iHype.
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Post by iHype. on Sept 11, 2019 16:08:30 GMT -5
When you also factor in the fact he has 30+ billion streams in America (equals to every person in the country streaming him 100+ times each) I think its pretty clear the Urban music demo has listened to him more than any other artist in history. There's absolutely no way of knowing that. I'm sure Michael Jackson and Marvin Gaye and Stevie Wonder have been listened to over 30 billion times, but since we have no way of knowing how many times people listened to albums and singles they purchased we'll never know. If Drake's stats were solely reflected in his pure sales numbers we'd have no idea how many times people listened to his music. That's the case for literally every artist who was huge pre-streaming. But "most listened to Urban artist in the streaming era"? Yeah Drake's got that on lock. The primary way vast majority listen to music is radio (especially moreso prior to internet), which is why I used radio mostly for the basis and added his streaming as a backing whether than the main point. His charting history at Urban radio isn't rivaled by any artist ever, 36 #1's and 65 top 10s. Ofcourse it's a different time... he does many features which undoubtedly put him in that unprecedented standing. There's also a bigger population now so I think in a way, naturally artists today have bigger reaches, even if the sales numbers have been lower than in the past. I do think it'd be interesting if there was a way to measure all-time listens from every source (sales, radio, streaming/internet consumption). I can see someone like MJ being ahead for having more decades, but I still honestly think Drake would be a runner up there. Ofcourse it's all debatable.
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jebsib
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Post by jebsib on Sept 11, 2019 16:23:30 GMT -5
@jebsib I have a question: Do you think that many of the Urban/Rhythmic Contemporary radio panels/stations were somehow switched/changed to Pop and HAC panels/stations sometime in 2009? There was a time, especially in the mid-2000's (2001-2005/2006), where the biggest number one singles on both Urban and Rhythmic radio were drawing in listener impressions of 125-150M+ collectively. Pop and HAC never had that same validity or power during that time. This suddenly began to slow down in the late 2000's (2008-2009) and completely changed in the early 2010's where both formats were almost irrelevant next to Pop radio and even Adult-Pop radio. For years, I've been trying to find articles via. Billboard or Mediabase to see if it were spoken on but can't seem to find anything. It's changing again now because I see that Pop AI is starting to slowly decrease, most number one songs there are barely peaking in the 100M+ range compared to 2013-2016/2017, whereas Urban and Rhythmic AI are steadily increasing. I honestly have no idea. I do know that music goes in cycles and that isn't just confined to pop music. I think that whenever something gets played out and exhausted, there is a refractory hangover period where genres and formats seek something totally different to cleanse the pallet. That is in my opinion what happened at the end of the 2000s after a solid decade of Hip-Hop. I was there at the beginning of the Rhythmic format, so I've seen a lot of these cycles. The format essentially grew out of the Thriller / Madonna hysteria. It basically started in 1986 with KPWR in LA: Out of that grew the popular Crossover radio (Freestyle dance girls) with a bit of light Hip-Hop mixed in (Tone Loc). This mushroomed in the 90s with MC Hammer, Dr Dre, Biggy, and Puffy, but there was always conspicuous pop in there (Madonna, N Sync, Britney) until the 2000s when the Ja Rule / 50 Cent / Eminem dam burst and all pop was vanquished… till around the Sexyback era which led to the aforementioned 2008-2009 Gaga / Rihanna period.
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jebsib
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Post by jebsib on Sept 11, 2019 16:41:08 GMT -5
The thing that is so insane about Drake is not only has he dominated for a decade, his voice is so unique that - thanks to his consistent output, he literally shaped the sound of contemporary rhythmic / urban radio. Even before the SoundCloud Mumble Rap trend of 2017 and 2018 (which lends a lot to his moody emo delivery dating back to 2011) his sound was so pervasive it could be easily identified as the sound of the 2010s. However, history has taught us that when decades change, radio programmers, cultural tastemakers and especially new generations of kids make a conscious decision to seek out a new sound, identity, etc. This would be the only threat to Drake’s continued domination. True. In 1979, who would have guessed that the Bee Gees would only have one more top ten hit, and that it wouldn't happen for another 10 years? Or in 1999 who would have thought that Boyz II Men would never see the Top 40 again? You're right: No one expected the Elvis / Pat Boone / 50s groups to die out at the beginning of the 60s; Or the Bee Gees at the end of the 70s; Or Hair-Metal Power Ballads and Dance Acts at the end of the 80s; Or Big Diva Ballads and the Spice-Hanson-BSB era at the end of the 90s. The 2000s and 2010s have kinda culturally merged for a variety of reasons, but the EDM era was definitely a separate thing from the Nelly period. (Not too certain what was jettisoned at the end of the 1960s, other than the Beatles who broke up but remained vital individually) I expect the 2020s to be quite different from the last few years.
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kierz7
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Post by kierz7 on Sept 11, 2019 16:47:32 GMT -5
Also I wonder if Drake's domination on Urban/Rhythmic radio will ever be touched. Probably not for a few decades atleast. Urban Radio: www.billboard.com/music/drake/chart-history/mainstream-r-b-hip-hop 36 #1 hits 65 top 10 hits 1,841 cumulative weeks charting = to 35.4 years. The equivalent of charting an average of 3.5 songs every week since his debut on the chart in 2009. Rhythmic Radio: www.billboard.com/music/drake/chart-history/rhythmic-4026 #1 hits 49 top 10 hits As of this week during a lowkey year for him, he's #1 & #3 on Rhythmic with No Guidance & Money in the Grave. He's #1 & #4 on Urban with Money in the Grave & No Guidance. I still hear songs with him back to back 3 times when listening to either format. He's occupied the top 2 on both formats almost a dozen different times. He's had the entire top 4 on Urban before. When you also factor in the fact he has 30+ billion streams in America (equals to every person in the country streaming him 100+ times each) I think its pretty clear the Urban music demo has listened to him more than any other artist in history. Had Rihanna not slowed down with her releases these past two years, she would have easily been on par with Drake on Rhythmic radio, not to mention she is still the biggest Female act on the format by far and only second to Drake overall. • 17 #1’s. • 39 Top Tens. As for Urban radio, Drake definitely has dominion over that format especially when you include his multitude of features.
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kierz7
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Post by kierz7 on Sept 11, 2019 16:54:35 GMT -5
The real question is:
Who is the biggest U.S radio act of all time?
Rihanna or Mariah Carey?
Rihanna:
•13 #1’s. •29 Top Tens. •75 Weeks at #1.
Mariah Carey:
•11 #1’s. •23 Top Tens. •91 Weeks at #1.
*Rihanna will also extend her record when #R9 starts as she is bound to score multiple radio hits*
Some would argue that it wouldn’t be fair to compare the two as Airplay numbers during Mariah Carey’s peak wasn’t nearly as big as they were during Rihanna’s.
Also, Rihanna is the “Greatest Pop Artist of All Time” according to Bilboard, statistically. That doesn’t mean that the Pop demo. has listened to her more than any other act; the same applies to Drake in a way in spite of his hits across the Urban format. @ihype
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kierz7
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Joined: June 2018
Posts: 2,642
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Post by kierz7 on Sept 11, 2019 17:07:55 GMT -5
In what way, shape or form was Rhythmic radio more “Pop-oriented” in 2008 than it is in 2019? The number one Rhythmic airplay songs of 2008: 1) With You: Chris Brown 2) Love In This Club: Usher 3) Sexy Can I: Ray J 4) Lollipop: Lil Wayne 5) Get Like Me: David Banner 6) I Love Your Girl: The Dream 7) A Milli: Lil Wayne 8) Dangerous: Kardinal Official 9) Got Money: Lil Wayne 10) Whatever You Like: T.I 11) Live Your Life: T.I/Rihanna Every song to chart atop the format that year were Urban-Contemporary songs, ranging from pure R&B to Hip-Hop. As a matter of fact, the highest “Pop-oriented” song to chart on the format that year was Rihanna’s “Disturbia” which, surprisingly, peaked at #3. Rhythmic radio has always been more influenced by Urban music/radio trends than Pop trends and this goes as far back as the 1990’s. The only period that Rhythmic radio became more Pop-driven, so to speak, was between 2010-2012 when Dance/Electro-Pop was dominating the musical landscape but that was shortlived. Wow it's almost as if you need to look at more than just the #1 hits to get a clear picture of everything! Seriously, anyone following the rhythmic charts knows for a fact that it has recently shifted into a more urban sound than before. "I Kissed a Girl" peaked at #15 on rhythmic in 2008. There's no way that would crack the top 30 in today's rhythmic climate. Ariana Grande is a great artist to look at. Her track record there was pretty good up until 2018 when suddenly she started struggling there. I understand what you mean, but I lived in L.A for several years between 2007-2013 and was always listening to their premier rhythmic contemporary format and I honestly don’t remember there being a time when the station was more “Pop-centric” than “Urban-centric”. Perhaps this may have been a different case on Rhythmic station across other states (several Rhythmic stations on the east coast are basically Pop stations) but I remember there being a big distinction between Mainstream Top 40 and Rhythmic Top 40 airplay during that time. This is why I also said the only time I truly remember Rhythmic radio being “Pop-oriented” is in the early 2010’s.
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85la
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Post by 85la on Sept 12, 2019 2:20:49 GMT -5
Yeah I have to say I agree with kierz7. Rhythmic radio was definitely not more pop-leaning in 2008 than now, or pop-leaning at all, and I've closely followed all major radio charts in that timespan. I'd hardly call an occasional pop song reaching the top 20/30, such as I Kissed A Girl at #15 or Jesse McCartney's Leavin at #22, pop-leaning (Just this week, you have 3 pop songs or pop-urban collabs, Boyfriend at #15, Antisocial at #20, and Senorita at #22, so if the chart was pop-leaning then it is definitely pop-leaning now). Wallet is only a couple years off though, as I noticed from about 2008 to the early 2010s, pop steadily increased in popularity by which time you had more pure pop acts like Gaga, Katy Perry, and Kesha routinely hitting the top ten of Rhythmic. But yeah, now Rhythmic radio has heavily turned to urban-leaning again. I'm sure if you follow the link below and browse the complete year-end Rhythmic charts for some of the years in question (2008, 2010-12ish, and the most recent, 2018), it would support my point. (You can change the year by clicking the drop-down arrow next to the current year, right above the #1 position). www.billboard.com/charts/year-end/2008/rhythmic-songs
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Post by flextamcsignals on Sept 12, 2019 18:18:03 GMT -5
Chart’s fixed!!!
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Post by Baby Yoda Hot100Fan on Sept 12, 2019 21:14:02 GMT -5
^Yes, I see. If they would make the Hot 100 and Billboard 200 also have last week, peak and # of weeks charted that'd be great as well.
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Juanca
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Enjoying work, family/personal life with partner and doggies, and music. I couldn't ask for more :)
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Post by Juanca on Sept 27, 2019 14:05:24 GMT -5
The real question is: Who is the biggest U.S radio act of all time? Rihanna or Mariah Carey? Rihanna: •13 #1’s. •29 Top Tens. •75 Weeks at #1. Mariah Carey: •11 #1’s. •23 Top Tens. •91 Weeks at #1. *Rihanna will also extend her record when #R9 starts as she is bound to score multiple radio hits* Some would argue that it wouldn’t be fair to compare the two as Airplay numbers during Mariah Carey’s peak wasn’t nearly as big as they were during Rihanna’s. Also, Rihanna is the “Greatest Pop Artist of All Time” according to Bilboard, statistically. That doesn’t mean that the Pop demo. has listened to her more than any other act; the same applies to Drake in a way in spite of his hits across the Urban format. @ihype I know I’m super late (sorry! Just catching up now), but you can’t easily say that Rihanna is the biggest US radio act. Not only because the airplay numbers were different, but also because you’re not counting pre-December 90 info. Mariah Carey should have one more top 10 with Vision of Love, which may have also been #1. Then we have Madonna with 13 top 10s and 1 #1 at a time already past her commercial peak. I can see her having more top 10s than Rihanna and maybe as many #1s. Hard to be certain IMO
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