HDD: Adele 400K 1st day; '25' 100K+ pre-orders.

[iHype.]

While not yet confirmed, it appears XL/Columbia's Adele has broken first-day digital sales records with over 400k for single "Hello" sold across all platforms. Meanwhile, digital preorders for album 25 (due out 11/20) surpassed 100k. Streaming numbers also appear to be through the roof with some speculating she could hit well over the 2m mark in the first day.The current record-holder for streaming is labelmate One Direction’s “Drag Me Down” with 1.8m U.S.



hitsdailydouble.com/news&id=298203

[MWLJ]

She has Flo Rida's record in the bag. I knew this would destroy records upon arrival.

It's insane there are still people who doubt her star power at this time.

[areyoureadytojump]

This should be in the Hot 100 thread, but thanks!

[jenglisbe]

Oct 24, 2015 13:52:44 GMT -5 MWLJ said:

She has Flo Rida's record in the bag. I knew this would destroy records upon arrival.

It's insane there are still people who doubt her star power at this time.

Well, it's always hard to know how someone will follow up a huge album, especially after a few years away. Look at Alanis following Jagged Little Pill as an example. Plus, we know sales in general are way down. So, it's understandable if some people were skeptical. But, yes, now it's clear Adele doesn't follow into any kind of normal sales trends.

[kanimal]

Hits Daily Double is sticking to the original number for day one. After three days, it's now up to 750K:

hitsdailydouble.com/news&id=298203

Adele keeps breaking records. In three days, “Hello” has sold more than 750k across all platforms and could possibly finish the week with 1 million-plus. That follows the single’s new one-day record of 400k-plus.

Per label sources, "Hello" also set the single-day U.S. streaming record on Saturday with a whopping 2.3m total streams. The previous record-holder was Columbia labelmate One Direction’s “Drag Me Down,” with 1.8m U.S. in its first day. And it's not like Adele is driving fans to Spotify and Apple Music to get those numbers, as Bieber and 1D have done. Indeed, she's not doing anything—it's happening organically.

As for the album, 25 (due out 11/20), preorders across all platforms are over 200k after three days—and that is one helluva fast clip.

Meanwhile, the video has surpassed 70m views; it's also the new Vevo one-day record holder, delivering 27m-plus views in its first 24 hours. Adele takes over first place from Taylor Swift, whose “Bad Blood” clip notched 20.1m views on 5/17.

That is some brand she's built.

[Gary]

Whatever HITS reports and Billboard reports, it will likely be the same at day 7


Is it possible we might be getting caught up in differences in how they are being counted?

For instance is Billboard only counting the purchase of the single in their totals? and maybe HITS is counting the purchase of the single AND album preorders together?

[jenglisbe]

It doesn't seem like HITS would be counting both if they make a point to state the singles sales in one part and the album pre-orders in another part, but you never know I guess.