Great Hot AC & Triple A ratings in Chicago.
Feb 21, 2011 22:21:24 GMT -5
Post by musicfanpete on Feb 21, 2011 22:21:24 GMT -5
I just looked at the new January ratings numbers for Chicago. CHR leaning Hot AC WTMX was back up to 6th place overall with a 4.0 share as it regained some of the listeners from the crosstown all-Christmas station after the holidays. But the biggest surprise this month was the resurgence of heritage Triple A station WXRT, which shot up from a 3.0 to 3.8 share into a three-way tie for 8th place.
Now I think I can only recall maybe one other time over the last decade or so where WXRT might have touched the 4 share mark. But considering the Triple A format usually attracts a very small but knowledgeable core of listeners, this is a very big accomplishment for them after all these years on the air! And perhaps this supports the need for more modern leaning Hot AC stations that seem to be in demand these days, and as has been discussed on other threads. I know WXRT seems to be just slightly more mainstream leaning these days, but still without losing the eclectic variety of music it has played all these years.
Now I think I can only recall maybe one other time over the last decade or so where WXRT might have touched the 4 share mark. But considering the Triple A format usually attracts a very small but knowledgeable core of listeners, this is a very big accomplishment for them after all these years on the air! And perhaps this supports the need for more modern leaning Hot AC stations that seem to be in demand these days, and as has been discussed on other threads. I know WXRT seems to be just slightly more mainstream leaning these days, but still without losing the eclectic variety of music it has played all these years.