Az Paynter
Diamond Member
On Dsico's Block List™
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Posts: 110,664
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Post by Az Paynter on May 23, 2016 6:08:42 GMT -5
POP: 71 40 ADELE Send My Love (To Your New Lover) 1019 134 885 5.320
+134 Spins +136 Bullet +0.773 Audience
HOT AC: 22 21 ADELE Send My Love (To Your New Lover) 1856 1355 501 11.195
+85 Spins +10 Bullet +0.727 Audience
AC: 35 20 ADELE Send My Love (To Your New Lover) 212 70 142 2.907
+26 Spins +21 Bullet +0.186 Audience
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getonthebus
2x Platinum Member
Joined: November 2011
Posts: 2,501
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Post by getonthebus on May 23, 2016 6:53:35 GMT -5
smdh at the hate for the video in here. It's beautiful and trippy. Bookmarking all of you for when you love it in two months.
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JJ
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Posts: 2,612
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Post by JJ on May 23, 2016 7:01:42 GMT -5
The video is very well executed, I'm happy with it. She doesn't want to be a pop starlet and she doesn't have to. Love the song also.
Oh, I got it now! She's letting go of her ghosts!
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#LisaRinna
Diamond Member
#LiteralLegender
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Post by #LisaRinna on May 23, 2016 7:20:35 GMT -5
The video is a headache inducing mess.
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Post by Devil Marlena Nylund on May 23, 2016 8:14:34 GMT -5
The video was okay. It's not something I'd watch more than once (so no opportunity for me to love it or hate it more than whatever I think of it now), but if it came on a music video station, I wouldn't change it. But premiering it on primetime is hyping it up and I think that leaves too much opportunity to disappoint people. I think the Adele high has kind of worn off of a lot of people so she's no longer gold just because of who she is.
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jenglisbe
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Posts: 34,579
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Post by jenglisbe on May 23, 2016 8:15:19 GMT -5
Apart from the release of "Hello" the promo for 25 has been a mess. It's odd.
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Post by Devil Marlena Nylund on May 23, 2016 8:17:56 GMT -5
After selling millions and millions and millions of copies, I find it strange how people continue to question the 25 era as if it's a mess. That's what's really odd.
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divasummer
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Joined: November 2011
Posts: 9,802
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Post by divasummer on May 23, 2016 8:22:29 GMT -5
I thought parts of the video were kind of cool but a little much overall I guess. When you think"World Premier" on a big award show your expecting a little more.
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badrobot
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Joined: November 2006
Posts: 3,352
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Post by badrobot on May 23, 2016 8:24:52 GMT -5
I quite like Adele's "Send My Love" video, although as Taylor Swift's "Style" taught us, unless viewers are spoon-fed a dopey, very literal romance storyline, an "arty" video tends to get fewer views. Some live performances would probably help the song, but at least they made the right pick with a very catchy song, easily the most "radio-friendly" alongside "Water Under the Bridge."
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jenglisbe
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Posts: 34,579
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Post by jenglisbe on May 23, 2016 8:24:55 GMT -5
After selling millions and millions and millions of copies, I find it strange how people continue to question the 25 era as if it's a mess. That's what's really odd. You do realize sales and promo are two different things, right? Let's also keep in mind 25 sold over 1/3 of its current total in the 1st week. It sold well over half its current total in the first 3 weeks. In other words, it was clearly front-loaded. That was going to happen anyway, but part of that also has to do with the poor promo after 25 dropped.
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nandete
New Member
Joined: April 2009
Posts: 163
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Post by nandete on May 23, 2016 8:40:34 GMT -5
POP:71 40 ADELE Send My Love (To Your New Lover) 1019 134 885 5.320 +134 Spins +136 Bullet +0.773 Audience HOT AC:22 21 ADELE Send My Love (To Your New Lover) 1856 1355 501 11.195 +85 Spins +10 Bullet +0.727 Audience AC:35 20 ADELE Send My Love (To Your New Lover) 212 70 142 2.907 +26 Spins +21 Bullet +0.186 Audience ADELE – Send My Love (To Your New Lover): 21.158 (+1.821)
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Post by Devil Marlena Nylund on May 23, 2016 8:42:14 GMT -5
After selling millions and millions and millions of copies, I find it strange how people continue to question the 25 era as if it's a mess. That's what's really odd. You do realize sales and promo are two different things, right? Let's also keep in mind 25 sold over 1/3 of its current total in the 1st week. It sold well over half its current total in the first 3 weeks. In other words, it was clearly front-loaded. That was going to happen anyway, but part of that also has to do with the poor promo after 25 dropped. Did you actually expect heavy promo though? I never did. Most of Adele's success and popularity is centred around the mystique and hype that is Adele. Promo was limited for 21 and it's limited for 25 and I argue for good reason. If we had Adele shoved down our throats for the entire duration of both eras, we'd all be so sick of her. By not promoting at every opportunity, they're extending her career as a major-selling artist. So whenever Adele does do something, it's an event. Last night's music video premiere? That was an event. If she appeared at every award show, and released a music video for every song, it's not really special anymore, is it? You can call it poor promo if you want. I call it investing in the long term. The album is selling buckets even on this "poor promo", but it's preserving her as an artist in the long run. Will it work? I guess we'll see but so far, they've done little wrong.
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DJ General
5x Platinum Member
Dupe
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Post by DJ General on May 23, 2016 8:50:45 GMT -5
She doesn't need big videos or to perform singles on award shows she does whatever she wants and that's her charm. Who cares if no other songs hit 1 on the charts. Some of you act like these are songs you wrote and produced lol the album is already going to be one of the biggest of all time regardless of anything further
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jenglisbe
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Joined: January 2005
Posts: 34,579
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Post by jenglisbe on May 23, 2016 8:51:30 GMT -5
You do realize sales and promo are two different things, right? Let's also keep in mind 25 sold over 1/3 of its current total in the 1st week. It sold well over half its current total in the first 3 weeks. In other words, it was clearly front-loaded. That was going to happen anyway, but part of that also has to do with the poor promo after 25 dropped. Did you actually expect heavy promo though? I never did. Most of Adele's success and popularity is centred around the mystique and hype that is Adele. Promo was limited for 21 and it's limited for 25 and I argue for good reason. If we had Adele shoved down our throats for the entire duration of both eras, we'd all be so sick of her. By not promoting at every opportunity, they're extending her career as a major-selling artist. So whenever Adele does do something, it's an event. Last night's music video premiere? That was an event. If she appeared at every award show, and released a music video for every song, it's not really special anymore, is it? You can call it poor promo if you want. I call it investing in the long term. The album is selling buckets even on this "poor promo", but it's preserving her as an artist in the long run. Will it work? I guess we'll see but so far, they've done little wrong. I can concede your general point, but that is a separate issue from whether the promotion for 25 has been good. You are talking about promotion for Adele as an artist, and some of us are saying 25 could have sold even better with better promotion. Those are two different concepts. Also, 21 certainly had stronger pushes for the singles than 25 has to this point. "WWWY" was released without a real video or much in the way of performances during its run. Then there was a long delay between it fading out and "Send My Love" getting a push. That is nothing like with 21 (or any other major artist, really). "Someone Like You" had an official video, and it was promoted with several performances. Then "Set Fire to the Rain" was pushed while "SLY" was still doing well. Again, I get that not overexposing Adele could be good for her as an artist, but we weren't talking about that. We were talking about the promotion for 25 specifically.
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Deleted
Joined: January 1970
Posts: 0
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Post by Deleted on May 23, 2016 8:54:37 GMT -5
Love the video.
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Post by Devil Marlena Nylund on May 23, 2016 8:58:07 GMT -5
Not necessarily. Promo for an album affects promo for the artist. For every hyped-up appearance or music video or what-have-you, that's extra hype for Adele from her end. Hype from the general public (in this case, it probably is fairly general) is good because it's audience-based. Label-based hype, or hype resulting from the label can turn on you.
Anyway, I don't think beyond Rolling In The Deep, there was much push or effort for 21's singles. Someone Like You more or less took off on its own, with a video that followed months after it hit the charts. The label was going to go with Rumour Has It third, until Set Fire To The Rain took over, and then Rumour Has It came fourth. I would say 25's promotion has been more calculated than promo for 21.
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kanimal
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Post by kanimal on May 23, 2016 9:01:28 GMT -5
Really, Adele? As if screwing up WWWY's promotion wasn't enough, you then release the worst song on the album as the next single? I guess 25 isn't going diamond, then. Should've been the much better Water Under The Bridge or River Lea. According to Columbia, "25" is already certified diamond. Also: IIRC, The River Lea was the worst selling album track when 25 came out. Regardless of your opinion of the song (I'm not a huge fan - mainly because it feels too much like a Danger Mouse song and not enough like an Adele song), it doesn't make sense to release it as a single given the available data.
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Caviar
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Post by Caviar on May 23, 2016 9:02:28 GMT -5
Some people on here desperately want Adele to become a pop star. It's not happening.
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jenglisbe
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Posts: 34,579
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Post by jenglisbe on May 23, 2016 9:16:00 GMT -5
Really, Adele? As if screwing up WWWY's promotion wasn't enough, you then release the worst song on the album as the next single? I guess 25 isn't going diamond, then. Should've been the much better Water Under The Bridge or River Lea. According to Columbia, "25" is already certified diamond. I'm assuming the poster meant via hard sales.
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Linnethia Monique
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🗣 NOW GET YOUR BOOTS AND YOUR COAT FOR THIS...
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Post by Linnethia Monique on May 23, 2016 9:50:33 GMT -5
Up to #6 on iTunes. Slay Adele.
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yuh yuh
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Post by yuh yuh on May 23, 2016 10:27:11 GMT -5
Amazing video for a great song! Top 10 hit at the very least.
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Envoirment
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Post by Envoirment on May 23, 2016 10:34:54 GMT -5
Up to #6 on iTunes. Slay Adele. Top 5 now. Hopefully she'll perform this on some US TV shows. She has 3 weeks off before the start of her US tour from mid June to early July. Up to #149 on US spotify. :)
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theflying
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Post by theflying on May 23, 2016 11:32:52 GMT -5
Oh my god that video was actually visually grating to watch. I couldn't really watch it closely.
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Post by Queen of Insomnia. on May 23, 2016 12:06:26 GMT -5
I like that video. It's very different for Adele.
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irice22
9x Platinum Member
listening to Kesha. Always.
Joined: October 2003
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Post by irice22 on May 23, 2016 12:09:30 GMT -5
Boy that video was not easy on my hangover.
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Dylan :)
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Post by Dylan :) on May 23, 2016 13:02:41 GMT -5
Oh wow, I actually really like the video, which I'm surprised about as I didn't expect to after seeing the hate for it. It has also helped the song to grow on me a bit :)
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Post by when the pawn... on May 23, 2016 13:52:32 GMT -5
What a terrible video. Why are they afraid of investing in her videos? SHE'S BRINGING CASH TO THE LABEL!! I'm assuming it's more that Adele doesn't care to do extravagant videos. I'd be shocked if the label was being cheap for her.
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Post by when the pawn... on May 23, 2016 14:04:06 GMT -5
Really, Adele? As if screwing up WWWY's promotion wasn't enough, you then release the worst song on the album as the next single? I guess 25 isn't going diamond, then. Should've been the much better Water Under The Bridge or River Lea. 25 will probably sell 10 million, though I believe it's already certified as such. Also...really? That's the new bar for a successful era? Diamond? And regarding the comment about 25 being front-loaded and selling 1/3 of its albums in the first week...of course! It sold 3.3 million albums in its first week, were we expecting this to be 12-13x platinum by now? 25's hype and initial sales were, literally, unprecedented so it's no wonder that it isn't holding up like 21 did. I don't think 21 had matched 25's opening week until about 6 months after the release. Discussions about 25's longevity have to include some perspective. Also, it's only 6 months old. A new Max Martin single was just launched and looks very promising so far. We may also get "Water Under the Bridge" in the Fall. VMAs, Holiday sales, Grammys, etc. For what it's worth, SML is pure ear-candy and I thought the video was great. Simple, classy and effective.
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irice22
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listening to Kesha. Always.
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Post by irice22 on May 23, 2016 14:37:35 GMT -5
25 is going Diamond. The Grammys haven't even happened yet!
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Envoirment
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Post by Envoirment on May 23, 2016 14:39:28 GMT -5
Really, Adele? As if screwing up WWWY's promotion wasn't enough, you then release the worst song on the album as the next single? I guess 25 isn't going diamond, then. Should've been the much better Water Under The Bridge or River Lea. 25 will probably sell 10 million, though I believe it's already certified as such. It shouldn't have much issue selling 10 million. It's already at around 8.7 million and is still selling 15-20k a week. With "Send My Love (To Your New Lover)" impacting now, I expect we'll see it sell more (it catapulted the album back into the iTunes top 10 at #5 with lots of big releases this week). Hopefully a 4th single, "Water Under the Bridge" will impact in the fall/winter to help the album rack up those holiday sales. Then there's the 2017 grammys which, even if she doesn't win (let's be real, she'll win at least 1 award), she'll perform and get a big boost for the album then. Her US tour begins in summer, which will hopefully see the album get a nice boost from that as well. It'll need to sell ~41k/week to pass 10 million by the end of the year. I think that's doable if she can pull big numbers over Christmas - perhaps put the album up on spotify with the release of the 4th single to generate more interest in the album?
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