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Post by Mike Schwartz on Jun 18, 2009 8:19:20 GMT -5
Last month we had a great thread on WTMX in Chicago based on the April PPD. The new May PPD now ranks The Mix 101.9 as the number one music station in the market and number three station overall. The news is almost as good in Houston where WDMX is a strong # 4 12+, with the largest gain in listenership among the top stations going from a 3.4-4.5.
Will the good news continue for major market Hot ACs during the summer months?
What is fueling this upsurge? Great music from Rob Thomas, Nickelback, Katy Perry and Shinedown?
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musicfanpete
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Post by musicfanpete on Jun 18, 2009 12:43:19 GMT -5
Last month we had a great thread on WTMX in Chicago based on the April PPD. The new May PPD now ranks The Mix 101.9 as the number one music station in the market and number three station overall. The news is almost as good in Houston where WDMX is a strong # 4 12+, with the largest gain in listenership among the top stations going from a 3.4-4.5. Will the good news continue for major market Hot ACs during the summer months? What is fueling this upsurge? Great music from Rob Thomas, Nickelback, Katy Perry and Shinedown? I think a combination of both great music from the Hot AC core as you just mentioned, and from pop-crossover music in a market that is devoid for all intents and purposes of a true CHR station. Kiss 103.5 does NOT count as a mainstream CHR, irregardless of what format it reports to. Great to see the Mix though pushing a 5 share! Their 4.8 12+ share is another all-time high for them. Keep up the great work!  |
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atlantaboy
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Post by atlantaboy on Jun 18, 2009 15:33:32 GMT -5
What is fueling this upsurge? Great music from Rob Thomas, Nickelback, Katy Perry and Shinedown? Yeah think it's actually more that TMX, DVD/Detroit, and WWMX/Baltimore don't have mainstream CHRs to compete with...still likin it though  |
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Post by Mike Schwartz on Jun 18, 2009 15:47:16 GMT -5
What is fueling this upsurge? Great music from Rob Thomas, Nickelback, Katy Perry and Shinedown? Yeah think it's actually more that TMX, DVD/Detroit, and WWMX/Baltimore don't have mainstream CHRs to compete with...still likin it though I would have thought that the strong numbers for the various Hot AC outlets in Detroit, Baltimore and Chicago referenced above would convince some sharp CHR programmer to shift the rhythmic to pop ballance a bit to head off the growing gap between their numbers and those of their competition. |
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atlantaboy
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Post by atlantaboy on Jun 18, 2009 16:11:59 GMT -5
Yeah think it's actually more that TMX, DVD/Detroit, and WWMX/Baltimore don't have mainstream CHRs to compete with...still likin it though I would have thought that the strong numbers for the various Hot ACs in Detroit, Baltimore and Chicago outlets referenced above would convince some sharp CHR programmer to shift the rhythmic to pop ballance a bit to head off the growing gap between their numbers and those of their competition. Yeah same...prob. is IMO Chicago and Detroit are Clear Channel, and Balt. doesn't have a CHR |
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Slinky
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Post by Slinky on Jun 18, 2009 19:36:17 GMT -5
Both WKQI and WKSC are doing well though.
WKQI is only 0.2 behind WDVD. Why mess with what's working?
WKSC is top 10 in Chicago and way ahead of Rhythmic B96. If WKSC shifts towards the mainstream, it gives B96 a chance to catch up. By switching to mainstream, WKSC could lose just as many listeners to B96 as it gains on Mix.
In Baltimore, I fully expect Clear Channel to launch a mainstream CHR on 104.3 a month or two after PPM's are started there. I think Clear Channel wants to see how their Alternative station does with PPM before switching, but that station is really, really struggling at this point. If CC doesn't do it, Classic Rock WZBA should. They're struggling quite a bit too.
Also, Baltimore Mix's numbers are less impressive when you consider how few FM's there are in Baltimore. There's only 9 full-market commercial music stations there, and Mix is #5 out of 9.
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Post by Mike Schwartz on Jun 19, 2009 4:51:36 GMT -5
[quote author=atlantaboy board=aaa thread=86380 post=2224801 time=1245359519[/quote]
Yeah same...prob. is IMO Chicago and Detroit are Clear Channel, and Balt. doesn't have a CHR
[/quote]
As usual, Atlantaboy's analysis teaches me something that I didn't know. NOW I understand why after three months, I still can't get into 92.3 Now-FM in NY. Obviously, they concede all of the great pop hits to fellow CBS station Fresh 102.7 leaving behind a playlist heavy in rhythmic/hip hop content.
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upland1425
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Post by upland1425 on Jun 19, 2009 20:42:03 GMT -5
I agree that WTMX preogramming is great. Hope that their stream sound quality (not a bitrate) will become a bit better. How about KKSN-FM, 99.7 Kiss FM, in Kansas City, MO. While Kansas City has a very good Mainstream CHR station, KMXV-FM, Mix 93.3 (one of my favorites), the new Entercom Hot AC station's programming is very well balanced between, Mainstream CHR, Hot AC and Adult Contemporary. I hope that their rating will be getting better. player.streamtheworld.com/_players/entercom/player/?id=KKSN |
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musicfanpete
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Post by musicfanpete on Jul 15, 2009 22:23:19 GMT -5
Well WTMX hit another all time high with a 5.1 12+ share in the latest PPM report! That puts it just .1 behind second place N/T WBBM-AM and well behind first place N/T WGN with a 6.1.
And this makes the Mix the number one music station in Chicago for the third month in a row! Very impressive!
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