh has lost 667k in audience and 127 spins over the past 6 days and 345k of that lost audience coming today. MCA could try and revive this but it would be pointless as radio is just not responding to this one, really for much of it's chart run. It's not often I'm floored about a song's peak as I've gotten pretty good at predicting a single's future, but I'm floored this one didn't become a hit. It was traditional by today's standards but also had the modern production and feel that I thought would work to it's benefit. Josh was just off the radio for far too long (a year and a half) and the chart was just filled with competition. It flat out sucks that MCA will in all liklihood need another single to get his album out. "Lay Low's" chart run probably took a couple months off my life as I watched it struggle for audience. I am also shocked. This is a great song and I just see absolutely no reason why it wouldn't be top 10 or 20. The only possible reason I can think of is that there are too many slow songs on the charts right now (for today's Country radio, that is)-but still-the deluge of summer songs is coming so I don't see why this one couldn't rise higher since it is an easy listening 'summer' song IMO.
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sabre14
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Post by sabre14 on Apr 18, 2015 15:05:21 GMT -5
Ugh. "Lay Low" is near finished. Josh has lost 667k in audience and 127 spins over the past 6 days and 345k of that lost audience coming today. MCA could try and revive this but it would be pointless as radio is just not responding to this one, really for much of it's chart run. It's not often I'm floored about a song's peak as I've gotten pretty good at predicting a single's future, but I'm floored this one didn't become a hit. It was traditional by today's standards but also had the modern production and feel that I thought would work to it's benefit. Josh was just off the radio for far too long (a year and a half) and the chart was just filled with competition. It flat out sucks that MCA will in all liklihood need another single to get his album out. "Lay Low's" chart run probably took a couple months off my life as I watched it struggle for audience. I am also shocked. This is a great song and I just see absolutely no reason why it wouldn't be top 10 or 20. The only possible reason I can think of is that there are too many slow songs on the charts right now (for today's Country radio, that is)-but still-the deluge of summer songs is coming so I don't see why this one couldn't rise higher since it is an easy listening 'summer' song IMO. This went for adds in September, so I'm sure MCA imagined this one peaking now and for the album to have already been dropped. This one was supposed to spend most of it's chart run in the fall/winter, though I agree about there being no "good" reason (we all know the actual reasons) for this not to be a top 10 hit, and really a #1 hit in the end.
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Deleted
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Post by Deleted on Apr 18, 2015 15:27:57 GMT -5
I too am very surprised that this one never caught on. I mean, I never expected it to fly up the chart, but I was thinking it would eventually be a top 5 hit after about a 30-40 week chart run.
It's taken a big enough hit on Mediabase that, as of right now, I think there's probably about a 65% chance that "Lay Low" will go recurrent on Monday's Billboard chart. :'(
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Deleted
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Post by Deleted on Apr 18, 2015 16:52:32 GMT -5
I know this one has been struggling for a while, but is it possible that if MCA wasn't worried about saving "Take Your Time" this week they would have been able to focus more on "Lay Low" and possibly keep this around for just a few more weeks (maybe for a top 25 peak)?
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sabre14
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Post by sabre14 on Apr 18, 2015 17:36:28 GMT -5
I know this one has been struggling for a while, but is it possible that if MCA wasn't worried about saving "Take Your Time" this week they would have been able to focus more on "Lay Low" and possibly keep this around for just a few more weeks (maybe for a top 25 peak)? If this goes recurrent on Billboard (which it will if it loses more audience tomorrow and Monday), there's little chance that this is just MCA putting focus on "Take Your Time' since "Lay Low" has been struggling for quite a long time now. Top 25 doesn't really matter in the big picture. As much as it pains me to say it, there's no reason why MCA should try and keep this one alive. It's just spent far too long meandering in the 30's.
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Post by Daryl the Beryl on Apr 18, 2015 20:15:26 GMT -5
:(
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mus1cr0w
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Post by mus1cr0w on Apr 18, 2015 20:21:14 GMT -5
Damn. Country radio needs this voice - this artistry. It is a good, solid song, not quite "Time Is Love" but those are hard to come by.
I hope he has something else in the pipeline. We can't lose Josh.
MR
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zaclord 🌈
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Post by zaclord 🌈 on Apr 18, 2015 20:27:19 GMT -5
I'm not the biggest fan of this song (I enjoy it while I'm listening to it, but it's so forgettable to me), but I love love love Josh and his voice and desperately want to see him succeed. I wish this would have done well enough to warrant an album release, but looks like we'll have to wait on that for awhile longer too.
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Kanenrá:ke
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Post by Kanenrá:ke on Apr 19, 2015 10:33:15 GMT -5
^ I share my feelings with zaclord 🌈 exactly. I didn't love this like a lot of his other songs but I did enjoy hearing it when it did come on, but I'd forget it once it was over. I honestly think he's a talent that radio and the genre in general need so it's really disheartening to see this die. I wish labels would start considering releasing albums that have their singles reach the top 30. I see it as the new top 20 because of how high the audience has become, they're basically reaching the same amount of people as top 20 used to bring and for the longest time top 20 seemed to be the magic number that got albums released. Plus radio is more likely to support a follow up single that has an album out already, I'm not sure how true that is but It's a pattern I've noticed. And finally it'll get some money flowing towards them, they've already invested tons of money into a top 30 single and probably into recording tracks for an album that they're just going to hold onto anyway. Why not at least release it to digital services (no printing costs). A perfect example is Kip Moore's new project, 3 singles in and there's no album on the horizon but I'm sure if it was out on iTunes it'd have sold enough to cover the cost of putting it up for sale and it'd be making back some of the money spent on the single promotion. It's something I did enjoy about ShowDog-Universal because they always seemed to release the albums no matter how the singles did.
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sabre14
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Post by sabre14 on Apr 19, 2015 15:07:25 GMT -5
Well this will likely go recurrent on Billboard tomorrow as "Lay Low" is now 100% finished as it lost 1.1 million on MB this week. It's MB peak was #27 and Billboard peak was #25. Always nice to know country radio is there when I need them... #bummed
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dajire4
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Post by dajire4 on Apr 19, 2015 17:20:06 GMT -5
That's such a sad thing to hear. I mean, it was still a top 25 hit, but I expected a Josh Turner comeback single as good as this one to get him back into the top 10 if not more. I guess I'll just have to be glad we got to hear this song and hope the next single can do the damage Lay Low was denied by radio's stubborness to not play real country music to the same heights as the mixed-genre songs.
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Post by Daryl the Beryl on Apr 19, 2015 17:44:18 GMT -5
I think this will at least make it to the top 100 of Billboard's Year-End Country Airplay Chart so I think it can make it to my DZ Country 2015 Game at the end of this year. But yeah, it's a shame that this could not even reach top 20.
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.indulgecountry
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Post by .indulgecountry on Apr 20, 2015 0:48:54 GMT -5
This not even making the Top 20 is a huge travesty and I'm still really shocked by this. The last time I was stunned by something like this, it was "Cop Car" dying just inside the Top 10 after sounding like it would wind up becoming the biggest hit on the Fuse album. I felt like "Lay Low" was a lot stronger than "Time Is Love," and that this should be able to do as well as that one did. This is the first time a lead single of his hasn't gone at least Top 2 since his debut record. I really hope he has another incredible track ready to go for radio soon, because with his slow chart climbs, this means his album will be pushed back pretty far now... which sucks because I've really been anticipating new material from him as Josh is my favorite male country vocalist. Very disappointed by this getting the shaft at radio.
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dajire4
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Post by dajire4 on Apr 20, 2015 7:39:37 GMT -5
So Josh basically got his Clockwork. Now we just need a Baby Be My Love Song and everything will be fine. Shame both Easton and Josh have to be in this same crappy boat
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Post by Daryl the Beryl on Apr 20, 2015 8:31:05 GMT -5
Let me just give my opinion on why this flopping is a travesty
1. Josh had the #1 song of 2012 and his prior era was very successful too, having two #1s. 2. This is a radio-friendly track 3. It had good callout scores (at least according to the Bullseye Callout and Radiofeedback callout scores before they disappeared from the Billboard Country Updates early this year)
But let's hope that his next single pulls off a "Baby Be My Love Song".
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kw9461
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Post by kw9461 on Apr 20, 2015 11:37:13 GMT -5
So Josh basically got his Clockwork. Now we just need a Baby Be My Love Song and everything will be fine. Shame both Easton and Josh have to be in this same crappy boat Clockwork was instantly the song I thought of as well. Although in Josh's case he's a much more established artist, and it makes even less sense. If country radio can't make room for a song like this, then it has no business calling itself country radio. With Sam Hunt spearheading a new wave of pretend country artists (given his success, I'm sure we'll see as many copycats as we did with FGL), a split seems ever more imminent. I had to listen to regular radio for a weeks while my car was in the shop recently, and I found that I could never make it more than about 2 songs before something awful came on and I had to change it. I wound up listening almost exclusively to a HankFM station (which unlike Nash Icons, plays no currents at all).
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Deleted
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Post by Deleted on Apr 20, 2015 17:52:48 GMT -5
So Josh basically got his Clockwork. Now we just need a Baby Be My Love Song and everything will be fine. Shame both Easton and Josh have to be in this same crappy boat "Baby Be My Love Song" has certainly done well at radio for Easton, but it's been such a poor seller (I don't even think it's sold as much as "Clockwork" did). Thus, I hope Josh's next single is much stronger than BBMLS. I haven't been as shocked by a song faltering on the charts since radio gave Dierks Bentley's award-worthy "Bourbon In Kentucky" the cold shoulder. "Lay Low" sounded like an easy top 10 to me. Traditional country music is never showcased in the mainstream anymore. The legends dominated with their ACM performances last night, and yet what do they get? George Strait only got 22 adds for "Let It Go" today. That's...not good, at all. Reba's album is going to have first week sales that are way higher than almost all other new country artists out there, and yet she can barely make it to the top 30 at radio (I know, I know, a big reason is because she aligned herself with Cumulus, but still). I just don't get how radio is justifying removing artists like George and Reba from their playlists (and not playing Josh Turner enough) in favor of Frankie Ballard, Michael Ray, Gloriana, Dustin Lynch, Chase Rice, and tons of other new artists that are obviously never going to be as big as George and Reba still are. And I like a lot of the newer artists too, but something (way too many things) is really wrong with country radio when songs like "Lay Low" falter so badly.
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sabre14
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Post by sabre14 on Apr 20, 2015 18:10:39 GMT -5
^ That's what makes me even more disheartened about "Lay Low's" performance is what it says about country radio. It's certainly better than where it was let's say two years or even just one year ago, but it really isn't doing radio any favors letting Josh's song fail. There's still a huge contingent of fans who are craving music like "Lay Low" and "Let It Go" (I knew Cole would get more adds today but 17 more than George's 22 is sad) and just pushing them aside is just going to have the potential of fragmentation to accelerate.
I'm not optimistic about Josh's next single...it might be just as good as 'Lay Low" but we saw how that turned out. I was really intrigued by the song titles and writers for Josh's album like "Bench Seat", so hopefully MCA can pick a song that gets his album out as I agree with UMG President Mike Dungan when he said that "This genre needs artists like Josh."
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dm2081
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Post by dm2081 on Apr 20, 2015 18:34:36 GMT -5
I wish this song could have done better as well, but to be honest, the sales never really were strong for this one. It was going to be an uphill battle for Josh regardless of the strength if sales, but bring so low in sales for so long only have radio a stronger reason not to play this. But I agree, this song was radio friendly enough, but unfortunately just couldn't make a big splash.
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someguy
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Post by someguy on Apr 20, 2015 20:52:27 GMT -5
^ That's what makes me even more disheartened about "Lay Low's" performance is what it says about country radio. It's certainly better than where it was let's say two years or even just one year ago, but it really isn't doing radio any favors letting Josh's song fail. There's still a huge contingent of fans who are craving music like "Lay Low" and "Let It Go" (I knew Cole would get more adds today but 17 more than George's 22 is sad) and just pushing them aside is just going to have the potential of fragmentation to accelerate. I'm not optimistic about Josh's next single...it might be just as good as 'Lay Low" but we saw how that turned out. I was really intrigued by the song titles and writers for Josh's album like "Bench Seat", so hopefully MCA can pick a song that gets his album out as I agree with UMG President Mike Dungan when he said that "This genre needs artists like Josh." I'm worried about Josh's future, too. He's never really been a favourite of mine, but artists like him are important to the industry. There wasn't anything 'wrong' with this song, it's just outside of what radio will play right now. That doesn't seem like a good omen for his future singles.
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Kentucky25
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Post by Kentucky25 on Apr 24, 2015 15:09:09 GMT -5
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Post by echocountry on Apr 25, 2015 19:44:57 GMT -5
I believe MCA dropped the ball on Josh's last CD, "Punching Bag".. They only released two singles, of which one flopped (mistake releasing "Find Me A Baby") and "Time is Love" hit #2.. That album has so many good songs on it, as do all of his albums, particularly my favourite "Whatcha Reckon". I hope they release another song to radio soon and it's success is better than Lay Low, (which I also thought was great)
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Deleted
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Post by Deleted on Apr 25, 2015 21:31:21 GMT -5
I believe MCA dropped the ball on Josh's last CD, "Punching Bag".. They only released two singles, of which one flopped (mistake releasing "Find Me A Baby") and "Time is Love" hit #2.. That album has so many good songs on it, as do all of his albums, particularly my favourite "Whatcha Reckon". I hope they release another song to radio soon and it's success is better than Lay Low, (which I also thought was great) As much as I like Lay Low, it was a little droney. Whatcha Reckon is my favorite song from Josh. :)
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Deleted
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Post by Deleted on Apr 26, 2015 21:36:34 GMT -5
Sorry for the double, but one of my local stations (on the Billboard Indicator panel) played this one as a "new" song today, which means they've probably added it to rotation in the past week or so. That just seems extraordinarily odd considering they are normally on top of their game and I don't see why they would even bother if this one is truly done and promotion has seemingly stopped altogether.
Also worth noting that another local station (not on either Billboard panel) introduced "Little Red Wagon" as a "new" song today too.
I mean, sometimes the stations say "new" when it's just new for them (obviously) but I've never seen them do it when promotion has stopped. Two stations in one day? I was just surprised.
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sabre14
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Post by sabre14 on Apr 26, 2015 23:04:40 GMT -5
Sorry for the double, but one of my local stations (on the Billboard Indicator panel) played this one as a "new" song today, which means they've probably added it to rotation in the past week or so. That just seems extraordinarily odd considering they are normally on top of their game and I don't see why they would even bother if this one is truly done and promotion has seemingly stopped altogether. Also worth noting that another local station (not on either Billboard panel) introduced "Little Red Wagon" as a "new" song today too. I mean, sometimes the stations say "new" when it's just new for them (obviously) but I've never seen them do it when promotion has stopped. Two stations in one day? I was just surprised. WYRK has done that a few times. Just recently, the Sunday mid-day guy introduced "Trouble" as "brand new Gloriana." Lol Granted this example is pretty old, but the worst was when someone on WYRK in 2005 said there's the brand new song from Lee Ann Womack, "He Oughta Know That By Now", and no joke the song had just been sent recurrent.
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.indulgecountry
Diamond Member
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"You left a mark on my face // And brought a dozen red flags in a vase"
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Post by .indulgecountry on Apr 26, 2015 23:14:54 GMT -5
I see why the use of "new" is funny here because of how long songs spend on the charts now, but I do believe they usually just mean to use it as a synonym for "current," so it doesn't bother me much. Plus I'm sure there are plenty of casual radio listeners who don't know when songs are actually released and due to the slow climbs a lot of songs suffer, a lot of folks probably don't hear them for the first time until well into their chart runs. "Love You Like That" has been out forever, but I don't believe I've heard it on the radio yet, for instance.
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sabre14
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Post by sabre14 on Apr 26, 2015 23:19:17 GMT -5
I see why the use of "new" is funny here because of how long songs spend on the charts now, but I do believe they usually just mean to use it as a synonym for "current," so it doesn't bother me much. Plus I'm sure there are plenty of casual radio listeners who don't know when songs are actually released and due to the slow climbs a lot of songs suffer, a lot of folks probably don't hear them for the first time until well into their chart runs. "Love You Like That" has been out forever, but I don't believe I've heard it on the radio yet, for instance. If I recall they added Lee Ann's song pretty late into it's run, so it makes sense. It always bothered me though since I'm an avid chart watcher (if you didn't notice, lol). They've been playing "Trouble" for a while now though, and often; so there's probably a few folks who are thinking what I'm thinking. Though overall I agree with you.
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blueguitar
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Post by blueguitar on Apr 27, 2015 10:06:32 GMT -5
Sorry for the double, but one of my local stations (on the Billboard Indicator panel) played this one as a "new" song today, which means they've probably added it to rotation in the past week or so. That just seems extraordinarily odd considering they are normally on top of their game and I don't see why they would even bother if this one is truly done and promotion has seemingly stopped altogether. Also worth noting that another local station (not on either Billboard panel) introduced "Little Red Wagon" as a "new" song today too. I mean, sometimes the stations say "new" when it's just new for them (obviously) but I've never seen them do it when promotion has stopped. Two stations in one day? I was just surprised. My local station is also horribly behind on new music (if they even play it at all). KYGO pretty much ONLY plays current top 15 or 20 and fills the rest of their time playing the recurrents of Kenney, KU, Blake, Luke and ZBB. It is extremely annoying. The only redeeming quality of this station is that they do pepper (lightly) older songs from the likes of Reba, AJ etc. I also heard the SAME thing about Josh's song last week calling it "NEW". Ugh!
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