Is R&R Starting A Hurban Chart?

[Slinky]

www.radioandrecords.com/Formats/Latin.asp

I notice one of the choices in the "View Stations" dropdown menu is "Latin Urban". Right now, selecting that choice just says "No Stations Found", but I'm guessing it must be coming soon.

Right now, the Hurban stations are classified as either Tropical (where they don't really fit) or Spanish Contemporary (where they DEFINITELY don't fit). It would be good for all of the Latin charts for R&R to sort this mess out.

[allow that]

I agree that a Hurban chart is needed now. I hate that name though, "Hurban" It just sounds so awkward!

[Minor Scratch]

This would be nice. Reggaeton dominates the tropical and even SC charts now. They really need one.

I remember them saying they were gonna call it Latin Rhythm when the La Kalle stations rolled out before summer. I guess its Latin Urban now. Weird.

[How Do You Do?]

This is probably a dumb question but are these Hurban stations old Urban stations that are now playing some Hispanic music or are they Spanish Contemporary/Tropical stations that have started to play Urban music?

And Hurban does sound stupid. It sounds like a new car model.

[EvanJ]

www.radioandrecords.com/NewsRoom/2005_11_16/Topstory.asp

R&R Debuts Latin Urban Format

R&R this week unveils a new monitored format and chart powered by Mediabase in our weekly Latin Formats section: Latin Urban. This format is based on the popular reggaetón music — a hybrid of reggae, Latin hip-hop and Tropical sounds — that has emerged with force over the last several months. "Gasolina" by Daddy Yankee was the first reggaetón song to achieve widespread success, but the roots of the format have been around for years.

While the genre began in Panama, it was in Puerto Rico where it began to receive international acclaim. In addition to Daddy Yankee, other popular reggaetón artists include Don Omar, Tego Calderon, Luny Tunes, Ivy Queen and Zion & Lennox.

"We are pleased to launch this exciting new format in the pages of R&R," said VP/Editorial & Music Operations Cyndee Maxwell. "The future of Spanish-language radio will only continue to grow and develop, as evidenced by the talented musicians who speak to thousands of their peers via their music. As the demographics in this country reflect the increasing numbers of Hispanic Americans, we are glad to be able to reflect the vibrant radio and musical community that is a part of it."

The Latin Urban format targets the 18-34-year-old, second- and third-generation bilingual Hispanic audience that generally speaks English. Market specifics tend to dictate the amount of music played in Spanish or English. However, the majority of the music is in Spanish. Various market preferences also determine the amount of English vs. Spanish spoken by the air personalities.

In addition to Spanish Contemporary stations, the Latin Urban stations also compete for listeners with English-speaking CHR/Pop and CHR/Rhythmic stations. Clear Channel, Univision and Spanish Broadcasting System are the primary large radio group owners with stations in the format, along with several other independent companies.

[reception]

www.radioandrecords.com/Formats/Charts/Latin_Urban_Chart.asp

[josecharts]

Ok, this is a new Latin chart, but i remember there was another chart for R&R latin, but was deleted The Tejano Chart, does anyone knows why was it closed?

[reception]

josecharts said:

Ok, this is a new Latin chart, but i remember there was another chart for R&R latin, but was deleted The Tejano Chart, does anyone knows why was it closed?

No. Was it replaced by the Tropical chart?

[Slinky]

josecharts said:

Ok, this is a new Latin chart, but i remember there was another chart for R&R latin, but was deleted The Tejano Chart, does anyone knows why was it closed?

Lack of stations. Tejano used to be pretty popular with Mexicans, but it's popularity has dropped off. Other than 1 or 2 Texas stations, I don't know of any Tejano stations that still make the ratings.

[josecharts]

I know that MediaGuide still make a Tejano Top 50 :O