92.3 Now (WXRK) a CHR with Dance Friendly Lean

[♛ The Manticore ☯]

Saw this on FMQB and radio forums. 92.3 Now in New York City is testing dance music since New York City hasn't had a dance station since Pulse 87 in 2009 & Party 105 in early 2010. It appears to be trying out in nightime first and if successful might put more dance songs on its playlist during the day:

NYC’s 92.3 Now-FM steps up to the plate for dance music. The programming staff at Now-FM has seen a hole in the market and that hole is dance music! To help ease the pain of the Tri-States dance music faithful, they’ve added some dance songs to their night time rotation. The songs are David Guetta "Where Them Girls At," Alexandra Stan "Mr Saxobeat," Afrojack "Take Over Control" and Swedish House Mafia "Save The World." I’d imagine that if the fans of Now-Fm show a favorable reaction to these songs that we just might be seeing a few more appear on the playlist. So NYC dance fans, will you stand up and be counted NOW?

www.fmqbproductions.com/dance/

Now 92.3 Playing Swedish House Mafia And More
boards.radio-info.com/smf/index.php?topic=192870.0

Its gonna have to take a little more to compete with KTU & Z100 since before 92.3 Now pretty much sounded like Z100 but a bit more rhythmic leaning. IMO, this is a good start and 92.3 Now has to add more dance songs that KTU or Z100 wouldn't dare to add.

There is a market for EDM in the U.S. since the Electric Zoo festival in New York has extended to three days on Labor Day weekend (Sept 2 - Sept 4) and is already sold out. The tickets aren't cheap since there are fans of ATB, Armin van Buuren, Afrojack, Above & Beyond, Benny Benassi, Diplo, Deadmau5, Ferry Corsten, Robbie Rivera, Sander van Doorn, Tiesto, etc.

[beach1]

Hmm, this seems like a good or decent start... I hope it makes dance music get more popular on radio again! :) And then hopefully the trend can spread to radio stations in other areas of the US where dance has been dead for a while.

[♛ The Manticore ☯]

Jun 25, 2011 15:26:06 GMT -5 beach1 said:

Hmm, this seems like a good or decent start... I hope it makes dance music get more popular on radio again! :) And then hopefully the trend can spread to radio stations in other areas of the US where dance has been dead for a while.

Agreed, especially in big U.S. cities. Seattle is lucky to have a current dance station (C89.5 KNHC-FM) thats been around for 20 years.

While its nice to see pop artists & R&B artists of today leaning dance & uptempo, I think it will also help open the doors for real dance artists or pure quality dance artist like Armin van Buuren, ATB, Dash Berlin, etc.

[♛ The Manticore ☯]

Took a peak at All Access.com and it seems to be paying off:

WXRK 92.3 Now (Jun 18 - Jun 24)
46 29 ALEXANDRA STAN Mr. Saxobeat 26 10 16 0.6834
47 37 AFROJACK Take Over Control f/Eva Simons 16 9 7 0.3302
50 43 SWEDISH HOUSE MAFIA Save The World 12 6 6 0.1908
44 44 DAVID GUETTA/FLO RIDA/NICKI M. Where Them Girls At 11 10 1 0.2616

Last year, "Stereo love" and "We no speak americano" was played on heavy rotation almost every hour on 92.3 Now (for cume purposes) and helped "Stereo love" become number one for 92.3 Now.

[♛ The Manticore ☯]

92.3 Now recently started to spin Medina's "Addiction" which was number one on the U.S. Hot Dance Airplay chart a few months ago as well as Avicii's "Levels ID" which got 9 spins for Jul 18 - Jul 24.

[♛ The Manticore ☯]

According to mediabase online request, these are a few of the dance songs they added:

Nadia Ali ft. Starkillers & Alex Kenji - Pressure
Avicii - Fade into Darkness
Lasgo - Something
Jonathan Peters ft. Sylver Logan Sharp - All this time
Melanie C. - I turn to you (Hex Hector radio mix)

Yes, three of them are classics but good ones. Also on the their mixshows over the weekend, I heard Ercola's "Every Word", Peter Luts & Dominico's "What a feeling" and a few others.

A CHR with a dance friendly lean. Sounds good to me. :)

[♛ The Manticore ☯]

Fragma's "Toca's Miracle" is added on past favorites on 92.3 Now.

KTU, Z100 look out. I remember when KTU use to play "Toca's Miracle" back in 2000