Tyler Hubbard - "Back Then Right Now"

[recordyear]

Artist: Tyler Hubbard
Single: Back Then Right Now
Album: Strong
Label: EMI Nashville
Impact Date: September 11th, 2023 (Country Aircheck weekly)
Writers: Tyler Hubbard, Jessie Jo Dillon, Geoff Warburton & David Garcia

Not to be confused with Tenille Arts song. Also unreleased as of now.

Live performance:

[er1c612]

Listening to the live version I thought this was pretty good, though I’m a bit disappointed that it seems like Me For Me won’t be a single now, since he’s either going to a new album or a deluxe of the current.

[.indulgecountry]

Kinda surprised they're moving on to new material already considering his debut was still very new and had 18 tracks on it, with only 2 of them having been released to radio thus far. Seems like an unexpected move, though I suppose it helps explain the lack of a proper follow-up single after "Dancing in the Country" peaked. Granted it had a historically slow descent after it peaked, but it's not like Tyler was in a position where he couldn't have launched something else from the album sooner and been fine.

[recordyear]

To be released on September 8th.

[recordyear]

[dm2081]

Definitely sounds like something that will get played on the radio. Not sure if I see it moving the needle a ton commercially but should be another hit.

[.indulgecountry]

Damn, this is really good. The melody and groove of this one is just MONEY. Simple straightforward no-frills ditty, but it's on the better side of the catchy radio fodder spectrum because it's just an insatiable hand-out-the-window melody. Easily his best of his three solo singles thus far imo.

[bigd79]

Not saying i dislike it but i will say Tenille Arts has the superior song that shares this title

[theoutsider]

Waw already dropping a new single off the next project. He just released an album of more than 20 songs couple of months ago current this year.

Any way solid single. A like it and I notice that he is gaining more and more maturity in his materials.

[recordyear]

Most added with 97 adds and total historic adds this week.

[countryman87]

Debuts at #31 on BB.

[recordyear]

Music video.

[recordyear]

Debut at #18 on Bubbling Under Hot 100 chart this week.

[Kanenrá:ke]

I feel like he’s having hits but they don’t feel like they’re making a lasting impact. This one feels much softer than his first two and I won’t be surprised if it has no recurrent play quickly.

He needs something to make an identity for himself as an artist.

[raylatch98]

Feb 6, 2024 10:58:52 GMT -5 Kanenrá:ke said:

I feel like he’s having hits but they don’t feel like they’re making a lasting impact. This one feels much softer than his first two and I won’t be surprised if it has no recurrent play quickly.

He needs something to make an identity for himself as an artist.

I would say his first two singles definitely left a fair amount of impact as both made ths year end Hot 100 and not even barely made it as both were nearly in the Top 60 (2022 for "5 Foot 9" and 2023 for "Dancing In The Country") and both have still been absolute staples still on country radio and sold/streamed pretty well. Not on a level of say "Fast Car" or "Last Night" but overall pretty respectful.

As for this song, yeah this one is going to be a soft hit consumer wise as it is nowhere near the first two songs, popularity wise. I do think it will have some radio longevity (not anything like his first two, but not a freefaller like we saw with Tim McGraw or Chris Janson) as this is testing really well on radio (according to Monday Morning Intel this is ranked at #5 in terms of callout). It is definitely reflected this week on the charts as this gained 4 spots on Mediabase up to #17 with a bullet of 339, and on Billboard this entered the Top 20 this week as well gaining 3 spots to #18 and gained the 6th most audience this week on that chart. 

[big2000]

Debuts at #96 on the Hot 100, making it his third solo song to chart.

[someguy]

Top 10 at country radio this week. I don’t think Tyler will ever be as successful on his own as FGL, but he is building a solid catalog of hits.