Unexpected
Platinum Member
Joined: September 2003
Posts: 1,114
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Post by Unexpected on May 14, 2004 8:23:50 GMT -5
I know radio programmers have to pick songs that they think their key audience would like. But do radio programmers also factor in song length when they choose songs that are shorter so that they can fit more in a rotation? Like would programmers have a preference to play like City High "What Would You Do" than Justin Timberlake's "Like I Love You"?
Also, has song length hindered or helped a song's spin count?
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Deleted
Joined: January 1970
Posts: 0
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Post by Deleted on May 14, 2004 13:31:50 GMT -5
At CHR/Pop, it can and that's why there are radio edits. At formats like Alternative and Urban AC, they'll play a 12 minute song without a problem.
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Post by tico on May 14, 2004 23:02:44 GMT -5
San Diego's KFMB-FM will not hesitate to chop down a song if they think it'll be too long and their editings are a train wreck.
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Edf85
7x Platinum Member
Most definitely in the place to be. T-Boz. Chilli. Never forget Left Eye.
Joined: September 2003
Posts: 7,092
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Post by Edf85 on May 14, 2004 23:06:43 GMT -5
San Diego's KFMB-FM will not hesitate to chop down a song if they think it'll be too long and their editings are a train wreck. Yep! They sound worse than my Mariah "Can't Let Go" edit |
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Post by katearoobee on May 16, 2004 21:56:12 GMT -5
San Diego's KFMB-FM will not hesitate to chop down a song if they think it'll be too long and their editings are a train wreck. Radio stations around here do the same thing. One song that they tend to chop to death would be Twista's-- Overnight Celebrity |
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Post by snoman on May 19, 2004 2:07:32 GMT -5
It not only has to do with spins, it also has to do with spots. As long as radio stations can sell spots for a certain show, it determines how much time you have for music. Don't read into the jargon that stations play so much music an hour. It just is small talk, with we're having trouble with selling spots at a certain rate. Big radio companies (i.e. Clear Channel, Infinity) will always sacrafice music for an extra buck. If that means playing a radio edit every time to get in an extra spot or two, then so be it. CHR/Pop stations for years have been playing the shortest versions possible. I remember growing up going and buying an album, and taking it home to listen to and I would hear an entirely different song, and say, "This song is much longer than the one they play on the radio! And Much Better!" It is a just another gimmick for more music and MORE SPOTS!!!
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