Glove Slap
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Post by Glove Slap on Dec 1, 2017 12:46:44 GMT -5
Time to yank the plug.
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theflying
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Post by theflying on Dec 1, 2017 13:18:50 GMT -5
Can't wait for this all to be repeated in the End Game thread!
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mediabase
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Post by mediabase on Dec 1, 2017 13:22:07 GMT -5
Queen of negative reactions by radio listeners!
Maybe Ed Sheeran could minimize that on the 3rd single since he is such a radio darling.
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deepston
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Post by deepston on Dec 1, 2017 13:32:32 GMT -5
Guess the only thing radio wants are mindless unoriginal songs like Perfect lol
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Eloqueen™
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Post by Eloqueen™ on Dec 1, 2017 13:34:11 GMT -5
Thought this had already tested negatively? Why we acting like this is brand new information? lol
Anyway, yas at its descent!
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divasummer
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Post by divasummer on Dec 1, 2017 13:36:24 GMT -5
Okay honest question for all you long time pop radio followers: have you ever seen a song with a more bizarre/messy rollout then this? God, it's like the label couldn't decide what they wanted to release as a single post-LWYMMD so they just sent out this, Gorgeous, and End Game, giving a small push to each one, and telling radio to make their minds up. It's been said Taylor's trial pushed back the release of "Look What You Made Me Do". Then "Ready For It" already had TV promo lined up so they must have just went with it. But yes I guess they didn't have to go full force with "Ready For It" and just used it in the TV promo. Perhaps they did not expect as many people to dislike "LWYMMD" I don't know. They probably think "End Game" is going to smash and she will be right back on track again.
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deepston
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Post by deepston on Dec 1, 2017 13:38:33 GMT -5
Can someone explain me how a song that has been on top 10 on iTunes since release until recently gets such a bad callout? I'm genuinely interested to know. If people are willing to pay for the track why does the public want this gone from radio? lol I don't even care for this song that much, but starting an era with 2 singles with horrible callouts is terrible.
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Eloqueen™
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Post by Eloqueen™ on Dec 1, 2017 13:39:13 GMT -5
Can't wait for this all to be repeated in the End Game thread! I think this is the first realistic comment I've seen from you all era. I, personally, am very excited to see you slither into End Game's thread should it take a turn, as its success to this point has left its thread rather mediocre. <3
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wjr15
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Post by wjr15 on Dec 1, 2017 13:41:27 GMT -5
If they already had TV promo set up for RFI, why didn't they just release that as the lead single and completely forget LWYMMD?
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deepston
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Post by deepston on Dec 1, 2017 13:42:54 GMT -5
If they already had TV promo set up for RFI, why didn't they just release that as the lead single and completely forget LWYMMD? Because the video for Look had been shot and edited months ago and costed a ton of cash. Also Look is much more of a heavy hitter than RFI.
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deepston
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Post by deepston on Dec 1, 2017 13:46:01 GMT -5
I, personally, am very excited to see you slither into End Game's thread should it take a turn, as its success to this point has left its thread rather mediocre. <3 It's currently doing the same thing Ready For It did in its first 2-3 weeks before brick walling in the top 20 for 2 months. Maybe slightly slower. I think End Game has a better chance for success than RFI, but it's too early to tell if it's currently getting played because its Taylor, or because it's actually clicking. As long as the video isn't as boring as this one, she should get a peak around #8 on the H100 easily when (if) its added to Spotify. The whole album is on Spotify.
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Eloqueen™
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Post by Eloqueen™ on Dec 1, 2017 13:46:24 GMT -5
I don't get the argument I've seen being made lately about the timing of release and a supposed big delay being instrumental in the messiness of the "LWYMMD/RFI" situation. Reputation literally only followed 1989 by like two weeks and "LWYMMD" was released just four days shy of when "Shake It Off" was released three years prior. Like, the timing wasn't that thrown by the trial. lol
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tinawina
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Post by tinawina on Dec 1, 2017 13:48:51 GMT -5
Can someone explain me how a song that has been on top 10 on iTunes since release until recently gets such a bad callout? I'm genuinely interested to know. If people are willing to pay for the track why does the public want this gone from radio? lol Most songs get three groups of reactions - like it, dislike it, indifference. It is possible to have a lot of listeners in the "like it" category who are passionate enough about a song enough to buy it, but still have *more* people in the other two categories. When a song is polarizing, it is highly likely to have very passionate supporters as well as passionate detractors. People who love it REALLY love it (and keep it selling at the top of ITunes) and people who hate it really hate it (giving it low callouts when polled). And now you have the story of Taylor's first two singles this era. LOL To some degree this is to be expected with a radical change in sound from an established artist. She's going against brand.
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nickd
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Post by nickd on Dec 1, 2017 15:34:43 GMT -5
I don't get the argument I've seen being made lately about the timing of release and a supposed big delay being instrumental in the messiness of the "LWYMMD/RFI" situation. Reputation literally only followed 1989 by like two weeks and "LWYMMD" was released just four days shy of when "Shake It Off" was released three years prior. Like, the timing wasn't that thrown by the trial. lol Yes but Blank Space wasn't released as a promo single 10 days after Shake It Off and then made an official single with music video 51 days after the initial release sometime in between the release of Out of the Woods and Welcome To New York as promo singles.
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skizzo
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Post by skizzo on Dec 1, 2017 15:56:19 GMT -5
This era is a mess. I mean we have 3 songs competing for airplay, of course things can't go well
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Eloqueen™
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Post by Eloqueen™ on Dec 1, 2017 18:04:10 GMT -5
I don't get the argument I've seen being made lately about the timing of release and a supposed big delay being instrumental in the messiness of the "LWYMMD/RFI" situation. Reputation literally only followed 1989 by like two weeks and "LWYMMD" was released just four days shy of when "Shake It Off" was released three years prior. Like, the timing wasn't that thrown by the trial. lol Yes but Blank Space wasn't released as a promo single 10 days after Shake It Off and then made an official single with music video 51 days after the initial release sometime in between the release of Out of the Woods and Welcome To New York as promo singles. Right, but the argument with timing I have seen is they planned to release "LWYMMD" earlier, but the trial postponed everything and the "Ready For It" contract (with whatever sports league) was already inked ahead of time leaving the two being released nearly simultaneously. The album and first single release was pretty much right on schedule as past eras this time around and I doubt they would have put four or more months between the first single and album release so the release dates of both singles seemed preplanned. This era is a mess. I mean we have 3 songs competing for airplay, of course things can't go well What song is "LWYMMD" competing for airplay with? A recurrent from 2016?
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rainie
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Post by rainie on Dec 1, 2017 19:46:43 GMT -5
Can someone explain me how a song that has been on top 10 on iTunes since release until recently gets such a bad callout? I'm genuinely interested to know. If people are willing to pay for the track why does the public want this gone from radio? lol I don't even care for this song that much, but starting an era with 2 singles with horrible callouts is terrible. It's not too rare to see polarizing songs sell super well but get awful callout (see: No, Me Too, and Work) because even though lots of people like it, the people that don't hate it.
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theflying
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Post by theflying on Dec 1, 2017 20:02:57 GMT -5
Polarizing songs don't do well on call outs, and we know Look and RFI are polarizing
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Grün
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Post by Grün on Dec 1, 2017 22:07:15 GMT -5
You know people are thirty when they keep grappling to callout scores when other Pop tarts can't even muster a 100k opening with streaming and sales combined.
Call it what you to.....
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Au$tin
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Post by Au$tin on Dec 1, 2017 23:30:48 GMT -5
You know people are thirty when they keep grappling to callout scores when other Pop tarts can't even muster a 100k opening with streaming and sales combined. Call it what you to.....
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mediabase
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Post by mediabase on Dec 2, 2017 0:50:07 GMT -5
Real Time Updates - 12:30am EST Top40/POP
Taylor Swift - Ready For It -75
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Az Paynter
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Post by Az Paynter on Dec 2, 2017 7:20:32 GMT -5
You'd better hope radio doesn't wind up getting cold feet about 'End Game', 'cause these past two singles have not laid down sturdy groundwork. :sip2:
POP: 12 12 TAYLOR SWIFT Ready For It 8826 9039 -213 45.964
-100 Spins -204 Bullet -0.225 Audience
HOT AC: 12 12 TAYLOR SWIFT Ready For It 3298 3157 141 19.759
-14 Spins -97 Bullet -0.059 Audience
RHYTHMIC: 43 42 TAYLOR SWIFT Ready For It 651 646 5 2.076
+6 Spins +13 Bullet +0.052 Audience
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Eloqueen™
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Post by Eloqueen™ on Dec 2, 2017 8:54:42 GMT -5
What is the absolute worst scenerio possible this era? "End Game" stalls and plummets, no future single takes off, and she clears two million in album sales domestically? In this scenerio she still walks away from this era with the best selling album of 2017, a #1 and top five hit, and a sellout stadium tour. In this scenerio, even her least successful era still reigns above pretty much everyone. I am sure she will be fine.
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Grün
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Post by Grün on Dec 2, 2017 8:56:50 GMT -5
You know people are thirty when they keep grappling to callout scores when other Pop tarts can't even muster a 100k opening with streaming and sales combined. Call it what you to..... I hate the pop tarts with frosting haha.
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nickd
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Post by nickd on Dec 2, 2017 9:48:40 GMT -5
Yes but Blank Space wasn't released as a promo single 10 days after Shake It Off and then made an official single with music video 51 days after the initial release sometime in between the release of Out of the Woods and Welcome To New York as promo singles. Right, but the argument with timing I have seen is they planned to release "LWYMMD" earlier, but the trial postponed everything and the "Ready For It" contract (with whatever sports league) was already inked ahead of time leaving the two being released nearly simultaneously. The album and first single release was pretty much right on schedule as past eras this time around and I doubt they would have put four or more months between the first single and album release so the release dates of both singles seemed preplanned. This era is a mess. I mean we have 3 songs competing for airplay, of course things can't go well What song is "LWYMMD" competing for airplay with? A recurrent from 2016? My guess is that both LWYMMD and the album were planned for release a few weeks earlier, so early-mid Aug for LWYMMD, mid-late Oct for the album, and RFI video in mid-late Sept. Something like that.
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deepston
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Post by deepston on Dec 2, 2017 9:57:49 GMT -5
If this album stalls starting now I'm calling this era a flop even though it is my favorite era of hers. If End Game doesn't smash that means the GP isn't here for her anymore which is pretty terrible for her next singles and albums. I'm still pretty confident this song can go #1 though.
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Eloqueen™
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Post by Eloqueen™ on Dec 2, 2017 10:22:41 GMT -5
Would Taylor be disappointed with an outcome similar to the scenerio you mentioned? Yes. Well Taylor seems to be one with extremely high expectations (see how she reacted to Red losing AOTY for starters), so I am sure she is already disappointed with aspects of this era and will be overall even if this album has longevity and churns out another hit or two. Could have, sure, but I feel as if four million being an expectation isn't exactly.....right. At some point people have to account for the general decline of sales. I think a figure over four million would be possible absolutely but would require single performance on par with 1989. Adele is coming off of two diamond albums, so I think that figure would need to be bumped up a bit for comparison. Still, I would think they would be pleased with any figure that turned a sizeable profit. It is business. If this era burns out now and ends as I had hypothosized would it be a disappointment? Absolutely. Flop? No. Things could be going better, but they certainly could be going worse (if the album had opened with what some were predicting, 700k, for starters). If anything this era isn't a runaway smash (other than album sales to this point), it is more, if anything, kind of just uneventful in relation to her previous eras.
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deepston
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Post by deepston on Dec 2, 2017 10:35:55 GMT -5
The thing you're missing is that this era impacts her following ones quite severely so if this underperforms, unless she goes back to country, she might open with 500k instead of 1.2m the next album release. If she manages to get 2 or 3 hits out of this album that's a completely different story. I think the main reason the singles underperformed was bad management though.
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kindofbiased
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Post by kindofbiased on Dec 2, 2017 11:15:22 GMT -5
The whole album is on Spotify. Oops, I didn’t know. 62 (+38) Look What You Made Me Do by Taylor Swift 1,129,838 88 (+71) ...Ready For It? by Taylor Swift 940,706 108 (RE) Gorgeous by Taylor Swift 813,532 127 (NEW) End Game by Taylor Swift 733,642 146 (NEW) I Did Something Bad by Taylor Swift 679,727 159 (RE) Call It What You Want by Taylor Swift 640,866 168 (NEW) Don’t Blame Me by Taylor Swift 628,825 175 (NEW) Delicate by Taylor Swift 609,436 I take it back, I thought End Game would start stronger. Maybe it’ll grow. Is this WW Spotify? Because End Game debuted at #68 on the US chart, along with way more of the album debuting.
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Eloqueen™
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Post by Eloqueen™ on Dec 2, 2017 12:27:23 GMT -5
The thing you're missing is that this era impacts her following ones quite severely so if this underperforms, unless she goes back to country, she might open with 500k instead of 1.2m the next album release. If she manages to get 2 or 3 hits out of this album that's a completely different story. I think the main reason the singles underperformed was bad management though. I'm not missing that. I was discussing this era alone, not future releases. I think, regardless of how this era goes from this point forward, her next album will end her million debut streak.
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