Deleted
Joined: January 1970
Posts: 0
|
Post by Deleted on Jun 25, 2016 17:51:10 GMT -5
thanks to a two-day $6.99 discount on all DSPs that pushed him past the Peppers by around 5k units (the sale added 8k in incremental units, without which he'd have landed at #2).Still overpriced and his pure sales are atrocious. Eight weeks at #1 and only two in the sales top 2. Yeah, the discounting was clearly a desperate play for making sure he matched Eminem's 8 consecutive weeks on top of the chart. I don't think the label would have even cared otherwise because Views' total sales to date are already consistent with how he typically performs. Thank Me Later has sold 1.8 million, Take Care 2.3 million, Nothing Was The Same 1.7 million, and If You're Reading This It's Too Late 1.1. million. Views has already passed IYRTITL, but I would guess it will at least match NWTS or TML by the end of its run, meaning it has already amassed about 2/3 of its total sales in just two months. This is the only reason I won't drag his pure sales - he is like most hip-hop guys, a combo of being super frontloaded and apparently having a 'ceiling. It's just on a larger scale for him because he is able to cross over. Views was even more frontloaded than his previous efforts, so it makes the subsequent drop off seem even more severe.
|
|
kanimal
3x Platinum Member
Joined: May 2014
Posts: 3,043
|
Post by kanimal on Jun 25, 2016 18:24:06 GMT -5
I don't have any problem whatsoever with using discounting to improve your sales position. A) It's a smart tactic. B) It's good for fans. C) Anyone can do it - no one *forced* WB to charge full price for the RHCP album.
But if you're going to do it in an undeniably strategic context, don't try to convince anyone you don't care about chart position (I'm pretty sure Drake *has* openly professed interest in the charts, but plenty of artists/labels will pretend they're indifferent)
|
|
Glove Slap
Administrator
Sweetheart
Downloading ༺༒༻ Possibilities
Joined: January 2007
Posts: 29,483
Staff
|
Post by Glove Slap on Jun 25, 2016 20:27:40 GMT -5
Hard fall for Nick Jonas.
Great climb for Meghan, the promo round and discount both worked really well.
Ariana needs to do something to push more units.
|
|
Deleted
Joined: January 1970
Posts: 0
|
Post by Deleted on Jun 25, 2016 21:07:47 GMT -5
I don't have any problem whatsoever with using discounting to improve your sales position. A) It's a smart tactic. B) It's good for fans. C) Anyone can do it - no one *forced* WB to charge full price for the RHCP album. But if you're going to do it in an undeniably strategic context, don't try to convince anyone you don't care about chart position (I'm pretty sure Drake *has* openly professed interest in the charts, but plenty of artists/labels will pretend they're indifferent) Yeah, I don't have a problem with it either, for the record (I shouldn't have said 'desperate,' though, it's just very conspicuous). Didn't come across so well but I was mainly pointing that out to highlight that the discount was more for chart position/record-setting purposes than increased sales (for which he's currently on par for his own standards, and obviously well above most of his peers).
|
|