Devin
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Best Rock Poster 2011―2014
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Posts: 14,018
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Post by Devin on Nov 8, 2011 22:30:08 GMT -5
Seems to be the next single on CHR/Pop, so it's safe to say the same applies here.
Also charted and peaked at #42 on AAA.
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Devin
Diamond Member
Best Rock Poster 2011―2014
Joined: May 2010
Posts: 14,018
My Charts
Pronouns: He/Him
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Post by Devin on Nov 9, 2011 13:04:58 GMT -5
From Billboard:
While Columbia Records had originally intended to release "Rumour Has It" as the next pop and adult radio single from Adele's album "21," the label will instead promote "Set Fire to the Rain" as the set's next focus track at the formats.
"Fire" goes for airplay at adult pop, adult contemporary and triple A Nov. 21, followed by a push to pop radio in December.
"Our research found more programmer preference for 'Set Fire to the Rain'," says Columbia Sr. VP/promotion-adult formats Pete Cosenza.
"Both 'Rumour' and 'Fire' came back strong, but 'Fire' was a bit stronger."
The blues/rock-leaning "Rumour" has built familiarity via its No. 1 chart run on the adult alternative Triple A chart, but pop and adult radio decision-makers have voiced their vote for the more lushly-produced, power chord-driven "Fire."
Consumers, too. "Fire" has racked 683,000 in digital sales as an album cut, according to Nielsen SoundScan. In contrast, "Rumour" has sold 408,000.
Despite not having been previously been formally serviced to radio, "Fire" has gained exposure by appearing in promotional campaigns for the final season of FX's "Rescue Me" and for the CW's "Ringer" and ABC's "Revenge."
"Fire" has helped "21" tally 4.3 million in sales, the year's top album sales sum. The set's "Rolling in the Deep" commanded the Billboard Hot 100 for seven weeks and has sold 5.5 million downloads. Piano ballad "Someone Like You" followed with a five-week Hot 100 reign and has sold 2.7 million downloads.
Citing more than 61 million YouTube views for a mere lyric video of the song, Cosenza is optimistic that "Fire" will heat up radio like its predecessor singles from "21." "It's a better plan to go with 'Fire' over 'Rumour' at pop and adult radio," he says.
"Everyone, from radio to the buying public, seems to be on board."
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Agent Yoncé
Diamond Member
Joined: November 2010
Posts: 24,872
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Post by Agent Yoncé on Nov 9, 2011 13:27:38 GMT -5
VERY smart move.
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coldstar
Charting
Joined: June 2011
Posts: 27
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Post by coldstar on Nov 11, 2011 14:02:07 GMT -5
One of my local CHR radio stations in already playing it and the reactions are very good regarding this song.
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HereIsGone
Gold Member
Joined: November 2010
Posts: 911
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Post by HereIsGone on Nov 12, 2011 4:52:44 GMT -5
I concur wholeheartedly. I dare say she'll probably get another #1 out of this.
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Post by poprockfever on Nov 16, 2011 8:51:34 GMT -5
I concur wholeheartedly. I dare say she'll probably get another #1 out of this. I think your right...this sounds like a #1 record and the first time i heard it i got chills :)
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Agent Yoncé
Diamond Member
Joined: November 2010
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Post by Agent Yoncé on Nov 16, 2011 13:02:30 GMT -5
This SCREAMS #1. I just can't wait for an epic Grammy performance of this song.
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johnm1120
Diamond Member
JAM
Joined: September 2003
Posts: 24,730
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Post by johnm1120 on Nov 22, 2011 9:18:56 GMT -5
Most added this week with 30.
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dgarcia3377
Platinum Member
Joined: November 2011
Posts: 1,161
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Post by dgarcia3377 on Nov 22, 2011 14:18:41 GMT -5
This is an awesome song, i like this song a lot and i keep playing it on my ipod
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Hot AC Archiver
2x Platinum Member
And the countdown continues...
Joined: September 2003
Posts: 2,411
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Post by Hot AC Archiver on Jan 11, 2012 9:12:45 GMT -5
Current bullet is +700!
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