SEGA Moves into the Music Industry — Starting With Flutin
Feb 26, 2020 13:16:30 GMT -5
Post by boscy on Feb 26, 2020 13:16:30 GMT -5
February 25, 2020
SEGA Moves into the Music Industry — Starting With Flutin Investment
www.digitalmusicnews.com/2020/02/25/sega-music-industry-investment/
SEGA is expanding into the music industry with an investment in an Indian music-discovery start-up.
Flutin uses music data to surface new artists based on a variety of factors. SEGA sees that as important since indie music is especially popular in Japan. Streaming music is growing in popularity in India – but Flutin has its sights set on expanding to the United States and Japan.
Flutin founder and CEO Vishu Gupta says SEGA’s investment is an important one. He says 63% of Japanese music revenue comes from indie artists. “Investing in Flutin is part of SEGA’s effort to advance into the music industry,” Gupta relayed. “They believe in us because of the approach we are taking in supporting emerging musicians and providing them with substantial tools to grow their fan base.”
Flutin uses music data to surface new artists based on a variety of factors. SEGA sees that as important since indie music is especially popular in Japan. Streaming music is growing in popularity in India – but Flutin has its sights set on expanding to the United States and Japan.
Flutin founder and CEO Vishu Gupta says SEGA’s investment is an important one. He says 63% of Japanese music revenue comes from indie artists. “Investing in Flutin is part of SEGA’s effort to advance into the music industry,” Gupta relayed. “They believe in us because of the approach we are taking in supporting emerging musicians and providing them with substantial tools to grow their fan base.”