Mariah Carey | New album out May 6 | "You're Mine (Eternal)"

[HolidayGuy]

^Earlier, it was explained that it's a playlist "freeze"- i.e. stations not really adding new music during those weeks.

[jenglisbe]

Oct 13, 2013 17:15:22 GMT -5 @spiritanimal said:

I have been listening to MARIAH CAREY albums all Thanksgiving from the debut up until the one after Butterfly, forgot what its called. I feel like I'm the one merging with Mariah. Maybe Jazzy will change the title to Mariah Carey Merges with Coco!<3

Thanksgiving?

[Nick]

In Canada it was the 14th.

[die Lotterie]

Oct 16, 2013 15:32:01 GMT -5 jenglisbe said:

Oct 13, 2013 17:15:22 GMT -5 @spiritanimal said:

I have been listening to MARIAH CAREY albums all Thanksgiving from the debut up until the one after Butterfly, forgot what its called. I feel like I'm the one merging with Mariah. Maybe Jazzy will change the title to Mariah Carey Merges with Coco!<3

Thanksgiving?

LOL, I read that to, but I let it slip cause I was drunk.

[jenglisbe]

Oct 16, 2013 10:48:33 GMT -5 areyoureadytojump said:

Carey is the only female solo artist with five albums on Nielsen SoundScan's top 200 list.

Boomtown!

Rainbow is about 30k shy of 3 million in Soundscan sales. If it can hit that mark, it would give her 9 albums at that mark or higher. Incredible. It should actually be 4x Platinum, which would give her an incredible RIAA count. Whitney's MLIYL has sold less than Rainbow via Soundscan and BMG catalog sales, yet it's 4x Platinum.

[die Lotterie]

Oct 16, 2013 15:36:55 GMT -5 Nick said:

In Canada it was the 14th.

I just outed myself self as an uncultured lamb.

[jenglisbe]

Oct 14, 2013 13:57:27 GMT -5 nitro said:

Jazzy / Colson, I thought the same thing when I first saw the date... what a dumb move... but after I thought about it, I realized why it was a brilliant one.

Here's why:
- She will be one of the top trending arists then with everyone downloading All I Want for Xmas, so it will help boost sales.
- It seems like recent artists have garnered airplay based on sales more consistently than payola. Examples include Lorde, who after dominating the digital sales charts is now starting to get airplay.
- By having strong sales, Mariah will appear "relevant" to radio, and they'll spin her more. Yes... airplay will be slow during the lead-up to Xmas, but her sales will be so strong during the period, that radio may actually play her in January.
- If #Beautiful sold more in digital sales / iTunes (like was in the Top 5 for four weeks), it might have had more longevity on radio.
- She's never tried this strategy, so why not give it a shot? The spring releases in the past have sometimes worked, sometimes not.

I feel like PMs are looking more and more at digital sales instead of things like ratethemusic.com (music industry insiders, please feel free to share your opinions here) , and in terms of digital sales, Xmas is definitely the period for Mariah to capitalize, in a way she never has before. I think this strategy is one of the best strategies anyone on her team has ever put together. It took me a while to get it, but now it seems obvious as to why she is rushing this out to take advantage of her Xmas popularity.

I agree with all of this. The current trend is definitely for radio to follow sales, whether that be songs by new artists that sell well and radio follows suit (like "The Way" and "Royals") or established acts releasing songs that sell well and radio catches up (like "Roar").

Having said that, it should be noted that "#Beautiful" had better sales than airplay every single week of its chart run. In other words, radio never caught up. "#B" was top 20 in downloads for 10 straight weeks. If radio would have caught up to that - especially Top 40 radio - surely its downloads would have been even better. As I see it, it sold well early because of the initial positive reception and her promotion on AI. Then as that buzz faded, radio play was increasing so downloads remained where they were in the top 15 or so. The song stayed there until radio play literally bottomed out (sort of out of nowhere), and then downloads dropped heavily, too.

I think the lack of a good video hurt the song. With a lot of big hits, the video release takes them to the next level. If "#B" had a strong video, not only would streaming have been better and helped its Hot 100 position, but it would have given a bigger boost to downloads which may have then helped its radio play. Instead the video just sort of came and went, at best; it wasn't received well, so it may have actually hurt the song.

[jenglisbe]

Oct 14, 2013 10:29:06 GMT -5 HolidayGuy said:

"Almost Home" indeed was marketed as a single- but not as one from her album.

Eh. I wouldn't even go so far as to say it was marketed as a single. I mean, it had a video (but did it go anywhere except VH1?) and was maybe sent to AC radio, but what else? I guess we can call it an AC single. But the song wasn't even on the movie soundtrack, and the video isn't on the DVD. I don't think the song was sent to more than 1-2 minor radio formats. "AH" was basically something briefly used to promote the movie.

[Deleted]

"#Beautiful" got mediocre call out, and aside from its initial release where it got to #10 in Digital Sales, it mostly stabilized in the teens of the sales chart. It also peaked in the teens on the Airplay chart. Radio reception was actually directly in line with sales and call out data.

[jenglisbe]

Oct 16, 2013 16:28:19 GMT -5 @jazzysoul47 said:

"#Beautiful" got mediocre call out, and aside from its initial release where it got to #10 in Digital Sales, it mostly stabilized in the teens of the sales chart. It also peaked in the teens on the Airplay chart. Radio reception was actually directly in line with sales and call out data.

But as soon as radio caught its sales, it bottomed out. Downloads were actually still in the teens when airplay fell out of the top 40. The song spent 10 weeks in the top 20 of downloads, and maybe 2 weeks in the top 20 of airplay. With most songs, airplay catches downloads and then usually passes it (look at "Roar" and "Blurred Lines" now). It even happened with "The Way," which also never made it back into the top 10 of downloads but did end up in the top 10 of airplay (and the Hot 100). None of that happened with "#Beautiful."

[Deleted]

"Roar" and "Blurred Lines" were both MONSTERS. Not comparable. A lot of Mariah fans seem to have reasoned that because "#Beautiful" sold surprisingly well for a Mariah single, that it should have become a major hit. The sales and call out indicated that the song had the kind of reception that warrants moderate airplay. As for "The Way," it only outpeaked "#Beautiful" by a few positions at CHR/Pop radio. The Hot 100 Airplay peak was also higher due to the major Rhythmic support that that song had. "The Way" outperformed "#Beautiful" on iTunes (including by rocketing to #1 upon release), and had stronger call out scores than "#Beautiful". This was definitely not a case of radio not responding appropriately to other barometers of interest.

[Gold Soundz]

Memoirs is certainly consistent.

[jenglisbe]

Oct 16, 2013 20:16:06 GMT -5 @jazzysoul47 said:

"Roar" and "Blurred Lines" were both MONSTERS. Not comparable. A lot of Mariah fans seem to have reasoned that because "#Beautiful" sold surprisingly well for a Mariah single, that it should have become a major hit.

Maybe some do, I don't know, but I never said it should have been "a major hit" so please don't imply that. There is no reason, though, radio couldn't have supported it a bit more (or at least a little longer). I think "#B" should have done about as well as "The Way" did.

"The Way" outperformed "#Beautiful" on iTunes (including by rocketing to #1 upon release)

"The Way" also fell a lot lower than "#B" ever did. I know it fell out of the top 20-25, if not lower. It was also out of the top 20 for a few weeks, no? And even when it rebounded as airplay peaked, it only rebounded into the teens. The downloads for "#B" were much more consistent and stayed on par with "The Way" despite less airplay.

[Deleted]

"The Way" and "Beautiful" both stayed in that 11-25 region for months before they both fell off, but "The Way" had much stronger initial sales. I don't remember if "The Way" fell fast after its initial release, but it didn't have the instant radio play that "#Beautiful" had helping to sustain it. Its airplay took longer to build. They were within a couple of positions of each other on iTunes for a long time. "The Way" had better call out scores though, a and it had a slightly better CHR/Pop peak, and outpeaked it by several positions at Rhythmic. "The Way" only outperformed "#Beautiful" by a few positions on the Hot 100. It's not like "The Way" vastly outperformed "#Beautiful," without there being any explanation for that slight difference. There was just nothing about the response to "#Beautiful" that pointed to it being an undeniable Top 10 airplay hit. It probably would have peaked higher on that chart if they had just put out a decent Urban mix, not a half-assed one after the song had already peaked.

[sundaymorningguy]

I hope she has it together. I am pretty sure JD will have her on point. JD seems to be one of the few people that tells her like it is like a few years back when he told her she needs to start singing again hence TEOM. Her videos at least for the first two singles need to be on point. Strong first and second singles and a decent third single. I am tired of watching her pet her breasts or her cooch thinking she is hot sh*t in her videos. Just put together a nice video Mariah. While nothing mind blowing, at least Brett Ratner seems to be able to put together decent videos for her. I am just really tired of her thinking she can just coast and not put in any effort, and it is going to fly. Her song writing, production and even her singing has gotten lazy at times, and it needs to stop if she wants a serious shot again from the public.

[asiapop]

I think this is a song she is releasing for the fans since there is no album and she wants to share it with us rather than just have it sit on the shelf and get stale.

There is no way Mariah will be promoting a new single during Christmas, she transforms into female Santa after thanksgiving until New Years

[HolidayGuy]

^Unless it's a new holiday single, of course.

Charmbracelet was released in December, so it's not impossible that she'd have a new album out at that time of year.

[Deleted]

Sometimes we just so stuck on a opinion and despite lacking facts we just can't let it go. I'm not sure where this single for fans came from because neither Mariah or team has implied such a thing.

[jenglisbe]

I don't remember if "The Way" fell fast after its initial release

It went 6-18-30 in its first 3 weeks on Digital Songs.

but it didn't have the instant radio play that "#Beautiful" had helping to sustain it.

Right, but the airplay for "#Beautiful" wasn't top 20 outside of its first-day CC deal but stayed steady in downloads. That was my point. Even as the CC deal faded, the downloads stayed consistent (and higher than its airplay).

For its first 4 weeks on the Hot 100 "#B" went:
Airplay 44-28-22-19
Digital 10-15-17-14

Oct 16, 2013 21:38:25 GMT -5 @jazzysoul47 said:

"The Way" only outperformed "#Beautiful" by a few positions on the Hot 100. It's not like "The Way" vastly outperformed "#Beautiful,"

Huh? "The Way" peaked at #9 on the Hot 100, which is 6 spots higher than "#B" (and even bigger in terms of perception).

[jenglisbe]

Mariah performed CB singles on shows during the holidays, and didn't she perform Glitter songs during the holidays back in 2001? Mariah also had a TV special in 1995 that included Daydream songs but no holiday songs. I don't know where some of y'all get your information.

She also released Rainbow in November; what sort of promotion did she do that holiday season?

[asiapop]

I dunno what else it could be. I doubt it is a lead single for a jan/feb album release. A December album release I guess is possible but doubtful. I guess a new Christmas song is possible

[Deleted]

"#Beautiful" had mediocre to poor call out at the formats it was tested at and spent a single week in the Top 10 of the digital sales chart. What about that makes you think the song should have even been as big as "The Way"? "The Way" outperformed "#Beautiful" in call out, sales (higher highest sales week, higher peak, and nearly doubled its total sales at this point), and then, in overall airplay. You're saying sales remained steady after the CC deal, but the song never went back into the Top 10 of the digital chart. Both peaks eventually met in the teens, and the rising airplay never gave it an additional boost past the #10 peak in its first week out. They may not have peaked in airplay and sales at the same point in time, but it spent most of its time in the teens on iTunes and ultimately peaked in the teens in airplay. Are you suggesting that radio should have pushed it into the Top 10 simply because the song remained steady in the teens? I'm just not in agreement that because the song was in the teens of iTunes for two months that it deserved to be a Top 10 radio hit.

[AngelsForever]

Oct 16, 2013 16:28:19 GMT -5 @jazzysoul47 said:

"#Beautiful" got mediocre call out, and aside from its initial release where it got to #10 in Digital Sales, it mostly stabilized in the teens of the sales chart. It also peaked in the teens on the Airplay chart. Radio reception was actually directly in line with sales and call out data.

?????



It remember it was #1 on pop for two weeks and also #1 on Rhythmic. Also Top 5 on urban. (Not 100% sure) I saw someone posted its call out score on another board and saying how well received it was.

I think it was the extremely positive reaction from radio listener that the song keep getting great radio updates three weeks after the radio deal.

Then all of a sudden Radio pull the plug after the press she got from the video and live performances.

[Deleted]

Oct 16, 2013 22:59:54 GMT -5 AngelsForever said:

Oct 16, 2013 16:28:19 GMT -5 @jazzysoul47 said:

"#Beautiful" got mediocre call out, and aside from its initial release where it got to #10 in Digital Sales, it mostly stabilized in the teens of the sales chart. It also peaked in the teens on the Airplay chart. Radio reception was actually directly in line with sales and call out data.

?????



It remember it was #1 on pop for two weeks and also #1 on Rhythmic. Also Top 5 on urban. (Not 100% sure) I saw someone posted its call score on another board and saying how well received it was.

I think it was the extremely positive reaction from radio listener that the song keep getting great radio updates three weeks after the radio deal.

Then all of a sudden Radio pull the plug after the press she got from the video and live performances.

You're referring to the Rate The Music call out scores, which are completely meaningless. Even "Triumphant" went #1 in call out there. Anyone can register and vote for songs. There are a few artists with big Internet fanbases who go to #1 with all their releases on there. On Mediabase (which uses a more scientific and systematic approach to measuring its scores- and not fan voting), the song did not perform well.

[Gold Soundz]

The callout research was bad. Her best friend in radio confirmed such.

[Deleted]

Imo the problem #beautiful faced was that despite being a great song it didn't really fit any format especially her core format. Despite the initial push it received on pop it didn't really fit there either. Sales were okay but it did garner good buzz and acclaim so it was still a good single choice. Maybe if the performances of it weren't so atrocious it could have taken off on itunes.

[AngelsForever]

Okay, so I decided to check Mediabase website and where's the call out scores for #B?? lol Was it removed????

It bothers me how #B is not submitted to Grammys?   It's one of her most acclaimed singles in recent years.

[MFM29]

Oct 16, 2013 23:19:23 GMT -5 AngelsForever said:

Okay, so I decided to check Mediabase website and where's the call out scores for #B?? lol Was it removed????

It bothers me how #B is not submitted to Grammys?   It's one of her most acclaimed singles in recent years.

how do you know it wasn't submitted

[jenglisbe]

Oct 16, 2013 23:19:23 GMT -5 AngelsForever said:

It bothers me how #B is not submitted to Grammys?   It's one of her most acclaimed singles in recent years.

How do you know it wasn't submitted?

[Caviar]

They should have at least submitted it to R&B Traditional.