For Baisden & Williams, talk is hot
Jan 11, 2006 13:14:04 GMT -5
Post by musicradio77 on Jan 11, 2006 13:14:04 GMT -5
By DAVID HINCKLEY
DAILY NEWS STAFF WRITER
With WFNY (92.3 FM) hoping to make "hot talk" a big thing on the FM band, two people already doing it - Michael Baisden of WRKS (98.7 FM) and Wendy Williams of WBLS (107.5 FM) - are a strong second and third, respectively, in afternoon drive.
The fall Arbitron ratings, released yesterday, also show traditional talk in an afternoon lull, with Sean Hannity of WABC (770 AM) pulling about 60% of the audience he had in 2004 during the election campaign.
Hannity will be fine, of course. He's got the second most popular syndicated talk show in the country, and WABC plans to give him a night on Broadway this year, as it did with Rush Limbaugh in 2005.
Elsewhere, all-sports WEPN (ESPN Radio, 1050 AM) rose a bit in the fall ratings. It used to have about a quarter the share of WFAN (660 AM). Now it's up to about a third.
If Howard Stern were taken out of the fall ratings, Star of WWPR (105.1 FM) would have been No. 1 with 18- to 34-year-olds. He's been No. 1 before and is in a strong position to get there again.
Following are some of the data from the fall Arbitrons. The number in parentheses is the percentage of the total radio audience listening to that station in an average quarter-hour.
OVERALL: WLTW (7.4), WSKQ and WRSK (4.5), WHTZ (4.4), WQHT (4.3), WINS (4.2), WWPR (4.1), WPAT-FM (3.7), WBLS (3.5), WABC (3.4), WXRK (3.2), WQCD and WCBS-AM (3.1), WFAN, WAXQ and WKTU (2.7), WCAA (2.5), WQXR (2.3), WOR and WPLJ (2.2), WNEW (1.8), WCBS-FM (1.7), WLIB (1.4), WQDO (1.2), WALK (1.0).
MORNINGS: WINS (7.0), WXRK (6.6), WLTW (5.8), WSKQ (5.5), WHTZ (4.7), WCBS-AM (4.6), WWPR (4.5), WQHT (3.9), WRKS (3.7), WPAT-AM and WABC (3.1), WFAN and WBLS (2.9), WPLJ (2.8), WOR (2.5) WKTU (2.4), WQCD (2.3), WAXQ (2.2), WQXR and WCAA (1.9), WCBS-FM (1.4), WNEW (1.3).
AFTERNOONS: WLTW (7.8), WRKS (5.1), WBLS (4.8), WHTZ (4.5), WQHT (4.4), WWPR (3.8), WSKQ (3.4), WABC and WFAN (3.3), WPAT-FM and WINS (3.2), WAXQ and WKTU (2.9), WQCD (2.8), WCAA (2.6), WOR and WXRK (2.5), WPLJ (2.4), WQXR and WCBS-AM (2.3), WLIB (2.1), WNEW (2.0), WCBS-FM (1.8).
25- TO 54-YEAR-OLDS: WLTW (7.8), WSKQ (5.5), WRKS (5.1), WBLS (4.6), WPAT-FM (4.3), WXRK (4.2), WHTZ (3.8), WWPR (3.7), WAXQ (3.6), WQHT and WKTU (3.5), WINS (3.3), WPLJ (3.1), WQCD and WFAN (2.8).
18- TO -34-YEAR-OLDS: WQHT (9.3), WWPR (8.1), WHTZ (8.0), WSKQ (7.6), WXRK (6.3), WPAT-FM (5.8), WLTW (4.8), WCAA (4.6), WBLS (4.5), WKTU (4.0).
AROUND THE DIAL: Retiring afternoon host Bob Grant of WOR said yesterday he's signed a deal to write a "tell-all" book on his years in radio. ... WWPR's Star got along famously with guest Star Jones Reynolds yesterday. Star said he "feeds off" negative press. Reynolds says she's taken to ignoring it.
DAILY NEWS STAFF WRITER
With WFNY (92.3 FM) hoping to make "hot talk" a big thing on the FM band, two people already doing it - Michael Baisden of WRKS (98.7 FM) and Wendy Williams of WBLS (107.5 FM) - are a strong second and third, respectively, in afternoon drive.
The fall Arbitron ratings, released yesterday, also show traditional talk in an afternoon lull, with Sean Hannity of WABC (770 AM) pulling about 60% of the audience he had in 2004 during the election campaign.
Hannity will be fine, of course. He's got the second most popular syndicated talk show in the country, and WABC plans to give him a night on Broadway this year, as it did with Rush Limbaugh in 2005.
Elsewhere, all-sports WEPN (ESPN Radio, 1050 AM) rose a bit in the fall ratings. It used to have about a quarter the share of WFAN (660 AM). Now it's up to about a third.
If Howard Stern were taken out of the fall ratings, Star of WWPR (105.1 FM) would have been No. 1 with 18- to 34-year-olds. He's been No. 1 before and is in a strong position to get there again.
Following are some of the data from the fall Arbitrons. The number in parentheses is the percentage of the total radio audience listening to that station in an average quarter-hour.
OVERALL: WLTW (7.4), WSKQ and WRSK (4.5), WHTZ (4.4), WQHT (4.3), WINS (4.2), WWPR (4.1), WPAT-FM (3.7), WBLS (3.5), WABC (3.4), WXRK (3.2), WQCD and WCBS-AM (3.1), WFAN, WAXQ and WKTU (2.7), WCAA (2.5), WQXR (2.3), WOR and WPLJ (2.2), WNEW (1.8), WCBS-FM (1.7), WLIB (1.4), WQDO (1.2), WALK (1.0).
MORNINGS: WINS (7.0), WXRK (6.6), WLTW (5.8), WSKQ (5.5), WHTZ (4.7), WCBS-AM (4.6), WWPR (4.5), WQHT (3.9), WRKS (3.7), WPAT-AM and WABC (3.1), WFAN and WBLS (2.9), WPLJ (2.8), WOR (2.5) WKTU (2.4), WQCD (2.3), WAXQ (2.2), WQXR and WCAA (1.9), WCBS-FM (1.4), WNEW (1.3).
AFTERNOONS: WLTW (7.8), WRKS (5.1), WBLS (4.8), WHTZ (4.5), WQHT (4.4), WWPR (3.8), WSKQ (3.4), WABC and WFAN (3.3), WPAT-FM and WINS (3.2), WAXQ and WKTU (2.9), WQCD (2.8), WCAA (2.6), WOR and WXRK (2.5), WPLJ (2.4), WQXR and WCBS-AM (2.3), WLIB (2.1), WNEW (2.0), WCBS-FM (1.8).
25- TO 54-YEAR-OLDS: WLTW (7.8), WSKQ (5.5), WRKS (5.1), WBLS (4.6), WPAT-FM (4.3), WXRK (4.2), WHTZ (3.8), WWPR (3.7), WAXQ (3.6), WQHT and WKTU (3.5), WINS (3.3), WPLJ (3.1), WQCD and WFAN (2.8).
18- TO -34-YEAR-OLDS: WQHT (9.3), WWPR (8.1), WHTZ (8.0), WSKQ (7.6), WXRK (6.3), WPAT-FM (5.8), WLTW (4.8), WCAA (4.6), WBLS (4.5), WKTU (4.0).
AROUND THE DIAL: Retiring afternoon host Bob Grant of WOR said yesterday he's signed a deal to write a "tell-all" book on his years in radio. ... WWPR's Star got along famously with guest Star Jones Reynolds yesterday. Star said he "feeds off" negative press. Reynolds says she's taken to ignoring it.
