jjose712
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Post by jjose712 on Mar 9, 2015 15:34:02 GMT -5
They are f***ng idiots. Sorry but i don't understand why this people have a job.
First they said Life of the party was a buzz single and didn't make any effort to push it to radio, even when it was near top 50 and popular enough to peak at 25 on the billboard hot 100. If they would do their job back in the day he would have at least a top 40 hit right now (and probably even better).
Then they moved to this teen pop standard (which is far less interesting but at least its commercial), they didn't push it too hard either, the song charted in the low part of the hot 100 and failed to be top 40 on pop.
Then they switched to Life of the party again, but without giving the song a video and without trying to really make it happen on radio. By the way, without effort the song is not that far from top 50 right now
And then they go back to this again.
Sorry but the poor guy is totally done if the people commanding his career don't change. With a good plan for promo he probably would be now releasing his third single after two top 40 hits, but now he is starting all over again and even with all the good buzz around the album and having some fanbase all over the world i don't think he'll go nowhere if his people won't stop acting like they were stupid
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tekkenguy
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Post by tekkenguy on Mar 9, 2015 16:24:55 GMT -5
He's just going to go the direction of Austin Mahone. If 1D and 5SOS are still in the picture then there's no room for him up top.
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jjose712
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Post by jjose712 on Mar 9, 2015 16:49:56 GMT -5
Sorry but this is way worse than Austin Mahone. Austin's releases were normal releases, they didn't made him a star, but he got a little chart love, so there's enough room to make a career in future releases (or maybe not, but the possibility is there). He is not doing the right thing wanting to grow up too fast and using Justin Bieber's wardrobe but he has two top 20 hits, so not that bad.
This on the other hand is a totall mess up, they are switching singles without really making an effort for them to succeed. This didn't sell remotely as well as Life of the party, but the funny thing is the pulled the plug when the song was not doing that bad on itunes.
I think this song is a mistake, i know some people here like it better than Life of the party, but that song was very different than most teen act songs while this is pure generic teen pop song without really being good enough to be a hit. He is a kid, and the management has the potential to destroy his career before starting. He doesn't seem on the Austin Mahone league, Austin really wanted Bieber's throne, he wanted to dance and sing catchy pop songs. Shawn is more like a teen Ed Sheeran (with less variety of sound), he seems more the type of sensitive guy with a guitar.
Curiously, if one looks the male singers that are doing well around the world (George Ezra, James Bay, Ed Sheeran, Sam Smith) a sensitive teen singer-songwriter seems more suitable for the market right now that someone who wants to compete with Justin and One Direction.
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Deleted
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Post by Deleted on Mar 10, 2015 1:16:21 GMT -5
Sounds like every other kid prodigy on CHR. Nothing special. We have enough of those already.
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kanimal
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Post by kanimal on Mar 10, 2015 1:38:24 GMT -5
What was the basis for assuming Republic didn't try (or at least want to try) with Life of the Party (or with this the first time)?
I don't disagree that Republic should have tried harder - and with more patience (sales and buzz prove there is a market for him) - but my intuitive assumption was that Republic effectively gave up because there didn't seem to be any interest from radio programmers. I remember LOTP only getting like eight adds on impact, and I think this did just as poorly.
As for the promotion that led to that original impact, I'm not sure any of us are in a position to judge what went down behind the scenes. But I've seen nothing to suggest Republic wants to tank Shawn Mendes' career (and, since this is a business, common sense tells you the label WANTS the opposite - it wants him to succeed) - so how do we know it wasn't as simple as Republic's team running this by pop programmers and not eliciting any excitement or strong feedback?
-- That devil's advocate defense aside, I will acknowledge that Republic is consistently struggling to launching these social-age "buzz" songs (Life of the Party, Reflections, Geronimo) at pop radio. And while we don't know all the internal politics, test scores and other motivations, the execution looks absolutely horrific on the surface (constant date changes, start-and-stop pushes, etc).
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jjose712
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Post by jjose712 on Mar 10, 2015 4:34:06 GMT -5
Well, i don't assume they are doing this on purpose, but they are doing anyway.
First of all, a buzz single is perfect for Maroon 5 or Taylor Swift not for a nobody who is famous on internet. The song didn't even got a video, not in its first release, not in this second run. That doesn't scream commitment in my opinion.
Switching singles generally means you made a mistake and you are correcting it, Adam Lambert's start of career is a prime example of a label that doesn't know what to do, but at least when they decided to go with Whataya want from me they did it all the way.
Here we have a single with good sales that they promoted late and bad, a new single they did a better work to promote but failed, switch to the old single without making any change on the promotion or adding anything that could make the song work better this time, and switching again the the second single, and frankly i don't know what makes then think Something better will do better this time.
The truth is Life of the party has a decent position on itunes, and it's not that far from top 50 on pop, so instead of changing again maybe a video or some tv performance, or promo on the radio will be a better idea than switch again.
And Geronimo is another fine example of doing a bad work promoting a song, they basically killed the buzz of a song that could be a hit with the constant delaying on the adds day. Right now they have a song that is selling really well but it's stalling on Hot AC and it's not making any impact on pop.
They are making a terrible work with their artist, i suppose it's not on purpose (hey, they are not american idol contestants on their second album, so probably there's no sabotage) but they are not good at their job. Launching a song of a new artist without any buzz behind him must be difficul, but when the artist is able to make his song number one on itunes without any effort, he is doing his part of the job, and the label is failing miserably, because we are not talking about not getting enough airplay for a top 10 or a top 20, we are talking on not peaking inside top 40
You go for a second run with a song that the first time it didn't get the attention, and generally you do after the artist finding success with another song (The script with The man who can be moved, or Pink with Who knew), nothing of that happened here. Switching to Life of the party it could make sense, because the song was big on itunes, and his release to radio was not exactly stellar (and the song has a less generic teen sound), so with promo it could happen. But they did this time exactly the same the first time. Switching to Something big makes no sense at all (not even in terms of sound, because the song it's as generic as it gets). So or you give Life of the party a real push or you release a new song, but this is ridiculous
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tekkenguy
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Post by tekkenguy on Mar 10, 2015 8:06:46 GMT -5
Austin Mahone was destined to be no more than a B-List teen idol a la BTR. This is an era where there's only one major idol at a time, and when another one blows up the old one falls. You saw what happened to the likes of Cody Simpson, The Wanted, The Vamps, etc. Unless you're riding on the superstars' coattails like Aaron Carter or 5SOS you can forget about reaching the top. Shawn will be no different.
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jjose712
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Post by jjose712 on Mar 10, 2015 9:07:39 GMT -5
But we are not talking about being superstars, we are talking about having a decent career. One Direction won't last forever, but even if they have some years ahead them (something i doubt) we are not talking about competing with them in sales.
Shawn is gettting the lazy talent show contestant kind of release. Labels simply carry on the popularity of the guy without even trying to attract new fans, the result is simple, by the release of the second album the popularity of the singer is far from its peak and they end dropping the singer. We have examples like Phillip Phillips and Adam Lambert. Label strategy with Adam's second album was beyond pathetic, he had enough fans to get a number one on the BB 200 and have a successful tour, but his label didn't make any effort to promote him to radio and they dropped when the sales didn't were enough. Curiously they didn't mind released a greatest hits album after he was dropped. And Adam is lucky because he is popular enough to have a deal with another label.
Shawn was popular on internet, and he is able to sell singles, so the label should focus on make him reach new fans. Radio is generally reluctant to play artist who get signed in a non conventional way, but there's no reason to not get at least a top 40 hit.
The truth is One Direction doesn't dominate the charts, and 5SOS never was near to the top 10. People who are getting success are not the usual marketing prefabricated singers. Shawn seems to have some talent, so instead of promoting him like a hearthrob, promote him like a young singer songwriter. It's true he is probably too young to get a sizable adult following, but the label should be albe to look not only short time. There's some buzz around his album, so build his career like you are thinkin in a long career.
Right now they are doing everything wrong, and everybody can see that. There's a lot of messy releases every year, and some labels are very bad on promoting their artist, but i can't remember something so absurd like this (not even Sheppard's release is that bad)
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tekkenguy
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Post by tekkenguy on Mar 10, 2015 10:33:49 GMT -5
But the purpose of a teen idol is to appeal to a group of teenage girls, not to win over the masses. If Shawn wants to be a teen heartthrob then he just needs to capture the demographic, which is practically impossible for him right now with the 1D/5SOS monopoly going on right now.
Even if he does try and go for the "adult" audience they will reject another Bieber-type. And even if this does somehow become a hit it doesn't guarantee long term success. It could easily be another fluke like "Glad You Came" or "Me and My Broken Heart."
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jjose712
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Post by jjose712 on Mar 10, 2015 13:41:29 GMT -5
But not everybody wants to be a teen idol who dances in leather sweatpants, the way to make space for yourself in a saturated teen idol market is to make yourself different. And in this case he doesn't even need a reinvention because he is quite different. He is more in the sensitive guitar guy league, and that's the reason it was a big mistake not promoting Life of the party the first time, because it was a song different of what you expect from a teen singer (it was not Happy little pill, but it's not a generic dance pop song like Something big).
He in fact has a good bunch of teen fans, he had teen fans in Spain even before releasing his first song here. What i wanted to say is even if he is not able to compete with the big names if the label do a good work he will be able to have some hits and carry his career till he has a good age to reach another markets.
For Austin Mahone that won't work, because he or his label decided that he is the new Bieber, so he is even dressing like him, and they probably wait for him being 18 to release naughty songs with more sexual undertones (at least it doesn't seem he is copying Bieber's bratty behaviour).
He can not go too adult, but there are always girls who like sensitive teen love songs.
And even if it's pretty clear that you are right about OD/5SOS it's really curious how the teen market can be saturated with so little. 1D album sales are good but nothing spectacular, and 5SOS the same but at a little scale. And in the singles department none of the groups are even in the top 10 of hit makers right now.
Anyway, with the bad promotion he is getting, he will probably sell a good bunch of album the first week only to fade away really fast. Fortunately he writes his songs, so he will be able to reinvent himself in a couple of years. Write your songs is a big advantage, and probably the reason why Jason Derulo is still here, when all the dance male singers that appeared at the same time are long time gone
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tekkenguy
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Post by tekkenguy on Mar 10, 2015 15:34:57 GMT -5
Shawn may have a unique gimmick to him but he's not going to make it big until 1D and 5SOS move out of the way.
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Post by tommymonster44 on Mar 10, 2015 16:25:20 GMT -5
I think that social media musicians in general are mistreated by labels. Obviously I don't know the internal politics, but I think that record companies view these acts as free money. They can sign them, use their pre existing social media fan base to sell a few records, and then discard them without large promotional expense.
Stars are usually created with investment by labels. How many teenagers or 20 year olds are honestly capable of making distinct and stylized music like a seasoned professional on their first album? Lorde, which gave the market a fresh and distinct sound, had a label that invested years into developing her. Basically any pop star from Gaga, Rihanna, Katy, etc. is a result of a dedicated label.
That isn't a commentary on what is going on with Shawn. I don't know what went on behind the scenes, and obviously labels dedicate their time and money to where they believe it will yield the best music and most profit. Its just worth noting that label investment does play a huge role in artist development. If Shawn sounds teen pop, he isn't the only one at fault.
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jjose712
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Post by jjose712 on Mar 10, 2015 16:25:39 GMT -5
I repeat, this is not about being big is about gaining space and time. And frankly, to be honest i don't think 5SOS are a factor. The album had decent sales but they are not competing in the big leagues, and they didn't even got near top 10 with any of their singles.
Maybe they made some impact which is remarkable in an One Direction dominated world, but they are not established. Maybe if they come with a second album and are able to do the same or even better, but not right now.
And i still think this there only space of one has a lot to do with all teen acts generally singing the same type of songs, which maybe explains why 5SOS (apart of being linked to 1D) were able to make themselves a place in the market, because their song is way more rock than other teen bands and singers
Anyway, the discussion here wasn't about Shawn getting big hits, it was about the bad promo, the lack of focus, and the totally messed up release of his singles
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Marooned@Midnight
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Post by Marooned@Midnight on Mar 15, 2015 22:47:12 GMT -5
I love this song, so someone catch me up. I purchased this on iTunes when it was first a single. That version is no longer on iTunes. Is the version now available the new single mix? The album version? What are the differences?
Are there any early adds or spins for this? I hope this can take off. I don't really know anything about this kid but this is a fantastic pop song and it deserves some love from the format.
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jjose712
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Post by jjose712 on Mar 16, 2015 5:33:43 GMT -5
I love this song, so someone catch me up. I purchased this on iTunes when it was first a single. That version is no longer on iTunes. Is the version now available the new single mix? The album version? What are the differences? Are there any early adds or spins for this? I hope this can take off. I don't really know anything about this kid but this is a fantastic pop song and it deserves some love from the format. It has spins because it didn't lose all the spins it had on its first run. If my memory doesn't fail i think even had a positive bullet 8 days ago. I think both his songs were in the top 70 Edit; i was wrong: 63 56 MENDES, SHAWN Life Of The Party 238 262 -24 0.49 145 92 MENDES, SHAWN Something Big 64 28 36 0.665 Both songs are top 250 on itunes, Life of the party is at 210, Something big is at 218. He has a top 100 hit right now Stiches which is at 83
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The Upper Hand
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Post by The Upper Hand on Apr 12, 2015 18:44:43 GMT -5
From Hits: "Radio is the next frontier, with “Something Big” the lead single. Massey and team expect the radio picture to evolve after the album is released and Mendes gains the huge additional exposure afforded by the Swift tour. “People don’t yet understand the power of his fan base,” says Massey. “It’s remarkable and sizable. And I think with Taylor he’s going to win a whole bunch of new fans, and that will help cross him over." hitsdailydouble.com/news&id=295446
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Kurt
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Post by Kurt on Apr 12, 2015 18:55:25 GMT -5
Makes sense - I had a feeling we weren't seeing the big picture on the label's plans yet (though the switch back and forth was still a little odd). Sort of a similar plan as 5 Seconds Of Summer, which...sort of worked (two moderate radio hits with short legs, but strong touring).
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Post by Live Your Life on Apr 27, 2015 12:38:30 GMT -5
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jjose712
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Post by jjose712 on Apr 27, 2015 12:59:08 GMT -5
What a mess, they moved to Stitches and he perform this? This song is even lower than Life of the party in the pop chart, they need to made up their mind as soon as possible or his career will go downhill pretty soon
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jax94
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Post by jax94 on Apr 27, 2015 17:31:03 GMT -5
He's cute. wonder when the teenage girls are gonna realize he doesn't play for their team.
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Janhova's Witness
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Post by Janhova's Witness on Apr 27, 2015 18:50:04 GMT -5
This boy is fuckable but damn, I can't stand his music.
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jjose712
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Post by jjose712 on Apr 28, 2015 5:38:15 GMT -5
He's cute. wonder when the teenage girls are gonna realize he doesn't play for their team. Oh come on, don't be mean. He is very young (and frankly lately a good part of the teen fanbase just don't care about that at all). I don't know (and i don't care) about his sexual orientation, but he will be smart if he keeps his relationships of the limelight for a good while. Other teen singers (male and female) are doing exactly the opposite and in my opinion they are at risk of end being known for their private life instead of their music (and that's never a good idea and even less at the beginning of a career) This album could perfectly be just the beginning of a long career. He is making a name just by don't follow the rules of the teen star singers. But his label is doing a very poor job.
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